The document is a business plan outline for a coffee truck business called Sleepy Armadillo Coffee Truck. Some key points:
- The coffee truck will serve as an expansion of an existing coffee shop, Sleepy Armadillo Coffee House.
- The truck will serve French press and syphon brewed coffee, targeting busy areas with pedestrian traffic between 5:30am-12pm and 4-7pm.
- The owner has experience managing the coffee shop and wants to take advantage of the lack of coffee trucks in the local area of Ashland, Oregon.
- Startup costs are estimated at $20,000 and the truck aims to be operational by June 2016. Marketing will promote
This document outlines the plans for a new English-speaking coffee shop called Friendship. It will be located near a college and aims to provide a comfortable atmosphere for students. The shop will offer coffee, tea and snacks at reasonable prices. It also aims to be a place for recreational learning where students can practice English. The document discusses marketing, operations, staffing, and design plans. It sets goals to be profitable through quality products and customer service, and to build the brand by creating an English-learning environment for students.
The Sleepy Armadillo Coffee House aims to create a welcoming environment for customers and employees while providing quality coffee products and services. Located in Ashland, Oregon, the coffee shop will offer freshly brewed coffee using various techniques as well as coffee beans, cups, gifts cards, baked goods, and coffee making equipment. The owner's goals are to distinguish the coffee shop with great tasting coffee at reasonable prices, build community through free social events, and create a comfortable place for people to socialize while treating all with respect.
Café Coffee Day is a coffee chain founded in 1996 in the United Arab Emirates with the mission to offer world-class coffee experiences at affordable prices. It has grown to 83 outlets across 7 Emirates and has also expanded to Cairo, Kuwait, Doha, and Khartoum. Café Coffee Day sources coffee from 5000 acres of coffee estates in the Middle East. Its main target customers are youth aged 15-29, especially students and young professionals, as it aims to be a "third place" away from home and work.
This document provides a summary of a business plan package being offered for sale to develop a coffee shop. The package includes a fully customizable business plan template in Microsoft Word with sample financials, an Excel cash flow model to input specific numbers, and a PowerPoint pitch deck template. The templates cover all essential areas needed for a business plan like operations, management, marketing, financial projections, and more. Customers can purchase this package on Fiverr.com and then customize the templates by filling in their own company details to develop a complete business plan and pitch deck for a new coffee shop.
The document outlines a business plan for a cafe that will serve food and beverages like charcoal burgers and coffee. It will be located in commercial areas to earn a profit by catering to trends. Though smaller than major chains, the target market is capable of large customer volumes. Competitors include Starbucks, The Coffee Bean & Tea Leaf, and Dome Cafe. The plan proposes a partnership structure with roles in marketing, management, and finance. It provides details on products, strategy, employees, funding, forecasts, and references.
Sweet Coffee Shop is a proposed coffee shop business to be located on the campus of Cochin University of Science and Technology. The business plan projects that the coffee shop, which will offer coffee, tea, snacks and stationery items, will earn sales revenue of 175,000 INR in its first year of operation. Market research found that students, faculty, office workers and lab staff on campus would be the primary customers. The coffee shop aims to distinguish itself through high quality products and cleanliness. It projects sales and profits to increase significantly over the first three years.
Coffee Zone is proposing to open a coffee shop in Multan that will offer a variety of coffee drinks and an eco-friendly environment. The business plan outlines executive summaries, situational analyses, marketing strategies, and financial projections over five years. Coffee Zone aims to increase sales by 30% annually, retain customer satisfaction, provide innovative products based on customer preferences, and offer a convenient location near colleges. The plan proposes competitive pricing, advertising in local newspapers, and focusing on young students and professionals as the target market.
This document outlines the plans for a new English-speaking coffee shop called Friendship. It will be located near a college and aims to provide a comfortable atmosphere for students. The shop will offer coffee, tea and snacks at reasonable prices. It also aims to be a place for recreational learning where students can practice English. The document discusses marketing, operations, staffing, and design plans. It sets goals to be profitable through quality products and customer service, and to build the brand by creating an English-learning environment for students.
The Sleepy Armadillo Coffee House aims to create a welcoming environment for customers and employees while providing quality coffee products and services. Located in Ashland, Oregon, the coffee shop will offer freshly brewed coffee using various techniques as well as coffee beans, cups, gifts cards, baked goods, and coffee making equipment. The owner's goals are to distinguish the coffee shop with great tasting coffee at reasonable prices, build community through free social events, and create a comfortable place for people to socialize while treating all with respect.
Café Coffee Day is a coffee chain founded in 1996 in the United Arab Emirates with the mission to offer world-class coffee experiences at affordable prices. It has grown to 83 outlets across 7 Emirates and has also expanded to Cairo, Kuwait, Doha, and Khartoum. Café Coffee Day sources coffee from 5000 acres of coffee estates in the Middle East. Its main target customers are youth aged 15-29, especially students and young professionals, as it aims to be a "third place" away from home and work.
This document provides a summary of a business plan package being offered for sale to develop a coffee shop. The package includes a fully customizable business plan template in Microsoft Word with sample financials, an Excel cash flow model to input specific numbers, and a PowerPoint pitch deck template. The templates cover all essential areas needed for a business plan like operations, management, marketing, financial projections, and more. Customers can purchase this package on Fiverr.com and then customize the templates by filling in their own company details to develop a complete business plan and pitch deck for a new coffee shop.
The document outlines a business plan for a cafe that will serve food and beverages like charcoal burgers and coffee. It will be located in commercial areas to earn a profit by catering to trends. Though smaller than major chains, the target market is capable of large customer volumes. Competitors include Starbucks, The Coffee Bean & Tea Leaf, and Dome Cafe. The plan proposes a partnership structure with roles in marketing, management, and finance. It provides details on products, strategy, employees, funding, forecasts, and references.
