This document provides information about two coffee shops: Wheeler's Coffee and Coffee Cottage. It describes the history and evolution of cafes in Malaysia. It then provides details about the locations, founders, products, customers and future plans of each coffee shop. Wheeler's Coffee is located in Penang and has a bicycle theme. Coffee Cottage is in Subang Jaya and allows customers to interact with cats. Both coffee shops aim to maintain and grow their customer base through individual strategies.
This document outlines the plans for a new English-speaking coffee shop called Friendship. It will be located near a college and aims to provide a comfortable atmosphere for students. The shop will offer coffee, tea and snacks at reasonable prices. It also aims to be a place for recreational learning where students can practice English. The document discusses marketing, operations, staffing, and design plans. It sets goals to be profitable through quality products and customer service, and to build the brand by creating an English-learning environment for students.
The document outlines a business plan for a cafe that will serve food and beverages like charcoal burgers and coffee. It will be located in commercial areas to earn a profit by catering to trends. Though smaller than major chains, the target market is capable of large customer volumes. Competitors include Starbucks, The Coffee Bean & Tea Leaf, and Dome Cafe. The plan proposes a partnership structure with roles in marketing, management, and finance. It provides details on products, strategy, employees, funding, forecasts, and references.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally through excellent service and products, and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movie screenings.
Aroma Coffee Shop aims to provide refreshment through quality coffee products at reasonable prices. It will target a variety of customers through convenient location and friendly environment. The marketing strategy will focus on competitive pricing, product quality, and customer service. Social media, newspaper ads, and in-store displays will promote the shop and home delivery option. Performance will be monitored through revenue, expenses, and customer satisfaction metrics.
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
Drink & Think plans to open a premium coffee bar near the Maharashtra Institute of Technology campus to target students and faculty. The 2,300 square foot coffee bar will offer high-quality coffee, tea, snacks and a relaxing environment. Drink & Think has secured a prime location with a three-year lease and obtained financing of Rs. 4.4 million from owners and bank loans to cover the Rs. 6.67 million in startup expenses and asset costs. The owners project sales to grow from Rs. 6 lakh in year 1 to Rs. 16.33 lakh in year 3, with net profits of Rs. 4.5-6 lakh annually by maintaining high margins and reasonable operating expenses.
Sweet Coffee Shop is a proposed coffee shop business to be located on the campus of Cochin University of Science and Technology. The business plan projects that the coffee shop, which will offer coffee, tea, snacks and stationery items, will earn sales revenue of 175,000 INR in its first year of operation. Market research found that students, faculty, office workers and lab staff on campus would be the primary customers. The coffee shop aims to distinguish itself through high quality products and cleanliness. It projects sales and profits to increase significantly over the first three years.
This document outlines the plans for a new English-speaking coffee shop called Friendship. It will be located near a college and aims to provide a comfortable atmosphere for students. The shop will offer coffee, tea and snacks at reasonable prices. It also aims to be a place for recreational learning where students can practice English. The document discusses marketing, operations, staffing, and design plans. It sets goals to be profitable through quality products and customer service, and to build the brand by creating an English-learning environment for students.
The document outlines a business plan for a cafe that will serve food and beverages like charcoal burgers and coffee. It will be located in commercial areas to earn a profit by catering to trends. Though smaller than major chains, the target market is capable of large customer volumes. Competitors include Starbucks, The Coffee Bean & Tea Leaf, and Dome Cafe. The plan proposes a partnership structure with roles in marketing, management, and finance. It provides details on products, strategy, employees, funding, forecasts, and references.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally through excellent service and products, and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movie screenings.
Aroma Coffee Shop aims to provide refreshment through quality coffee products at reasonable prices. It will target a variety of customers through convenient location and friendly environment. The marketing strategy will focus on competitive pricing, product quality, and customer service. Social media, newspaper ads, and in-store displays will promote the shop and home delivery option. Performance will be monitored through revenue, expenses, and customer satisfaction metrics.
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
Drink & Think plans to open a premium coffee bar near the Maharashtra Institute of Technology campus to target students and faculty. The 2,300 square foot coffee bar will offer high-quality coffee, tea, snacks and a relaxing environment. Drink & Think has secured a prime location with a three-year lease and obtained financing of Rs. 4.4 million from owners and bank loans to cover the Rs. 6.67 million in startup expenses and asset costs. The owners project sales to grow from Rs. 6 lakh in year 1 to Rs. 16.33 lakh in year 3, with net profits of Rs. 4.5-6 lakh annually by maintaining high margins and reasonable operating expenses.
Sweet Coffee Shop is a proposed coffee shop business to be located on the campus of Cochin University of Science and Technology. The business plan projects that the coffee shop, which will offer coffee, tea, snacks and stationery items, will earn sales revenue of 175,000 INR in its first year of operation. Market research found that students, faculty, office workers and lab staff on campus would be the primary customers. The coffee shop aims to distinguish itself through high quality products and cleanliness. It projects sales and profits to increase significantly over the first three years.
ThirdSpace is a concept for a coffee shop that provides amenities for office-less professionals such as WiFi, phone booths, and memberships that include perks like guaranteed seating and unlimited coffee. Originally conceived as a reservation system or marketplace for coffee shop tables, it pivoted to a physical space addressing the need for productive work environments outside the home or traditional office. An MVP location is in development. The concept provides both dedicated workspaces for members as well as retaining a coffee shop atmosphere and serving walk-in customers. Market testing has generated interest from potential customers. Plans going forward include further customer discovery, cost analysis, and potentially partnering with existing coffee shops.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
The document presents a business plan for a coffee shop called The Sip of Glory located in Islamabad, Pakistan. The executive summary introduces the coffee shop and its focus on providing a variety of coffee options and an eco-friendly environment. The situational analysis section then describes conducting market research to understand customer needs and performing a SWOT analysis. It also provides details on the project, including the location, capacity, and costs. The marketing strategy section discusses the vision, mission, target market, and advertising and promotion approaches. Finally, the financial projection section calculates the break-even point.
This document outlines the business plan for a proposed tea shop called Infinitea in Mumbai, India. The shop aims to serve tea and snacks to the Indian middle class while providing amenities like books, games, and karaoke. It will be located in a prime area near many offices to target both youth and professionals. The two-floor shop layout includes separate spaces for different activities. Marketing will focus on students and working professionals through various channels. Pricing of tea and snacks aims to be slightly lower than competitors while still earning good margins. Promotions will utilize both online and offline tactics to build awareness among target audiences.
Coffee AllDay is a proposed coffee shop that will operate 24/7 in Sydney, Australia. The cafe will serve coffee, tea, snacks, and light meals. The owner's goals are to become well-known in Sydney and eventually expand throughout Australia. The business plan outlines the cafe's vision, products, target market, competition, and marketing strategy. Financial projections show increasing sales, profits, and positive cash flow over the first three years. Accounting software will be used to track finances and ensure tax compliance. The cafe aims to obtain necessary permits and operate successfully while meeting all legal requirements.
This document is a business plan for a proposed coffee shop called Rose Coffee Shop. It provides details on the ownership and management team, products and pricing, location, market analysis, sales and marketing strategies, and financial projections. The coffee shop aims to target students, faculty and staff at a nearby university by offering high-quality coffee, tea and snacks in a comfortable environment. It will differentiate itself from competitors by focusing on specialty coffee drinks and non-machine made beverages. The plan outlines tactics like promotions, loyalty programs and social media marketing to attract customers. Financial projections estimate the startup costs and forecast revenues and profitability. The owners bring food industry experience and intend to actively manage Rose Coffee Shop upon opening.
The document summarizes a business plan for a snack delivery service called Snacks-To-Go. It will deliver snacks to student organizations at universities in Cebu City. The plan discusses the target market of student organizations, competitors, marketing strategy, operations, management, and financial projections. Snacks-To-Go aims to make snack provision more convenient for events by delivering orders on time. It expects demand to grow 10% annually over the next 5 years.
Intro To Business Coffee Truck ProjectPreston Hall
The document is a business plan outline for a coffee truck business called Sleepy Armadillo Coffee Truck. Some key points:
- The coffee truck will serve as an expansion of an existing coffee shop, Sleepy Armadillo Coffee House.
