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Become a Ninja Recruiter: Advanced Boolean Search | Talent Connect London 2014

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Learn from Glen Cathey, author of the Boolean Black Belt blog, to extract maximum value from LinkedIn's massive professional network. Learn human capital data retrieval concepts and best practices, expose hidden talent pools within LinkedIn, and explore the five levels of LinkedIn Talent Mining.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

Published in: Recruiting & HR

Become a Ninja Recruiter: Advanced Boolean Search | Talent Connect London 2014

  1. 1. Become a Ninja Recruiter: Advanced Boolean Search Glen Cathey SVP Talent Acquisition and Innovation, Kforce Author, BooleanBlackBelt.com #intalent
  2. 2. #intalent
  3. 3. #intalent
  4. 4. If you do not know how to ask the right question, you discover nothing. - W. Edwards Deming #intalent
  5. 5. Understand LinkedIn Users Why do they join LinkedIn? What do they use LinkedIn for? Why would they/would they not complete their LinkedIn profile? #intalent Photo: smi23le https://flic.kr/p/82EA9o
  6. 6. #intalent Source: LinkedIn Talent Trends Survey of over 18,000 fully employed workers in 26 countries - http://linkd.in/1dwLZ7a
  7. 7. #intalent
  8. 8. Understand How LinkedIn Search Works #intalent
  9. 9. All Searches "Work" Engneer ~10,000 Engineeer ~10,000 Enginer ~26,000 Engr ~56,000 Mfg ~197,024 Mgr ~661,387 Snr ~96,457 #intalent
  10. 10. #intalent
  11. 11. Photo: "COSMOS 3D dark matter map" by NASA/ESA/Richard Massey
  12. 12. Dark Matter #intalent
  13. 13. 1,000 Results 20% 80% Viewed Unviewed #intalent
  14. 14. #intalent
  15. 15. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. -Sun Tzu
  16. 16. 1. Keyword/Title Search 2. Conceptual Search 3. Implicit Search 4. Natural Language/Semantic Search 5. Indirect Search Photo by Rachel: https://flic.kr/p/amN38f LinkedIn Search Tactics A. Maximum Inclusion B. Iterative Search C. Strategic Exclusion D. Mutual Exclusion E. Probabilistic Search #intalent
  17. 17. Maximum Inclusion ("sales manager" OR "sales specialist" OR "account manager" OR "account executive" OR "sales engineer" OR "sales consultant" OR "sales rep" OR "sales representative" OR "sales professional" OR "sales executive") ("trip winner" OR "club trip" OR "incentive trip" OR "president's club" OR "presidents club" OR "of the year" OR (highest OR most OR platinum OR presidents OR top OR exceeded OR exceeding or "winner's circle" OR award OR awarded OR "top sales" OR "top account" OR ranked OR achieved OR "quarter" or "top producer" OR "top producers" OR "sales records" OR won OR winner) (Power OR energy OR arcflash OR "arc Flash" OR grid OR transmission OR station OR stations OR electrical OR control OR controls OR OR protection OR "P&C") (CDEGS OR "Protective Relays" OR "Load Flow" OR "IEC 61850" OR "Transmission Lines" OR MVA OR "Short Circuit" OR "Motor Starting" OR Earthing OR HV OR "Power Flow" OR "Power System" OR PLS-CADD OR ETAP OR "Single Line Diagrams" OR MV OR CYME OR EasyPower OR "Circuit Breakers" OR "Power Protection") Analyst (business OR system OR requirements OR functional OR systems)