Sweet Coffee Shop is a proposed coffee shop business to be located on the campus of Cochin University of Science and Technology. The business plan projects that the coffee shop, which will offer coffee, tea, snacks and stationery items, will earn sales revenue of 175,000 INR in its first year of operation. Market research found that students, faculty, office workers and lab staff on campus would be the primary customers. The coffee shop aims to distinguish itself through high quality products and cleanliness. It projects sales and profits to increase significantly over the first three years.
Coffee Zone is proposing to open a coffee shop in Multan that will offer a variety of coffee drinks and an eco-friendly environment. The business plan outlines executive summaries, situational analyses, marketing strategies, and financial projections over five years. Coffee Zone aims to increase sales by 30% annually, retain customer satisfaction, provide innovative products based on customer preferences, and offer a convenient location near colleges. The plan proposes competitive pricing, advertising in local newspapers, and focusing on young students and professionals as the target market.
Aroma Coffee Shop aims to provide refreshment through quality coffee products at reasonable prices. It will target a variety of customers through convenient location and friendly environment. The marketing strategy will focus on competitive pricing, product quality, and customer service. Social media, newspaper ads, and in-store displays will promote the shop and home delivery option. Performance will be monitored through revenue, expenses, and customer satisfaction metrics.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally through excellent service and products, and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movie screenings.
Expression coffee shop is launching a marketing plan to promote their new coffee shop located in Surat, Gujarat. Their plan includes an executive summary, situational analysis, marketing strategy, and financial projections over 5 years. Their goal is to increase sales by 30% annually by focusing on young customers and providing innovative coffee products and an eco-friendly environment. They will advertise locally and monitor revenues, expenses, and customer satisfaction to control implementation of their marketing strategy.
This document provides an overview of the global coffee market. It discusses the origins of coffee in Ethiopia and Yemen and how it spread. It then provides statistics on US and global coffee consumption, including facts about Dunkin Donuts, average cups consumed per day, and specialty coffee. The document also discusses the health benefits of coffee and strategies for social media and green marketing in the coffee industry. It provides an example of a company using causal marketing to support communities in Rwanda. In conclusion, it summarizes coffee consumption forecasts for 2013 focusing on growth in the US market and single-cup brewing.
This document outlines a business plan for a proposed cafe called Breakaway Cafe. The plan details an initial capital investment of Rs. 15 lakh with objectives to attract coffee lovers, teenagers, and cooperate meetings. Operating costs are estimated at Rs. 2.82 lakh per month with anticipated monthly revenue of Rs. 6.11 lakh and profit of Rs. 2.89 lakh. The marketing strategy involves targeting youth, professionals, and students near multiplexes through discounts, vouchers, and advertisements. The plan also covers pricing, taxes, staffing, training, and financial projections.
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
The document summarizes a group presentation for a proposed coffee shop business called "Palpasa Café". The summary includes an executive summary, mission statement, and overview of goals, strategies, location, logo/tagline, branding ambassador, and market analysis. It also provides details on the startup costs totaling 35,00,000 INR including rent, equipment, furniture, supplies, staff salaries, insurance, and loan. The presentation outlines the café's menu, daily/monthly revenue projections, industry segmentation targeting those aged 15-29, and data sources used in their market research.
presentation on business plan coffee cafe .how to start new business one should construct a business plan for their new business . a business plan is a formal statement of business goals, reasons they are attainable ,and plans for reaching them. it may also contain background information about the organization or team attempting to reach those goals.
This marketing plan is for a new 86-seat restaurant offering moderately priced family style food. The restaurant will offer international cuisine and specialty items like a children's menu. It will be located in a major shopping complex targeting individuals, families, and takeout customers. The marketing strategy focuses on advertising through banners, inserts, and social media to promote the high quality imported foods and comfortable atmosphere.
The document outlines a business plan for Café Classic, a new sheesha and coffee house to be opened in Defense Phase II, Karachi. Café Classic will offer specialty coffee, tea, juices, kava and sheesha flavors. It aims to attract customers with high quality products and an upscale Arabian interior design. The financial plan projects sales of Rs. 4.5 million in year 1, Rs. 5.5 million in year 2, and Rs. 7 million in year 3, with profits of Rs. 805,000, Rs. 1,097,000 and Rs. 1,807,000 respectively. Keys to the business's success will be exceptional product quality, good customer service and competitive
This document provides an overview of a proposed coffee shop business called Bean & Cream. It outlines the company's vision, mission, organizational structure, target customers, location, equipment needs, marketing strategy, and financial plan. The summary includes key details about the business while keeping within the 3 sentence limit.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movies. The target market is people aged 15 and older, and the café will aim for cost leadership through lower prices than other cafes in the area.
The World Café aims to become one of the most premium coffee brands in India. It plans to capture 10% market share within one year. The organized café market in India is valued at Rs.1100 crore and growing at 25% annually. Young consumers aged 15-25 years form the largest demographic. Competition includes Coffee Day, Starbucks, and Barista. The World Café will differentiate itself by offering coffee from around the world. Its target segments are consumers seeking status, ambience, and good service in the income groups of Rs.3-50 lacs. The marketing strategy involves establishing the brand as a place to relax and enjoy worldwide coffee varieties through an integrated marketing campaign with a budget of Rs.3 lacs.
Five Sisters Bakery is a proposed bakery and coffee shop in Oceanside, California. The business plan outlines opening a retail and wholesale bakery with 6 partners contributing $300,000 in capital. The bakery will offer breads, pastries, cakes and coffee. It will target local residents, especially laborers, with quality products at competitive prices. The plan projects $350,000 in first year sales based on market needs in the area and limited competition locally. The bakery aims to establish itself as the premier bakery in Oceanside through high quality products, promotions and utilizing local events for advertising.