- The truck will serve French press and syphon brewed coffee, targeting busy areas with pedestrian traffic between 5:30am-12pm and 4-7pm.
- The owner has experience managing the coffee shop and wants to take advantage of the lack of coffee trucks in the local area of Ashland, Oregon.
- Startup costs are estimated at $20,000 and the truck aims to be operational by June 2016. Marketing will promote
The document outlines the operation plan for a Black Cafe, including pre-opening duties, cafe operating responsibilities, allocation of working hours across four shifts, and employee duties. Employees are responsible for food and drink preparation before opening, cleaning duties, and cash handling. During cafe operation, cleanliness and stock must be maintained, customer satisfaction prioritized. Shifts run from 8am-2pm, 2pm-8pm, 8pm-2am, 2am-8am, with employees arriving early and staying late to prepare and brief other shifts.
This document provides an overview of a proposed coffee shop business called Bean & Cream. It outlines the company's vision, mission, organizational structure, target customers, location, equipment needs, marketing strategy, and financial plan. The summary includes key details about the business while keeping within the 3 sentence limit.
Start-up Business Plan in US - Greeting Coffee and BakeryChormvirak Moulsem
Greeting Coffee and Bakery is a proposed coffee shop located in Houston, Texas. The summary provides an overview of the business plan, which includes descriptions of the products and services offered, marketing and promotion strategies, SWOT analysis, management and operations plan, startup costs, and projected profits. The coffee shop aims to be a neighborhood hub that serves coffee, baked goods, and provides a unique and welcoming atmosphere for commuters and local residents.
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
East Side Café is a new coffee shop business being launched in Lahore, Pakistan. It will offer high-quality coffee, tea and snacks in an upscale environment. The owners have developed a business plan detailing the company mission, ownership, location, menu, equipment, target customer segments, competitors, and financial projections. The plan indicates that the café aims to attract local residents, tourists, students and businesses by providing superior products and ambiance compared to competitors.
Expression coffee shop is launching a marketing plan to promote their new coffee shop located in Surat, Gujarat. Their plan includes an executive summary, situational analysis, marketing strategy, and financial projections over 5 years. Their goal is to increase sales by 30% annually by focusing on young customers and providing innovative coffee products and an eco-friendly environment. They will advertise locally and monitor revenues, expenses, and customer satisfaction to control implementation of their marketing strategy.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movies. The target market is people aged 15 and older, and the café will aim for cost leadership through lower prices than other cafes in the area.
The document summarizes a group presentation for a proposed coffee shop business called "Palpasa Café". The summary includes an executive summary, mission statement, and overview of goals, strategies, location, logo/tagline, branding ambassador, and market analysis. It also provides details on the startup costs totaling 35,00,000 INR including rent, equipment, furniture, supplies, staff salaries, insurance, and loan. The presentation outlines the café's menu, daily/monthly revenue projections, industry segmentation targeting those aged 15-29, and data sources used in their market research.
Entrepreneurship development, bussiness plan on coffee shop.Mohammad Abdullah
This presentation outlines a business plan for opening a coffee shop in Bangladesh. It discusses the background of coffee shops, how they originated in the Middle East and became popular in Europe in the 17th century. The presentation then provides details of the proposed coffee shop such as its location in Uttara, vision to deliver customer satisfaction through quality and service. It analyzes the financial feasibility including startup costs, sources of funding, sales prices, and break even analysis. Finally, it discusses the marketing strategy targeting youth and discusses managing the coffee shop with trained employees.
This document provides ideas for clubs to run a profitable cafe, including suggestions for coffee and drink offerings, cafe food items, and signage and menu design. It focuses on modern cafe concepts to generate revenue through a self-sustaining cafe operation.
This document contains information about two cafes - Coffee Cottage and Wheeler's Coffee. Coffee Cottage is a cat cafe located in Subang Jaya, owned by 4 businessmen, with a mission to bring a unique culture from overseas. Their target market is youngsters and pet lovers. Wheeler's Coffee is a bicycle-themed cafe located in Georgetown, owned by 2 businessmen, with a mission to promote cycling culture. Both cafes offer various food and drinks and have future plans to renovate and adapt to trends.
ThirdSpace is a concept for a coffee shop that provides amenities for office-less professionals such as WiFi, phone booths, and memberships that include perks like guaranteed seating and unlimited coffee. Originally conceived as a reservation system or marketplace for coffee shop tables, it pivoted to a physical space addressing the need for productive work environments outside the home or traditional office. An MVP location is in development. The concept provides both dedicated workspaces for members as well as retaining a coffee shop atmosphere and serving walk-in customers. Market testing has generated interest from potential customers. Plans going forward include further customer discovery, cost analysis, and potentially partnering with existing coffee shops.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
The document presents a business plan for a coffee shop called The Sip of Glory located in Islamabad, Pakistan. The executive summary introduces the coffee shop and its focus on providing a variety of coffee options and an eco-friendly environment. The situational analysis section then describes conducting market research to understand customer needs and performing a SWOT analysis. It also provides details on the project, including the location, capacity, and costs. The marketing strategy section discusses the vision, mission, target market, and advertising and promotion approaches. Finally, the financial projection section calculates the break-even point.
This document outlines the business plan for a proposed tea shop called Infinitea in Mumbai, India. The shop aims to serve tea and snacks to the Indian middle class while providing amenities like books, games, and karaoke. It will be located in a prime area near many offices to target both youth and professionals. The two-floor shop layout includes separate spaces for different activities. Marketing will focus on students and working professionals through various channels. Pricing of tea and snacks aims to be slightly lower than competitors while still earning good margins. Promotions will utilize both online and offline tactics to build awareness among target audiences.
Coffee AllDay is a proposed coffee shop that will operate 24/7 in Sydney, Australia. The cafe will serve coffee, tea, snacks, and light meals. The owner's goals are to become well-known in Sydney and eventually expand throughout Australia. The business plan outlines the cafe's vision, products, target market, competition, and marketing strategy. Financial projections show increasing sales, profits, and positive cash flow over the first three years. Accounting software will be used to track finances and ensure tax compliance. The cafe aims to obtain necessary permits and operate successfully while meeting all legal requirements.
This document is a business plan for a proposed coffee shop called Rose Coffee Shop. It provides details on the ownership and management team, products and pricing, location, market analysis, sales and marketing strategies, and financial projections. The coffee shop aims to target students, faculty and staff at a nearby university by offering high-quality coffee, tea and snacks in a comfortable environment. It will differentiate itself from competitors by focusing on specialty coffee drinks and non-machine made beverages. The plan outlines tactics like promotions, loyalty programs and social media marketing to attract customers. Financial projections estimate the startup costs and forecast revenues and profitability. The owners bring food industry experience and intend to actively manage Rose Coffee Shop upon opening.
The document summarizes a business plan for a snack delivery service called Snacks-To-Go. It will deliver snacks to student organizations at universities in Cebu City. The plan discusses the target market of student organizations, competitors, marketing strategy, operations, management, and financial projections. Snacks-To-Go aims to make snack provision more convenient for events by delivering orders on time. It expects demand to grow 10% annually over the next 5 years.
Intro To Business Coffee Truck ProjectPreston Hall
The document is a business plan outline for a coffee truck business called Sleepy Armadillo Coffee Truck. Some key points:
- The coffee truck will serve as an expansion of an existing coffee shop, Sleepy Armadillo Coffee House.
- The truck will serve French press and syphon brewed coffee, targeting busy areas with pedestrian traffic between 5:30am-12pm and 4-7pm.
- The owner has experience managing the coffee shop and wants to take advantage of the lack of coffee trucks in the local area of Ashland, Oregon.
- Startup costs are estimated at $20,000 and the truck aims to be operational by June 2016. Marketing will promote
The document outlines the operation plan for a Black Cafe, including pre-opening duties, cafe operating responsibilities, allocation of working hours across four shifts, and employee duties. Employees are responsible for food and drink preparation before opening, cleaning duties, and cash handling. During cafe operation, cleanliness and stock must be maintained, customer satisfaction prioritized. Shifts run from 8am-2pm, 2pm-8pm, 8pm-2am, 2am-8am, with employees arriving early and staying late to prepare and brief other shifts.
