Cafe businesses
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This document compares and contrasts two coffee shop businesses - Starbucks Coffee and CU Latte. It provides information on their products, competitors, markets, and strategies. Starbucks focuses on different roast levels and has a responsive social media presence. CU Latte sells Klang coffee and provides filtered pour-over coffee. Both support health, diversity, and creating a good atmosphere for customers. They differ in their approaches to quality maintenance, customer service, and contributions to farmers and local coffee culture. Recommendations are made but not described.
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Comparative analysis of kopitiams report
This document is a report comparing two local Chinese coffee shops located in different geographical areas of Malaysia that have been in business for 10 or more years. The report includes an introduction, methodology, history of local Chinese coffee shops in Malaysia, descriptions of the two businesses being analyzed, a comparative analysis of their competitive traits, conclusions, and recommendations. It also includes appendices with interview questions, documentation of site visits, and meeting minutes. The report aims to analyze the similarities and differences between Restaurant Jing Quan in Klang Valley and Restaurant Hillview in Ipoh, Perak.
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Restoran Jing Quan is a local Chinese coffee shop in Puchong, Klang Valley owned by Mr. Chong Heng Loong for the past 13 years. Mr. Chong chose this location after researching the residential population and realizing there was only one competitor. He named the shop Restoran Jing Quan which translates to "well spring" to symbolize prosperity and wealth for his new business venture.
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This document provides a summary of the history and evolution of local Chinese coffee shops in Malaysia, known as "kopitiams". It discusses how the Hainanese migrants introduced the kopitiam culture in the 1850s. It describes the traditional kopitiams as embracing culture and tradition, while modern kopitiams operate according to modern desires but retain some past traditions. The document contrasts the traditional family-run shops with newer branded chains, noting how traditional kopitiams served as social hubs while modern ones offer more amenities and menus to attract wider customers.
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This document contains a public relations portfolio for Alexandra Sotkovsky. It includes samples of sales and marketing materials she created for various clients, including hotel profile cards, promotional fliers, advertisements, press releases, and fact sheets. It also provides writing samples and an overview of her social media management experience. Specifically, it highlights her role developing a social media guide for Embassy Suites hotel and a marketing campaign proposal for a food delivery service called OrderUp. The portfolio demonstrates Sotkovsky's skills and experience in public relations, advertising, social media management, and content creation.
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The document is a student's assignment submission on the topic of kopitiam evolution in Malaysia. It begins with an introduction describing the concept and theme of capturing the kopitiam culture in a graphical book. It then defines kopitiams, discusses their origins in relation to Hainanese migrants, and describes characteristics of traditional and modern kopitiams. The student conducted research by visiting various old and new kopitiams. Design ideas for the graphical book are provided, including initial ideas to separate old and new kopitiams visually and the final layout changes.
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This document provides background information and outlines the objectives and questions for a study on consumer behavior and the coffee brand purchasing in Klang Valley, Malaysia. The study aims to understand the main factors influencing consumers' choice of coffee brands and whether their economic background plays a role. It will use a quantitative approach collecting data from coffee shops. The objectives are to examine the impact of branding, positioning, storytelling, shop design, pricing, customer relationships, products, promotion, and place on consumer behavior. The study seeks to contribute to literature on coffee and provide industry and policy insights.
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Restoran Jing Quan is a local Chinese coffee shop in Puchong, Klang Valley owned by Mr. Chong Heng Loong for the past 13 years. Mr. Chong chose this location after researching the residential population and realizing there was only one competitor. He named the shop Restoran Jing Quan which translates to "well spring" to symbolize prosperity and wealth for his new business venture.
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This document provides information about two coffee shops: Wheeler's Coffee and Coffee Cottage. It describes the history and evolution of cafes in Malaysia. It then provides details about the locations, founders, products, customers and future plans of each coffee shop. Wheeler's Coffee is located in Penang and has a bicycle theme. Coffee Cottage is in Subang Jaya and allows customers to interact with cats. Both coffee shops aim to maintain and grow their customer base through individual strategies.