  18. 18. Iterative Search Search #1 Cloud Search #2 (Cloud OR IaaS OR PaaS OR SaaS OR STaaS OR vCloud OR OpenStack OR CloudStack OR Azure OR "EC2" OR "S3") Search #3 (Cloud OR IaaS OR PaaS OR SaaS OR STaaS OR vCloud OR OpenStack OR CloudStack OR Azure OR "EC2" OR "S3" OR "AWS" OR "Amazon Web Services" OR CloudFormation OR CloudWatch OR CloudFront OR SmartCloud OR OpenShift OR Zookeeper OR SQS OR "VPC" OR Stackdriver OR Eucalyptus OR OpenNebula) #intalent
  19. 19. Implicit Search Keywords: -SAP Current Company: ("Transport for London" OR "Walt Disney " OR "GSK" OR "BBC Worldwide" OR "Burberry" OR "Unilever" OR "Close Brothers" OR "Deutsche Bank" OR "NBCUniversal" OR "Capita" OR "Shell Trading" OR "Rio Tinto" OR "EDF Energy" OR "M&G" OR "FremantleMedia" OR "SAP" OR "GSK" OR "SThree" OR "Tullow Oil" OR "Network Rail" OR "Sumitomo " OR "Sony " OR "PwC" OR "Xerox" OR "BP" OR "Pearson" OR "Korn Ferry" OR "IMG" OR "Prada" OR "Harrods") Keywords: -(java OR j2EE OR "J EE" OR .Net OR C# OR SQL OR C++) Current Title: ("software engineer" OR developer OR programmer) Any Group: Java… #intalent
  20. 20. Automatic OR Statements with Word
  21. 21. Implicit Search (J2EE OR "J EE" OR "J EE5") -Java (MapReduce OR "Map Reduce") -Hadoop (IaaS OR PaaS OR SaaS OR STaaS OR vCloud OR OpenStack OR CloudStack OR Azure OR EC2 OR S3 OR AWS OR "Amazon Web Services" OR CloudFormation OR CloudWatch OR CloudFront OR SmartCloud OR OpenShift OR Zookeeper OR SQS) -Cloud
  22. 22. Natural Language/Semantic Search ("medical device design" OR "designing medical devices" OR "designed medical devices") ("medical device" OR "medical devices") (design OR designing OR designed)
  23. 23. Natural Language/Semantic Search
  24. 24. Photo: Ryan Thackray https://flic.kr/p/3t5Rre
  25. 25. Only he who can see the invisible can do the impossible. - Frank Gaines
  26. 26. Right Match #intalent
  27. 27. Right Match #intalent
  28. 28. Right Match ("data center" OR "data centers") (move OR moves OR consolidations OR migrated OR migrations OR migrating) (storage OR SAN) -EMC #intalent
  29. 29. Diversity Aaliyah OR Abby OR Abigail OR Addison OR Adriana OR Adrianna OR Adrienne OR Aimee OR Alana OR Alejandra OR Alexa OR Alexandra OR Alexandria OR Alexia OR Alexis OR Alice OR Alicia OR Alisha OR Alison OR Allison OR Alondra OR Alyssa OR Amanda OR Amber OR Amelia OR Amy OR Ana OR Andrea OR Angel OR Angela OR Angelica OR Angelina OR Angie OR Anita OR Ann OR Anna OR Anne OR Annette OR Annie OR April OR Ariana OR Arianna OR Ariel OR Arlene OR Ashlee OR Ashley OR Ashlyn OR Aubrey OR Audrey OR Autumn OR Ava OR Avery OR Bailey OR Barbara OR Becky OR Belinda OR Beth OR Bethany OR Betty OR Beverly OR Bianca OR Bonnie OR Brandi OR Brandy OR Breanna OR Brenda OR Briana OR Brianna OR Bridget OR Brittany OR Brittney OR Brooke OR Brooklyn OR Caitlin OR Caitlyn OR Camila OR Candace OR Candice OR Carla OR Carly OR Carmen OR Carol OR Carole OR Caroline OR Carolyn OR Carrie OR Casey OR Cassandra OR Cassidy OR Cassie OR Catherine OR Cathy OR Charlene OR Charlotte OR Chelsea OR Chelsey OR Cheryl OR Cheyenne OR Chloe OR Christie OR Christina OR Christine OR Christy OR Cindy OR Claire OR Claudia OR Colleen