This document provides an overview of a proposed coffee shop business called Bean & Cream. It outlines the company's vision, mission, organizational structure, target customers, location, equipment needs, marketing strategy, and financial plan. The summary includes key details about the business while keeping within the 3 sentence limit.
Start-up Business Plan in US - Greeting Coffee and BakeryChormvirak Moulsem
Greeting Coffee and Bakery is a proposed coffee shop located in Houston, Texas. The summary provides an overview of the business plan, which includes descriptions of the products and services offered, marketing and promotion strategies, SWOT analysis, management and operations plan, startup costs, and projected profits. The coffee shop aims to be a neighborhood hub that serves coffee, baked goods, and provides a unique and welcoming atmosphere for commuters and local residents.
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
East Side Café is a new coffee shop business being launched in Lahore, Pakistan. It will offer high-quality coffee, tea and snacks in an upscale environment. The owners have developed a business plan detailing the company mission, ownership, location, menu, equipment, target customer segments, competitors, and financial projections. The plan indicates that the café aims to attract local residents, tourists, students and businesses by providing superior products and ambiance compared to competitors.
Expression coffee shop is launching a marketing plan to promote their new coffee shop located in Surat, Gujarat. Their plan includes an executive summary, situational analysis, marketing strategy, and financial projections over 5 years. Their goal is to increase sales by 30% annually by focusing on young customers and providing innovative coffee products and an eco-friendly environment. They will advertise locally and monitor revenues, expenses, and customer satisfaction to control implementation of their marketing strategy.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movies. The target market is people aged 15 and older, and the café will aim for cost leadership through lower prices than other cafes in the area.
The document summarizes a group presentation for a proposed coffee shop business called "Palpasa Café". The summary includes an executive summary, mission statement, and overview of goals, strategies, location, logo/tagline, branding ambassador, and market analysis. It also provides details on the startup costs totaling 35,00,000 INR including rent, equipment, furniture, supplies, staff salaries, insurance, and loan. The presentation outlines the café's menu, daily/monthly revenue projections, industry segmentation targeting those aged 15-29, and data sources used in their market research.
Entrepreneurship development, bussiness plan on coffee shop.Mohammad Abdullah
This presentation outlines a business plan for opening a coffee shop in Bangladesh. It discusses the background of coffee shops, how they originated in the Middle East and became popular in Europe in the 17th century. The presentation then provides details of the proposed coffee shop such as its location in Uttara, vision to deliver customer satisfaction through quality and service. It analyzes the financial feasibility including startup costs, sources of funding, sales prices, and break even analysis. Finally, it discusses the marketing strategy targeting youth and discusses managing the coffee shop with trained employees.
This document provides ideas for clubs to run a profitable cafe, including suggestions for coffee and drink offerings, cafe food items, and signage and menu design. It focuses on modern cafe concepts to generate revenue through a self-sustaining cafe operation.
This document contains information about two cafes - Coffee Cottage and Wheeler's Coffee. Coffee Cottage is a cat cafe located in Subang Jaya, owned by 4 businessmen, with a mission to bring a unique culture from overseas. Their target market is youngsters and pet lovers. Wheeler's Coffee is a bicycle-themed cafe located in Georgetown, owned by 2 businessmen, with a mission to promote cycling culture. Both cafes offer various food and drinks and have future plans to renovate and adapt to trends.
The Cup cake factory started as a cafe in northern Norway and has since expanded to 3 offices and over 40 employees across Norway. They produce over 40,000 cupcakes annually. Their social media strategy aims to be visible, accessible, engage customers and showcase their best qualities to become bigger and better, with goals of including customers in their daily activities, being helpful and friendly, and informing customers of promotions to ultimately grow their customer base, sales, and expand nationally and internationally.
Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.
The document provides tips for effective menu design to increase revenue and leave a lasting impression with guests. It recommends placing high-margin dishes in the center and top right of the menu where eyes tend to first land. White space should be used to avoid overwhelming guests and improve readability. Visual elements like boxes and lines can draw attention to profitable items, and removing dollar signs or listing prices in columns may encourage higher spending. The length and options on the menu should match customer expectations to avoid too much choice. Descriptive text and pictures can entice customers when prices are not shown.
ANALYSIS OF MARKETING STRATEGIES : BARISTA VS CAFE COFFEE DAYSahiba Khurana
This document is a marketing project report on a study of customer perception and attitudes towards retail coffee chains Café Coffee Day and Barista in Delhi. It includes an introduction to the two companies, research objectives, methodology involving a survey of 50 people, data analysis showing Café Coffee Day is preferred, SWOT analyses of each chain, and a conclusion that both chains can improve through partnerships while Barista has a stronger brand image and Café Coffee Day offers better value.
The document outlines a business plan for a project called "Money sa Mani" that will produce and sell roasted peanuts. It will be managed by Mary Grace O. Pagas and have 2 employees. The project aims to generate income for school activities. It projects sales of PHP 149,760 in year 1, PHP 164,736 in year 2, and PHP 184,504 in year 3. It provides details on operations, marketing, expenses, budgets, and financial projections over a 3 year period.
Simplicious Bakery - The First Year Marketing Plansimpbakery
Simplicious Bakery - Simple Life, Nutritious and Delicious Food
We offer healthy bread, assorted cakes, sandwiches and freshly made beverages to our target customers, workers, students and elderly in Tai Kok Tsui in Kowloon. We hope that through our marketing strategies and programs we can spread the message of healthy lifestyle among each other in such a fast-paced society - Hong Kong.
This marketing plan presentation with mp3 synchronization gives you an overview of the marketing plan of the first year business.
By Sube AU, Sophie LEE, Andy LIU, Donald WONG, Charlotte YAU
The document outlines a marketing plan for Dream Bakers, a café and bakery located in Mardan, Pakistan. It will offer a variety of coffee, cakes, pastries and other products at competitive prices. The plan details the target market, strategies, financial projections, and controls to achieve the mission of offering high quality bakery products and becoming a leading reputable bakery in the area. It analyzes competitors, trends, and provides breakdowns of expenses, cash flows, and the breakeven point. The marketing team will implement strategies around pricing, promotion, and product/service quality to attract customers and achieve financial objectives.
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
This document provides details about a marketing plan assignment for Oldtown White Coffee, including an executive summary, market descriptions, product and competitive reviews, and SWOT analysis. The executive summary outlines that Oldtown White Coffee is a large coffee shop chain in Malaysia that has expanded internationally. It analyzes the target customer segments in Malaysia and describes Oldtown's product line and competitive advantages over its main rival, Hometown Hainan Coffee. The SWOT analysis identifies Oldtown's strengths in profits and variety of food but weaknesses in narrow product line and potential food quality issues due to many branches.
This document provides brief bios and analyses of the business benchmarks for three coffee shops - China House in Penang, Dr. Café Coffee in Kuala Lumpur, and their competitors. China House is located in a heritage area of Penang and has various lounge spaces, while facing strong competition from other cafes in the area. Dr. Café Coffee is a franchise founded in Saudi Arabia that has over 100 branches, with the analyzed branch located in a shopping mall facing competitors like The Red Beanbag and San Francisco Coffee. The document compares factors like location, products, founders' motivations, and competitive landscapes between the three profiled businesses.
The document summarizes research conducted by a group of students on two cafes located in different areas of Malaysia. The group interviewed managers of AMPM Cafe in Subang Jaya, Selangor and Calanthe Art Cafe in Melaka. AMPM Cafe was founded in 2014 by three friends who wanted to start a big breakfast cafe. It serves coffee, breakfast, and desserts to neighborhood families and workers. Calanthe Cafe is an art cafe located in a historic area of Melaka known for its local cuisine and offerings of artisanal goods. The group collected information on the businesses' histories, operations, products, customers, and competitors to compare the two cafes in different locations.
The document provides a comparative analysis of two food businesses - China House cafe in Penang, Malaysia and Dr. Cafe Coffee which has branches in Saudi Arabia and Asia. It summarizes the key details of each business, including their founders, locations, products, number of branches, competitors, and strategies. For China House, it highlights their multiple lounges and entertainment offerings. For Dr. Cafe Coffee, it notes their focus on high quality coffee sourced globally. The document concludes with recommendations to further improve the businesses by expanding their menus and offerings.
