Provide examplesof types ofupward anddownwardcommunicationmessages. Howcould socialmedia be used toaid the process?
What is Upward/DownwardCommunication?Upward Communication is the process of informationflowing from the lower levels of a hierarchy to the upperlevel(Reports, social gatherings, suggestions box, questionnaires, direct contact.Grievance System, Complaint and Suggestion Box, Job Satisfaction surveys)Downward communication: is the process of informationflowing from the higher levels of a hierarchy to the lowerlevel(notice, circulars, instructions ,orders, letters, memos, bulletins, hand books,annual reports, loudspeaker announcements and group meetings, providingjob instructions, employee performance feedback)
Upward CommunicationContact Type How It Can Be ImprovedSuggestions Box • Old suggestion boxes and website forms don’t get much traction. • come from the interplay and free exchange between employees. • Create opportunities for employees to get together and brainstorm.Direct Contact • Gives the employees the opportunity to ask questions at any time to senior staff. • If the manager tweets about new projects and what they are doing, employees can comment making them feel involved.
Downward CommunicationContact Type How It Can Be ImprovedNotice boards • Creates a community • Allows employees to raise issuesVLOGs • Gives the managers the opportunity to release videos about the company’s future. • Enables employee meetings to be recorded and distributed. • Employees can comment and ask questions.