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Foundation Natural Built & Environment 2016
SCHOOL OF
ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
ENGLISH II (ELG 30506)
RESEARCH ASSIGNMENT:
A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical
Locations
LECTURER : MR GOPIGHANTAN MYLVAGANAN
GROUP MEMBERS :
DARREN TAN YONG TEE 0323398
CHONG YI HUI 0324404
ALFRED LOH KAI XUAN 0323581
MUHAMMAD MIRZA QAYYUM MOHD SHARIFF 0324031
AMIR HILMAN ZURAIMAN 0323767
MUHAMMAD ZAYD KHAIRILANWAR 0323394
NOOR DINNA HANI BINTI MURAD 0323430
FARAH HANISAH ZAINOL 0323434
SUBMISSION DATE : 15th JANUARY 2016
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CONTENT
NO TITLE PAGE
1 Key summary 1
2 Description of history of the business and involvements 2
3
Brief description of the business
3.1 Calanthe Café
3.1.1 Brief Description
3.1.2 Question and Answers with Interviewee
3.2 AM PM Café
3.2.1 Brief Description
3.2.2 Question and Answers with Interviewee
3-10
4
Comparative Analysis of the Two Businesses
4.1 Comparative Table
11-12
5
Recommendations
5.1 AMPM Café
5.2 Calanthe Café
13-14
6
Appendices
6.1 Shop Details
6.1.1 Calanthe Café
6.1.2 AM PM Café
6.2 Meeting Minutes
6.3 Survey Questionnaires
15-23
7 Bibliography 24
8 References 25
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1.0 Key Summary
The Assignment
For this final project, we were given the task to select two similar businesses in different
geographical location in Malaysia for analysing and comparing. The main objectives of this
assignment are for us to use the correct methodology in obtaining information related to the chosen
topic, demonstrate the ability to prepare questionnaires and interviews and to analyse data and
compile a report.
The Group
Our group consists of eight members, Zayd, Amir Hilman, Mirza Qayyum, Dinna, Farah,
Darren Tan, Alfred Loh and Yi Hui. For both interviews, there is one person who will be recording,
one person to jolt down the information and around 1-2 person will be interviewing the interviewee.
The Business
We decided to study the businesses of cafes in Klang Valley and Melaka. The cafe that is
located in 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia is named AMPM
Cafe. The second cafe that is located in Jalan Hang Kasturi, 75200 Melaka, Malaysia is named
Calanthe Art Cafe or just Calanthe Cafe.
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2.0 Description of history of the business and involvements
History of Cafes The history of cafe is known to take back as far as the 1629 in Venice
where coffeehouses were quickly established after the introduction of coffee in Europe. After its
establishment, it quickly became popular among the Europeans. The first coffeehouse in England
was set up in Oxford in the year 1652 by a Jewish man named Jacob at the Angel in the parish of St
Peter in the East. From 1670 to 1685, the number of London coffee-houses began to multiply, and
also began to gain political importance due to their popularity as places of debate. By 1675, there
were more than 3,000 coffeehouses in England.
Generally speaking, these cafes are known to be a meeting place where business could be
carried on, news exchanged and also a place for people to meet for casual hangouts. Back in the
days, the banning of women from coffeehouses were appeared to be common in Europe, though this
is not the case with other continents with a few exceptions such as Germany. In the event that a
woman is present in a café, she would be separated in a canopied booth, from which she serves
coffee in tall cups.
In most European countries such as Germany, Portugal and Sweden, the term café means a
restaurant primarily serving coffee as well as pastries such as cakes, tarts, pies or buns. Many cafes
also serve light meals such as sandwiches. Cafes in European countries commonly place tables on
the sidewalk while also having indoor settings. Alcoholic beverages may not be suitable in a café
but it is served occasionally in some cafes in the Southern Europe.
In recent times, many cafes have evolved from the traditional coffee serving to conceive
many various types of cafes such as a pet café, superhero-themed cafes and hipster cafes. A lot of
features were added to cafes over the years. It has become a very popular hangout spot amongst the
youngsters while it also remains as a place to relax for the adults and also the old aged.
In certain regions such as Netherlands and Belgium, a café is also the equivalent to a bar,
hence they would also sell alcoholic beverages. In France, most cafes sells the nation’s famous
delicacies such as croissant or pain au chocolat in the morning. Not only that, it also serves proper
lunch in the afternoon and acts as a bar in the evening for the gentlemen who is craving for some
entertainment. It is a similar case in Italy where cafes can be considered as bars.
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3.0 Background Information Of The Business
Before we went for the interview, we have done some background research about these two
cafes through various channels such as waze, google maps and google chrome. Below are our
findings.
AMPM Café
The second shop is situated at a strategic location which is situated in USJ 21/5, Subang
Jaya, the AMPM Café. From the appearance, the café looks like it occupied only the first floor.
Don’t be fooled, it is actually owns the whole block, all 3 levels of it. Upon stepping inside the cafĂ©,
you will be welcome by a friendly manager around the middle 20s, Mr. Eric and some of his
workers. This café has very good service and their workers are all very friendly and polite. They
sell western food, deserts and coffee, big breakfast style. Their main customer source are the
workers around the area and family and friends around the neighbourhood. During weekdays they
serve around 60 to 100 customers per day and open from 11 in the morning to 12 midnight. During
weekend, the café is usually pack with people customers that come a bit later have to wait outside
the shop for empty tables, it is open from 10 in the morning and closes at 12 midnight. The first
floor consist of half air-condition and half open-air space at the entrance of the shop. Second and
third floor only consist of air-condition. The furniture on the first floor consist of wooden furniture
only. On the second and third floor the furnitures are more to sofa and relaxing type. There are also
board games in the second and third floor. These board games are free to play with.
From the interview between our group and Mr. Eric, the Manager, we found out how the
business started and how it is form by their group of friend. Their café is opened on September,
2014. They have five partner and three main partner, Eric (himself), John and Joe. Their capital for
starting this business is roughly 600k. They used to work in a big restaurant and likes to go café for
their breakfast. During their free time, they talked about opening a café so they set off to work
finding this area. They liked the area so they rented the whole block. He use his knowledge to run
the café as manager during his work at the restaurant as manager as well. He said it is not easy to
run this business as you need to know about coffee and how a café runs but with passion anything is
possible. Their competitors is right next door and cafes in the Subang area. He said compare to
other cafes, he focuses on the menu and during festive season, they will come out with new
products.
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Business type: Café
Business name: AMPM Café
Location: 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia
Office number: 06-292 2960
Interviewee: Eric, Manager
1) When was the business founded?
September 2014
2) Who are the key founders?
Total of five partners but only three of them is running the cafĂ© – Eric, John and Joe.
3) What prompted the founders to start this business?