This document provides information about two cafes that were selected for analysis and comparison: AMPM Cafe located in Subang Jaya, Selangor, Malaysia and Calanthe Art Cafe located in Melaka, Malaysia. It discusses the background and history of AMPM Cafe, which was founded in September 2014 by three partners who had previously worked in a restaurant. The cafe serves coffee, breakfast, and desserts primarily to neighborhood families and workers. Annual revenue is between 120K-130K. The manager, Eric, was interviewed to obtain the background information.
English Report Essay + Presentation SlidesVisanity23
Chong Kok Kopitiam is a 75-year old family-run coffee shop in Klang, Selangor that serves local favorites like coffee, toast and half-boiled eggs. Tous Les Jours is a 3-year old franchise coffee shop and bakery with over 400 locations worldwide, including 4 in Malaysia, that offers bread, cake and coffee. While Chong Kok Kopitiam faces no local competition, Tous Les Jours competes with several restaurants and coffee shops in Bangsar.
Chong Kok Kopitiam, an old coffee shop established in 1940 in Klang, Selangor, and Tous Les Jours, a modern fusion coffee house and bakery founded in South Korea in 1997 with a location in Bangsar, Kuala Lumpur, were selected for comparison. The report found that while Chong Kok Kopitiam is a family-run business serving local favorites, Tous Les Jours is an international franchise known for its bread and pastries. Key differences included the founders, history, locations, and future plans of expanding internationally for Chong Kok Kopitiam versus upgrading selections annually for Tous Les Jours.
Chong Kok Kopitiam, an old coffee shop established in 1940 in Klang, Selangor, and Tous Les Jours, a modern fusion coffee house and bakery founded in South Korea in 1997 with a location in Bangsar, Kuala Lumpur, were selected for comparison. The report found that while Chong Kok Kopitiam remains a family-run business serving local favorites, Tous Les Jours is an international franchise known for its breads, cakes and coffee. Key differences included the founders, histories, locations and future plans of the two businesses.
This document provides information about a group presentation titled "Café Culture" for an English class. It includes an outline of the presentation sections, descriptions of two cafes studied - Bitter Sweet Cafe in Penang and Coffee Ink in Klang. It compares the businesses, describing their origins, operations, products, target markets and goals. Coffee Ink focuses on premium coffee and homemade cakes while cultivating a vintage atmosphere. Bitter Sweet Cafe emphasizes western food and childhood nostalgia. Both cafes aim to expand their popularity through quality food and engaging marketing.
This document provides information about a group presentation titled "Café Culture" created by students from the School of Architecture, Building and Design. The presentation compares two cafes in Malaysia - Bitter Sweet Cafe in Penang and Coffee Ink in Klang. It includes sections on the history of coffee culture, descriptions of each cafe's business operations, a comparative analysis of the cafes, and recommendations. Coffee Ink focuses on premium coffee, cakes, and Western dishes and was founded over a year ago by owner Zabedee Chiang. Bitter Sweet Cafe sells homemade cakes and coffee in a bright, childhood-inspired space and has operated for around 4 months.
This document provides information about a group presentation titled "Café Culture" created by students from the School of Architecture, Building and Design. The presentation compares two cafes in Malaysia - Bitter Sweet Cafe in Penang and Coffee Ink in Klang. It includes sections on the history of coffee culture, descriptions of each cafe's business operations, a comparative analysis of the cafes, and recommendations. Coffee Ink focuses on premium coffee, cakes, and Western dishes and was founded over a year ago by owner Zabedee Chiang. Bitter Sweet Cafe sells homemade cakes and coffee in a bright, childhood-inspired space and has operated for around 4 months.
This document appears to be an assignment submission for a course on art, architecture, and culture. It includes a table of contents and sections on the student's concept and theme, research on coffee shops in the Subang Jaya area of Malaysia, draft pictures and captions of four coffee shops - The Coffee Bean & Tea Leaf, Coffee Chemistry, Coffea Coffee, and Cosans Coffee. It also includes a mock-up layout and references section. The student's project focuses on exploring and documenting the modern coffee culture in Malaysia through a coffee table book, specifically looking at four distinct coffee shops in the SS15 district of Subang Jaya.
This document compares and contrasts two coffee shop businesses - Starbucks Coffee and CU Latte. It provides information on their products, competitors, markets, and strategies. Starbucks focuses on different roast levels and has a responsive social media presence. CU Latte sells Klang coffee and provides filtered pour-over coffee. Both support health, diversity, and creating a good atmosphere for customers. They differ in their approaches to quality maintenance, customer service, and contributions to farmers and local coffee culture. Recommendations are made but not described.
This document compares and contrasts two coffee shop businesses - Starbucks Coffee and CU Latte. It provides information on their products, competitors, markets, and strategies. Starbucks focuses on different roast levels and has a responsive social media presence. CU Latte sells Klang coffee and provides filtered pour-over coffee. Both support health, diversity, and creating a good atmosphere for customers. They differ in their approaches to quality maintenance, customer service, and contributions to farmers and local coffee culture. Recommendations are made but not described.
This document compares and contrasts two coffee shop businesses - Starbucks Coffee and CU Latte. It provides information on their products, competitors, markets, and strategies. Starbucks focuses on different roast levels and has a responsive social media presence. CU Latte sells Klang coffee and provides filtered pour-over coffee. Both support health, diversity, and creating a good atmosphere for customers. They differ in their approaches to quality maintenance, customer service, and contributions to farmers and local coffee culture. Recommendations are made but not described.
The document compares two cafes, Calanthe Cafe located in Melaka and AM PM Cafe located in Subang Jaya. Calanthe Cafe focuses on showcasing coffees from different states in Malaysia and has a nostalgic, traditional atmosphere. AM PM Cafe serves breakfast foods and has a relaxing, modern vibe. Both cafes aim to serve their local communities but have different customer bases and competitors due to their locations. The document provides recommendations for each cafe, such as renting parking spaces for Calanthe Cafe and creating kids menus and signature items for AM PM Cafe.
The document provides a comparative analysis of two cafés, Eté Café in Penang and Shakespeare in Subang Jaya. It describes the methodology used to conduct interviews at each location. Eté Café is owned by a Taiwanese man named Alex who makes signature coffees and French desserts using traditional methods. It is small with only a few tables. Shakespeare is larger but the interview there was shorter. The document outlines the similarities and differences between the two cafés.
The document compares two cafés - Eté Café and Shakespeare. Eté Café is a small Penang café run by a Taiwanese owner that specializes in French desserts and signature coffees. Shakespeare is a larger café in Selangor founded by a man interested in Japanese baking styles. Both cafés share similarities like being passion projects of their owners and selling similar food items. However, Eté Café is much smaller and focuses on loyal regular customers through personal interactions, while Shakespeare targets new customers in its busy location but struggles with service issues.
Ete Café and Shakespeare are two similar cafes located in Penang and Selangor respectively. Both cafes were founded in 2012 but have different ownership structures and products. Ete Café is small and family-run, focusing on high-quality syphon coffee. Shakespeare is larger with hired staff and offers coffee and pastries, but faces challenges with parking and foreign worker communication. While Ete Café aims to make friends, Shakespeare's owner wants to spread Japanese pastry culture. Recommendations include expanding for Ete Café and improving parking/training for Shakespeare.
Ete Café and Shakespeare are two similar cafes located in Penang and Selangor respectively. Both cafes were founded in 2012 but have different ownership structures and products. Ete Café is small and family-run, focusing on high-quality syphon coffee and French desserts. Shakespeare is larger with hired staff and offers coffee, pastries, and a unique atmosphere. Both cafes face nearby competitors but employ different strategies - Ete Café emphasizes personal interactions while Shakespeare innovates new products. While neither cafe's main goal is profit, Shakespeare aims to franchise while Ete Café has no future plans. Recommendations include expanding for Ete Café and improving customer service for Shakespeare.
