The document summarizes a group project on social psychology concepts conducted by five students. They created a storyboard applying concepts like first impressions, stereotypes, and biases. The story is about a girl who judges a well-dressed man in a coffee shop positively based on his appearance. She assumes he is rich despite not knowing him. The group filmed scenes at a coffee shop demonstrating how biases influence perceptions. They researched definitions of concepts used and acknowledged help from their lecturer and others involved in the project.
The document summarizes a group project on social psychology concepts conducted by five students. They created a storyboard applying concepts like first impressions, stereotypes, and biases. The story is about a girl who judges a well-dressed man in a coffee shop positively based on his appearance. She assumes he is rich despite not knowing him. The group filmed scenes at a coffee shop demonstrating how biases influence perceptions. They researched definitions of concepts used and acknowledged help from their lecturer and others involved in the project.
1. The proposal is for a horror movie trailer titled "caliginous" about two boys who find an abandoned house in the woods being chased by a possessed nun. The trailer will include jump scares, fast cuts, and narration to entertain audiences and be produced on a low budget without complex equipment.
2. Research including a questionnaire informed the proposal by providing ideas for the story and indicating females ages 15-25 would be the primary target audience.
3. Legal and ethical considerations were discussed such as only targeting older teenagers due to violent content and ensuring all characters and locations are original to avoid copyright issues. The trailer will not include offensive material or target specific social groups.
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The short film "More Than A Feeling" will be approximately 3-6 minutes and target 15-25 year olds. It follows a teenage boy deciding whether to go on a date with a girl. His emotions like Common Sense, Sadness, Anger, and Libido debate the decision in his mind. The emotions argue and bully each other. Ultimately, Common Sense rallies a vote where they decide the boy should accept the date. He relays the message to the girl, who is excited. The boy then references the film title while breaking the fourth wall. The film will be made with no budget using cloning editing to depict the emotions arguing.
The document provides an overview of elements of short stories and strategies for actively reading short stories. It discusses the key elements that make up a short story, including characters, setting, plot, conflict, resolution, tone, and point of view. It also outlines six active reading strategies: previewing, connecting, predicting, questioning, clarifying, and summarizing. Additionally, it presents various genres of stories and provides examples of activities students can do to analyze and present short stories, such as creating billboards, writing monologues, or designing board games.
Here are the key points from the research evaluation:
- Product research helped generate initial ideas
- Questionnaires provided diverse opinions but were difficult to analyze due to lack of consensus
- Interviews allowed for tailored follow-up questions but sample size was small
- Surveys distributed on social media were convenient but some people had trouble accessing the survey
Overall the research uncovered a variety of perspectives but integrating them into a cohesive vision posed challenges due to inconsistencies in the feedback. A larger, more focused sample may have yielded clearer insights.
The document outlines three potential film ideas:
1) A hooligan film called "Extreme Victory" about a teenager drawn into football hooliganism. Scenes could be easily filmed in London on private property with access to actors.
2) A gangster film called "Payback" about a man escaping London for Spain but getting involved with a gang. Scenes in London are feasible but footage abroad is not realistic.
3) A thriller called "Soldier of Retaliation" about a soldier befriending a family where deaths later occur. Costumes and war footage are not realistic within the budget.
"Extreme Victory" is chosen as it has the most advantages in terms of access
The document summarizes research conducted with a target audience of 14 girls aged 15-21 about their preferences for films. Key findings include:
- The favorite genres are horror and comedy.
- The film title "The Dare" was deemed to fit the synopsis and idea of the film well.
- Gore and scary elements are expected in horror films.
- The target audience watches horror films on average once a month, often with friends.
The document summarizes a group project on social psychology concepts conducted by five students. They created a storyboard applying concepts like first impressions, stereotypes, and biases. The story is about a girl who judges a well-dressed man in a coffee shop positively based on his appearance. She assumes he is rich despite not knowing him. The group filmed scenes at a coffee shop demonstrating how biases influence perceptions. They researched definitions of concepts used and acknowledged help from their lecturer and others involved in the project.
1. The proposal is for a horror movie trailer titled "caliginous" about two boys who find an abandoned house in the woods being chased by a possessed nun. The trailer will include jump scares, fast cuts, and narration to entertain audiences and be produced on a low budget without complex equipment.
2. Research including a questionnaire informed the proposal by providing ideas for the story and indicating females ages 15-25 would be the primary target audience.
3. Legal and ethical considerations were discussed such as only targeting older teenagers due to violent content and ensuring all characters and locations are original to avoid copyright issues. The trailer will not include offensive material or target specific social groups.
Daniel hopkins final major project treatment (2)danhops888
The short film "More Than A Feeling" will be approximately 3-6 minutes and target 15-25 year olds. It follows a teenage boy deciding whether to go on a date with a girl. His emotions like Common Sense, Sadness, Anger, and Libido debate the decision in his mind. The emotions argue and bully each other. Ultimately, Common Sense rallies a vote where they decide the boy should accept the date. He relays the message to the girl, who is excited. The boy then references the film title while breaking the fourth wall. The film will be made with no budget using cloning editing to depict the emotions arguing.
The document provides an overview of elements of short stories and strategies for actively reading short stories. It discusses the key elements that make up a short story, including characters, setting, plot, conflict, resolution, tone, and point of view. It also outlines six active reading strategies: previewing, connecting, predicting, questioning, clarifying, and summarizing. Additionally, it presents various genres of stories and provides examples of activities students can do to analyze and present short stories, such as creating billboards, writing monologues, or designing board games.
Here are the key points from the research evaluation:
- Product research helped generate initial ideas
- Questionnaires provided diverse opinions but were difficult to analyze due to lack of consensus
- Interviews allowed for tailored follow-up questions but sample size was small
- Surveys distributed on social media were convenient but some people had trouble accessing the survey
Overall the research uncovered a variety of perspectives but integrating them into a cohesive vision posed challenges due to inconsistencies in the feedback. A larger, more focused sample may have yielded clearer insights.
The document outlines three potential film ideas:
1) A hooligan film called "Extreme Victory" about a teenager drawn into football hooliganism. Scenes could be easily filmed in London on private property with access to actors.
2) A gangster film called "Payback" about a man escaping London for Spain but getting involved with a gang. Scenes in London are feasible but footage abroad is not realistic.