Eric was a restaurant manager before opening this cafe. He and his 4 friends like the
concepts of big breakfast cafe style. Early morning before work, they will go have
breakfast together and talk about opening a big breakfast style cafe. The reason why
they started talking about opening their own cafe is because when they go out for
breakfast, they have to wait for long cues before it is their turn to order. They got tired
of it and decided to open a cafe of their own.
4) What are your main products or services?
Their main products are coffee, big breakfast and deserts. They control their quality so
that their quality remains good.
5) Who are your customers? (e.g. Age group, income-level, education-level, etc.)
At the starting of the business, the customers are the students that came from nearby.
However, it changed slightly. Now, it is more focusing on the families around the
neighbourhood and the workers who are working in the area.
6) What is the business’ annual revenue figure?
120K to 130K
7) How many branch offices/stores do you have (if applicable)?
This is the only café they operating. They are hoping to open more outlets in the future.
8) Can you provide us a brief history of your business and its most recent developments?
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They used to work in a big restaurant and likes to go café for their breakfast. During their
free time, they talked about opening a café so they set off to work finding this area.
They liked the area so they rented the whole block. He use his knowledge to run the café
as manager during his work at the restaurant as manager as well. He said it is not easy to
run this business as you need to know about coffee and how a café runs but with passion
anything is possible. Their competitors is right next door and cafes in the Subang area.
He said compare to other cafes, he focuses on the menu and during festive season, they
will come out with new products.
9) Do you have many competitors? Who are they? Who are your top 3 competitors?
One of their competitor are just beside them. the other are around the Subang area.
They don’t see the other business is their competitors because their focus on the
customers are different. They focus more an families than teenagers. Eric said that at
the end of the day, you cannot choose who your customers are. Only 80% of the customer
will stay and the others will go to other cafes.
10) How big is your market share as well as your top competitors?
Lower than the competitors.
11) Is the business constantly facing strong competition from other competitors? What
strategies have they used to compete with you?
No. It is because the AMPM Café and the competitors have their own special products and
also their own target of customers. AMPM cafe uses the internet to promote they cafe.
There is a Facebook page for AMPM cafe. If you go search on google, you can find AMPM
cafe.
12) How much capital is required to start this business? What, if any, specialized field of
knowledge do you need to run this business?
This business started with a capital of 600K. Eric said of course there has to be specific
skills that is needed to run this business. Eric who was a restaurant manager brought his
managing skills to AMPM cafe with him. He said it is hard to manage a cafe, but with
passion, anything is possible.
13) Generally, do you feel it is easy or hard to enter this market? Why?
No. The number of cafes in Subang area is a lot. You need to have passion to run a
business this hard. With passion anything is possible.
14) How often do you release a new product (note: this assumes the business sells
differentiated products)?
Occasionally throughout the year. When there is festive season AMPM cafe will come out
with new products according to the season.
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15) Are your pricing decisions strongly affected by your competitors? Why or why not?
No. Their prices are not affected by the competitors because the raw materials used in
AMPM cafe are more expensive and with higher quality. That is why they cannot be
affected by the competitors.

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Calanthe Café
Calanthe Café is an old traditional coffee shop situated at Jalan Hang Kasturi, 75200
Melaka. Japan Hang Kasturi is also located at Jonker Street Calanthe Café is combined with two
stores now which is originally one store only. Calanthe Café is open everyday except Thursday.
From Monday to Wednesday, the shop operates from 12.00 pm to 11.00 pm. On Friday, it operates
from 12.00 pm to 12.00 am. On Saturday, Calanthe Café operates from 8.30 am to 12.00 am. On
Sunday, it operates from 8.30 am to 11.00 pm. There are two sitting places the customers can
choose from which is inside or outside. The decorations for Calanthe Café are more to traditional
Chinese style. There are lanterns hung at the awning of the roof. Some pictures of their famous
dishes are shown above the entrance to the cafe. The furnitures are made of wood. You will have
that feeling that you have travelled back in time back into the older days where mostly everything is
mode of wood. Inside the cafe, there are a lot of artworks. Those artworks are either hung on the
wall of dangling above our heads or just place on some shelf. They are very nice to admire.
Calanthe CafĂ© have this famous 13 States’ Coffee where different states have their own coffee
tastes. This cafe is kind of dim as they want to give the nostalgic feeling to the customers who go
there.
After some conversation with the one of the owner, Joseph, we have founded out that before
starting the business. They went to try all the types of coffee in Peninsular Malaysia and also West
Malaysia. Although it was costly, their passion to coffee has never let them down. They surveyed
the coffee taste across Malaysia and developed their idea for Calanthe Café from that. Other than
coffee, they also have Malaysia’s delicacies, For example, the famous Baba Nyonya food, Laksa,
Nasi Lemak and so on.
The business started in June 2005. At first, the customers who came were university students
that came from different states or even country. However, as the business increased and became
more famous, more tourist tend to come. And now 70% of their customers are tourists. 

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Business type: Café
Business name: Calanthe Café
Location: Jalan Hang Kasturi, 75200 Melaka
Office number: 06-292 2960
Interviewee: Joseph, 33, Manager
1) When was the business founded?
June 2005
2) Who are the key founders?
Total of five partners (Joe is the main) but only three of them is running the cafĂ© – Joe,
Daniel and Joseph.
3) What prompted the founders to start this business?
During school time, they have a dream of opening a café after they retired but the dream
came early – Joe first to gather all the partners to start this business. Joseph is the first who
approach by Joe. He was in the sales career for years before this business started. They want
to have their own business and if the business turn out failed in the end they still could go
back to their original career and life.
4) What are your main products or services?
They sell things that attract not only tourist but the locals too. They went through many
places in the country to survey and taste the coffee because they are all coffee lovers. They
realized that different states have different taste of coffee. Here comes the main idea of their
products – gather all Malaysia’s coffee together. They choose to develop their business in
Malacca because ‘VISIT MELAKA = VISIT MALAYSIA’. For the beverage, there are a
lots of choices for customers such as the traditional coffee and ice blended coffee from 13
different states, soda drinks, juices, etc. For food, they all have no experience so they learn
some Baba Nyonya food from Daniel’s parents such as Laksa, Nasi Lemak and so on that’s
now the signature of the café.
5) Who are your customers? (e.g. Age group, income-level, education-level, etc.)
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At the starting of the business, the main customers are the universities students that came
from different states or even country. However, it changed slightly over years. Now, it is
more focusing on the tourist because the 70% of their customers are tourist in the latest
figure.
6) What is the business’ annual revenue figure?
2015 is not really good but 2014 is 100k.
7) How many branch offices/stores do you have (if applicable)?
This is the only cafĂ© they operating. They have branches of different industry – jewellery
and homestay.
8) Can you provide us a brief history of your business and its most recent developments?
The café is combined with two stores now which originally one is for jewellery and another
is for café purpose. They moved their jewellery business into a branch as the jewellery
business at Malacca is not stable and profitable. Other than that, they also come out with
new dishes occasionally along the year such as Christmas. They came out with the set meal
with promoting prices that is really attracting.