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3. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
PRESENTATION TITLE: COFFEE SHOP
GROUP MEMBERS:
Names Presentation Roles
DARREN SIA HANG YIN
( 0318253 )
ENGLISH 2 (ELG 30605)
LECTURER: CASSANDRA WIJESURIA
SUBMISSION PRESENTATION DATE:
2 DECEMBER 2014
DESCRIPTION ABOUT WHEELER’S COFFEE
LEE YIH
(0318340 )
DESCRIPTION ABOUT COFFEE COTTAGE
LOVIE TEY YIQING
( 0318155 )
DESCRIPTION ABOUT WHEELER’S COFFEE
LOW EN HUEY
( 0317889 )
EXPLANATION ABOUT STRATEGIES , FUTURE
PLAN AND WAYS TO SUSTAIN OF WHEELER’S
COFFEE
SIMPSON CHIN JIUNN YIH
( 0318154 )
NATURE OF BUSINESS, PRODUCTS, BEST
SELLERS, FUTURE PLANS
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 3 of 32
4. TABLE OF CONTENT
1. Key Summary
2. History of the trade
3. Description of the business
4. Comparative Analysis of the businesses Competitive Traits
5. Recommendation
6. Bibliography
7. Appendices
8. Reference
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 4 of 32
5. Summary
Café is coffee houses that allow people enjoy their coffee in different environment depend on the
theme of the café. The special café we chosen are Wheeler’s coffee café and other is Coffee
Cottage. Wheeler’s coffee is located at Love Lane, Penang. It is a very special café because the café
has unique decoration and theme. The theme of the café is bicycle; the café is fully decorated by
bicycle. Coffee Cottage is located at SS15, Subang Jaya. It is also a very special café because the
café allows people to pet and play with the cats and the cats in the café are moving freely. That’s
always have competitors everywhere included Wheeler’s coffee café and Coffee Cottage. Both of
the café using their own strategy to maintain or increase the customer a day.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 5 of 32
6. A description of the history of the trade/business and what it involves.
A café is a type of restaurant that serves coffee, snacks and dessert. In Malaysia, traditional coffee
and breakfast shops are called kopitiam. Menus typically feature simple offerings: a variety of foods
based on egg, toast, and coconut jam, plus coffee, and tea. Kopitiams are commonly found in
almost all residential areas as well as some industrial and business districts in Malaysia. They often
appear as an aggregate of small stalls or shops. However, some may be more reminiscent of food
courts. All kopitiams share a similar appearance and are steeped in tradition and nostalgic memories
in the past.
A true kopitiam embraces a feeling of tradition and culture. Old fashioned kopitiams are steeped in
tradition, with its own unique history. The tradition kopitiams are often family owned and handed
down from father to son from generation. However, these days for many old fashion kopitiam
owners, their craft ends at the moment they retire because for a lot of them, their children have been
educated and are not willing to carry on the family business. The traditional kopitiam serves as a
social nucleus, where everybody interacts with each other, communicate and make friends with
everyone there.
Now, branded coffee houses have emerged, thus evolving the humble kopitiam in accordance to
modern society’s desire to move forward. This is a new age where a new breed of kopitiam has
emerged. – Café. The smell of roasted coffee has changed ever since. The coffee scene has changed
into one that is synonymous with lifestyle. It has become a necessity to the work-life balance that
brought fashionable terms such as “Latte” and “Frappe”.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 6 of 32
7. Brief Description of the Businesses
The name of the café that we have chosen is Coffee Cottage. It is located at 1-1, Jalan
SS15/8A, 47500 Subang Jaya, Selangor, Malaysia. Currently, Coffee Cottage does not have any
branches. However, the enterprise group do have another Cottage Group, called the Pets Cottage
Group, which includes Kitten Cottage, Puppy Cottage and Groomers Connection. They are all very
suitable for pet lovers. Then, in Coffee Cottage itself, there are 7 workers working per day. 3 full-timers
and 4 part timer, which are then divided into roles of Team Leader, Manager, and Staff. Only
full-timers can be promoted to Team Leader and Manager. The main products that they are selling
are coffee, tea, and cake and desserts. The best selling beverages include Nutella Latte and
Chocolate, and the best selling cakes are Crunchy Nutella, Red Velvet cake, and Thai Milk Tea.
Note that Thai Milk Tea is not a drink, it is a name of a cake. The layer of tea in the cake was
imported from Thailand. Besides that, their teas are all made of tea leaves from the famous TWG.
Then, the main service in Coffee Cottage is catering. They cater a stress-free environment for the
customers. The environment is said to be stress relieving because there are pet cats in the café that
you can play with. The estimated current number of customers is roughly about 35,000 since
opening, averaging about 130 customers per day. Coffee Cottage was established in March 2014.
The café was founded by Mr.Warren Lim, who is in the group of enterprise as Kitten Cottage,
Puppy Cottage, and Groomers Connection. Founders of Coffee Cottage are just a bunch of animal
lovers who wanted to step into the food and beverage industry. Owner Warren Lim said that, a lot
of people like pets but they do not want the responsibilities of owning one, so they visit them. Then,
three-quarter of the cats in Coffee Cottage are rescued cats. They are then fed, groomed, and gave
proper medical by the professionals in Groomers Connection before transferring them to Coffee
Cottage. So, the business also acts as a new home for the once-stray animals.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 7 of 32
8. The other cafe we chosen is Wheeler’s coffee café; the café is located at No. 67, Love Lane,
10200, Georgetown, Penang. The business of this café started on June 2014, the owners of this
café started planned this business since starting of the year but they couldn’t started their
business early is because the renovation and the decoration of the café took a long time. The
founder of this café is Steven, he opened this café is because he is a coffee lovers and also a
bike lovers. He wants to spread the culture of coffee to everyone and hope everyone understand
the knowledge of coffee and love coffee.
The theme of Wheeler’s coffee café is bicycle and the tagline of the café is “The bicycle is a
simple solution to some of the world’s most complicated problems”. The owner chosen
bicycle as the their theme is because cycle bicycle is a healthy activity that brings us healthy
body and healthy mind, the owner wants people to drinks a healthy coffee in a healthy
environment like cycling that will brings us healthy body and healthy mind. There are no
branches for Wheeler’s coffee café because the owner of this café thinks that they have to settle
down and stable their main café before have any branches.
In this café, they provide different kinds of coffee, tea, juice, soda, salad, sandwiches,
breakfast, lunch, dinner and also cakes. They always provide set breakfast, lunch and dinner for
customers because Wheeler’s coffee café want to provide a valuable set for customers. For the
café, the best sellers of the beverage are the Toffe Nut latte, for those sweet lovers and also
Deluxe Tiramisu.
Wheeler’s coffee café have two owners, one of the owner named Steven, he used to study
information technology and he also a coffee lover and the other owner named John , one team
leader manager, five part times workers, the part-time workers will be trained as cashers or
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 8 of 32
9. waiter waitress. In the café, they total have five full time workers, they have two chefs in the
café who in charge of cooking western food, one bakers, one casher and one barista that have a
good skills of making latte art and making a good coffee.
The estimated customers on Wheeler’s coffee café are 400 per days. In the coffee café, usually
people who are youngster visit the most because the environment of the café is suitable of
people to chill to relax or to hang out with their friends.
In this café, they provided bicycle rental and darts machines for people. Starting of the
business they always provided bicycle rental but slowly they do not rent any bicycle because the
shop nearby are also provide bicycle rental and other reason is people may steal the bicycle or
do not return back the bicycle. The other service is darts machines, the owner of the café
provide darts machine is because they want people to understand darts machine in a healthy
places not in somewhere that are not healthy such as pub or club that have bring bad to our
body.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 9 of 32
10. Comparative Analysis of the Businesses’ Competitive Traits
Wheeler’s Coffee Analysis Aspect Coffee Cottage
48 Number of
competitors
58
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 10 of 32
11. 1.Espresso Lab
Located at the heart of Subang Jaya,
right beside of Coffe Cottage,
EspressoLab SS15 is a specialty
coffee house aiming to provide the
best experience in coffee, cakes and
ambience. This coffee shop owns a
two-storey shop lots, they provide
services such as takes reservations,
walk-ins welcome, good for groups,
good for kids, take out and waiter
service, and even free wifi. As the
name would imply, they specialises in
brewing coffee using their own brand
of coffee beans served in all manners
imaginable; espresso, macchiato,
cappucino, latte, piccolo latte, mocha,
etc. To vary their options of for
costumers, they provide food such as
lasagne, spaghetti and cakes as well,
one of the main product is Red Velvet,
served with cream cheese frost as the
topping, red velvet and cheesecake at
the center. The wall of this cafe is
painted black and dim light is used to
decorate, it has large spacing which
can comfortably seat up to a crowd of
20 at most.