OR Connie OR Constance OR Courtney OR Cristina OR Crystal OR Cynthia OR Daisy OR Dana OR Daniela OR Danielle OR Darlene OR Dawn OR Deanna OR Debbie OR Deborah OR Debra OR Delaney OR Delores OR Denise OR Desiree OR Destiny OR Diamond OR Diana OR Diane OR Dianne OR Dolores OR Dominique OR Donna OR Doreen OR Doris OR Dorothy OR Ebony OR Eileen OR Elaine OR Elizabeth OR Ella OR Ellen OR Ellie OR Emily OR Emma OR Erica OR Erika OR Erin OR Eva OR Evelyn OR Faith OR Felicia OR Frances OR Gabriela OR Gabriella OR Gabrielle OR Gail OR Gayle OR Genesis OR Geraldine OR Gianna OR Gina OR Giselle OR Glenda OR Gloria OR Grace OR Gracie OR Gwendolyn OR Hailey OR Haley OR Hannah OR Hayley OR Heather OR Heidi OR Helen OR Holly OR Hope OR Irene OR Isabel OR Isabella OR Isabelle OR Jackie OR Jaclyn OR Jacqueline OR Jada OR Jade OR Jaime OR Jamie OR Jan OR Jane OR Janet OR Janice OR Janis OR Jasmin OR Jasmine OR Jayla OR Jazmin OR Jean OR Jeanette OR Jeanne OR Jenna OR Jennifer OR Jenny OR Jessica OR Jill OR Jillian OR Jo OR Joan OR Joann OR Joanna OR Joanne OR Jocelyn OR Jodi OR Jody OR Jordan OR Jordyn OR Josephine OR Joy OR Joyce OR Juanita OR Judith OR Judy OR Julia OR Juliana OR Julie OR June OR Kaitlin OR Kaitlyn OR Kara OR Karen OR Kari OR Karina OR Karla OR Kate OR Katelyn OR Katherine OR Kathleen OR Kathryn OR Kathy OR Katie OR Katrina OR Kay OR Kayla OR Kaylee OR Kelli OR Kellie OR Kelly OR Kelsey OR Kendall OR Kendra OR Kennedy OR Kerri OR Kerry OR Kiara OR Kim OR Kimberly OR Kirsten OR Krista OR Kristen OR Kristi OR Kristie OR Kristin OR Kristina OR Kristine OR Kristy OR Krystal OR Kylee OR Kylie OR Lacey OR Latasha OR Latoya OR Laura OR Lauren OR Laurie OR Layla OR Leah OR Leslie OR Liliana OR Lillian OR Lilly OR Lily OR Linda OR Lindsay OR Lindsey OR Lisa OR Lois OR Loretta OR Lori OR Lorraine OR Louise OR Lucy OR Lydia OR Lynda OR Lynn OR Lynne OR Mackenzie OR Madeline OR Madelyn OR Madison OR Makayla OR Makenzie OR Mallory OR Mandy OR Marcia OR Margaret OR Maria OR Mariah OR Marianne OR Marie OR Marilyn OR Marisa OR Marissa OR Marjorie OR Marlene OR Marsha OR Martha OR Mary OR Maureen OR Maya OR Mckenzie OR Meagan OR Megan OR Meghan OR Melanie OR Melinda OR Melissa OR Melody OR Mercedes OR Meredith OR Mia OR Michaela OR Michele OR Michelle OR Mikayla OR Mildred OR Mindy OR Miranda OR Misty OR Molly OR Monica OR Monique OR Morgan OR Mya OR Nancy OR Naomi OR Natalia OR Natalie OR Natasha OR Nevaeh OR Nichole OR Nicole OR Nina OR Norma OR Olivia OR Paige OR Pam OR Pamela OR Patricia OR Patsy OR Patti OR Patty OR Paula OR Payton OR Peggy OR Penny OR Peyton OR Phyllis OR Priscilla OR Rachael OR Rachel OR Raven OR Reagan OR Rebecca OR Rebekah OR Regina OR Renee OR Rhonda OR Riley OR Rita OR Roberta OR Robin OR Robyn OR Rosa OR Rose OR Rosemary OR Roxanne OR Ruby OR Ruth OR Rylee OR Sabrina OR Sadie OR Sally OR Samantha OR Sandra OR Sandy OR Sara OR Sarah OR Savannah OR Selena OR Serenity OR Shannon OR Shari OR Sharon OR Shawna OR Sheena OR Sheila OR Shelby OR Shelia OR Shelley OR Shelly OR Sheri OR Sherri OR Sherry OR Sheryl OR Shirley OR Sierra OR Skylar OR Sofia OR Sonia OR Sonya OR Sophia OR Sophie OR Stacey OR Stacie OR Stacy OR Stefanie OR Stephanie OR Sue