This document provides a business plan for a proposed restaurant called Azka Restaurant in Karachi, Pakistan. It includes an executive summary, project outlook, company description, background on the partners investing in the restaurant, market analysis, menu options and pricing, engineering and technical aspects, and 3-year financial projections. The restaurant will be located in a dense, upper middle class area of Gulshan-e-Iqbal and aims to provide quality food and service while competing with other local restaurants.
C&C Juice plans to establish a sugarcane juice business in Islamabad, Pakistan in 2015. They will produce and sell high quality sugarcane juice. Their marketing strategy involves targeting individual consumers, restaurants, and hospitals through advertising, promotions, and an affordable price. C&C Juice believes their competitive advantages are producing 100% sugarcane juice that is tasty, healthy, and has less fat and calories than other drinks.
This document provides information about a company called Salo-Salo that sells Filipino desserts such as halo-halo, mais con yelo, and saging con yelo. Salo-Salo aims to satisfy customers and bring people together through refreshing treats during the hot summer season. The company analyzed its target market and determined there is demand for its products. Salo-Salo also conducted feasibility studies and developed a marketing plan to introduce itself in the market near the National Shrine of Our Lady of Lourdes.
The Crescent Café is a new coffee shop located in Rosario, Batangas that aims to provide a peaceful environment for customers. It will offer high-quality coffee, tea, and dessert items. The owner, Alyssa Mendoza, will manage the business with her assistant Jake Sim. They plan to hire additional staff members as the business grows. The café aims to attract at least 100 regular customers in its first year and achieve profitability within three years of opening.
Aroma Coffee Shop aims to provide refreshment through quality coffee products at reasonable prices. It will target a variety of customers through convenient location and friendly environment. The marketing strategy will focus on competitive pricing, product quality, and customer service. Social media, newspaper ads, and in-store displays will promote the shop and home delivery option. Performance will be monitored through revenue, expenses, and customer satisfaction metrics.
Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/coffee-shop-business-plan-example
Quality café and bakery aims to be the best café in the area by providing a relaxing environment for customers to socialize and enjoy high-quality coffee, bakery products, and art. The café plans to invest 1 crore with 90 lakhs as equity and 10 lakhs as a loan. Key strategies include trained baristas, loyal customers, and a prime location near students. The café offers a variety of coffee drinks and bakery items and aims to position itself as the number one shop through excellent customer service and quality products.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally through excellent service and products, and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movie screenings.
Expression coffee shop is launching a marketing plan to promote their new coffee shop located in Surat, Gujarat. Their plan includes an executive summary, situational analysis, marketing strategy, and financial projections over 5 years. Their goal is to increase sales by 30% annually by focusing on young customers and providing innovative coffee products and an eco-friendly environment. They will advertise locally and monitor revenues, expenses, and customer satisfaction to control implementation of their marketing strategy.
This document provides an overview of the global coffee market. It discusses the origins of coffee in Ethiopia and Yemen and how it spread. It then provides statistics on US and global coffee consumption, including facts about Dunkin Donuts, average cups consumed per day, and specialty coffee. The document also discusses the health benefits of coffee and strategies for social media and green marketing in the coffee industry. It provides an example of a company using causal marketing to support communities in Rwanda. In conclusion, it summarizes coffee consumption forecasts for 2013 focusing on growth in the US market and single-cup brewing.
This document outlines a business plan for a proposed cafe called Breakaway Cafe. The plan details an initial capital investment of Rs. 15 lakh with objectives to attract coffee lovers, teenagers, and cooperate meetings. Operating costs are estimated at Rs. 2.82 lakh per month with anticipated monthly revenue of Rs. 6.11 lakh and profit of Rs. 2.89 lakh. The marketing strategy involves targeting youth, professionals, and students near multiplexes through discounts, vouchers, and advertisements. The plan also covers pricing, taxes, staffing, training, and financial projections.
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
The document summarizes a group presentation for a proposed coffee shop business called "Palpasa Café". The summary includes an executive summary, mission statement, and overview of goals, strategies, location, logo/tagline, branding ambassador, and market analysis. It also provides details on the startup costs totaling 35,00,000 INR including rent, equipment, furniture, supplies, staff salaries, insurance, and loan. The presentation outlines the café's menu, daily/monthly revenue projections, industry segmentation targeting those aged 15-29, and data sources used in their market research.
presentation on business plan coffee cafe .how to start new business one should construct a business plan for their new business . a business plan is a formal statement of business goals, reasons they are attainable ,and plans for reaching them. it may also contain background information about the organization or team attempting to reach those goals.
This marketing plan is for a new 86-seat restaurant offering moderately priced family style food. The restaurant will offer international cuisine and specialty items like a children's menu. It will be located in a major shopping complex targeting individuals, families, and takeout customers. The marketing strategy focuses on advertising through banners, inserts, and social media to promote the high quality imported foods and comfortable atmosphere.
The document outlines a business plan for Café Classic, a new sheesha and coffee house to be opened in Defense Phase II, Karachi. Café Classic will offer specialty coffee, tea, juices, kava and sheesha flavors. It aims to attract customers with high quality products and an upscale Arabian interior design. The financial plan projects sales of Rs. 4.5 million in year 1, Rs. 5.5 million in year 2, and Rs. 7 million in year 3, with profits of Rs. 805,000, Rs. 1,097,000 and Rs. 1,807,000 respectively. Keys to the business's success will be exceptional product quality, good customer service and competitive
This document provides an overview of a proposed coffee shop business called Bean & Cream. It outlines the company's vision, mission, organizational structure, target customers, location, equipment needs, marketing strategy, and financial plan. The summary includes key details about the business while keeping within the 3 sentence limit.