Top 3 Competitors 1. China house
China house is a café at Victoria Street
in Georgetown. The special feature of
China house that attract customer is that
this café spread across three heritage
houses linked by an open air courtyard.
It is also converted into 14 spaces
comprising of shops, cafes, restaurant,
galleries, live music and bakery which
patrons find the shop is unique with that
feature. The shop opens daily, from 10
o’clock in the morning to 12 midnight.
China house serve great pastries and
cakes besides coffee. They have variety
choices of cake to be sold every day,
approximately 30 different kinds of
cakes. The price of the cakes range
from RM8 to RM12. Their top seller
for cakes are carrot cake, tiramisu and
chocolate cake. However, the price for
main course is slightly higher than
normal price. The great heritage taste
and environment of the shop has
attracted many customers especially
foreign tourists. Locals also love to
gather at China house because of its big
compound of which consist of 14
different space. China house provides
various kinds of entertainment like live
band during the night, wifi services,
hipster bar and board games.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 11 of 32
12. 2. Tryst Café
Tryst Cafe resides in a more unassuming
zone where there is less traffic and
crowd, it is an espresso bar/café that
endeavour to provide special spaces for
people to dine, relax and unwind. It
doesn't appear as a very appealing place
to hangout but pretty decent for some
food, coffee and tranquil conversations.
Their cuisine is mainly focus on New
American, Asian Fusion, Breakfast, Soul
Food and Tex-Mex varies from espresso
based drinks, teas, sodas, cakes, pastas,
steaks, pancake meals to Tryst specials.
It is a hipster cafe featuring a mix and
match of colours along with wooden
furnitures, even having a bar-like table
for a different seating. Lights are pretty
much dim here but the basking of
natural sunlight from both the front and
rear of the shop is sufficient to
illuminate the cafe. For the convenience
of public, the nearest train station is near
to Subang Parade via KTM commuter to
visit the shop.
Competitors
2. Café 55
Café 55 is located at the intersection
of Chulia street ad Stewart Lane in
Georgetown. It offers
Mediterranean- inspired cuisine in
an informal setting. The heritage
café opens daily for breakfast from
8 o’clock to 11 o’clock in the
morning and it is closed during
lunch time but reopens at 2 o’clock
in the afternoon until 9 o’clock at
night. The environment for this café
is relaxing, comprised a mixture of
modern design and traditional
design. It is revived from a prewar
house into a heritage unit.The café
is famous for its 3D coffee which
made the café stands out from the
others. Their 3D coffee is unique in
Penang and the idea of it has attract
new customer to the café. The price
of the coffee range from RM6 to
RM 15. Their top sellers are Café
Latte with Biscotti, Caramel
Macchiato and Chocolate Chips.
They also serve nice tapas. Café 55
is a nice spot for gathering and
reading as the environment is cozy.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 12 of 32
13. 3. Cosans Coffee
Located same row as Canai in SS15,
Cosans Coffee is a more deep-pocketed
coffee house that strives for soothing
slickness in a calculated, crowd-pleasing
fashion. Cosans Coffee serves good,
mild coffee with the foam which is
always perfectly steamed, that gives us a
great texture of drinking it as well as the
nice mocha in terms of taste and texture.
The menu for coffee and other
beverages is extensive, covering items
such as chocolate, smoothies and teas as
well as frappe. They also want to fulfill
customer’s taste needs by producing a
selection of delicious foods such as
dessert and other delectable treats.
Cosans Coffee is an ancient British
designed cafe which is considerably
spacious, classy, and stylish. Despite its
large capacity, it is often full house at
the weekend's midnight and additional
table seats will be placed in the aisle
outside. Although it is a bit pricey in
comparing with other cafes, but its
quality and the portion given might
worth
Competitors
3. The Mugshot Café
The Mugshot café is located at
Chulia street in Georgetwon. It is a
rustic and rather hip café. The
location of the café is excellent
because it is situated beside the
Rainforest Bakery which is famous
for their bakeries, customers would
come to the Mugshot Café to have
some coffee in the morning. The
operating hours for the café is from
8o’clock in the morning to 9
o’clock at night. The café is famous
for its excellent coffee and freshly
made Bagel Muffins. Their coffee
price range from RM6 to RM 12
whereas the Bagel muffins cost
RM10 per piece, which is rather
expensive. The nice interior and
cozy setting of the café has gained
them a lot of loyal customers.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 13 of 32
14. Coffee Cottage competes with all the above
cafes in terms of locations, which is SS15.
SS15 is easily accessible via Federal Highway
and New Pantai Expressway (NPE). It is also
just minutes away from the townships of
Petaling Jaya such as Bandar Sunway, Ara
Damansara and Bandar Utama. However, there
are around approximately 48 coffee shops
open in SS15 and 8 coffee shops within one
row of shop lots. This diverts the attention of
customers because every customers have their
own choices of favour to hang out.
The strategy that Coffee Cottage used to
compete with other coffee shops is through the
outstanding theme of the cafe. Coffee Cottage
has a natural unique selling point which is,
Cats are free to prowl the cat area of the café,
and can be groomed and petted. Customers can
also buy food for the cats, and eat alongside
the five friendly kitties. It is not a pure-breed
cat café but both a cat and coffee café, and
aims to serve both the pet lover as well as
those who just want a meal and coffee. Besides
of that, Coffee Cottage also serves coffee and
cake at the basis of medium range price range
from RM 7 to Rm 16. This is due to most of
the customers are university students with low
economic condition and are hence less
affordable.
Today, Coffee Cottage is one of the popular
cafe in SS15, it is full of crowd especially at
night. The customers favor this smaller,
independent establishments that offer cozy
atmosphere and good coffee at affordable
prices.
Strategies used In order to compete with the other coffee
shops in Georgetown, Wheeler’s coffee
applied few strategies to attract more
customers. Firstly, unlike the other cafes,
they provide set lunch for the customers
but only on weekdays. Their set lunch
consist of a main course, choices of
drinks and free ice cream. The set lunch
only costs about RM 16 – RM20, which
is at a reasonable price. They provide set
lunch only on weekdays because there are
more students and working people. The
pricing for their coffee are at normal
price, not too expensive but affordable,
which is from RM 5 to RM15. Thus,
customers get to enjoy quality coffee at a
reasonable price. Wheeler’s Coffee serves
their cakes in an aesthetical manner,
where they draw drawings on the serving
plate. This can attract attention of the
customers.
Secondly, the decoration of the café also
attract customers, especially tourist and
bike lovers. Wheeler’s café used
countless bicycles as decorations. There
are many group posters about coffee and
bike hanged on the wall and some of the
chairs are designed like the seat of the
bicycle. There are a few sections in the
café, a section that can accommodate for
group gatherings, dart machine section, a
section for people to host small events
and a section which is open air for
smokers. People think that the
arrangement of section has restored some
privacy for them. Great lightings and nice
furniture have also attracted many young
people nowadays because of the trend,
which is taking the photos of food and
beverage and post them on social medias
like Instagram.
Next, Wheeler’s Coffee provides several
services to satisfy and attract customers.
For example, Dart Machine, it is an
entertainment service where customers
get to enjoy their meals while playing.
The next service is bike rental which suits
the theme of the café. Tourist get to rent
their bike from the café to cycle around
Georgetown. Wheeler’s coffee also
provide free wifi service for their
customers so that they could surf the
Internet at the shop. Lastly, the café
allows people to host small events like
birthday parties at the second floor of the
café. The staffs are helpful to decorate the
area if requested.
Last but not least, the owner of the café
hires experience coffeemaker and chef to
produce quality and delicious food. This
is to ensure that the coffee that they
brewed are at a good standard which the
customers are satisfied with it. They also
hires good chef with good cooking ability
to create an enjoyable dining experience
for the patrons.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 14 of 32
15. It is hard for businessman who wish to open a
new cafe in SS15, they face a lot of obstacles
from market to financial and management. In
terms of market risk, there are already a group
of potential customers locked up by
competitors, this will be difficult to gain
customer momentum. This is because the
market in SS15 is overly saturated with 48
cafes providing the same services and products
which can be detrimental to a new business’
ability to gain significant market share.
