The document provides an overview of corporate communications and public relations. It defines communication and discusses models of communication, including linear, interactive, and transactional models. It also defines corporate communications and discusses the corporate communications mix, aspects of corporate communication, and tools and scope of corporate communication. Models of public relations are presented, including press agentry, public information, one-way asymmetric, and two-way symmetric models. The roles and areas addressed by corporate communications professionals are outlined.

1. Semester IV Session 2

2. Syllabus Role of PR ‘ Publics’ in PR Organisation structure and PR PR role of managers Indian perspective Communication and PR PR and corporate image Social responsibility of business and PR PR and employee returns Cooperation with media Consumer an investor relations Ethics Moksh Juneja

3. Public relations and Communications PR and Communication Corporate communications Organisation structure Moksh Juneja

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5. What is Communication? Communication is a process that allows organisms to exchange information by several methods. Communication requires that all parties understand a common language that is exchanged with each other. Exchange requires feedback. The word communication is also used in the context where little or no feedback is expected such as broadcasting, or where the feedback may be delayed as the sender or receiver use different methods, technologies, timing and means for feedback. Source: Wikipedia Moksh Juneja

6. Misconceptions about the Process of Communication Communication is a panacea Communication can break down Communication encompasses a specific set of skills

7. Types of Communication Moksh Juneja Verbal Communication Speaking Singing Tone of Voice

8. Types of Communication Moksh Juneja Non – Verbal Communication Body Language Sign Language Paralanguage Touch Eye Contact Writing Silence

9. Communication “ A social process in which individuals employ symbols to establish and interpret meaning in their environment.” - West and Turner

10. 5 Key Terms in the Definition Social Process Symbols Meaning Environment

11. Linear Model - Communication as Action Source Message Receiver Channel Physical or Psychological Noise

12. Linear model of communication

13. Interactive Model Listeners respond to speakers Key feature - feedback Personal fields of experience Limitations

15. Transaction Model Simultaneously sending and receiving of messages in a communication episode Cooperative process Influenced by past experience Includes both verbal and non-verbal elements Meanings negotiated Meanings contextual

17. Public Relations Communications Models Moksh Juneja Source: Managing Public Relations [James E. Grunig and Todd Hunt, Harcourt, Bace Jovanovich (1984), p. 21]

18. Public Relations Communications Models Moksh Juneja Source: Managing Public Relations [James E. Grunig and Todd Hunt, Harcourt, Bace Jovanovich (1984), p. 21]

19. Grunig's four models of Public Relations Moksh Juneja Model Name Type of Communication Model Characteristics Examples Press agentry/publicity model One-way communication Uses persuasion and manipulation to influence audience to behave as the organization desires Event Publicity Public Information model One-way communication Uses press releases and other one-way communication techniques to distribute organizational information. Public relations practitioner is often referred to as the "journalist in residence". Government information One-way asymmetrical model Two-way communication Uses persuasion and manipulation to influence audience to behave as the organization desires. Does not use research to find out how it publics feel about the organization. Corporate PR / Investor Relations Two-way symmetrical model Two-way communication Uses communication to negotiate with publics,resolve conflict, and promote mutual understanding and respect between the organization and its public(s). Reputation Management

20. Future PR Communication models Moksh Juneja One-to-One Communication One-to-Many Communication Many-to-One Communication One-to-Many-to-Many Communication Source: IAOC

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22. What is Corporate Communications? Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. It is concerned with internal communications management from the standpoint of sharing knowledge and decisions from the enterprise with employees, suppliers, investors and partners.

23. Corporate Communications Mix Primary Communications: the communications effects of products, services, management, staff and corporate behavior. Secondary Communications: controlled forms of communications such as advertising and pr Tertiary Communications: word of mouth/spin

24. Aspects of Corporate Communication managing communication or fulfilling the communication management function dealing with controlled and uncontrolled media serving both internal and external audiences proactive communication planning advocating communication strategies and tactics dissemination of persuasion and information branding images and reputation branding products and services monitoring the responses from audiences and markets counseling and advising senior executives managing issues and responding to crisis situations lobbying for favorable stances for the organization organizational image creation and maintenance organizational presence building and monitoring

25. Areas to be addresses by Corp Comm Person Analyst relations Internal communications Investor relations Corporate governance (communications about the set of processes, customs, policies, laws in which a corporation is directed, administered or controlled) Change management (communications aspects of growth management, mergers and acquisitions etc.) Corporate social responsibility Litigation (communications on/around litigation) Crisis communications / Issue Management

26. Tools of communications Financial Reports Investors Analysts Newsletters Vendors Advisory boards Intranets Employees Vendors Advisory boards

27. Scope of Corporate Communication Corporations Nonprofit Agencies Entertainment, Sports and Travel Government and Military Education International

28. Corp. Comm. Vs. Marketing Comm. Corporate communications Marketing communications Aim building company's reputation brand building Scope of communication Company / Enterprise product/produce or service provided by the company/enterprise Target Audience multiple stakeholders customer Mode multiple channels defined set of channels Creativity less room for creativity more room for creativity Consistency With corporate identity, image, philosophy; product & brand attributes With product and brand attributes

29. THE CORPORATE COMMUNICATIONS WHEEL O The New Corporate Communications Wheel: Balmer and Greyser. Adapted from D. Bernstein (1984) [42] The Corporate Communications Wheel: Balmer and Greyser. Adapted from D. Bernstein (1984) Advertising Products/ Services Direct Marketing and Correspondence Corporate & Marketing PR Personal Presentation Impersonal Presentation Literature Point of Sale Permanent Media New Media Sponsorship THE CORPORATION Brand Business Partnerships Alliances O R I V N E N M E N T O R I V N E N M E N T The New Corporate Communications Wheel: Balmer and Greyser. Adapted from D. Bernstein (1984) [42] and The Industry Corporate Country of Origin Influential Groups The Trade Government(s) The Media Financial Customers General Public Internal Prospective Employees Local Business Partners

30. Corporate Communications Department Public Relations Agency Moksh Juneja

31. Next… Engaging with ‘publics’ in Public Relations Moksh Juneja

32. Assignment Choose a company Identify the audience that needs to influenced will be influencers Rules Not more than one side of a page Deadline: to be submitted beginning of the next lecture Moksh Juneja

33. Thank you Contact Moksh Juneja Social Media Catalyst Mobile: +91 9322121170 Email: [email_address] Moksh Juneja