This document outlines a business plan for a coffee shop called KOPIRIGHT café. The café aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally and eventually expand to other locations. The café will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movies. The target market is people aged 15 and older, and the café will aim for cost leadership through lower prices than other cafes in the area.
The World Café aims to become one of the most premium coffee brands in India. It plans to capture 10% market share within one year. The organized café market in India is valued at Rs.1100 crore and growing at 25% annually. Young consumers aged 15-25 years form the largest demographic. Competition includes Coffee Day, Starbucks, and Barista. The World Café will differentiate itself by offering coffee from around the world. Its target segments are consumers seeking status, ambience, and good service in the income groups of Rs.3-50 lacs. The marketing strategy involves establishing the brand as a place to relax and enjoy worldwide coffee varieties through an integrated marketing campaign with a budget of Rs.3 lacs.
Five Sisters Bakery is a proposed bakery and coffee shop in Oceanside, California. The business plan outlines opening a retail and wholesale bakery with 6 partners contributing $300,000 in capital. The bakery will offer breads, pastries, cakes and coffee. It will target local residents, especially laborers, with quality products at competitive prices. The plan projects $350,000 in first year sales based on market needs in the area and limited competition locally. The bakery aims to establish itself as the premier bakery in Oceanside through high quality products, promotions and utilizing local events for advertising.
This document provides a business plan for a proposed restaurant called Azka Restaurant in Karachi, Pakistan. It includes an executive summary, project outlook, company description, background on the partners investing in the restaurant, market analysis, menu options and pricing, engineering and technical aspects, and 3-year financial projections. The restaurant will be located in a dense, upper middle class area of Gulshan-e-Iqbal and aims to provide quality food and service while competing with other local restaurants.
C&C Juice plans to establish a sugarcane juice business in Islamabad, Pakistan in 2015. They will produce and sell high quality sugarcane juice. Their marketing strategy involves targeting individual consumers, restaurants, and hospitals through advertising, promotions, and an affordable price. C&C Juice believes their competitive advantages are producing 100% sugarcane juice that is tasty, healthy, and has less fat and calories than other drinks.
This document provides information about a company called Salo-Salo that sells Filipino desserts such as halo-halo, mais con yelo, and saging con yelo. Salo-Salo aims to satisfy customers and bring people together through refreshing treats during the hot summer season. The company analyzed its target market and determined there is demand for its products. Salo-Salo also conducted feasibility studies and developed a marketing plan to introduce itself in the market near the National Shrine of Our Lady of Lourdes.
The Crescent Café is a new coffee shop located in Rosario, Batangas that aims to provide a peaceful environment for customers. It will offer high-quality coffee, tea, and dessert items. The owner, Alyssa Mendoza, will manage the business with her assistant Jake Sim. They plan to hire additional staff members as the business grows. The café aims to attract at least 100 regular customers in its first year and achieve profitability within three years of opening.
The group presented a business development proposal for a coffee shop called Coffee Spot Café. The café will offer a variety of coffee drinks, teas, and homemade snacks at reasonable prices in a friendly atmosphere. The goals are to become well-known locally and potentially expand to other locations. The café will be run as a sole proprietorship by the group and located rent-free in Uttara, with a startup cost of 97,500 Taka. To break even, the café needs to sell 5,417 cups of coffee.
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
Scooter's Coffee is looking to expand into the Atlanta market by opening many new locations along commutes. Atlanta was chosen due to its large size and traffic which is ideal for a drive-thru business like Scooter's. The document outlines Scooter's history, vision, and criteria for new locations including minimum traffic counts and visibility.
1) Panera Bread Company - A publicly traded fast casual restaurant chain headquartered in St. Louis specializing in sandwiches, soups, salads, and desserts.
2) Au Bon Pain - A fast casual bakery and café chain headquartered in Boston in 1978, now privately owned, with 243 US cafes of which 135 are company owned.
3) Provence Bread Company Bakery & Café - An American bakery established in 1996 specializing in baking breads, desserts, and pastries.
Café Coffee Day began as a coffee trading company in India in the 1990s, sourcing beans from estates in Chikmagalur. It later pioneered the café concept in India, opening its first location in Bangalore in 1996. Café Coffee Day has since expanded to over 200 locations nationwide, attracting 400-800 customers daily to each café through its focus on quality coffee, affordable prices, and youth-oriented atmosphere.
The document outlines a business plan for a coffee and sweet shop called The Orange Hawk. It will be located on Main Street next to other businesses. The owner will get a business loan to start and then use profits to pay it off. They plan to employ underprivileged teens and minorities to get tax cuts. Marketing will involve business cards, word of mouth, and a large sign. The shop will be open daily except Sundays and sell coffee, warm drinks, and some sweets to different age groups.
Alfred Pizzamento owns The Horseshoe Pub in Hudson, MA, which he started in 1983 with a partner. They bought property and built a restaurant. While challenging initially, the business has grown significantly over 30 years. Pizzamento's children now help run the pub.
The document provides an overview of North End Coffee Roasters, including their location, services, menu, and contact information. They offer premium coffee beans and blends from around the world. North End also provides coffee consulting services to help businesses develop their coffee offerings. The research aims to analyze consumer behavior and purchase intentions for espresso coffee. Primary data was collected through questionnaires using scales like Likert and semantic differential. Most respondents were students. Analysis found the majority agreed they would continue purchasing espresso coffee in the future.