9) Do you have many competitors? Who are they? Who are your top 3 competitors?
They don’t see the other business is their competitors because the latest analysis shown that
tourist tend to stay at Malacca for 2.5 days which is already increased compare to the result
of the tourist only come for one day trip in the old analysis. The tourist can travel and visit
to many different places so that is not a competition from their perspectives. However, there
are still some similar industries along the street such as Geographer café. Old Town White
Coffee and Starbucks are the other competitors for them as these two company is in good
condition and have bif capacity compare to them.
10) How big is your market share as well as your top competitors?
Lower than the competitors.
11) Is the business constantly facing strong competition from other competitors? What strategies
have they used to compete with you?
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No. It is because the Calanthe Café and the competitors have their own special products
although it is all about coffee. The competitors that is already financially stable able to
spend their expenses on advertisement. Compare to the competitors, the business do not
have big budget to do the same with them so they fully use the power of internet, which is
the social media to promote their business.
12) How much capital is required to start this business? What, if any, specialized field of
knowledge do you need to run this business?
The business have low capacity at the starting with capital of only 70k. Joseph mentioned
that there is no particular skills that needed to run this business as all of the partners had
learn through the years when running this business together.
13) Generally, do you feel it is easy or hard to enter this market? Why?
It is easy to enter at the starting because 10 years ago, the number of café in the states are
very less. Years pass by years, it is even more harder now to get into the market because
there is over 20 different café are running in Malacca and becoming very competitive.
14) How do you compete with your competitors i.e. what strategies do you employ to divert
customers away from your competitors?
The business insists use the local employee or workers instead of foreigner because the
locals are more understanding the culture of the country. The business also encourage the
staffs to have a good relation with customer because this can improve the image of the café
and also promoting Malacca to the customers.
15) How often do you release a new product (note: this assumes the business sells differentiated
products)?
Occasionally throughout the year.
16) Are your pricing decisions strongly affected by your competitors? Why or why not?
No. The competitors are already in good condition and have bigger capacity compare to
theirs so the competitors can set lower or higher price. They decide the price based on what
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they believe. They believe that the passionate and the knowledge to make a cup of good
coffee is more valuable than the pricing.
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4.0 Comparative Analysis Of The Two Businesses
4.1 Comparative Table
Calanthe Art Café Comparisons AMPM Café
D u r i n g t h e i r p r i m a r y
schooldays, the founders were a
group of close friends that
planned to open a café when
they retired. However, Joe, one
of the founders, thought that
plan will take too long, hence
he approached his other friends
and proposed to open the café
now. The 5 friends opened the
café whilst also having their
degrees as contingency plans in
case the café went bankrupt or
had little response from the
citizens of Malacca.
Reasons why they
opened a café.
The founders were already working
in the Food and Beverage industry
when they faced difficulty in
finding a place to eat. They
decided to open their own café.
Their interests heavily influenced
the café, which are mostly
breakfast dishes such as Big
Breakfast, Eggs Benedict and
French Toast.
Their main products are coffee.
Since the founders have a large
interest and passion in coffee,
they traveled across Malaysia
and tasted the coffees in
different states. They brought
all the types of coffee into their
restaurant and with each
serving of coffee; customers
may choose how the coffee is
made and served.
Main products
Since the café concept is mainly
based on breakfast dishes, their
main products are Big Breakfast,
Pancakes, Eggs Benedict, Omelets,
French Toast and Scones.
Since their café is located on
Jonker Walk in Malacca, most of
their customers consists of
students and tourists from other
countries and from other states
as well
Customers
Their location is positioned around
other shop houses and housing
areas. Hence, their customers
mostly consist of students and
families.
The business earns around RM
110 000 per month.
Annual Revenue of
the Business
The business earns RM 120 000 to
RM 130 000 per month.
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T h e y d o n o t s e e o t h e r
businesses as their competitors.
In their opinion, a lot of
different stores and cafes
serves Malacca a good purpose
as tourists have more variety
and choose to stay longer in
Malacca hence, benefiting
Malacca more and more.
However, they do see the
nearby cafes as potential
competitor. These cafes are Old
Town White Coffee, Starbucks
and Geographer Café.
Competitors
They see the business of Food and
Beverage industry is filled with
competitors. Mostly their main
competitor is the next-door café,
Coffeezzo. They see other cafes in
t h e S u b a n g a r e a a s t h e i r
competitors also, but not affected
as much in comparison to
Coffeezzo.
They started the business with
RM 70 000.
Amount of capital
to start the
business
They started the business with RM
600 000.
To them you don’t need any
specialization to enter the
market. They had no knowledge
in cooking food. However, they
had knowledge in making
coffee. They learned most of
the skills along the way.
Specializations to
enter this market
In their opinions you must have
knowledge in the food and
beverage industry. But mainly they
emphasize on passion. If you have
passion to do what you love,
anything is possible.
To them it is not difficult to
enter the market as the time
they entered the market, the
surroundings were not filled
w i t h m a n y c a f Ă© s a n d
restaurants so finding customers
were quite easy. However, in
their opinion if a person wanted
to enter the market at this
current time, it is quite difficult
as there are many cafes in
Malaysia to compete with.
Difficulty entering
the market
The founder thinks it is quite
difficult to enter the industry as
many other cafes can compete
with their café. However, they
believe if you have the passion to
create good quality food, anything
is possible.
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The atmosphere of the café is
very natural and consists a lot
of nature elements. Most of the
designs of the tables and chairs
are uncoordinated and
different, whilst also having
vines and other plants scattered
all over the floor with a
stepping stones as flooring in
some rooms. On the walls they
painted many random designs
and in the middle of the
hallway is a small pond.
Atmosphere and
environment of the
Cafe
The atmosphere of the café is
mostly relaxing and modern
atmosphere with a few dim yellow
lights to create a relaxing
environment to the restaurant.
Most of the tables of chairs are
cushioned and arranged properly.
The top floor is very family
friendly with board games at one
side of the floor.
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5.0 Recommendations
Business 1 : AMPM Cafe, Subang Jaya, Selangor.
Current Situation Recommendation
Limited parking. Since the place is
busy during peak hours, it is hard to
find parking space. Customers had to
park far from the cafe.
Rent few parking spaces nearby for
customers who made reservations.
Not handicap friendly. There were no
ramps for wheelchair bound customers.
Build a ramp in front of of the shop so
the handicaps can enjoy eating at this
cafe as well.
Not kids friendly. We have noticed that
there were no high chairs for babies and
they serve beers as well which is not
suitable for kids. Besides that, they do
not offer any kids menu.
Prepare at least two high chairs for
babies as their customers are mostly
families.
Provide kids menu to attract children.
Too little options on menu. Not
enough varieties of dishes and drinks
compared to other cafes.
Create new signature dishes and
drinks to attract more customers.
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Business 2 : Calanthe Art Cafe, Melaka.