3) A thriller called "Soldier of Retaliation" about a soldier befriending a family where deaths later occur. Costumes and war footage are not realistic within the budget.
"Extreme Victory" is chosen as it has the most advantages in terms of access
The document summarizes research conducted with a target audience of 14 girls aged 15-21 about their preferences for films. Key findings include:
- The favorite genres are horror and comedy.
- The film title "The Dare" was deemed to fit the synopsis and idea of the film well.
- Gore and scary elements are expected in horror films.
- The target audience watches horror films on average once a month, often with friends.
The document provides definitions and guidelines for the different age ratings used by the British Board of Film Classification (BBFC). The BBFC rates films and other media in the UK to indicate the appropriate audience age. The ratings discussed are U, PG, 12A/12, 15, and 18. For each rating, the document outlines what types of content are allowed, such as themes, language, nudity/sex, violence, and more. The levels of potentially offensive or problematic content increases with each rating, from no problematic content at U to no restrictions at 18.
- The document evaluates the media product by discussing how it uses and develops conventions of gangster movies through the inclusion of props like guns and portrayals of good vs evil.
- It represents teenagers negatively as gang members, drawing on stereotypes from other media. The main character is portrayed as misunderstood.
- Universal would be likely to produce and distribute the media product, as they produce a diverse range of movies including genres like gangster films.
- The intended audience would be 15+ due to violence and language, and would include both male and female viewers interested in the actors and storyline.
The document summarizes research on political speeches in movies to help write a scene for a trailer involving a political speech. It analyzes speeches from the movies Olympus Has Fallen, The Campaign, and The American President, noting themes, language, filming techniques, and costumes that could inform the group's speech writing and filming. Examples of shots taken from the movies, like establishing shots of crowds or close-ups of the speakers, are presented as techniques to potentially replicate.
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
This document outlines the key details of a short film called "Consent Matters" including:
- The 10 minute film will follow Noah, an 18-year-old who starts a book after witnessing sexual harassment at a party.
- Key characters include Noah, her friend Riley who was harassed, and the head teacher trying to censor the book.
- The film will show the creation of the anonymous book and subsequent protest when the school bans it.
- The target audience is ages 15-25 to raise awareness about consent, and it may be used in sexual education.
- The filmmaker will use natural lighting and style to make the serious topic relatable.
1. The document discusses research conducted into target audiences for short films, including interviews and questionnaires.
2. Based on the research, the target audience for the thriller short film will be 16-24 year old males from socio-economic group B.
3. Techniques considered for the short film include camera angles, lighting, location, and the concept of a time loop narrative.
The document describes the process of creating a student horror film. It discusses conventions used from other films, such as costumes, locations, and sound effects. It was shot using various camera shots and techniques learned in class and from other filmmakers. The film aims to attract teenage and young adult audiences who enjoy feeling scared by thrillers. Distribution by Lionsgate was considered due to their experience with horror films. Through constructing the film, the filmmakers learned new camera and editing skills to enhance the thriller atmosphere and keep audiences engaged.
The document outlines a pitch for a short film called "The Pitch - Vice City". It would follow a group of friends after a fight breaks out at a party leading to a death. In the middle, events unfold that lead to the demise of one of the characters, prompting the friends to seek revenge. At the end, one friend has doubts about getting revenge as they confront the attackers. Details are provided on characters, style, target audience, legal considerations, budget, locations and casting. The purpose is to showcase the director's skills and potentially turn it into a TV series or enter film festivals.
The document discusses the target audience for film noir movies. It states that while film noir typically aims for an older audience aged 18 and up due to the complexity of narratives and themes, younger audiences aged 15 and up may also be attracted due to depictions of violence and action. The document goes on to say that the film will be rated 18+ due to its planned inclusion of strong violence, language, sexual content, and other mature themes. Additionally, while film noir traditionally targets male audiences, this film aims to appeal to both male and female viewers by featuring compelling female characters and balancing narrative and action.
The document outlines a pitch for a short film called "The Pitch - Vice City". It would follow a fight at a party that leads to a death, friends seeking revenge. The style would be handheld camera for realism. It could become a TV series. The target audience is urban youth. Legal and ethical considerations include copyright, stereotypes, and portraying drugs/violence.
The document discusses the logical fallacy known as the false dichotomy. It defines a false dichotomy as presenting only two choices or options when in reality there are more alternatives. Examples of false dichotomies are provided, such as saying the only choices are to give all undocumented immigrants amnesty or deport them all, when other options exist in between those extremes. Readers are advised to watch out for false dichotomies in persuasive texts and arguments to avoid being manipulated into only considering the limited options presented rather than all available choices.
The document discusses the process of creating a horror film for a class project. It begins by outlining how the film follows horror film conventions but also aims to develop the genre by having the story unfold as a dream within a dream. It then discusses how the film represents teenagers and aims to attract this audience through relatable characters and styling inspired by Japanese horror. Techniques learned through the process included various camera shots, sound recording, and how to effectively portray atmosphere and characters. The document reflects on how working collaboratively and learning from other films helped improve their understanding of film analysis, production, and the genre.
Charlotte Gray has chosen to make a thriller film with a kidnapping plot. The opening scene will show the antagonist kidnapping the first teenage girl. It will begin with establishing shots of the location and include various shots of the antagonist following and eventually catching up to the girl. The protagonist will be a police officer investigating the kidnappings. The film will follow both the antagonist taking the girls and the protagonist attempting to stop him. The target audience is adults due to the mature theme and tension.
1. The document provides details for an idea exploration assignment, including a 10 bullet point summary of a potential story idea and additional details about the idea.
2. The 10 bullet point summary describes a story involving a man in jail who believes he was wrongly imprisoned for drug smuggling, and is eventually smuggled out of jail to search for the real culprit dressed in a grey suit.
3. The additional details section provides inspiration from similar films and TV shows, describes the basic plot, characters, locations, narrative structure, mysteries, and target audience for ages 15-20 who enjoy crime thrillers.
- The document discusses the evaluation of a media product created by the author for their class. It analyzes how the product used or challenged conventions of the gangster genre. It discusses the representation of social groups in the product and who the target audience would be.
- The author describes the process of creating the product, including multiple filming attempts and learning editing skills. Challenges included unstable camera work and technical issues.
- Overall, the author learned about the time and effort required to film and edit a video product, and how to improve aspects like camera work, angles, and title sequences.
