1.
Simplicious – Simple life, nutritious, deliciousBread, sandwiches, assorted cakes, beveragesHealthy + good to human bodyExperienced bakers + knowledgeable sales assistants + managersHigh quality flour, eggs, milk, vegetablesMake over $2,000,000 sales25% market share in Tai Kok TsuiRetain at least 500 loyal customers 3

2.
Geographic SegmentationWorkers, students, elderlyBreakfast helps regulate appetite + energyElderly gain nutrition values to strengthen healthHealthy breakfast culture Sha re of Sha re of mind‘word-of-mouth’ hear t 5

3.
ExamplesBreadStudents –Baked Croissant withTomatoes and Chickens • All round nutrition – proteins + dietary fibresWorkers – Fresh Graham Bread with Norwegian Salmonsand • High fibre + enhances brain + muscles operations 7

4.
Assorted CakesStudents – 100% Noir Lover • Black chocolate improves skin appearance, contain dopamine making them happyElderly – Citron Cake with Lemon Mousse • Nice fragrance, strengthen immune system 8

5.
Sandwiches – Japanese chicken with Tahini – Korean kimchi – Local organic tomatoes, cucumbers, cheesy cream – Calcium and vitamin E – Dietary Fibres, high calcium 9

6.
BeveragesStudents – Carbonated Vegetables and Fruit Juice • Excitement + all-round nutritionWorkers – Distilled Coffee (Mocha / Caramel / Green Tea) • Modern tastes 10

7.
Objective – Current Profit MaximizationPricing Strategies – Status Quo Pricing – Sets the prices at the market• people do not like expensive organic foodAverage Prices of our Products: – Bread: $8 – Assorted Cakes: $7 – Sandwiches: $15 – Beverages: $10 12

8.
Other Turning Techniques Discount & Allowance Pricing • 10% for loyalty card holder Special Pricing • To encourage purchases of certain products Last-Minute Pricing • Products are perishable no overnight store • Reduce no. of defective goods every day • $1 less 13

9.
Selective Distribution – Tai Kok Tsui residential area16,563 residents over 10,000 potential customers – Including labour force, students, elderlyIndependent Retailer – Higher flexibility in decision making, e.g. material sourcing 15

10.
Online Promotion Setting-up Website (texts, graphics, videos) 17

11.
Advertising on Openrice 170,000 daily visitsFlyering (Printing Advertising) Distributing leaflets; low cost + effectiveEvents Sponsoring (Public Relations) Provides workshops in local communitySales Promotions Offering Percentage-Off Customer Loyalty Card 18

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13.
Sales forecast $2,657,773Total Expenses $2,075,155Net Profit $582,618Illustration of our business:1. quarterly growth -> +10% through promotion & retention of customers2. achieve the highest sales in weekly morning (7-10a.m.) 70% (students go to school & workers go working)3. anticipate lower sales in weekends 50% lower (day-offs/public vacations)4. higher driving force supporting sales due to uniqueness of products and geographic location5. highest expenses on materials and HR costs Inclusion of the high-quality of produces and care employees relations 22

14.
Rationale permitting problems finding out causes coping with situations1: Set Up control criteria and areas -Compare potential and actual results2: Monthly Checks -hold meetings3: Annual Checks -brand review 24