Current Situation Recommendation
Limited parking. During our visit, we
had to park far from the cafe as there
were no parking available nearby the
cafe.
Rent few parking spaces for
customers so the customers do not
have to walk so far to get to the cafe.
Not enough tables and chairs. There
were limited number of seats and tables,
therefore it is hard to get a table during
peak hours like lunch hours. It is also
hard for big families to get a table.
Put more chairs and tables for
bigger families.
Not handicap friendly. There were no
ramps and the space inside the cafe is
not suitable for wheelchair bounds. The
floor is bumpy, making it not suitable
for wheelchair bound.
Provide special table and parking
space for handicaps.
Not spacious. We have noticed that it
was hard to walk since the place is
packed with vintage furnitures.
Buy next door shop and renovate to
make a larger space for the cafe. They
can hang big mirrors to create the
illusion of larger space.
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6.0 Appendices
6.1 Shop Details
6.1.1 Calanthe Art Café
Contact Details
Business name: Calanthe Art Café
Location: Jalan Hang Kasturi, 75200 Melaka
Office number: 06-292 2960
Interviewee: Joseph, 33, Manager
Location in Map
Photos
1)
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The front view of the
café. Calanthe Art Café
also known as Malaysia 13
States Coffee Cafe
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2)
3)
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One part of the wall in
the café, it is painted by
the maps of Malaysia.
Some part of the
decorations in the cafe
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6.1.2 AMPM Café
Contact Details
Business name: AMPM Café
Location: 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia
Office number: 03-8081 9121
Interviewee: MR Eric Cheah
Location in Map
Photos
1)
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2)
(Source: liangzz.blogspot.com) .
3)
(Source: foreverinhungry.blogspot.com) .
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Coffee menu of AMPM
Cafe
The bar counter of AMPM
Cafe
Foundation Natural Built & Environment 2016
Minutes of Meeting
Meeting 1
Meeting 2
DATE: 4 January 2016
TIME: 12.00pm – 1.00pm
VENUE : Library level 3
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1
Divided the team member to 2 groups. 1 group will
interview café in Klang Valley, another group will interview
café in outside Klang Valley.
Klang Valley group:
Amir, Qayyum, Yi
Hui, Alfred
Outside Klang Group:
Zayd, Farah, Darren,
Dinna
2 Decide the café we want to interview Zayd
3 Prepare set of questionnaires Yi hui, Farah
4 Call to confirm the interview Zayd
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DATE: 9 January 2016
TIME: 11.00pm – 5.00pm
VENUE : Atlanthe Art Café & AMPM Cafe
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1 Interviewing Atlanthe Art Café
Interviwee : Mr. Joseph
Interviewer : Zayd & Dinna
Cameraman : Darren
Writer : Farah
2 Interviewing AMPM Cafe
Interviwee : Eric Cheah
Interviewer : Yihui & Alfred
Cameraman : Qayyum
Writer : Amir
| E L G 3 0 5 0 624
Foundation Natural Built & Environment 2016
Meeting 3
DATE: 13 January 2016
TIME: 12.00pm – 2.00pm
VENUE : Outside the Library
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1 Gather all the information from the interviews Farah
2 Divide tasks according what we need in the report. Everybody
3 Start doing the report Everybody
| E L G 3 0 5 0 625
Foundation Natural Built & Environment 2016
Meeting 4
DATE: 15 January 2016
TIME: 12.00pm – 2.00pm
VENUE : Student Life Centre
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader
Muhammad Mirza Qayyum Mohd
Shariff
Thursday, (6.00pm – 8.00pm) Researcher
Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher
Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher
Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher
Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes
Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher
Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes
No. ACTIVITY ACTION TAKEN BY
1 Compile all the report in one file Dinna
2 Prepare the artistic cover Qayyum & Amir
3 Finalize the slides Darren Tan
4 Print a hardcopy report Alfred
| E L G 3 0 5 0 626
Foundation Natural Built & Environment 2016
7.0 Bibliography
https://www.facebook.com/ampmcafeusj
https://www.facebook.com/calanthe.melaka
http://eatdrinkkl.blogspot.my/2015/08/calanthe-art-cafe-kaya-kaya-malacca.html
http://eatdrinkkl.blogspot.my/2015/02/ampm-cafe-usj-subang-jaya.html
| E L G 3 0 5 0 627
Foundation Natural Built & Environment 2016
References
(n.d.). Retrieved January 15, 2016, from https://www.google.com/maps/uv?hl=en&pb=!
1s0x31d1f1dc4899ac6f:0x9af868d27a5c7694!2m5!2m2!1i80!2i80!3m1!2i100!3m1!7e1!
4shttps://www.flickr.com/photos/vkeong/6836200927!5scalanthe cafe - Google
Search&sa=X&ved=0ahUKEwjz87ee8KrKAhUBUo4KHV2EAqEQoioIfjAN
Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from https://
www.google.com/search?q=calanthe cafe&rlz=1C5CHFA_enMY671&oq=calanthe
cafe&aqs=chrome..69i57.2479j0j7&sourceid=chrome&es_sm=119&ie=UTF-8#q=calanthe
cafe seremban
Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from https://
www.google.com/search?q=calanthe
cafe&rlz=1C5CHFA_enMY671&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjz8
7ee8KrKAhUBUo4KHV2EAqEQsAQIMw&biw=1565&bih=966#imgrc=_
Eat Drink KL. (n.d.). Retrieved January 15, 2016, from http://eatdrinkkl.blogspot.my/
2015/02/ampm-cafe-usj-subang-jaya.html
Google Search. (n.d.). Retrieved January 15, 2016, from https://www.google.com/search?
q=ampm cafe&rlz=1C5CHFA_enMY671&oq=ampm cafe&aqs=chrome..