The Texas Chainsaw Massacre trailer summary:
The trailer establishes the film as a horror by showing the killer with a chainsaw. It leaves the audience on a cliffhanger by showing the "final girl" trapped in a coffin. The trailer ends with her running through the woods to escape.
The Toy Story 2 trailer summary:
The trailer establishes it as an animated comedy through its cartoon-like visuals. It shows Woody getting kidnapped to hook viewers who liked the first film. It uses humor with Miss Potato Head changing his eyes and a pig falling on money to entertain audiences.
Somessa - Helsingin varhaiskasvatusvirasto 151214Sanna Hirvonen
Keskustelua organisaatiosomesta Helsingin varhaiskasvatusviraston kanssa 15.12.2014, Sanna Hirvonen ja Janne Heinonen. Sosiaalisen median tavoitteet, käytännön toimet, sisällöt, yksittäisen asiantuntijan mahdollisuudet hyödyntää somea.
The document discusses marketing strategies for luxury brands to engage amateur customers. It conducted 30 brand interviews and analyzed different luxury sectors' maturity in engaging amateurs. For the womenswear sector, it finds brands communicate only on trends and lack knowledge sharing of products. It identifies opportunities for brands in workshops and made-to-order products. The conclusion proposes strategies for brands including transforming salespeople and stores into places for education and experience, and using social media and advertising to promote products and craft.
The document provides definitions and guidelines for the different age ratings used by the British Board of Film Classification (BBFC). The BBFC rates films and other media in the UK to indicate the appropriate audience age. The ratings discussed are U, PG, 12A/12, 15, and 18. For each rating, the document outlines what types of content are allowed, such as themes, language, nudity/sex, violence, and more. The levels of potentially offensive or problematic content increases with each rating, from no problematic content at U to no restrictions at 18.
- The document evaluates the media product by discussing how it uses and develops conventions of gangster movies through the inclusion of props like guns and portrayals of good vs evil.
- It represents teenagers negatively as gang members, drawing on stereotypes from other media. The main character is portrayed as misunderstood.
- Universal would be likely to produce and distribute the media product, as they produce a diverse range of movies including genres like gangster films.
- The intended audience would be 15+ due to violence and language, and would include both male and female viewers interested in the actors and storyline.
The document summarizes research on political speeches in movies to help write a scene for a trailer involving a political speech. It analyzes speeches from the movies Olympus Has Fallen, The Campaign, and The American President, noting themes, language, filming techniques, and costumes that could inform the group's speech writing and filming. Examples of shots taken from the movies, like establishing shots of crowds or close-ups of the speakers, are presented as techniques to potentially replicate.
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
This document outlines the key details of a short film called "Consent Matters" including:
- The 10 minute film will follow Noah, an 18-year-old who starts a book after witnessing sexual harassment at a party.
- Key characters include Noah, her friend Riley who was harassed, and the head teacher trying to censor the book.
- The film will show the creation of the anonymous book and subsequent protest when the school bans it.
- The target audience is ages 15-25 to raise awareness about consent, and it may be used in sexual education.
- The filmmaker will use natural lighting and style to make the serious topic relatable.
1. The document discusses research conducted into target audiences for short films, including interviews and questionnaires.
2. Based on the research, the target audience for the thriller short film will be 16-24 year old males from socio-economic group B.
3. Techniques considered for the short film include camera angles, lighting, location, and the concept of a time loop narrative.
The document describes the process of creating a student horror film. It discusses conventions used from other films, such as costumes, locations, and sound effects. It was shot using various camera shots and techniques learned in class and from other filmmakers. The film aims to attract teenage and young adult audiences who enjoy feeling scared by thrillers. Distribution by Lionsgate was considered due to their experience with horror films. Through constructing the film, the filmmakers learned new camera and editing skills to enhance the thriller atmosphere and keep audiences engaged.
The document outlines a pitch for a short film called "The Pitch - Vice City". It would follow a group of friends after a fight breaks out at a party leading to a death. In the middle, events unfold that lead to the demise of one of the characters, prompting the friends to seek revenge. At the end, one friend has doubts about getting revenge as they confront the attackers. Details are provided on characters, style, target audience, legal considerations, budget, locations and casting. The purpose is to showcase the director's skills and potentially turn it into a TV series or enter film festivals.
The document discusses the target audience for film noir movies. It states that while film noir typically aims for an older audience aged 18 and up due to the complexity of narratives and themes, younger audiences aged 15 and up may also be attracted due to depictions of violence and action. The document goes on to say that the film will be rated 18+ due to its planned inclusion of strong violence, language, sexual content, and other mature themes. Additionally, while film noir traditionally targets male audiences, this film aims to appeal to both male and female viewers by featuring compelling female characters and balancing narrative and action.
The document outlines a pitch for a short film called "The Pitch - Vice City". It would follow a fight at a party that leads to a death, friends seeking revenge. The style would be handheld camera for realism. It could become a TV series. The target audience is urban youth. Legal and ethical considerations include copyright, stereotypes, and portraying drugs/violence.
The document discusses the logical fallacy known as the false dichotomy. It defines a false dichotomy as presenting only two choices or options when in reality there are more alternatives. Examples of false dichotomies are provided, such as saying the only choices are to give all undocumented immigrants amnesty or deport them all, when other options exist in between those extremes. Readers are advised to watch out for false dichotomies in persuasive texts and arguments to avoid being manipulated into only considering the limited options presented rather than all available choices.
The document discusses the process of creating a horror film for a class project. It begins by outlining how the film follows horror film conventions but also aims to develop the genre by having the story unfold as a dream within a dream. It then discusses how the film represents teenagers and aims to attract this audience through relatable characters and styling inspired by Japanese horror. Techniques learned through the process included various camera shots, sound recording, and how to effectively portray atmosphere and characters. The document reflects on how working collaboratively and learning from other films helped improve their understanding of film analysis, production, and the genre.
Charlotte Gray has chosen to make a thriller film with a kidnapping plot. The opening scene will show the antagonist kidnapping the first teenage girl. It will begin with establishing shots of the location and include various shots of the antagonist following and eventually catching up to the girl. The protagonist will be a police officer investigating the kidnappings. The film will follow both the antagonist taking the girls and the protagonist attempting to stop him. The target audience is adults due to the mature theme and tension.