E-marketing Final Assignment_ TISAPOL RATITONG 470893guest0b3966
This document is a case assignment comparing the online websites of Starbucks Coffee and Peet's Coffee & Tea. It begins with background on the two companies and the coffee industry. It then provides a detailed analysis of the companies' websites using the "6 P's" framework, examining their products, pricing, placement, promotion, people, and physical evidence. Key differences noted include Starbucks having a cleaner, less crowded homepage layout while Peet's is more colorful and packed with information. The document concludes with recommendations to improve the companies' online strategies.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
Borrel Brewing Company is a new craft brewery founded in Oklahoma City by four women in 2015. The company aims to bring people together through their love of beer and celebrations. Their beers are named after "party" in different languages. The company strives to operate ethically and sustainably. They have partnered with organizations like the Oklahoma Recycling Association, Uber, and Drink Smart to promote responsible drinking. Borrel will hold their grand opening event on November 12th in Oklahoma City to introduce the public to their company and beers.
Almaida is a quick-service restaurant chain in Pakistan that specializes in chicken. It has grown from one restaurant in 2003 to over 11 locations today. The CEO's message discusses Almaida's commitment to quality food and customer service. It offers delivery and catering services, including party packages. The website provides information on locations, menu items, online ordering, and registration.
The document provides information about Starbucks' mission and principles. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and human connection. Their principles focus on using ethically sourced coffee beans and creating a feeling of community for customers. The document also gives a timeline of key events in the single-serve coffee brewing industry and Starbucks' involvement in that market through their K-Cups partnership with Keurig and the creation of their own Verismo brewer.
This document provides a school-based assessment (SBA) for a restaurant business called Zanni N Jay's Café. It includes sections describing the business, its location justification, labor selection, sources of capital, the entrepreneur's role, production details, quality control measures, use of technology, linkages, growth potential, regulations, and ethical issues. The business is a partnership between Zaneta Skyers and Aaron Skyers Jr. located in Port Antonio, Portland that will provide meals utilizing local ingredients and employ 22 workers in various roles.
This business plan is for an ice cream parlor called Fast 'n Fresh Premium Ice Cream Parlor that will be located in Islamabad, Pakistan. The plan dedicates the business to the owners' parents and teacher. It acknowledges the help provided by the owners' supervisor in developing the plan. The executive summary provides an overview of the business, which will sell premium ice cream, yogurt, sandwiches, and beverages to middle and upper class customers in Islamabad and Rawalpindi. It anticipates that the business will become established locally within a year and potentially expand throughout Punjab within five years.
The document provides details about Mrs. R's Bakeshop, including its establishment, location, vision, mission, products, menu, licenses, market analysis, promotion, management, finances, and references. Some key points:
- Mrs. R's Bakeshop is located in Nueva Vizcaya and offers high quality breads, muffins, cakes, and pastries made with local ingredients.
- Their vision is to become a reputable name in the bakeshop industry and have a good company profile with strong staff and customer relations.
- Their menu includes various breads, pastries, and beverages. Special products include a Black & White Chocolate Cake,
The document provides details about plans to open a cafe called The Ozone Cafe next to a high school in Saint Louis Park, Minnesota. It will target high school students by serving sandwiches, pizza, chicken, coffee, and other drinks. As a small, family-run business located directly next to the high school and across from its stadium, The Ozone Cafe aims to attract students who want alternatives to school lunches and fast food. It will focus on quality food, good customer service, and marketing directly to the high school community through partnerships with sports teams and promotions in school newspapers. Financial plans include using personal funds, family loans, and crowdfunding to cover startup costs.
Similar to Intro To Business Coffee Truck Project (20)
1. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
1
Business Plan
By: Preston Hall
“Better Brew, Better Taste”
The Sleepy Armadillo Coffee House strives to create a welcoming
environment to both customer and employee. Our goal is to provide quality
products and services to our local coffee drinking community while doing it
in a genuine friendly manor.
2. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
2
BUSINESS PLAN OUTLINE
COVER PAGE......................................................................................................................... 1
TABLE OF CONTENTS............................................................................................................. 2
EXECUTIVE SUMMARY ........................................................................................................... 3
GENERAL COMPANY DESCRIPTION......................................................................................... 4
Business Philosophy..............................................................................................................................................4
Business Form...........................................................................................................................................................4
Mission Statement ..................................................................................................................................................4
Company Goals and Objectives.......................................................................................................................5
Management Philosophy....................................................................................................................................5
PRODUCTS AND SERVICES...................................................................................................... 6
Competitive Edge.....................................................................................................................................................6
Barriers to entry.......................................................................................................................................................6
MARKET ANALYSIS................................................................................................................ 7
Industry Description ............................................................................................................................................7
Marketing Preview.................................................................................................................................................7
Distinguishing Characteristics ........................................................................................................................8
Size of the Primary Target Market................................................................................................................8
Industry.........................................................................................................................................................................8
Market Share..............................................................................................................................................................8
Competition ................................................................................................................................................................9
MARKETING PLAN...............................................................................................................10
Marketing Objectives .........................................................................................................................................10
Brand management.............................................................................................................................................10
Distribution..............................................................................................................................................................10
Pricing .........................................................................................................................................................................10
Management Plan.................................................................................................................................................10
Labor Force..............................................................................................................................................................10
Management Philosophy.................................................................................................................................10
OPERATION PLAN ...............................................................................................................11
Production Methods and Control..............................................................................................................11
Location......................................................................................................................................................................11
Licensing and Permits .......................................................................................................................................11
Risk Management.................................................................................................................................................12
Personnel...................................................................................................................................................................12
FINANCIAL REPORTS...........................................................................................................13
3. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
3
EXECUTIVE SUMMARY
Coffee isn’t just a drink, it's a way of life!