69i57.1374j0j7&sourceid=chrome&es_sm=119&ie=UTF-8
| E L G 3 0 5 0 628

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Comparing Two Cafes in Different Locations

  • 1. Foundation Natural Built & Environment 2016 SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT ENGLISH II (ELG 30506) RESEARCH ASSIGNMENT: A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations LECTURER : MR GOPIGHANTAN MYLVAGANAN GROUP MEMBERS : DARREN TAN YONG TEE 0323398 CHONG YI HUI 0324404 ALFRED LOH KAI XUAN 0323581 MUHAMMAD MIRZA QAYYUM MOHD SHARIFF 0324031 AMIR HILMAN ZURAIMAN 0323767 MUHAMMAD ZAYD KHAIRILANWAR 0323394 NOOR DINNA HANI BINTI MURAD 0323430 FARAH HANISAH ZAINOL 0323434 SUBMISSION DATE : 15th JANUARY 2016 | E L G 3 0 5 0 61
  • 2. Foundation Natural Built & Environment 2016 CONTENT NO TITLE PAGE 1 Key summary 1 2 Description of history of the business and involvements 2 3 Brief description of the business 3.1 Calanthe CafĂ© 3.1.1 Brief Description 3.1.2 Question and Answers with Interviewee 3.2 AM PM CafĂ© 3.2.1 Brief Description 3.2.2 Question and Answers with Interviewee 3-10 4 Comparative Analysis of the Two Businesses 4.1 Comparative Table 11-12 5 Recommendations 5.1 AMPM CafĂ© 5.2 Calanthe CafĂ© 13-14 6 Appendices 6.1 Shop Details 6.1.1 Calanthe CafĂ© 6.1.2 AM PM CafĂ© 6.2 Meeting Minutes 6.3 Survey Questionnaires 15-23 7 Bibliography 24 8 References 25 | E L G 3 0 5 0 62
  • 3. Foundation Natural Built & Environment 2016 1.0 Key Summary The Assignment For this final project, we were given the task to select two similar businesses in different geographical location in Malaysia for analysing and comparing. The main objectives of this assignment are for us to use the correct methodology in obtaining information related to the chosen topic, demonstrate the ability to prepare questionnaires and interviews and to analyse data and compile a report. The Group Our group consists of eight members, Zayd, Amir Hilman, Mirza Qayyum, Dinna, Farah, Darren Tan, Alfred Loh and Yi Hui. For both interviews, there is one person who will be recording, one person to jolt down the information and around 1-2 person will be interviewing the interviewee. The Business We decided to study the businesses of cafes in Klang Valley and Melaka. The cafe that is located in 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia is named AMPM Cafe. The second cafe that is located in Jalan Hang Kasturi, 75200 Melaka, Malaysia is named Calanthe Art Cafe or just Calanthe Cafe. 3
  • 4. Foundation Natural Built & Environment 2016 2.0 Description of history of the business and involvements History of Cafes The history of cafe is known to take back as far as the 1629 in Venice where coffeehouses were quickly established after the introduction of coffee in Europe. After its establishment, it quickly became popular among the Europeans. The first coffeehouse in England was set up in Oxford in the year 1652 by a Jewish man named Jacob at the Angel in the parish of St Peter in the East. From 1670 to 1685, the number of London coffee-houses began to multiply, and also began to gain political importance due to their popularity as places of debate. By 1675, there were more than 3,000 coffeehouses in England. Generally speaking, these cafes are known to be a meeting place where business could be carried on, news exchanged and also a place for people to meet for casual hangouts. Back in the days, the banning of women from coffeehouses were appeared to be common in Europe, though this is not the case with other continents with a few exceptions such as Germany. In the event that a woman is present in a cafĂ©, she would be separated in a canopied booth, from which she serves coffee in tall cups. In most European countries such as Germany, Portugal and Sweden, the term cafĂ© means a restaurant primarily serving coffee as well as pastries such as cakes, tarts, pies or buns. Many cafes also serve light meals such as sandwiches. Cafes in European countries commonly place tables on the sidewalk while also having indoor settings. Alcoholic beverages may not be suitable in a cafĂ© but it is served occasionally in some cafes in the Southern Europe. In recent times, many cafes have evolved from the traditional coffee serving to conceive many various types of cafes such as a pet cafĂ©, superhero-themed cafes and hipster cafes. A lot of features were added to cafes over the years. It has become a very popular hangout spot amongst the youngsters while it also remains as a place to relax for the adults and also the old aged. In certain regions such as Netherlands and Belgium, a cafĂ© is also the equivalent to a bar, hence they would also sell alcoholic beverages. In France, most cafes sells the nation’s famous delicacies such as croissant or pain au chocolat in the morning. Not only that, it also serves proper lunch in the afternoon and acts as a bar in the evening for the gentlemen who is craving for some entertainment. It is a similar case in Italy where cafes can be considered as bars. 4
  • 5. Foundation Natural Built & Environment 2016 3.0 Background Information Of The Business Before we went for the interview, we have done some background research about these two cafes through various channels such as waze, google maps and google chrome. Below are our findings. AMPM CafĂ© The second shop is situated at a strategic location which is situated in USJ 21/5, Subang Jaya, the AMPM CafĂ©. From the appearance, the cafĂ© looks like it occupied only the first floor. Don’t be fooled, it is actually owns the whole block, all 3 levels of it. Upon stepping inside the cafĂ©, you will be welcome by a friendly manager around the middle 20s, Mr. Eric and some of his workers. This cafĂ© has very good service and their workers are all very friendly and polite. They sell western food, deserts and coffee, big breakfast style. Their main customer source are the workers around the area and family and friends around the neighbourhood. During weekdays they serve around 60 to 100 customers per day and open from 11 in the morning to 12 midnight. During weekend, the cafĂ© is usually pack with people customers that come a bit later have to wait outside the shop for empty tables, it is open from 10 in the morning and closes at 12 midnight. The first floor consist of half air-condition and half open-air space at the entrance of the shop. Second and third floor only consist of air-condition. The furniture on the first floor consist of wooden furniture only. On the second and third floor the furnitures are more to sofa and relaxing type. There are also board games in the second and third floor. These board games are free to play with. From the interview between our group and Mr. Eric, the Manager, we found out how the business started and how it is form by their group of friend. Their cafĂ© is opened on September, 2014. They have five partner and three main partner, Eric (himself), John and Joe. Their capital for starting this business is roughly 600k. They used to work in a big restaurant and likes to go cafĂ© for their breakfast. During their free time, they talked about opening a cafĂ© so they set off to work finding this area. They liked the area so they rented the whole block. He use his knowledge to run the cafĂ© as manager during his work at the restaurant as manager as well. He said it is not easy to run this business as you need to know about coffee and how a cafĂ© runs but with passion anything is possible. Their competitors is right next door and cafes in the Subang area. He said compare to other cafes, he focuses on the menu and during festive season, they will come out with new products. 5