1. The document provides details for an idea exploration assignment, including a 10 bullet point summary of a potential story idea and additional details about the idea.
2. The 10 bullet point summary describes a story involving a man in jail who believes he was wrongly imprisoned for drug smuggling, and is eventually smuggled out of jail to search for the real culprit dressed in a grey suit.
3. The additional details section provides inspiration from similar films and TV shows, describes the basic plot, characters, locations, narrative structure, mysteries, and target audience for ages 15-20 who enjoy crime thrillers.
- The document discusses the evaluation of a media product created by the author for their class. It analyzes how the product used or challenged conventions of the gangster genre. It discusses the representation of social groups in the product and who the target audience would be.
- The author describes the process of creating the product, including multiple filming attempts and learning editing skills. Challenges included unstable camera work and technical issues.
- Overall, the author learned about the time and effort required to film and edit a video product, and how to improve aspects like camera work, angles, and title sequences.
The Texas Chainsaw Massacre trailer summary:
The trailer establishes the film as a horror by showing the killer with a chainsaw. It leaves the audience on a cliffhanger by showing the "final girl" trapped in a coffin. The trailer ends with her running through the woods to escape.
The Toy Story 2 trailer summary:
The trailer establishes it as an animated comedy through its cartoon-like visuals. It shows Woody getting kidnapped to hook viewers who liked the first film. It uses humor with Miss Potato Head changing his eyes and a pig falling on money to entertain audiences.
Somessa - Helsingin varhaiskasvatusvirasto 151214Sanna Hirvonen
Keskustelua organisaatiosomesta Helsingin varhaiskasvatusviraston kanssa 15.12.2014, Sanna Hirvonen ja Janne Heinonen. Sosiaalisen median tavoitteet, käytännön toimet, sisällöt, yksittäisen asiantuntijan mahdollisuudet hyödyntää somea.
The document discusses marketing strategies for luxury brands to engage amateur customers. It conducted 30 brand interviews and analyzed different luxury sectors' maturity in engaging amateurs. For the womenswear sector, it finds brands communicate only on trends and lack knowledge sharing of products. It identifies opportunities for brands in workshops and made-to-order products. The conclusion proposes strategies for brands including transforming salespeople and stores into places for education and experience, and using social media and advertising to promote products and craft.
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Synthesis, Anti-HIV activity and Cytotoxicity of N-Substituted Phthalimide de...pharmaindexing
A series of novel N-substituted phthalimide derivatives were synthesized by reacting phthalic anhydride with primary aromatic amines. The chemical structures of the synthesized compounds were characterized using spectral analysis. The compounds were screened for antiviral activity against HIV-1 and HIV-2 in MT-4 cells and were found to exhibit cytotoxicity with CC50 values ranging from 84-125 μg/ml. None of the compounds showed significant anti-HIV activity.
This document provides a summary of Amy M. Kirila's professional experience and qualifications. She has over 15 years of experience in customer service, collections management, and mortgage closing roles. Her most recent positions include contract quality control employee and payment solutions partner. She demonstrates strong skills in customer service, problem solving, and Microsoft Office applications.
The document summarizes a research report conducted by a group of students on applying various social psychology concepts to a story. The story involves a girl who forms positive first impressions of a well-dressed man at a coffee shop but ignores warnings from her friend, demonstrating concepts like confirmation bias, stereotyping, and optimistic bias. Her assumptions prove wrong when the man chloroforms her in his car, relating to the concepts of aggression and balance theory. The report defines the concepts, provides the storyboard, and analyzes how the concepts were applied in scenes from the filmed story.
The document summarizes a research report conducted by a group of students on applying various social psychology concepts to a story. The story involves a girl who forms positive first impressions of a well-dressed man at a coffee shop but ignores warnings from her friend, demonstrating concepts like confirmation bias, stereotyping, and optimistic bias. Her assumptions prove wrong when the man chloroforms her in his car, relating to the concepts of aggression and balance theory. The report defines the concepts, provides the storyboard, and analyzes how the concepts were applied in scenes from the filmed story.
This research report summarizes a group project on social psychology concepts applied to a story. The group created a storyboard demonstrating concepts like first impressions, stereotypes, and biases. They filmed scenes at a coffee shop showing how a girl's impressions of a man are influenced by his appearance and assumptions. Her friend points out she is judging without knowledge. Later, her assumptions are challenged when it is revealed the well-dressed man drives a less expensive car than someone she had judged. The story aims to illustrate how social psychology concepts influence perceptions and judgments.
This research report summarizes a group project on social psychology concepts applied to a story. The group created a storyboard demonstrating concepts like first impressions, stereotypes, and biases. They filmed scenes at a coffee shop showing how a girl's impressions of a man are influenced by his appearance. Her friend warns against judging based on looks. Later, her assumptions are challenged when she learns the well-dressed man drives a cheaper car while the poorly-dressed man owns an expensive one. The story aims to illustrate how social psychology concepts influence perceptions and interactions between people.
The document summarizes a research report conducted by a group of students on applying various social psychology concepts to a story. The story involves a girl who forms positive first impressions of a well-dressed man at a coffee shop but ignores warnings from her friend, demonstrating concepts like confirmation bias, stereotyping, and optimistic bias. Her assumptions prove wrong when the man chloroforms her in his car, relating to the concepts of aggression and balance theory. The report defines the concepts, provides the storyboard, and analyzes how the concepts were applied in scenes from the filmed story.
The document is a research report from a group of students on social psychology concepts. It includes an introduction outlining the project goals of filming a video applying psychology concepts and creating a presentation. The method section describes filming over multiple days and editing the video. Key concepts applied in the video include gender prejudice, prosocial behavior, aggression, negative attributional style, and stereotypes. These concepts are demonstrated through characters in a story about a student facing challenges in her college life and relationship.
1) The document is a research report submitted by a group of students for their social psychology subject. It details the concepts explored in their video project, including gender prejudice, prosocial behavior, aggression, attributional style and stereotypes.
2) It describes the storyboard for the video which shows a girl experiencing gender prejudice and developing a relationship with a senior student who later shows aggression.
3) The discussion section analyzes how each psychology concept was applied to different scenes in the video, such as how first impressions and stereotypes influenced the main character's view of her senior partner.
1) The group created a video applying 5 concepts from social psychology: first impression, framing heuristic, sexism, persuasion, and liking.
