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The document provides an overview of resources available at GFU Library for completing a literature review. It discusses the literature review process and requirements, including selecting a topic and identifying relevant sources. Key databases for research are identified as Business Source Complete, Google Scholar, and Conference Board. The document provides tips on developing search terms and approaches, as well as how to find a specific book or article and browse academic journals. The goal of the literature review assignment is to identify appropriate literature, theories, and gaps to support the research question.
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- 1. P R E S E N T E R : R O B B O H A L L BUSD 703 LIT REVIEW: GFU LIBRARY RESOURCES
- 2. OVERVIEW Lit Review Process Searching • Business Source Complete • Google Scholar • Conference Board How To: • Get specific book • Get specific article • Browse/search a journal
- 3. PROCESS 1. Understand the Assignment 2. Select a Topic & Research Question 3. Research 4. Synthesize 5. Report
- 4. ASSIGNMENT: GOAL • Identify relevant, appropriate literature • Thought leaders • Related theories • Gaps in understanding
- 5. ASSIGNMENT: REQUIREMENTS • Length: 12-15 pages • Sources: • 15 total • 6 peer-reviewed journal articles • Format: APA
- 6. SELECT A TOPIC • MSI Research Priorities (link) • Be flexible
- 7. RESEARCH: TERMS • Identify Subjects and Keywords from MSI • Subjects • Broad concepts Ex: Consumer Behavior, Trust • Keywords • Narrow, specific Ex: geo-polling; funnel
- 8. RESEARCH: SOURCES What are “appropriate” sources? Should mostly be: 1. Peer-reviewed journal articles 2. Academic books 3. Proceedings of academic conferences, other “gray” literature
- 9. RESEARCH: TWO APPROACHES 1. Methodical, Systematic: • Pre-determine databases, terms, dates, etc. • Research Log (link) • Where you've searched and how • What you’ve found, ILL status, notes 2. Adventurous, Spontaneous: • Jump In • Meta-searches, ignore fields & limits • Google Scholar
- 10. RESEARCH: WHERE TO LOOK • Business Source Complete • Google Scholar • Conference Board Tip: Focus on finding a good article or two, use the works cited to find others. http://www.georgefox.edu/offices/murdock/index.html
- 11. Find Specific Book: • Moorman, C., & Marketing Science Institute. (2004). Assessing marketing strategy performance. Cambridge, Mass: Marketing Science Institute.
- 12. Find Specific Article: • Barram, D. (2011). A Pedagogical Approach to Teaching Senior Business Majors in a Small Liberal Arts University: Creating and Operating a Real Business. Business Education Innovation Journal, 3(2), 107-111.
- 13. Browse/Search Specific Journal: • Journal of Marketing Research