  • 6. Foundation Natural Built & Environment 2016 Business type: CafĂ© Business name: AMPM CafĂ© Location: 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia Office number: 06-292 2960 Interviewee: Eric, Manager 1) When was the business founded? September 2014 2) Who are the key founders? Total of five partners but only three of them is running the cafĂ© – Eric, John and Joe. 3) What prompted the founders to start this business? Eric was a restaurant manager before opening this cafe. He and his 4 friends like the concepts of big breakfast cafe style. Early morning before work, they will go have breakfast together and talk about opening a big breakfast style cafe. The reason why they started talking about opening their own cafe is because when they go out for breakfast, they have to wait for long cues before it is their turn to order. They got tired of it and decided to open a cafe of their own. 4) What are your main products or services? Their main products are coffee, big breakfast and deserts. They control their quality so that their quality remains good. 5) Who are your customers? (e.g. Age group, income-level, education-level, etc.) At the starting of the business, the customers are the students that came from nearby. However, it changed slightly. Now, it is more focusing on the families around the neighbourhood and the workers who are working in the area. 6) What is the business’ annual revenue figure? 120K to 130K 7) How many branch offices/stores do you have (if applicable)? This is the only cafĂ© they operating. They are hoping to open more outlets in the future. 8) Can you provide us a brief history of your business and its most recent developments? 6
  • 7. Foundation Natural Built & Environment 2016 They used to work in a big restaurant and likes to go cafĂ© for their breakfast. During their free time, they talked about opening a cafĂ© so they set off to work finding this area. They liked the area so they rented the whole block. He use his knowledge to run the cafĂ© as manager during his work at the restaurant as manager as well. He said it is not easy to run this business as you need to know about coffee and how a cafĂ© runs but with passion anything is possible. Their competitors is right next door and cafes in the Subang area. He said compare to other cafes, he focuses on the menu and during festive season, they will come out with new products. 9) Do you have many competitors? Who are they? Who are your top 3 competitors? One of their competitor are just beside them. the other are around the Subang area. They don’t see the other business is their competitors because their focus on the customers are different. They focus more an families than teenagers. Eric said that at the end of the day, you cannot choose who your customers are. Only 80% of the customer will stay and the others will go to other cafes. 10) How big is your market share as well as your top competitors? Lower than the competitors. 11) Is the business constantly facing strong competition from other competitors? What strategies have they used to compete with you? No. It is because the AMPM CafĂ© and the competitors have their own special products and also their own target of customers. AMPM cafe uses the internet to promote they cafe. There is a Facebook page for AMPM cafe. If you go search on google, you can find AMPM cafe. 12) How much capital is required to start this business? What, if any, specialized field of knowledge do you need to run this business? This business started with a capital of 600K. Eric said of course there has to be specific skills that is needed to run this business. Eric who was a restaurant manager brought his managing skills to AMPM cafe with him. He said it is hard to manage a cafe, but with passion, anything is possible. 13) Generally, do you feel it is easy or hard to enter this market? Why? No. The number of cafes in Subang area is a lot. You need to have passion to run a business this hard. With passion anything is possible. 14) How often do you release a new product (note: this assumes the business sells differentiated products)? Occasionally throughout the year. When there is festive season AMPM cafe will come out with new products according to the season. 7
  • 8. Foundation Natural Built & Environment 2016 15) Are your pricing decisions strongly affected by your competitors? Why or why not? No. Their prices are not affected by the competitors because the raw materials used in AMPM cafe are more expensive and with higher quality. That is why they cannot be affected by the competitors.
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  • 9. Foundation Natural Built & Environment 2016 Calanthe CafĂ© Calanthe CafĂ© is an old traditional coffee shop situated at Jalan Hang Kasturi, 75200 Melaka. Japan Hang Kasturi is also located at Jonker Street Calanthe CafĂ© is combined with two stores now which is originally one store only. Calanthe CafĂ© is open everyday except Thursday. From Monday to Wednesday, the shop operates from 12.00 pm to 11.00 pm. On Friday, it operates from 12.00 pm to 12.00 am. On Saturday, Calanthe CafĂ© operates from 8.30 am to 12.00 am. On Sunday, it operates from 8.30 am to 11.00 pm. There are two sitting places the customers can choose from which is inside or outside. The decorations for Calanthe CafĂ© are more to traditional Chinese style. There are lanterns hung at the awning of the roof. Some pictures of their famous dishes are shown above the entrance to the cafe. The furnitures are made of wood. You will have that feeling that you have travelled back in time back into the older days where mostly everything is mode of wood. Inside the cafe, there are a lot of artworks. Those artworks are either hung on the wall of dangling above our heads or just place on some shelf. They are very nice to admire. Calanthe CafĂ© have this famous 13 States’ Coffee where different states have their own coffee tastes. This cafe is kind of dim as they want to give the nostalgic feeling to the customers who go there. After some conversation with the one of the owner, Joseph, we have founded out that before starting the business. They went to try all the types of coffee in Peninsular Malaysia and also West Malaysia. Although it was costly, their passion to coffee has never let them down. They surveyed the coffee taste across Malaysia and developed their idea for Calanthe CafĂ© from that. Other than coffee, they also have Malaysia’s delicacies, For example, the famous Baba Nyonya food, Laksa, Nasi Lemak and so on. The business started in June 2005. At first, the customers who came were university students that came from different states or even country. However, as the business increased and became more famous, more tourist tend to come. And now 70% of their customers are tourists. 
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  • 10. Foundation Natural Built & Environment 2016 Business type: CafĂ© Business name: Calanthe CafĂ© Location: Jalan Hang Kasturi, 75200 Melaka Office number: 06-292 2960 Interviewee: Joseph, 33, Manager 1) When was the business founded? June 2005 2) Who are the key founders? Total of five partners (Joe is the main) but only three of them is running the cafĂ© – Joe, Daniel and Joseph. 3) What prompted the founders to start this business? During school time, they have a dream of opening a cafĂ© after they retired but the dream came early – Joe first to gather all the partners to start this business. Joseph is the first who approach by Joe. He was in the sales career for years before this business started. They want to have their own business and if the business turn out failed in the end they still could go back to their original career and life. 4) What are your main products or services? They sell things that attract not only tourist but the locals too. They went through many places in the country to survey and taste the coffee because they are all coffee lovers. They realized that different states have different taste of coffee. Here comes the main idea of their products – gather all Malaysia’s coffee together. They choose to develop their business in Malacca because ‘VISIT MELAKA = VISIT MALAYSIA’. For the beverage, there are a lots of choices for customers such as the traditional coffee and ice blended coffee from 13 different states, soda drinks, juices, etc. For food, they all have no experience so they learn some Baba Nyonya food from Daniel’s parents such as Laksa, Nasi Lemak and so on that’s now the signature of the cafĂ©. 5) Who are your customers? (e.g. Age group, income-level, education-level, etc.) 10