2) The video's storyline involved a student choosing between two charity food booths with different cleanliness levels and prices.
3) Through interactions at the booths, the student realized her initial assumptions based on gender were incorrect and that the behaviors of those persuading her mattered more than external factors.
Mantis' daily life experiences demonstrate several concepts of social psychology. He engages in downward social comparison by showing off his expensive phone. Through observing his lecturer's behaviors, he learns through observational learning. When Mantis falls, the bystander effect occurs as people pass by without helping. Framing heuristics influence his choice of plaster based on the wording. His social perceptions lead him to incorrectly suspect who stole his wallet.
This document is a research report from a social psychology class. It includes an introduction summarizing an assignment to create a video incorporating social psychology concepts. The video concepts included schema, social learning, bystander effect, physiological needs and dispositional attribution. It then describes the methods, including the materials used and procedures to plan and film the video. Next, it provides a discussion of how the concepts were depicted in the video through 5 scenes. In conclusion, the students learned about applying social psychology concepts while creating the video.
The document is a research report submitted by a group of students for their social psychology class. It includes an introduction outlining the assignment, a methods section describing how they developed a video applying concepts from class, and a discussion analyzing how five concepts were applied in different scenes of the video. The video portrayed a relationship from the perspective of the main character and illustrated concepts like self-serving bias, confirmation bias, self-verification theory, negativity bias, and stereotyping. Each concept is defined and its application in a corresponding scene from the video is explained.
The document is a research report submitted by a group of students for their social psychology class. It details the production of a short video applying several key social psychology concepts. The group chose concepts around relationships, including self-serving bias, confirmation bias, self-verification theory, negativity bias, and stereotyping. They developed a storyline and shot scenes on campus depicting these concepts. For each concept, the group provided definitions, explanations, and analyses of how it was applied in their video scenes. Their goal was to integrate course theories into a practical video project.
This document outlines an assignment for a research report on social psychology concepts. It includes the group members, course details, objectives of the project, and summaries of the methods and findings. The group conducted experiments related to stereotype, mere exposure effect, fear-based appeals, bystander effect, and bias. They filmed social experiments around campus and wrote a report of their findings, discussing how the results related to each concept.
This document outlines an assignment for a research report on social psychology concepts. It includes the names of the group members, course details, a table of contents, and sections on the introduction, method, discussion, references, and appendix. The group conducted experiments related to stereotype, mere exposure effect, fear-based appeals, bystander effect, and bias to create a conceptual video.
This document outlines an assignment for a research report on social psychology concepts. It includes the group members, course details, objectives of the project, and summaries of the methods and findings. The group conducted experiments related to stereotype, mere exposure effect, fear-based appeals, bystander effect, and bias. They filmed social experiments around campus and wrote a report of their findings, discussing how the results related to each concept.
This document contains information about a group research project conducted by students for their social psychology class. It includes the group members' names and details, as well as an outline of the research report and conceptual video they produced. The report introduction describes the assignment requirements to produce a research report and group presentation on a social psychology topic. It also provides details about the method, including the apparatus used, costumes, shooting locations and dates. The discussion section analyzes how various social psychology concepts like self-serving bias, confirmation bias, and self-verification theory were applied in scenes from the video storyline about relationships.
The document provides details about a group project to produce a video sketch incorporating concepts from social psychology. It includes an acknowledgements section, introduction, method, discussion of concepts, storyboard design, and application of concepts in the video's scenes.
The video's storyline follows a nerdy university student named Mike who wants to fit in with the "cool kids" and starts smoking and taking drugs. His grades suffer as a result. In later scenes, his parents persuade him to change his ways and he begins working hard again. The video incorporates five social psychology concepts through different scenes to show how drugs can negatively impact someone physically and mentally.
The group produced a video sketch titled "Drugs are Bad" to demonstrate various social psychology concepts. The sketch portrayed a nerdy university student named Mike who wants to fit in with the "cool kids" and starts smoking and taking drugs. This leads him to perform poorly in school and disappoint his parents. However, after being persuaded by his parents to quit drugs and through gaining self-awareness, Mike is able to improve his grades. He is rewarded with a new car by his father for getting an A on his exam. The sketch incorporated five social psychology concepts through its story: social learning perspective, social loafing, persuasion, extrinsic motivation, and self-awareness.
This document is a research report for a social psychology project. It includes an introduction outlining the concepts covered in a video created by the students, including first impressions, stereotyping, CORFing, social facilitation, observational learning, and the bystander effect. It then describes the method and materials used to film the video. The concepts section provides more details on each of the concepts incorporated into the video. In under 3 sentences, this document presents a social psychology research project involving a group of students who created a video to demonstrate various social psychology concepts in action.
This research report discusses a project conducted by a group of 6 students to demonstrate their understanding of social psychology concepts learned over the semester. The group produced a video clip applying 5 concepts from different chapters in a single storyline. They also wrote a report explaining how the concepts were used and presented the project. The video incorporated concepts such as stereotyping, group selection, perception, racism, and aggression. It was filmed in 2 locations on campus. Group members took on roles in front of and behind the camera. They analyzed literature and worked collaboratively to complete the assignment.
In the first Assignment the students are to acquire prior knowledge, from the literature on urbanism, before the case study visit. The theme of the Semester is ‘Colonial Cities’ and the course work focuses on the cities in Malaysia such as George Town (Penang) and Malacca as the case studies. The students are to explore the various ideas/theories/social situations prevailed in the historical and contemporary times. The findings from this Assignment 1 on will be taken forward to analyze the third city, Kuala Lumpur, in the Assignment 2.
The findings from this Assignment 1 on will be taken forward to analyze the third city, Kuala Lumpur, in the Assignment 2. The students are required to document the spatial form of the city to note the key spatial experience that is driven by the urban form and content. The objectives are: a) to characterize the urban forms through Serial Vision; b) to establish the relationships and roles of the three urban design elements and c) to identify DISTINCTIVE aspects or patterns in their layout offering to the characteristics of a ‘colonial city’. The students will be given with basic urban study techniques such as figure/ground, serial vision, collage city, space syntax, etc. Therefore the students are required to analyze and apply those techniques in order to evaluate the spatial (tangible) and/or social (intangible) patterns in the city. You are required to a) illustrate the urban distinctive character by formulating your own theory of understanding, b) present the tales of your wishes and c) evaluate through the comparison of three cities. The submission format will be online and digital reports.
