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Technology in business communications


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Published in: Business, Technology

Technology in business communications

  1. 1. 1
  2. 2. • Why Communication• Impact of Technology on Communication• Impact of Technology on Business• Evolution of Technology• Phases of Development of Communication Technology• Outdated Technologies• Current Technologies for Managers• Advantages & Disadvantages• Related Crimes• What Next 2
  3. 3. We Communicate to : • Satisfy needs in both our work and non work life. • Express our thoughts & feelings. • Additionally in Business to establish credibility and goodwill. 3
  4. 4. Without Technology (about 15 days)With Technology (about 15 seconds) 4
  5. 5. • Globalization : Local business have become international using IT services. e.g. Muchhad Panwalaa in Mumbai• Today companies use digital technologies to overcome physical limitations.• Companies now see e-commerce as their best chances to operate in global economy.• It helped reduced response time. 5
  6. 6. • Prior to new technology Marketing was a fairly straight-forward manual process where direct mails. • Blogging • Streaming Media • Social Networking • Mobile Communication• Computers and mobile phones are playing an increasingly valuable role in helping doctors and patients monitor conditions such as diabetes on a daily basis. 6
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  8. 8. • Printing Phase : Oldest communication technology still used in print ads.• Telecommunication Phase : It helped business to transmit information over long distance.• Interactive Phase : It helped individuals & business units to work together beyond geographical barriers. 8
  9. 9. The electromagnetic telegraph is a device for human-to-human transmission of coded text messages.The Pager (Beeper) is a device for oneway communication of short messages. 9
  10. 10. • Use of technology has become indispensible for managers for work in competitive environment.• Following are few of mainly used technologies for managers. • Electronic Mail • Voicemail Communication • Cell Phone Communication • Teleconference • Videoconference • Instance Messaging • World Wide Web • Microsoft Office 10
  11. 11. • Facilitates fast , convenient flow of information among users at various locations and time zones.• Increases efficiency.• Reduces Cost.• Reduces Paper Waste.• Lotus Notes & Microsoft Outlook are mainly used email exchange servers for corporates.• Gmail, Yahoo, Hotmail are mainly used free email exchanges servers for internet users for formal or informal information. 11
  12. 12. • Gives flexibility in staying in touch without the aid of a computer.• Verbal Communication : Verbal Communication is more effective over written communication. 12
  13. 13. • Wireless Communication : Gives flexibility to stay in touch without any location constraint.• Verbal Communication : Verbal Communication is more effective over written communication for informal messages.• Text Messaging : Short Messaging Service is widely used for small messages. 13
  14. 14. • It allows live exchange and mass articulation of information among several persons and machines remote from one another but connected by telecommunication system.• Also known as teleseminar.• Can be done without the aid of computer. 14
  15. 15. • Provides businesses with the ability to meet and to work with others.• Reduces travel cost and time.• Gives all benefits of face to face meetings.• Can be one to one, one to many & many to many• Can be used for training to users, conducting interviews etc.• Helps in speed up the decision making. 15
  16. 16. • It is real time email technology.• Generally used for informal communication.• Helps to communicate with colleagues on issues in no time.• Few organizations have accepted it as one of best ways for informal communication and started its own messenger services.• Microsoft Office Communicator is one of the most widely used in corporate offices.• Gtalk and MSN messengers are commonly used free messengers. 16
  17. 17. • The World Wide Web is truly a universal communication medium, reaching broad audience to diverse locations.• Types : • Extranet • Intranet• Extranet is used by vendors , suppliers and customers to access information using web.• Intranet distributes various information to employees at various locations.• Websites & weblogs are widely used web services for provide information to world on web.• Blogger & WordPress are one of the most used free weblogs services. 17
  18. 18. • MS office is a suite of interconnected desktop programs, applications and services for computer operating systems.• It is universally accepted tools must for any manager.• MS Office is well known for being easy to use. 18
  19. 19. • Speed / Time – money can be saved because it’s much quicker to move information around.• Cost – it feels free to send an email (although it isn’t); it’s certainly cheaper than phone calls.• Video conferencing saves money on flights and accommodation.• Online communication brings families / friends together across distances. 19
  20. 20. • Education – it’s accessible and there’s lots of free information.• Community – it can reduce isolation and provide support systems for people who need it.• It’s available 24 / 7. People can do shopping / banking / chat at any time they like.• Reduce Corruption : Technology has helped reduce corruption that existed due to traditional way of doing work. E.g. IRCTC.CO.IN 20
  21. 21. • Reliance on technology – people don’t bother learning to spell because they use spell-checker et• Loss of face-to-face communication may reduce personal touch.• There are risks attached to the unknown / hidden elements on the internet.• Reliability of information – everyone’s posting so just because something’s on the web doesn’t mean it’s reliable.• Viruses, fraud and identity theft are all risks for people using the internet. 21
  22. 22. • Hacking• Viruses• Identity theft• Fraud etc… 22
  23. 23. • Paperless offices.• Collaboration Tools : Tools where employees from different location can work on the same object at the same time. (E.g. Google Docs)• The Integration of VoIP• The Super Computer 23