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Internal and external

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Internal and external

  1. 1. INTERNAL AND EXTERNAL COMMUNICATIO N
  2. 2. DEFINATION “Internal communication is the life blood of each and every organization.”
  3. 3.  Internal communications (IC) is the function responsible for effective communication or trade among participants within an organization.  It is the transfer of information via channels such as: memos, intranet, publication or broadcasts, etc.
  4. 4. How Internal Communication helps?  Increased productivity  Higher probability of achieving organizational goals  Ability to approach situations, problems or crises proactively  More effective and responsive customer service.  Smarter decision-making on all levels.  Reduced day-to-day conflict between team members
  5. 5. Diff ways of Internal communication  Group meetings  Personnel meetings  News bulletin  Company’s internal server  Telephone messages  Company Blog
  6. 6. EXTERNAL COMMUNICATIO N
  7. 7. EXTERNAL COMMUNICATION The exchange of information and message between an organization and other organization groups, individual outside its formal structure. Simply we can say : Communication that takes place out side the organization is called external communication.
  8. 8. Channels of external Communication  Face to face meetings  Print and broadcast media  Pamphlets  Press conference  Annual reports and letters etc…
  9. 9. The goal of external Communication  The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and stockholders  To present a favorable image of an organization  To promote the organization  Advertise the organization  Provides information about products and services to customers
  10. 10. Thank you…..

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