Internship Report and Logsheet - Taylor's University Lakeside CampusLovie Tey
Lovie Tey completed her internship at T.R. Hamzah & Yeang Sdn. Bhd., a sustainable architecture firm. She assisted with projects like designing a religious building, residential developments, and master plans. She learned about passive design strategies, sustainable materials, and how to incorporate greenery into buildings. She also helped prepare award submissions showcasing the firm's ecologically designed buildings.
ASIAN ARCHITECTURE - THREE COURTYARD COMMUNITY CENTRE CASE STUDY /Lovie Tey
The reinterpretation of courtyard in the Spatial Planning of Three Courtyard Community Centre. In a group of 6, by using the same building from the contextual architecture study project, we are required to identify a specific topic / issues/ significance of study and defining the specific scope of study. We need to create a concept mapping, and it must include the proposed research title and research questions, in order to give an overview of the proposed case study paper.
Building Structure // Beam Analysis ReportLovie Tey
In a group of 3, we are to design a 2 storey bungalow which consists of the following components.
1. 1 master bedroom with attached bathroom
2. Minimum 3 bedrooms
3. 2 bathrooms
4. Kitchen
5. Living Hall
6. Dining Area
7. 1 Store room.
We are to compile an A4 report which consists of;
- All floor plans ( Ground Floor Plans, First Floor and Roof Plan )
- Structural plans
- Design Brief
- Beam analysis report
- COlumn ANalysis Report
In a group of 6, we are required to select the design of the members in studio 3. In a group, we are to redesign the roof of the building by using truss design.
Building Structure // Column Analysis ReportLovie Tey
In a group of 3, we are to design a 2 storey bungalow which consists of the following components.
1. 1 master bedroom with attached bathroom
2. Minimum 3 bedrooms
3. 2 bathrooms
4. Kitchen
5. Living Hall
6. Dining Area
7. 1 Store room.
We are to compile an A4 report which consists of;
- All floor plans ( Ground Floor Plans, First Floor and Roof Plan )
- Structural plans
- Design Brief
- Beam analysis report
- COlumn ANalysis Report
Building Structure - Structural Analysis of a bungalowLovie Tey
In a group of 3, we are to design a 2 storey bungalow which consists of the following components.
1. 1 master bedroom with attached bathroom
2. Minimum 3 bedrooms
3. 2 bathrooms
4. Kitchen
5. Living Hall
6. Dining Area
7. 1 Store room.
We are to compile an A4 report which consists of;
- All floor plans ( Ground Floor Plans, First Floor and Roof Plan )
- Structural plans
- Design Brief
- Beam analysis report
- COlumn ANalysis Report
Building Service, Taylor's University Lakeside Campus // Lovie Tey
I. The fire alarm system uses a two-stage alarm to reduce undue distress for the elderly. Activation of any smoke detector or manual pull station causes an alert signal, while full alarm activation requires a key switch.
II. Speakers and strobes are installed throughout the building to signal occupants in the event of fire. Chime strobes are installed in common areas for hearing-impaired elders.
III. Manual pull stations are spaced at 25m or less and mounted at lower heights for accessibility. More stations are installed given the elderly may have limited mobility during evacuation.
Report Compilation for Measured Drawings and Documentation of the Royal Musem, Balairung Seri by Taylor's University Architecture Student Sem2.5/3.5 of year 2016
The Royal Museum Photo Book ( Balairung Seri )Lovie Tey
The document provides a photo book tour of the Royal Museum located within the Istana Negara in Malaysia. It includes over a dozen photos with captions describing the exterior and interior spaces of the museum, including the facade, throne room, family rooms, bedrooms, bathrooms, corridors, gardens, and decorative elements. The style is a blend of British colonial, Victorian, and modern influences that create an opulent but modest atmosphere befitting a royal palace.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document provides an analysis of the Menara Tabung Haji building in Kuala Lumpur, Malaysia. It discusses the building's site context, architectural layout, construction, and various architectural elements. The building takes the form of an hourglass to symbolize spiritual enlightenment from pilgrimage. It uses Islamic architectural influences like five pillars representing the five pillars of Islam. The 152m tall building consists mainly of offices and parking. Precast concrete and glass were the main materials used in its construction. The building combines traditional Malaysian elements with modern design.
Precedent Study and Analysis sketches for PantheonLovie Tey
This document appears to be a scanned document containing no text. The document consists of blank pages with a watermark indicating it was scanned using CamScanner. However, without any text or images on the pages, the document does not contain any meaningful information that can be summarized.
Precedent Study and Analysis sketches for PantheonLovie Tey
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Precedent Study and analysis for PantheonLovie Tey
The Pantheon in Rome was built in 126 AD as a Roman temple but later converted to a church. It was constructed out of lighter materials at the top of the dome to reduce weight. Key features include the dome, oculus, and coffers. The dimensions of the interior space and dome are the same, showing architectural harmony. It remains an impressive example of advanced Roman engineering.
The document discusses several concepts from social psychology:
- First impressions form based on initial interactions and appearances
- Stereotypes involve generalizing people into groups based on single attributes
- Confirmation bias and the halo effect lead people to seek and favor information that confirms their preexisting beliefs
- Optimistic bias involves underestimating the likelihood of negative events
- Aggression can include verbal and physical harm toward others
- Balance theory suggests people develop relationships to maintain consistent beliefs about themselves and others.
This document discusses 5 concepts from social psychology: extrinsic motivation, social facilitation, stereotyping and racism, altruism, and self-serving bias. For each concept, it provides a definition and explanation based on a comic about a basketball captain. The captain was extrinsically motivated to win, his performance was facilitated by the crowd, racism was shown when an injured player wasn't helped, one audience member helped altruistically, and the captain displayed self-serving bias by blaming others after losing.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
Psy final report (1)
1. Research Report
Group members : Amos Tan Chi Yi 0318330
Teh Qing Da 0318580
Jeffrey Liew Jun Yi 0317951
Lovie Tey 0318155
Low En Huey 0317889
Group/ Session: Monday (12pm-3pm)
Subject: Social Psychology
Course: Foundation in Natural and Built Environment
Submission Date : 8th December 2014
2. Content Page
1. Acknowledgement
2. Introduction
3. Methods used
a. Apparatus/ Materials
b. Procedure
c. Participants
4. Discussion
a. Concepts used and Definitions
b. Storyboard
c. Application of Concepts
5. References
6. Appendix
3. Introduction
In this project, we are required to implement the social psychology concepts that we have learned to a story. Several concepts are applied in the story and the story is demonstrated and acted by each of the group members. The storyboard is created after discussion with the group members. The concepts that are applied in the story are first impressions, stereotype, confirmation bias, halo effect, optimistic bias, aggression and balance theory.
