This document summarizes a study on consumer behavior towards eco-friendly fast-moving consumer goods (FMCG) products. The study found that while 94% of consumers were familiar with eco-friendly FMCG products, only 44% could name specific brands, and 62% were unwilling to pay higher prices for eco-friendly options. The conclusion is that consumers will buy eco-friendly products but not if they cost more, so companies need to increase awareness of these products through advertising to influence individual purchasing decisions.

1. Consumer Behaviour
- An Eco-friendly Approach
Presented by :
Maneesha Patel 96
Namita Raina 106
Raj Patel 114

2. Background of the Study
 Briefly describe the point of this lesson, which is
that the will be learning about the relationship
between consumer and FMCG product.
 Exploring the preference of customers towards
eco-friendly product (in FMCG goods).
 To Analyze whether consumers are concerned
about the environmental issues or price of the
product.

3. Objective of the Study
The Main objective of the study is,
 To investigate the consumer attractiveness
towards eco- friendly products in FMCG sector
and their impact of purchasing decision.
 To analyse if the consumers are willing to pay
higher prices for the eco-friendly products.

4. Data Analysis:
6% Known
consumer
Eco-Friendly
Unknown Product
Consumer
(FMGC)
94%
44% Named
56% Unnamed

5. Data Analysis:
Willing to pay
38%
Eco-Friendly
Not Willing to
pay
Product
(FMGC)
62%
<5%
20% 22%
5-10%
10-20%
20-30%
14%

6. Conclusion & Recommendation
Conclusion
 It has actually not resulted in the ability to
command a sustainable premium consumers
are willing to buy eco-friendly products, but not
to pay the higher price.
Recommendation
 The awareness about the products should be
done through advertising so that individual
buying behaviour can be changed.