Besides of that, the financial standing of a
business can often make or break a company’s
ability to succeed. New business owners tend
to fail financial projections planning or create
working budgets. Sufficient capital is
necessary to pay for the owner’s living
expenses until the business turns a profit. In
addition, most coffee shops need inventory,
brewing equipment for coffee beans,
decorations in the cafe to run effectively.
The organizational structure of a new business
is another risk in starting a new business. New
business owners with little or no management
experience face significant challenges in
running a coffee shop. Entrepreneurs who need
to hire a manager to lead the cake bakers,
barista and cashier work in the cafe.
Obstacles faced One of the main obstacles to start a new
café in Georgetown, Penang is the
increase of competition in that area. There
are a lot of cafes in Georgetown,
approximately 58 of them. Each of the
cafes has their unique style and special
features. As a result, they have to compete
from their pricing, advertising and quality
of products. Some of the cafes that are not
able to be at par with those famous cafes
will lose a huge amount of customers.
Thus, the cafes in Georgetown will have
to keep up with the current trend and
always update themselves in order to
survive in the market.
Another obstacle is finding the right and
experienced staff. Thus, in this market,
the right staff would be the chef and the
coffeemakers. They are the ones that are
in charge of the distribution of food to the
customers. Hence, it is important to get
the right staffs who are skilled and
professional in this area. Despite high
employment, many cafes struggle to find
the right talent with the skills that they
wanted for their business. Finding the
right staff would definitely attract more
customers as the quality of food is higher
and customers would be highly satisfied
with the food. Wheeler’s coffee’s
coffeemaker and chef are experienced.
However, there are less number of them.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 15 of 32
16. Nature of Market
Coffee Cottage’s and Wheeler’s Coffee’s market conditions areknown as oligopolistic competition.
This is a situation where a handful of large firms account for a relatively large market share. This is
due to there are various cafe in the same area selling similar products and all the coffee shop
businesses equal of size.
Apart from that, customer focus is also one of the marketing strategy used. They receive comments
from customers and improve from it so that the cafe satisfies the needs or wants of the customers.
For example, Coffee Cottage provide sandwiches and pastries after being requested by the customer
whereas Wheeler’s Coffee provide spaghetti and other main course to increase the choices of food.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 16 of 32
17. SUMMARY TABLE
COFFEE COTTAGE WHEELER’S COFFEE
SIMILARITIES
CAT THEMED THEMED CAFE BICYCLE THEMED
MARCH, 2014 ESTABLISHED IN YEAR 2014 JUNE, 2014
WEDNESDAY - MONDAY
12 PM - 12 AM
CLOSED ON EVERY TUESDAY
WEEKDAYS
9 AM - 10 PM
WEEKENDS
9 AM - 12 AM
PARTNERSHIP OF FOUR OWNERSHIP PARTNERSHIP OF TWO
DIFFERENCES
SS15, SUBANG JAYA ,
SELANGOR , MALAYSIA
LOCATION LOVE LANE, GEORGETOWN ,
PENANG , MALAYSIA
TO BRING IN THE UNIQUE
CULTURE FROM OVERSEAS
MISSION TO PROMOTE CYCLING
CULTURE AMONG PEOPLE
YOUNGSTERS
( UNIVERSITY STUDENTS)
PET LOVERS
TARGET MARKET
STUDENTS
TOURISTS
YOUNGSTERS
• FOOD AND CATERING
• CATERS STRESS-FREE
ENVIRONMENT
• ANIMALS INTERACTING
ENVIRONMENT
NATURE OF BUSINESS
• PROMOTE ADVANTAGES OF
COFFEE
• SELLS COFFEE, BAKED
GOODS AND FOOD
• TO PROMOTE BICYCLE
CULTURE
• BIKE RENTAL SERVICES
• UNIQUE SHOP
• CURRENTLY ONLY THREE
CAT THEMED CAFE FOUND
IN KLANG VALLEY
• VERY HARD TO FIND IN
MALAYSIA
• HUGE VARIETIES OF FOOD
AND BEVERAGES
• ANIMAL INTERACTING
ENVIRONMENT
STRATEGIES
• PROVIDES INFORMATION ON
PROCESS OF MAKING
COFFEE
• PROVIDES SET LUNCH
DURING WEEKDAYS
• DRAWING BESIDE CAKES TO
ATTRACT ATTENTION
• PROVIDES ENTERTAINMENT
SUCH AS BICYCLE RENTAL
AND DART MACHINES
• UNIQUE INTERIOR DESIGN
• BY USING PARTS OF
BICYCLE AND BICYCLE AS
PARTS OF THE INTERIOR
AND EXTERIOR DESIGN
RANGE BETWEEN RM 7 - RM
18
MOSTLY ARE PRICED
BETWEEN RM 12 - RM 13
PRICING
RANGE BETWEEN RM 5- RM 15
* ALCHOHOLIC DRINKS NOT
INCLUDED *
THROUGH CHARITY ADVERTISING METHOD THROUGH DESIGN
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 17 of 32
18. Which is more commercially successful?
Based on our analysis, we found that Wheeler’s Coffee is more commercially successful firstly
because of its location in Penang, where Georgetown is a famous tourist spot in Penang. Secondly,
their financial status is more stable because they owned a two storey shoplot compared to Coffee
Cottage which is located above another shop.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 18 of 32
19. Recommendation for Wheeler’s Coffee
The first recommendation for Wheeler’s Coffee is to hire a live band to perform at night. This can
provide another alternative of night activities for customers. Customers can enjoy listening to the
music from the live band and play dart machine at the same time.
Another recommendation is to increase the choices of food in the menu. This is to provide more
choices of food for customers to choose and for the regular customers, they will not feel bored
eating the same food again.
Recommendation for Coffee Cottage
The first recommendation to improve competitiveness among Coffee Cottage is to promote monthly
featured flavours. Customer’s curiosity about the flavour can more coffee. Pumpkin Pie at
Halloween, Red Hot Cinnamon on Valentine’s Day, Egg Nog on New Year’s Day are some of the
suggested nifty names.
Secondly, the another improvement is to offer package deals. Offer a package deal which includes
popular items bundled together at a lower price than the individual items can make it easier for the
customers. Breakfast Wakeup Special of a cake and a coffee, or an Afternoon Tea for Two Special
of Smoothie and spaghetti. Such packages make the decision making process easier, and easier
makes for more sales.
The last one is special customers club to make them feel important. Your regular customers should
feel appreciated for their faithful patronage of Coffee Cottage. Frequent Customer Special days with
discounts can be offered using the Frequent Customer Card. This can be done by using even a
simple Frequent Customer Card rewarding them with a free drink after purchasing 10 cups of coffee
lets them know that their loyalties are much appreciated which keeps them coming back regularly.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 19 of 32
20. APPENDICES
Appendix 1 - Survey questionnaire and results
1) When was the business founded?
-March 2014
2) Who are the key founders?
-Mr.Warren Lim, owner of Coffee Cottage
3) What prompted the founders to start this business?
-Mr.Warren Lim said the idea sparked when he visited cat cafés in Japan and Korea. It was also a
natural fit with his pet boarding and grooming business that has been running for seven years, as
well as his passion for rescuing stray cats.
4) What are your main products?
-Coffee, Tea, cakes and dessert
5) Who are your customers?
Youngsters (Uni students), Pet lovers
7) How many branch offices/stores do you have (if applicable)?
-No branches, however they do have other cottages such as Puppy cottage, Kitten Cottage and also
Groomers Connection.
8) Can you provide us a brief history of your business and its most recent developments?
-Recently, we added a few more new members to the feline family. Three quarter of the cats in
Coffee Cottage are rescued cats.
9) Do you have many competitors? Who are they? Who are your top 3 competitors?
-Yes they have. There are 48 different cafes in the area and all of them hold a certain degree of
competiveness to Coffee Cottage. The top 3 competitors would be Espresso Lab, Cossan’s Café,
and Tryst Café.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 20 of 32
21. 10) Is the business constantly facing strong competition from other competitors? What
strategies have they used to compete with you?
-For example Cosans café, they invited the famous Ms.Jane Chuck to help them advertise, and we
are at a great disadvantage.