  • 11. Foundation Natural Built & Environment 2016 At the starting of the business, the main customers are the universities students that came from different states or even country. However, it changed slightly over years. Now, it is more focusing on the tourist because the 70% of their customers are tourist in the latest figure. 6) What is the business’ annual revenue figure? 2015 is not really good but 2014 is 100k. 7) How many branch offices/stores do you have (if applicable)? This is the only cafĂ© they operating. They have branches of different industry – jewellery and homestay. 8) Can you provide us a brief history of your business and its most recent developments? The cafĂ© is combined with two stores now which originally one is for jewellery and another is for cafĂ© purpose. They moved their jewellery business into a branch as the jewellery business at Malacca is not stable and profitable. Other than that, they also come out with new dishes occasionally along the year such as Christmas. They came out with the set meal with promoting prices that is really attracting. 9) Do you have many competitors? Who are they? Who are your top 3 competitors? They don’t see the other business is their competitors because the latest analysis shown that tourist tend to stay at Malacca for 2.5 days which is already increased compare to the result of the tourist only come for one day trip in the old analysis. The tourist can travel and visit to many different places so that is not a competition from their perspectives. However, there are still some similar industries along the street such as Geographer cafĂ©. Old Town White Coffee and Starbucks are the other competitors for them as these two company is in good condition and have bif capacity compare to them. 10) How big is your market share as well as your top competitors? Lower than the competitors. 11) Is the business constantly facing strong competition from other competitors? What strategies have they used to compete with you? 11
  • 12. Foundation Natural Built & Environment 2016 No. It is because the Calanthe CafĂ© and the competitors have their own special products although it is all about coffee. The competitors that is already financially stable able to spend their expenses on advertisement. Compare to the competitors, the business do not have big budget to do the same with them so they fully use the power of internet, which is the social media to promote their business. 12) How much capital is required to start this business? What, if any, specialized field of knowledge do you need to run this business? The business have low capacity at the starting with capital of only 70k. Joseph mentioned that there is no particular skills that needed to run this business as all of the partners had learn through the years when running this business together. 13) Generally, do you feel it is easy or hard to enter this market? Why? It is easy to enter at the starting because 10 years ago, the number of cafĂ© in the states are very less. Years pass by years, it is even more harder now to get into the market because there is over 20 different cafĂ© are running in Malacca and becoming very competitive. 14) How do you compete with your competitors i.e. what strategies do you employ to divert customers away from your competitors? The business insists use the local employee or workers instead of foreigner because the locals are more understanding the culture of the country. The business also encourage the staffs to have a good relation with customer because this can improve the image of the cafĂ© and also promoting Malacca to the customers. 15) How often do you release a new product (note: this assumes the business sells differentiated products)? Occasionally throughout the year. 16) Are your pricing decisions strongly affected by your competitors? Why or why not? No. The competitors are already in good condition and have bigger capacity compare to theirs so the competitors can set lower or higher price. They decide the price based on what 12
  • 13. Foundation Natural Built & Environment 2016 they believe. They believe that the passionate and the knowledge to make a cup of good coffee is more valuable than the pricing. 13
  • 14. Foundation Natural Built & Environment 2016 4.0 Comparative Analysis Of The Two Businesses 4.1 Comparative Table Calanthe Art CafĂ© Comparisons AMPM CafĂ© D u r i n g t h e i r p r i m a r y schooldays, the founders were a group of close friends that planned to open a cafĂ© when they retired. However, Joe, one of the founders, thought that plan will take too long, hence he approached his other friends and proposed to open the cafĂ© now. The 5 friends opened the cafĂ© whilst also having their degrees as contingency plans in case the cafĂ© went bankrupt or had little response from the citizens of Malacca. Reasons why they opened a cafĂ©. The founders were already working in the Food and Beverage industry when they faced difficulty in finding a place to eat. They decided to open their own cafĂ©. Their interests heavily influenced the cafĂ©, which are mostly breakfast dishes such as Big Breakfast, Eggs Benedict and French Toast. Their main products are coffee. Since the founders have a large interest and passion in coffee, they traveled across Malaysia and tasted the coffees in different states. They brought all the types of coffee into their restaurant and with each serving of coffee; customers may choose how the coffee is made and served. Main products Since the cafĂ© concept is mainly based on breakfast dishes, their main products are Big Breakfast, Pancakes, Eggs Benedict, Omelets, French Toast and Scones. Since their cafĂ© is located on Jonker Walk in Malacca, most of their customers consists of students and tourists from other countries and from other states as well Customers Their location is positioned around other shop houses and housing areas. Hence, their customers mostly consist of students and families. The business earns around RM 110 000 per month. Annual Revenue of the Business The business earns RM 120 000 to RM 130 000 per month. | E L G 3 0 5 0 614
  • 15. Foundation Natural Built & Environment 2016 T h e y d o n o t s e e o t h e r businesses as their competitors. In their opinion, a lot of different stores and cafes serves Malacca a good purpose as tourists have more variety and choose to stay longer in Malacca hence, benefiting Malacca more and more. However, they do see the nearby cafes as potential competitor. These cafes are Old Town White Coffee, Starbucks and Geographer CafĂ©. Competitors They see the business of Food and Beverage industry is filled with competitors. Mostly their main competitor is the next-door cafĂ©, Coffeezzo. They see other cafes in t h e S u b a n g a r e a a s t h e i r competitors also, but not affected as much in comparison to Coffeezzo. They started the business with RM 70 000. Amount of capital to start the business They started the business with RM 600 000. To them you don’t need any specialization to enter the market. They had no knowledge in cooking food. However, they had knowledge in making coffee. They learned most of the skills along the way. Specializations to enter this market In their opinions you must have knowledge in the food and beverage industry. But mainly they emphasize on passion. If you have passion to do what you love, anything is possible. To them it is not difficult to enter the market as the time they entered the market, the surroundings were not filled w i t h m a n y c a f Ă© s a n d restaurants so finding customers were quite easy. However, in their opinion if a person wanted to enter the market at this current time, it is quite difficult as there are many cafes in Malaysia to compete with. Difficulty entering the market The founder thinks it is quite difficult to enter the industry as many other cafes can compete with their cafĂ©. However, they believe if you have the passion to create good quality food, anything is possible. | E L G 3 0 5 0 615