These concepts are inter-related to each other. For example first impression is the mental image of an individual evaluated by another person based on their physical appearance and other characteristics. So does stereotype in which people are classified based on characteristics. People’s thoughts and beliefs are influenced by the first impression. We should be rational enough while processing new information and not to be overly optimistic about certain thoughts.
Through this project, we are able to understand more about the concepts as well as individual behaviour in social context.
4. Acknowledgement
We would like to acknowledge the efforts of everybody involved in making this project as it is. Their efforts, knowledge and patience has been crucial for the undertaking of this assignment, and without them, it would be nigh impossible to successfully complete this project.
We would like to thank Mr. Shankar, the lecturer, for all the lectures that has been imparted, the guidance given and of course, his counsel when we needed help in areas we do not understand. Needless to say, without him this project wouldn’t have started in the first place, and without him, we would be frighteningly in the dark about human behaviours.
We would also like to thank the people at Starbucks, for willingly allowing us to film there, as well as being patient with us during the duration of the filming. Starbucks’ locale and interior matches near perfectly the needs of our scenes, and we thank them wholeheartedly for the use of their premise.
Lastly, we would also like to thank our own groupmates, the actors, the editors and cameraman, for their part in this project. We thank them for their sacrifices in time and energy, as well as their contributions, whether through acting or through report writing.
5. Methods used
a. Apparatus and materials
Camera is used to film the video. Laptops like Macbook and Lenovo and smartphones like Iphone 6, Iphone 5 and Samsung are used. These gadgets are to show the financial status of a person in order to create first impression of rich and wealthy to others. Cars like Audi TT and Proton Wira are used to show the difference of financial status of a person too. Other props are coffee, books, pen, bottle and white cloth.
b. Procedures
28th October 2014 : First meeting with the all of the group members. During this meeting, we discussed about what concept to use and the draft for the storyboard. We came up with 3 different stories to be chosen. The meeting ended after we have confirmed the storyboard.
25th November 2014 : Second meeting was held to further improvise and refine the storyboard. We discussed about the script for the video clip and decided the date and venue for the filming of video.
4th December 2014 : Day of filming. We filmed our video at night, about 8pm-10.30pm at Starbucks of Taylor’s University Lakeside Campus and basement of Syopz Mall. Later on, we discussed about the report and the meeting ended.
c. Participants
All group members participated in this project.
6. Concepts used and definitions
For this video, 7 social psychology concepts were applied and demonstrated through the acting of each of the group members. The 7 concepts are first impressions, stereotype, confirmation bias, halo effect, optimistic bias, aggression and balance theory.
The first concept that we used is first impression. First impression is the first mental image of a person when one person encounter with another one. The impression is made based on their clothing, the appearance of the person, the action of the person and the scene. Impressions may be positive and negative.
The second concept is stereotype. Stereotype is a thought of an individual is a member of certain group based on characteristics. It is also an over generalized belief of a class of people. The characteristics involve gender, race, national origin of the person and other factors. Individuals may be group into positive stereotypes or negative stereotypes based on their characteristic.
Next, the third concept used is confirmation bias. Confirmation is the tendency for people to favour information that support and confirm their personal belief and interpretation. It can be harmful because confirmation bias prevents us from considering important information when making decisions due to the ignorance and undervalue of what contradicts’ one belief.
The fourth concept is halo effect. Halo effect is a type of cognitive bias in which our overall impression of a person influences on how we think and feel about the person’s
7. character. For example, if a girl thinks that the guy is rich, she may also think that the guy is smart as well due to the halo effect. People often see only what they wanted to see.
The fifth concept that is used in the video is optimistic bias. It is the tendency of an individual to believe that they are less risky to experience negative events compared to others. Individuals are being overconfident that they will encounter positive events than negative events as compared to their peers.
The sixth concept used is aggression. Aggression is a range of behaviours that can result in both physical and psychological harm to one, other or objects in the environment. There are several forms of aggression which includes physical, verbal, mental and emotional. Aggression also serves different purposes.
Lastly, balance theory is used in the video. Balance theory is a motivational theory of attitude change. Balance theory says that if people see a set of cognitive elements as being a system, then they will have a preference to maintain a balanced state among these elements.
All these concepts will be demonstrated through the video.
8. Storyboard
The story is about a girl who encounters a guy who seems rich while hanging out at a coffee shop with her friend. The story is divided into several scenes.
Scene 1 : Coffee shop
The girl and her friend walks into a coffee shop and orders coffee. They are chatting about a new game application. While playing with their phones, the girl notices a guy who dressed smartly walking confidently into the coffee shop. She gets distracted from the conversation with her friend.
Friend : Hey, have you done your project yet?
Girl : Eh, that guy looks hot!
Friend : Who?
Girl : That guy sitting behind you, wearing a blue shirt.
Friend : That guy? He looks like a rapist to me.
Girl : Can you imagine both of us together?
(Girl starts to day dream about the guy watching sun set with her, taking a stroll beside the lake together and chit chatting under a tree.)
Friend : Are you kidding me? Don’t judge a book by its cover, you haven’t even met him yet !
Girl : But, at least he is richer than that guy over there. (Points toward another guy who has messy hair and dressed badly. The guy is writing something on a piece of paper.)
Friend : How do you even know? You haven’t even met him yet and you are saying that he is rich and falling over him? You are stereotyping!
Girl : (Stands up) I don’t care! I’m going to talk to him. Bye!
9. Girl walks away, leaving her friend alone at the table. Girl walks towards the table where the guy who dressed smartly sits.
Scene 2 : The guy’s table
This scene starts with shooting the guy with messy hair and dressed badly.
The guy takes a Macbook out from his bag wanting to do research. Suddenly the phone rings, initially, he takes out an Iphone 6 from his pocket, then an Iphone 5 and at last he finally takes out another smartphone that is ringing and answers the phone.