Mission Statement:
The Sleepy Armadillo Coffee House strives to create a welcoming environment to
both customer and employee. Our goal is to provide quality products and services to
our local coffee drinking community while doing it in a genuine friendly manor.
Our Vision
The Sleepy Armadillo Coffee Truck will be in association with our existing
coffee shop, Sleepy Armadillo Coffee House. The coffee house and coffee truck are
mock businesses, but for the purpose of this assignment I will base the numbers and
decisions I make about Sleepy Armadillo Coffee Truck as if the shop was real and in
my ownership. The Sleepy Armadillo Coffee Truck is in fact a start-up business, thus
my executive summary will focus on my experience, background, and why I chose
this venture, rather than giving company, product, and financial information.
My expertise is in the coffee making business. I own the Sleepy Armadillo
Coffee shop and have been managing it for 1 year now. During my time running this
shop I have made over 1200 cups of coffee and have had feedback from thousands
of customers. Our first year has been a profitable year and we are seeking to expand.
This is why we are venturing out into a coffee truck business. Our customers have
been adamant about how much they love our coffee and think that we should
expand to more locations. Since we are a new company we thought that a food truck
would be the perfect fit for us since it is less expensive than starting up another
store. In our area of Ashland Oregon there are currently no coffee food trucks. This
means that there is a need for a service like this in our area. The biggest buyers of
foods from mobile vendors are young adults and parents with children at home.
Those aged 25 to 34 are the largest consumers of snacks from mobile vendors,
spending an average of $ 44 a month. We will mainly focus on catering to street
locations, which take up 55% of market revenue according to Theresa Ehrlich at
SBDC.Net. This segment sees a large number of pedestrian traffic during peak
business hours. Our Coffee truck would stop at bust street corners, business
locations, parks, bus stops and other busy morning locations. We would make a
number of stops in a day starting at 5:30a.m.-12:00p.m. and also at 4:00p.m.-
7:00p.m. These are the most profitable times for coffee shops in our area where
most sales are made.
Our Hopes and Goals
Sleepy Armadillo Coffee Truck’s future plans consist of creating a multiplatform
reaching brand that would sell merchandise such as jackets, shirts, mugs, stickers,
and many other goods. We want to create not just good coffee but also a name for
ourselves. We also wish to expand our coffee truck business considering it becomes
4. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
4
profitable. Realistically we would like to have 5 trucks running in Oregon in 3 years
time.
GENERAL COMPANY DESCRIPTION
Sleepy Armadillo Coffee Truck
I am creating a food truck branch off of my existing Coffee Shop that will be called
the Sleepy Armadillo Coffee Truck. This business is still in the beginning stages of
being developed but I plan to get it up and running by June 2016. Initially I plan to
serve just coffee in two forms, French press and siphoned. The Sleepy Armadillo
Coffee truck satisfies a gap in the local market place. Currently there are no coffee
trucks in Ashland, Oregon. This gives my food truck a great advantage because we
are the only ones offering mobile coffee. The Ashland community is a mobile
community that would benefit greatly from our services. Our food truck will serve
mainly on busy street corners to young adults and parents with children at home.
Those aged 25 to 34 are the largest consumers of snacks from mobile vendors,
spending an average of $ 44 a month. Our products will be specifically 2 styles of
brewed black coffee. The two styles will be French Press, and Syphon. Syphon is an
uncommon type of brewing that will attract coffee enthusiasts and all other
costumers who have an interest of coffee. We will also provide creamer and sugar
free of charge to our customers. Currently we need to be financed to be able to have
our coffee truck up and running in a year’s time. We are planning on buying used
equipment, and having low start up costs. We are going to need roughly 20,000 for
start up costs in order to get this business started. I will explain later in detail where
I came up with this number. We will be attracting most of our customers by
promoting the truck in our coffee shop and also on social media. We have a
Facebook page set up that gives information on where our truck will be on given
dates and times along with information about the company. We will soon be making
a twitter to tweet out locations of where our truck will be in real time.
Business Philosophy:
The philosophy of The Sleepy Armadillo Coffee truck can be summed up in three
words: Product, Service and Atmosphere.
Business Form:
Sole proprietorship – I am the sole entrepreneur in this venture.
Mission Statement:
The Sleepy Armadillo Coffee House strives to create a welcoming environment to
both customer and employee. Our goal is to provide quality products and services to
our local coffee drinking community while doing it in a genuine friendly manor.
Company Goals and Objectives:
5. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
5
My goal is for my food truck to be up and running in the streets of Ashland, Oregon
by June 2016. Our goal is too be ahead of other competing coffee trucks in the area
of customer service and quality of product.
My company objectives are to:
1. Make distinctly great tasting coffee, at a reasonable price
2. Build up the community by giving back by hosting free social events
3. Create a welcoming environment where people can talk and mingle
4. Treat my employees and customers with the upmost respect
5. Turn a profit from the business but not at the expense of quality or moral.
Labor Force
How many employees will we have? 3
Management
The Sleepy Armadillo Coffee Truck will be primarily run by myself. I will be taking
all responsibilities that come from running a coffee truck business.
A full-time manager will be hired to oversee the daily operations at the Sleepy
Armadillo. I will want this candidate to have had three years of managerial
experience. This person's responsibilities will include managing the staff, ordering
inventory, dealing with suppliers, developing a marketing strategy and perform
other daily managerial duties.
Management Philosophy
Excellence in products and services to The Sleepy Armadillo Coffee Shops customers
is the top priority for the management. We believe that high-quality production and
service from staff is facilitated by a healthy workplace. A work environment that is
flexible, encourages open communication, prizes fairness, recognizes good work
performance and respects the differences and rights of individuals optimizes our
staff's health and performance. Motivation to achieve excellence is maximized when
staff is treated with decency, trust and respect.
6. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
6
PRODUCTS AND SERVICES
Products and Services
As a coffee truck, the Sleepy Armadillo will provide two different brews of coffee,
one siphoned and one French pressed. We want to provide the customers with an
environment that is relaxing where they can come in and get what they want quickly
and effectively, or even just hang around and socialize. The difference between
French press and siphon is the way the coffee is brewed. One is siphoned though a
vacuum and released again by cooling. The other is simply pressed through a filter.
Siphon typically has more caffeine due to its higher concentration of caffeine
because of the water to ground ratio.
Competitive Edge
There will be a few factors that will make our business stand out from the rest. For
one as I previously stated, we would be host events on Wednesday and Friday
nights. This will bring a huge draw to our business. We also will offer free Wi-Fi
Internet access so that our costumers will feel like they are at home. We will have
comfortable furniture to encourage a laid back atmosphere. A disadvantage that we
will have to face is the fact that we are a new starting up business that needs to build
customer relations. We will overcome this by advertising our business and having
excellent customer satisfaction.
Barriers to Entry
The barriers that my coffee truck will face are first and for most cost expenses to
become up and running. I will need to raise funds via my coffee shop in order to
have this business become a reality. I will also have to be the first in my area to
establish a customer base that is willing to buy coffee from a food truck. I will over
come this obstacle by promoting my company though my existing coffee shop and
also through social media.
7. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
7
MARKET ANALYSIS
Industry Description
The current state of the food truck industry is as stated by ibisworld.com, “The Food
Trucks industry has experienced a remarkable rise over the past five years, as
consumers have increasingly favored unique, gourmet cuisine at budget-conscious
prices. Despite strong performance, however, high competition and unfavorable
regulatory conditions in some cities have limited the growth of industry vendors.
Nevertheless, the industry has outperformed the broader food-service sector over
the period in terms of revenue expansion. In the five years to 2020, favorable
consumer trends will continue to underpin moderate revenue growth, but the
industry will need to work with municipal governments to resolve the remaining
legal challenges to food truck operations. The Food Trucks industry has experienced
a boom over the past five years, primarily as a result of the surge in gastronomy in
the United States. The industry, which is composed of operators preparing and
serving a broad range of cuisine from mobile food trucks on city sidewalks, in parks
and at events, has outpaced the broader food-service sector over the past five years.
Additionally, the industry has evolved quickly, as entrepreneurial food truck
operators have entered the market to cater to changing consumer preferences in
favor of gourmet offerings and unique food concepts. As a result of these trends,
industry revenue is expected to grow 9.3% per year on average over the five years
to 2015. The industry is projected to expand 3.5% in 2015, bringing revenue to
$856.7 million.”
Marketing Preview:
As previously stated, our target audience consists of young adults and parents with
children at home. Those aged 25 to 34 are the largest consumers of snacks from
mobile vendors, spending an average of $ 44 a month.
8. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
8
Distinguishing Characteristics
My potential customers desire to have hot and readily available coffee that they can
buy at a fair price. They also need the coffee to be conveniently located for purchase
and to be on the go like they are. The demographics of my target audience are
diverse, but mainly consist of males from the ages of 25-34. The only trends that will
affect my business is if it rains it will be difficult to sell to customers due o their
unwillingness to go outside to our truck.
Size of the Primary Target Market:
9. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
9
Industry:
This industry is a growing industry and we see changes in the industry’s future as
far as its’ supply and demand. Potential issues or changes would be mostly long-
term changes over the global scale, such as prices rising and falling due to natural
disaster and or lack of supplies. My company will take advantage of these
occurrences by being aware of when they will be taking place. It is important to
know when the market is going to fluctuate or change so that you can be ahead of
the game.
Market Share:
Sleepy armadillo will have a considerable amount of the market share due to its lack
of competition. Since there are no other coffee trucks in the area, really we will just
be competing with other coffee shops that are nearby. Because of our unique set up
we will have a huge advantage over the local coffee shops due to our mobility and
niche market.
Competition
There are ten coffee shops in a mile radius of where my shop will be located. All of
them offer some sort of coffee service but most of them are not primarily coffee
shops, but rather a side operation. I don't think this will be an issue for me to gain
10. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
10
attention from the community because my shop will be so different from those
others in the area.
MARKETING PLAN
Marketing Objectives
Increase Sales
11. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
11
One of the most important goals of marketing for-profit entities is driving business
and increasing sales. Marketing needs a good return on investment
Improve Product Awareness
A marketing effort can be focused at reviving or invigorating interest in a product
that has been on the market for a long time or about which people have
longstanding attitudes. We will be offering this via our unique variety of ways of
brewing our coffee that is readably and easily accessible.
Establish Yourself in the Industry
A new organization will find it extremely difficult to be heard above the noise in a
crowded marketplace, but in our case we will be the only food truck in our vicinity
that sells coffee, leaving us a huge share of the untapped market.
Brand Management
Maintaining a place in the mind of the public takes work, and some marketing
efforts are simply aimed to maintain a prominence in the public space. That is why
my branding of the sleepy armadillo will eventually be on coffee mugs and stickers
available for the public to purchase.
Distribution
We will be a self-distributing business meaning that we will only be selling locally.
Eventually we will look into spreading the company if it flourishes and does well in
our location. We will look into possibly selling merchandise online in the future.
Pricing
For my companies pricing I will be using a market segment pricing strategy. The
strategy works by hitting multiple markets by having pricing that each societal class
would appreciate. Here is an example of this style of pricing.