  • 16. Foundation Natural Built & Environment 2016 The atmosphere of the cafĂ© is very natural and consists a lot of nature elements. Most of the designs of the tables and chairs are uncoordinated and different, whilst also having vines and other plants scattered all over the floor with a stepping stones as flooring in some rooms. On the walls they painted many random designs and in the middle of the hallway is a small pond. Atmosphere and environment of the Cafe The atmosphere of the cafĂ© is mostly relaxing and modern atmosphere with a few dim yellow lights to create a relaxing environment to the restaurant. Most of the tables of chairs are cushioned and arranged properly. The top floor is very family friendly with board games at one side of the floor. | E L G 3 0 5 0 616
  • 17. Foundation Natural Built & Environment 2016 5.0 Recommendations Business 1 : AMPM Cafe, Subang Jaya, Selangor. Current Situation Recommendation Limited parking. Since the place is busy during peak hours, it is hard to find parking space. Customers had to park far from the cafe. Rent few parking spaces nearby for customers who made reservations. Not handicap friendly. There were no ramps for wheelchair bound customers. Build a ramp in front of of the shop so the handicaps can enjoy eating at this cafe as well. Not kids friendly. We have noticed that there were no high chairs for babies and they serve beers as well which is not suitable for kids. Besides that, they do not offer any kids menu. Prepare at least two high chairs for babies as their customers are mostly families. Provide kids menu to attract children. Too little options on menu. Not enough varieties of dishes and drinks compared to other cafes. Create new signature dishes and drinks to attract more customers. | E L G 3 0 5 0 617
  • 18. Foundation Natural Built & Environment 2016 Business 2 : Calanthe Art Cafe, Melaka. Current Situation Recommendation Limited parking. During our visit, we had to park far from the cafe as there were no parking available nearby the cafe. Rent few parking spaces for customers so the customers do not have to walk so far to get to the cafe. Not enough tables and chairs. There were limited number of seats and tables, therefore it is hard to get a table during peak hours like lunch hours. It is also hard for big families to get a table. Put more chairs and tables for bigger families. Not handicap friendly. There were no ramps and the space inside the cafe is not suitable for wheelchair bounds. The floor is bumpy, making it not suitable for wheelchair bound. Provide special table and parking space for handicaps. Not spacious. We have noticed that it was hard to walk since the place is packed with vintage furnitures. Buy next door shop and renovate to make a larger space for the cafe. They can hang big mirrors to create the illusion of larger space. | E L G 3 0 5 0 618
  • 19. Foundation Natural Built & Environment 2016 6.0 Appendices 6.1 Shop Details 6.1.1 Calanthe Art CafĂ© Contact Details Business name: Calanthe Art CafĂ© Location: Jalan Hang Kasturi, 75200 Melaka Office number: 06-292 2960 Interviewee: Joseph, 33, Manager Location in Map Photos 1) | E L G 3 0 5 0 619 The front view of the cafĂ©. Calanthe Art CafĂ© also known as Malaysia 13 States Coffee Cafe
  • 20. Foundation Natural Built & Environment 2016 2) 3) | E L G 3 0 5 0 620 One part of the wall in the cafĂ©, it is painted by the maps of Malaysia. Some part of the decorations in the cafe
  • 21. Foundation Natural Built & Environment 2016 6.1.2 AMPM CafĂ© Contact Details Business name: AMPM CafĂ© Location: 11, Jalan USJ 21/5, Usj 21, 47630 Subang Jaya, Selangor, Malaysia Office number: 03-8081 9121 Interviewee: MR Eric Cheah Location in Map Photos 1) | E L G 3 0 5 0 621
  • 22. Foundation Natural Built & Environment 2016 2) (Source: liangzz.blogspot.com) . 3) (Source: foreverinhungry.blogspot.com) . | E L G 3 0 5 0 622 Coffee menu of AMPM Cafe The bar counter of AMPM Cafe
  • 23. Foundation Natural Built & Environment 2016 Minutes of Meeting Meeting 1 Meeting 2 DATE: 4 January 2016 TIME: 12.00pm – 1.00pm VENUE : Library level 3 NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Divided the team member to 2 groups. 1 group will interview cafĂ© in Klang Valley, another group will interview cafĂ© in outside Klang Valley. Klang Valley group: Amir, Qayyum, Yi Hui, Alfred Outside Klang Group: Zayd, Farah, Darren, Dinna 2 Decide the cafĂ© we want to interview Zayd 3 Prepare set of questionnaires Yi hui, Farah 4 Call to confirm the interview Zayd | E L G 3 0 5 0 623
  • 24. Foundation Natural Built & Environment 2016 DATE: 9 January 2016 TIME: 11.00pm – 5.00pm VENUE : Atlanthe Art CafĂ© & AMPM Cafe NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Interviewing Atlanthe Art CafĂ© Interviwee : Mr. Joseph Interviewer : Zayd & Dinna Cameraman : Darren Writer : Farah 2 Interviewing AMPM Cafe Interviwee : Eric Cheah Interviewer : Yihui & Alfred Cameraman : Qayyum Writer : Amir | E L G 3 0 5 0 624
  • 25. Foundation Natural Built & Environment 2016 Meeting 3 DATE: 13 January 2016 TIME: 12.00pm – 2.00pm VENUE : Outside the Library NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Gather all the information from the interviews Farah 2 Divide tasks according what we need in the report. Everybody 3 Start doing the report Everybody | E L G 3 0 5 0 625
  • 26. Foundation Natural Built & Environment 2016 Meeting 4 DATE: 15 January 2016 TIME: 12.00pm – 2.00pm VENUE : Student Life Centre NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Muhammad Zayd Khairil Anwar Thursday, (6.00pm – 8.00pm) Leader Muhammad Mirza Qayyum Mohd Shariff Thursday, (6.00pm – 8.00pm) Researcher Amir Hilman Zuraimi Thursday, (6.00pm – 8.00pm) Researcher Farah Hanisah Zainol Thursday, (6.00pm – 8.00pm) Researcher Darren Tan Yong Tee Friday, (4.00pm – 6.00pm) Researcher Chong Yi Hui Friday, (4.00pm – 6.00pm) Taking notes Alfred Loh Kai Xuan Friday, (4.00pm – 6.00pm) Researcher Noor Dinna Hani Murad Friday, (4.00pm – 6.00pm) Taking notes No. ACTIVITY ACTION TAKEN BY 1 Compile all the report in one file Dinna 2 Prepare the artistic cover Qayyum & Amir 3 Finalize the slides Darren Tan 4 Print a hardcopy report Alfred | E L G 3 0 5 0 626
  • 27. Foundation Natural Built & Environment 2016 7.0 Bibliography https://www.facebook.com/ampmcafeusj https://www.facebook.com/calanthe.melaka http://eatdrinkkl.blogspot.my/2015/08/calanthe-art-cafe-kaya-kaya-malacca.html http://eatdrinkkl.blogspot.my/2015/02/ampm-cafe-usj-subang-jaya.html | E L G 3 0 5 0 627
  • 28. Foundation Natural Built & Environment 2016 References (n.d.). Retrieved January 15, 2016, from https://www.google.com/maps/uv?hl=en&pb=! 1s0x31d1f1dc4899ac6f:0x9af868d27a5c7694!2m5!2m2!1i80!2i80!3m1!2i100!3m1!7e1! 4shttps://www.flickr.com/photos/vkeong/6836200927!5scalanthe cafe - Google Search&sa=X&ved=0ahUKEwjz87ee8KrKAhUBUo4KHV2EAqEQoioIfjAN Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from https:// www.google.com/search?q=calanthe cafe&rlz=1C5CHFA_enMY671&oq=calanthe cafe&aqs=chrome..69i57.2479j0j7&sourceid=chrome&es_sm=119&ie=UTF-8#q=calanthe cafe seremban Calanthe cafe - Google Search. (n.d.). Retrieved January 15, 2016, from https:// www.google.com/search?q=calanthe cafe&rlz=1C5CHFA_enMY671&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjz8 7ee8KrKAhUBUo4KHV2EAqEQsAQIMw&biw=1565&bih=966#imgrc=_ Eat Drink KL. (n.d.). Retrieved January 15, 2016, from http://eatdrinkkl.blogspot.my/ 2015/02/ampm-cafe-usj-subang-jaya.html Google Search. (n.d.). Retrieved January 15, 2016, from https://www.google.com/search? q=ampm cafe&rlz=1C5CHFA_enMY671&oq=ampm cafe&aqs=chrome.. 69i57.1374j0j7&sourceid=chrome&es_sm=119&ie=UTF-8 | E L G 3 0 5 0 628