The girl approaches the guy who dressed smartly. Both of them starts to chat. The girl is really happy. At the end of their conversation,
Guy : So, do you want to grab supper or something later?
Girl : Yea sure! But please wait for me for a moment!
Girl walks towards her friend who is playing on her phone.
Girl : Hey, I’m not going home with you tonight, I have date. Bye !
Friend : Okay… (Face Palm)
Girl walks back to the guy.
Girl : Okay, let’s go !
Guy : Alright then!
Scene 3 : Walking out of the coffee shop
While walking towards the exit, a stranger trips at the exit.
Girl : Can you watch where you are going, man!
Stranger : Hey, what is your problem !
The stranger walks aggressively towards both of them. The guy who dressed smartly tries to calm down the stranger.
Guy : Woah, calm down !
10. Stranger yells : What is your problem man !
Stranger walks away. Both of them walks towards the car park.
Scene 3 : Car Park
At the car park, two cars are parked side by side, a luxury car and a normal car. The girl sees the luxury car and walks towards it.
Girl : OMG, that’s a nice car! It is better than that Wira! (Points towards the Wira that is parked beside Audi TT)
Suddenly, the previous guy with messy hair and dressed badly runs towards Audi TT. He is in a rush. The guy gets into the car and starts the engine.
Guy : Actually this is my car.
Girl : (Slowly walks towards Wira) Actually, Wira is not bad too.
Both of them enter Wira.
Girl : Hey, what are we eating? Can we go Klang to eat Bak Kut Teh?
Guy ignores the girl’s question. He opens a bottle and pour the liquid on a cloth.
Girl : Hey, what are you doing!
Guy : Preparing dinner.
The guy covers the girl’s mouth with the chloroformed cloth. Before the girl lost her consciousness, she recalls back what her friend told her in the coffee shop, “he looks like a rapist to me..”
End of the story.
11. Application of concepts in the story
Scene 1: First Impressions
The first concept which is first impression is applied in the beginning of the story in which the girl thinks that the guy who dressed smartly and walks confidently is rich and handsome (1:08 to 1:26).The image of the guy is evaluated based on what he wears as well as his body movements. It is a positive first impression because the girl views him as a handsome and rich person. First impression also influences the girl’s action as she day dream about the guy doing romantic stuff with her. On the other hand, there is also a negative first impression on the guy in which the girl’s friend thinks that the guy looks like a rapist (1:31 to 1:35). This shows that first impression varies depending on the observer. Another first impression occurs in which the girl thinks that the guy with unkempt hair and dressed badly is poor but in fact, the guy is rich as he owns a few smartphones and a Macbook. This also shows that first impression may be reversed.
12. Scene 2: Stereotypes
The second concept, stereotype is applied when the girl thinks that the guy with messy hair and dressed badly is a poor guy (2:18 to 2:21). She classifies the guy who dressed badly as a poor guy whereas the other guy who dressed smartly as a rich guy. This shows that the girl has similar experience on how a poor guy dresses and how a rich guy dresses. Stereotype is used in this context based on the appearance and attire of the two guys. Both of them are classified into two groups, the rich and the poor.
13. Scene 3: Confirmation Bias (Halo Effect)
Next, the third concept, confirmation bias is seen in (1:31 to 2:30) where the girl’s friend tells negative things about the guy but the girl just ignores the negative information on that guy and wants to approach the guy. The girl only seeks for information that supports her belief of the guy is rich. The girl does not listen to her friend’s advice and she only remembers the information like how the guy dresses up and the posture of the guy that confirms her beliefs. Confirmation bias has prevented the girl from being rational, not considering the consequences of going out with a guy whom she just met.
The fourth concept, halo effect is used on the guy who dressed smartly. The girl who thinks that the guy who dressed smartly is hot and handsome. She might as well think that the guy is rich. The halo effect is a specific type of confirmation bias. In other words, the girl is transferring her judgement from one easily observed characteristic of the person which is his attire to a judgement of that person’s character which is rich. The negative halo effect is
14. where the girl views the guy who dressed badly and with unkempt hair is poor, she might also think that he is a nerd due to halo effect.
Scene 4: Optimistic Bias
The fifth concept is optimistic bias. This concept is applied at (1:39 to 2:05) in which the girl dreams of being together with the guy. She expects the outcome of them being together but does not think of what will happen to her. The girl is optimistic bias because she thinks that positive event (she being together with the guy) is more likely to happen and the negative event (she being raped) will not happen to her but on others. She makes overly positive assumptions that cause her to ignore other information that disconfirms her assumptions. In the end, bad thing happens on her as she is being chloroformed by the guy whom she thinks is rich and handsome.
15. Scene 5: Aggression
The sixth concept is aggression. Two forms of aggression are shown in the video which are verbal form and physical form. Verbal form of aggression is shown at (3:51 to 3:58). Conflict between the girl and the stranger who tripped leads to aggression. Aggressive words are used by the girl to express her anger towards the stranger who tripped between the girl and the guy. The girl reacts with impolite words and so does the stranger. The stranger also shows another form of aggression which is physical aggression as he tries to beat both of them. The stranger shows threatening existence at first due to his anger and he has the intention of harming the girl and the guy.
16. Scene 5: Balance Theory
The last concept is balance theory. This concept is shown in the last part of the video (4:04 to 4:20) where the girl compares Audi TT with Proton Wira and shows that she likes Audi TT and dislikes Proton Wira. After knowing the Wira belongs to the guy who dressed smartly, she immediately changes her attitude and tends to like Wira. Thus, this shows that the girl changes her attitude in order to achieve psychological balance.
17. References
1. Balance Theory. Retrieved from http://changingminds.org/explanations/theories/balance_theory.htm
2. Kendra Cherry (n.d.). What is aggression? . Retrieved from http://psychology.about.com/od/aindex/g/aggression.htm
3. Kendra Cherry (n.d.). What is the Halo Effect. Retrieved from http://psychology.about.com/od/socialpsychology/f/halo-effect.htm
4. Wikipedia.(n.d.). Optimism Bias. Retrieved December 7,2014, from http://en.wikipedia.org/wiki/Optimism_bias
5. Robert T. Caroll. (n.d.). Confirmation bias. Retrieved from
http://www.skepdic.com/confirmbias.html 6. McLeod, S. A. (2007). Social Psychology. Retrieved from http://www.simplypsychology.org/social-psychology.html