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This document provides information about two coffee shops: Wheeler's Coffee and Coffee Cottage. It describes the history and evolution of cafes in Malaysia. It then provides details about the locations, offerings, employees, customers and future plans of each coffee shop. Wheeler's Coffee is located in Penang and has a bicycle theme. Coffee Cottage is in Subang Jaya and allows customers to interact with cats. Both coffee shops are working to maintain and grow their customer base through individual strategies.
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This document provides information about two coffee shops: Wheeler's Coffee and Coffee Cottage. It describes the history and evolution of cafes in Malaysia. It then provides details about the locations, founders, products, customers and future plans of each coffee shop. Wheeler's Coffee is located in Penang and has a bicycle theme. Coffee Cottage is in Subang Jaya and allows customers to interact with cats. Both coffee shops aim to maintain and grow their customer base through individual strategies.
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The document summarizes an analysis of the Istana Budaya national theatre building in Kuala Lumpur, Malaysia. It discusses the building's architectural style, which draws on traditional Malay elements like the sirih junjung roof design. The layout is based on a typical Malay house, with the serambi as the lobby, rumah ibu as the auditorium, and rumah dapur as the stage area. Comparisons are made to the Sydney Opera House, noting both have distinctive roof designs that reference cultural motifs and provide venues for performing arts. Plans, sections, and images of the Istana Budaya are presented and analyzed.
Comic
John, a weak boy, joins his school's basketball team despite facing stereotypes from muscular teammates. They bully John when the team leader isn't around. Feeling upset, John considers quitting but his father persuades him to continue training. John trains hard everyday, finding motivation when others perform better. During the championship match, John's self-fulfilling prophecy and social facilitation from teammates helps lead his team to victory.
Final report
The document appears to be a report submitted by a group of students for their social psychology class. It includes an introduction outlining the assignment, which was to create a video incorporating 5 concepts from class and include a written report and presentation. It then outlines the roles each group member played in completing the assignment. The main body provides a storyline for the video applying the concepts of schema, in-group bias, explicit attitude, optimistic bias, and confirmation bias. It concludes with a references section citing sources to define each concept.
Small business plan
This document outlines a business plan for a tailor shop called Queen Tailor Shop located in Subang Jaya, Malaysia. The plan provides details on the business background, products and services offered such as tailor made and altered clothing. It discusses the target customer market, competitors, and marketing strategies such as discounts for first time customers. Financial projections estimate annual profits of RM129,600 in the first year growing to RM373,920 over three years. The plan also provides management strategies and an action plan to create a unique market positioning.
Report writing
This document provides a comparative analysis of two coffee businesses - Berjaya Starbucks Coffee Company and C U Latte by Cheong Foh. It summarizes their histories, products/services, successes, and differences. Berjaya Starbucks has over 160 outlets in Malaysia and focuses on specialty coffees and loyalty programs, achieving success through innovation, branding and community initiatives. C U Latte is a smaller, local business founded over 60 years ago in Klang selling traditional Malaysian coffee and providing a customized experience. While different in scale, both have found ways to adapt to their markets and leverage their competitive advantages over time.
Social psychology
This document contains two journal entries by a student discussing concepts from social psychology. In the first entry, the student describes an experience where a classmate said condoms were unethical because they promote sex, contrary to the student's view that condoms prevent unwanted pregnancy. The student realizes common sense can differ based on upbringing. The second entry describes the student gaming excessively and almost failing an exam, but miraculously passing after last-minute studying, feeling better about their performance than friends who studied harder. Both entries examine how personal experiences relate to psychological concepts like the false consensus effect and downward social comparison.