MKT 1 MKT2 MKT3
Premium $7 $7.50 $8
Market $5.00 $5.25 $5.50
Penetration $4.50 $4.75 $5.00
Our social media page is on Facebook where you will be able to find out where and
when the coffee truck will be available to cater your needs.
12. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
12
OPERATION PLAN
Oregon Licensing and Permits
• Tax identification number: All businesses in Oregon with employees must register
for state and federal tax identification numbers.
• Insurance: Before opening your food business, Oregon law requires you to
purchase a worker's compensation insurance policy through a certified agent
authorized to do business in the state.
• Food service license: In addition to a business license, you must apply for a food
service license, which requires two basic steps. First, you must obtain a plan
review from your local health department. Provide the health department with a
copy of your proposed menu and a detailed floor plan of your coffee shop that
illustrates the location of your electrical, plumbing and ventilation systems. Once
your plan is approved, you may apply for a separate food service license
• Business license: Before you can begin doing business in the state of Oregon, you
must obtain a business license. If you plan to operate as a limited liability company
or corporation, you must register with the Secretary of State. If you're operating as
a sole proprietorship or partnership, you are only required to file for an Assumed
Business Name certificate. At the time of publication, the fee for filing an assumed
name is $50. The fee to register a corporation or limited liability company is $100
Production Methods and Control
French Press I will be making the coffee myself. The process is quite simple.
Basically for the French Press I will be using an Aero Press coffee maker. First the
beans need to be ground to a nice consistency. Then I will take a paper filter and put
it into the Aero Press and ad the beans. Then the boiling water will be added and
stirred for a few seconds. Then you take the rubber seal press and push the water
down through the filter into the cup.
Siphon Coffee First in the siphon we will need to add water to the lower pot and
turn on the heater. Then we will need to grind the beans to a lighter consistency
then the French Press. Next we add the beans to the upper glass area with the cloth
filter installed. Eventually the water on the bottom will become hot enough to create
a vacuum and the water will be sucked up into the upper chamber. At that point we
will stir the grounds and water for a few seconds and then pull the pot off of the
heater. Finally the coffee will cool off enough to sink back down from the upper
chamber to the pot below and it is ready to be served.
Controll
All food carts must be “mobile”, meaning they need to be on wheels at all times and
ready to move in case of an emergency.
food carts that have unpackaged foods must have a way to wash hands.
13. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
13
food carts need to have a base of operation, often referred to as a commissary,
(or warehouse if you only serve packaged foods). There is an exception, you do not
need a commissary if:
The food cart has all of the equipment on board to ensure foods can be kept
out of the temperature danger zone (41°F – 140°F).
You can adequately wash your hands with warm water.
You can do all ware washing with hot water onboard and have a way to store
them.
The food cart contains both freshwater and wastewater.
You can dispose wastewater via an approved sewage system.
Location
The Sleepy Armadillo Coffee House will be located on Main Street in Ashland,
Oregon. The storefront is appealing and inviting, and the street is full of bustling
businesses. We will use the coffee house as a place to store our truck and coffee
materials.
Risk Management
Food Safety and Recall Risk -- An estimated 48 million illnesses are borne by
food in the U.S. each year, resulting in 128,000 hospitalizations and 3,000 deaths,
according to the Centers for Disease Control.
To prevent this risk we will be making sure that our vehicle is cleaned daily and that
our product is safely packaged and stored.
Spoilage and Contamination Coverage -- Power outages and other issues beyond
your control can result in costly spoilage or contamination of food, which could
result in costly damage to your business and lost income.
We will be sure to order in manageable quantities so that we do not over buy and
end up with expired beans.
Equipment Risk Management -- All food businesses depend heavily on their
equipment, much of which is highly automated. Imagine what would happen to a
food business if the refrigeration were not working properly. When a mechanical
failure takes place, the business often must close and face a loss of income.
We will be sure to have back up equipment and a mechanic to call in case out truck
breaks down.
Coverage for Supply-Chain Risk -- The food industry is heavily dependent on its
suppliers. Yet supply delivery can be interrupted by many factors, including adverse
weather, infrastructure issues, price increases or damage to a supplier location. Loss
14. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
14
of even one dependable supplier can lead to a loss of income, and can affect the
quality, consistency and service of a foodservice provider.
We will be ordering directly from the store through the internet so there will be no
middle mas, thus this will lower the chances of something going wrong in the
transfer of goods. We will still have to deal with the possibility of normal random
accidents.
Personnel
Crew Members
Three part time employees will be hired on to our barista team at the Sleepy
Armadillo. Their responsibilities will consist of opening the shop along with closing.
They will need training that we will provide. Candidates will need to have some
experience in a coffee shop, preferably a year of experience.
Equipment List:
Used Food truck
Coffee Brewers w/Airports
Bean Grinder
Upright Freezer
Upright Refrigerator
Under counter Refrigerator
Siphons x(4)
Aero Press x(4)
Cremer
Eight O’Clock coffee beans
Sugar
Square for credit cards
Cups x(200)
Lids x(200)
Storage space: racks or shelves
Sinks
Wares (mugs, silverware, plates, and
other serving utensils.)
15. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
15
Supply Chain
Our supplier of Coffee for now will be Amazon who sells Eight O Clock Coffee beans
in large quantities. Our Siphons and Aero Press coffee makers will also be purchased
on amazon along with cups and lids.
Credit Policies
This is a relatively low budget business so we will be self-financed.
Accounting Systems
We will be tracking all of our sales via the app quick books.
16. Hall
Sleepy Armadillo Coffee House
370 E. Main Street, Ashland, OR 97520 | 970.631.3911
preston.hall@barclaycollege.edu
16
FINANCIAL PLAN
Sales Forecast
Income Statement
Cash Flow
Balance Sheet
Break Even Analysis