11) How much capital is required to start this business? What, if any, specialized field of
knowledge do you need to run this business?
-The owner has to know how to take care of the animals, giving them proper care and medication if
they are sick. Also, the worker has to have certain knowledge of coffee making and latte art.
12) Generally, do you feel it is easy or hard to enter this market? Why?
-I think that it is quite difficult to enter the coffee market because there are all kinds of different café
all around the world, with all different kinds of unique and taste food. You have to open a shop that
has your own unique selling point in order to attract customers.
13) How do you compete with your competitors i.e. what strategies do you employ to divert
customers away from your competitors?
-This was the question that faced Lim but, luckily, his Country Cottage Cat Café has a natural
unique selling point. Cats are free to prowl the cat area of the café, and can be groomed and petted.
Customers can also buy food for the cats, and eat alongside the five friendly kitties.
14) How often do you release a new product (this assumes the business sells differentiated
products)?
-4 to 6 months
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 21 of 32
22. APPENDIX 2: Suggested List of Interview Questions (Non-Exhaustive)
1) When was the business founded?
June 2014
2) Who are the key founders?
Mr. Steven, the owner of coffee Cottage
3) What prompted the founders to start this business?
Mr. Steven said that he wants everyone understand the knowledge of the coffee and also
want to spread the culture of coffee in Malaysia.
4) What are your main products?
Coffee, cakes, desserts and spaghetti
5) Who are your customers?
Youngsters, Tourists and Coffee Lovers
6) How many branch offices/stores do you have (if applicable)?
No branches because they want to settle and stable their own café before open any branches
but they not planning to have any branches for their future plans.
7) Can you provide us a brief history of your business and its most recent developments?
Recently, we added a few more special desserts for customers and also added more choices
for the set so that customers.
8) Do you have many competitors? Who are they? Who are your top 3 competitors?
Yes, they have. There are full of café around the Love Lane and one of the competitors is
LoveLatte located at the corner of the shop lot. Second would be the Green Town café
located beside of the Wheeler’s coffee cafe and China house located nearby of the Wheeler’s
coffee café.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 22 of 32
23. 9) Is the business constantly facing strong competition from other competitors? What
strategies have they used to compete with you?
For example LoveLatte, their café is located at the corner of the shop –lots that attracted a
lot of the tourists before walk pass the Wheeler’s coffee café.
10)How much capital is required to start this business? What, if any, specialized field of
knowledge do you need to run this business?
The owner has to know how to make a prefect coffee and understand the coffee bean to
make sure the coffee bean are suitable to make a good coffee for customers. Also, the
worker has to have certain knowledge to make coffee and also making a beautiful latte art.
11) Generally, do you feel it is easy or hard to enter this market? Why?
I think that is really tough for me to enter the coffee markets because there are so many
different café all around the world will different kind of delicious foods. We also need to
have the knowledge of the coffee before serve a cup of coffee to customers.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 23 of 32
24. Appendix 2 - Photos
!
The barista is brewing coffee in Wheeler’s Coffee using the machine.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 24 of 32
25. !
Group Photo with the owner of Wheeler’s Coffee, Steven. Picture from left : Low En Huey, Darren
Sia, Steven, Simpson Chin, Lee Yih
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 25 of 32
26. !
We are preparing for the interview session at Coffee Cottage.
!
Group Photo of us with the team leader, Alex.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 26 of 32
27. Appendix 3 - Contact Information
1. Wheeler’s Coffee
Steven, Manager.
Phone number : 012-462 0728
2. Coffee Cottage
Alex, Team Leader
Phone number : 03-5613 0078
Email : coffeecottagemy@gmail.com
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 27 of 32
28. MINUTES OF THE MEETING
DATE: 8 NOVEMBER 2014
TIME: 12.30PM - 1.00 PM
VENUE: CHILL , TULC
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
DARREN SIA HANG YIN WEDNESDAY 10AM - 12 PM RESEARCH ON
QUESTIONS TO BE
ASKED ON THAT
DAY
LEE YIH WEDNESDAY 10AM - 12 PM RESEARCH ON
QUESTIONS TO BE
ASKED ON THAT
DAY
LOVIE TEY YIQING WEDNESDAY 10AM - 12 PM RESEARCH ON
QUESTIONS TO BE
ASKED ON THAT
DAY
LOW EN HUEY WEDNESDAY 10AM - 12 PM RESEARCH ON
QUESTIONS TO BE
ASKED ON THAT
DAY
SIMPSON CHIN JIUNN YIH FRIDAY 8AM - 10 AM RESEARCH ON
QUESTIONS TO BE
ASKED ON THAT
DAY
NO. ACTIVITY ACTION TAKEN BY
1 Introduction on brief Whole Team
2 Understand the brief Whole Team
3 Works given out to individual Whole Team
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 28 of 32
29. MINUTES OF THE MEETING
DATE: 9 NOVEMBER 2014
TIME: 3.30 PM - 6.30 PM
VENUE: WHEELER’S COFFEE
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
DARREN SIA HANG YIN WEDNESDAY 10AM - 12 PM INTERVIEWER
LEE YIH WEDNESDAY 10AM - 12 PM CAMERAWOMAN
LOVIE TEY YIQING WEDNESDAY 10AM - 12 PM LIGHTING
LOW EN HUEY WEDNESDAY 10AM - 12 PM NOTE TAKING
SIMPSON CHIN JIUNN YIH FRIDAY 8AM - 10 AM NOTE TAKING
INTERVIEWER
NO. ACTIVITY ACTION TAKEN BY
1 Find cafe’s location in Penang Whole Team
2 Read brief Whole Team
3 Starts interview Whole Team
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 29 of 32
30. MINUTES OF THE MEETING
DATE: 27 NOVEMBER 2014
TIME: 12.00 PM - 2.00 PM
VENUE: COFFEE COTTAGE
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
DARREN SIA HANG YIN WEDNESDAY 10AM - 12 PM CAMERA MAN
LEE YIH WEDNESDAY 10AM - 12 PM INTERVIEWER
LOVIE TEY YIQING WEDNESDAY 10AM - 12 PM LIGHTING
LOW EN HUEY WEDNESDAY 10AM - 12 PM NOTE TAKING
SIMPSON CHIN JIUNN YIH FRIDAY 8AM - 10 AM NOTE TAKING
NO. ACTIVITY ACTION TAKEN BY
1 Find cafe’s location in Subang Whole Team
2 Read brief Whole Team
3 Starts interview Whole Team
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 30 of 32
31. MINUTES OF THE MEETING
DATE: 29 NOVEMBER 2014
TIME: 10.00 AM - 5PM
VENUE: CLASSROOM E3.09
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
DARREN SIA HANG YIN WEDNESDAY 10AM - 12 PM ANALYSE THE
COMPETITIONS
AMONG ONE OF
THE BUSINESS
LEE YIH WEDNESDAY 10AM - 12 PM ANALYSE THE
COMPETITIONS
AMONG ONE OF
THE BUSINESS
LOVIE TEY YIQING WEDNESDAY 10AM - 12 PM REPORT
LOW EN HUEY WEDNESDAY 10AM - 12 PM REPORT
SIMPSON CHIN JIUNN YIH FRIDAY 8AM - 10 AM REPORT
NO. ACTIVITY ACTION TAKEN BY
1 Collects Information from everyone Lovie Tey
2 Combination of whole research Whole Team
3 Check works again Whole Team
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 31 of 32
32. REFERENCES
1.Competitive Strategy: Techniques for Analyzing Industries and Competitors
Published: 1980
Author: Michael E. Porter
2.Advanced Selling Strategies
Author: Brian Tracy
Genres: Economics, Business
3.Business Adventures
Published: 1969
Author: John Brooks
4. Ken Hunts Food.Ken. Retrieved from http://www.kenhuntfood.com/
5. China House. Retrieved from http://www.chinahouse.com.my/
6. Ramli,A . (2012, September 4).Raw and naked: The Coffee evolution. FMT News. P.13
7. Michael, K. (2014, April 7). SS15 is fast becoming a popular destination for those seeking good
coffee. The Star Newspaper, p. 23A.
COFFEE SHOP ENGLISH 2 ( 30605 ) Page 32 of 32