Eng sci fi x fi
This document is a compare and contrast essay analyzing the differences between the Pixar films Wall-E and Up. It summarizes that Wall-E is set in a post-apocalyptic Earth covered in trash, while Up depicts a beautiful natural world. The characters also differ, with Wall-E featuring curious robots and Up centered around a grouchy old man and energetic boy scout. Additionally, the essay outlines that Wall-E has bleaker graphics and short instrumental music, whereas Up employs brightly colored visuals and longer songs evoking nostalgia. Both films are praised as masterpieces despite their divergent genres of science fiction and inspirational fiction.
Epc final swiss
The document discusses the Swiss chalet architectural style that became popular in the United States and other countries in the late 19th century. The style originated from the wooden farmhouses of the Swiss Alps and featured prominent overhanging eaves, balconies, and decorative woodwork. By the early 20th century, the Swiss chalet style had declined in popularity as other styles like the bungalow emerged.
Epc final mural
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Cts 2 pictures
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Cafe businesses
- 1. About the Business STARBUCKS COFFEE (Taylor’s Lakeside Campus) - Established as Berjaya Starbucks Coffee Company Sendirian Berhad Main Products & Services - Types of coffee bean production is varied according to the Starbucks Roast Spectrum: Blonde Roast, Medium Roast, Dark Roast
- 2. CU LATTE established by Cheong Foh CU Latte sell Klang coffee species Liberica.
- 3. Starbucks’ Competitors and Strategies Responsive social media Coffee Bean and Tea Leaf’s website is not influential.
- 4. CU Latte’s Competitors and Strategies Provide filtered coffee V60 coffee filtration Upgrade equipment Diedrich Coffee Roaster, United States
- 5. Starbucks’ Market Guidance for New Businesses Direction Lacking of coffee education Market Nature Sustainable industry
- 6. CU Latte’s Market Guidance for New Businesses Direction Problematic sourcing of workforce No experience in location selection Market Nature Good relationship with Klang coffee bean suppliers
- 7. Similarities Supports healthiness of foods Diverse cultures in food Offers suitable music for their coffee shop to create good atmosphere Coffee philosophy and customer service
- 8. Differences C U LATTE Starbucks Coffee Quality maintenance, cultural contribution and good customer services. Higher responsibility, assurance and philosophy on missionary success. Professionalism for breakfast Contribution to farmers with resources and expertise. Maintain cultures about devotion of local coffee ancestors and coffee cultures of Malaysian folks Cultures about ardour for high seas and navigational beliefs of the early coffee traders
- 10. Recommendations
- 11. Summary To me, the smell of fresh-made coffee is one of the greatest inventions. Hugh Jackman Starbucks represents something beyond a cup of coffee. Howard Schultz
- 12. References Berjaya Starbucks Coffee Company. Retrieved from http://www.starbucks.com.my/. C U Latte by Cheong Foh. Retrieved from https://www.facebook.com/culattebycheongfoh/. The origin of coffee. (2010, March 27). The Telegraph. Retrieved from http://www.telegraph.co.uk/foodanddrink/7507026/The-origin-of-coffee.html. History of coffee. Turkish Coffee World. Retrieved from http://www.turkishcoffeeworld.com/History-of-Coffee- s/60.htm. Coffee Facts: history of coffee. Owl. Retrieved from http://www.owl.com.sg/page.php?levelid=B534R532S534&n=History+Of+Coffee&id=X534P532F535. Chatime. Retrieved from http://www.chatime.com.my/main/index.php. OldTown White Coffee Company. Retrieved from http://www.oldtown.com.my/. Hometown Hainan Coffee Company. Retrieved from http://www.hometowncoffee.com.my/#fb0=5. Neves, M. F., Kalaki, R. B. & Trombin, V. G. (2011, May 17). The future competitiveness of the café do cerrado: key elements for success to the first Brazilian geographical indication. Symposium Papers. Retrieved from http://www.ifama.org/files/conf/2011/Symposium%20Papers/427_Symposium%20Paper.pdf.
- 13. Thank You
Editor's Notes
- Complex distribution network, business motto and standardisation.