OR Summer OR Susan OR Suzanne OR Sydney OR Sylvia OR Tabitha OR Tamara OR Tami OR Tammie OR Tammy OR Tanya OR Tara OR Tasha OR Taylor OR Teresa OR Terri OR Terry OR Theresa OR Tiffany OR Tina OR Toni OR Tonya OR Tracey OR Traci OR Tracie OR Tracy OR Tricia OR Trinity OR Valeria OR Valerie OR Vanessa OR Veronica OR Vicki OR Vickie OR Vicky OR Victoria OR Virginia OR Vivian OR Wanda OR Wendy OR Whitney OR Yesenia OR Yolanda OR Yvette OR Yvonne OR Zoe Top 477 US Women's Names over 6 decades Approximately 67% of the UK women on LinkedIn
  30. 30. Diversity Abbie OR Abby OR Abi OR Abigail OR ADA OR Agnes OR Aileen OR Aimee OR Aine OR Aisling OR Alana OR Alanna OR Alex OR Alexandra OR Alexandrina OR Alexina OR Alexis OR Alice OR Alicia OR Alisha OR Alison OR Allison OR ALMA OR Amanda OR Amber OR Amelia OR Amy OR Andrea OR Angela OR ANITA OR Ann OR Anna OR Annabella OR Anne OR Annette OR Annie OR Aoibheann OR Aoife OR Arlene OR ASHLEIGH OR Audrey OR Ava OR Avril OR Barbara OR Beatrice OR Bella OR BERTHA OR BERYL OR Bessie OR Beth OR BETHAN OR Bethany OR Betsy OR BETTY OR BEVERLEY OR BLANCHE OR Brenda OR Bridget OR Bronagh OR Brooke OR Caitlin OR Caoimhe OR Cara OR Carla OR CARLY OR Carol OR Carole OR Caroline OR CAROLYN OR Casey OR Cassie OR Catherine OR Catriona OR Cecilia OR CHANTELLE OR CHARLENE OR Charlotte OR Chelsea OR Cheryl OR Chloe OR Christina OR Christine OR Ciara OR CLAIR OR Claire OR Clara OR Clare OR Cliodhna OR Clodagh OR Connie OR Constance OR Cora OR Courtney OR CYNTHIA OR Daisy OR Danielle OR DAPHNE OR Darcy OR Davina OR Dawn OR Debbie OR Deborah OR DEBRA OR DEMI OR Denise OR DIANA OR Diane OR Donna OR DORA OR Doreen OR DORIS OR Dorothy OR Eabha OR Eden OR Edith OR EDNA OR Eileen OR Eimear OR Elaine OR Eleanor OR Eliza OR Elizabeth OR Ella OR Elle OR Ellen OR Ellie OR Elsie OR Emer OR Emily OR Emma OR ENID OR Erin OR Esther OR Ethel OR Euphemia OR Eva OR Eve OR Evelyn OR Evie OR Faith OR Fanny OR Farrah OR Faye OR Fiona OR Flora OR Florence OR Frances OR FRANCESCA OR FREDA OR Freya OR GABRIELLE OR Gail OR Gayle OR Gemma OR Georgia OR Georgina OR GERALDINE OR Gertrude OR Gillian OR Gladys OR GLENYS OR GLORIA OR GLYNIS OR Grace OR Gracie OR Grainne OR GWENDOLINE OR Hannah OR Harriet OR HAYLEY OR Hazel OR Heather OR Heidi OR Helen OR Henrietta OR HILARY OR Hilda OR Hollie OR Holly OR IDA OR IMOGEN OR Irene OR IRIS OR Isabel OR Isabella OR Isla OR Isobel OR IVY OR Jacqueline OR Jade OR Jane OR Janet OR Janette OR Janice OR Janis OR Jasmine OR JAYNE OR Jean OR Jeanette OR Jeanie OR Jemima OR JEMMA OR Jenna OR Jennifer OR JENNY OR Jessica OR Jessie OR Jill OR Joan OR Joanna OR Joanne OR Jodie OR Johan OR Johanna OR Jordan OR Josephine OR JOY OR Joyce OR JUDITH OR Julia OR Julie OR June OR Kaitlin OR Kaitlyn OR Karen OR Kate OR Katelyn OR Katherine OR Kathleen OR Kathryn OR Katie OR Katrina OR KATY OR KAY OR Kayla OR Kayleigh OR Kelly OR Kerry OR Kim OR KIMBERLEY OR Kirsteen OR Kirsten OR Kirsty OR Lacey OR Lara OR Laura OR Lauren OR Lauryn OR Layla OR Leah OR LEANNE OR Lee OR Leigh OR Leona OR Lesley OR Lexi OR Lexie OR LILIAN OR Lilias OR LILLIAN OR Lillias OR Lily OR Linda OR Lindsay OR LINDSEY OR Lisa OR Lizzie OR Lola OR Lorna OR Lorraine OR LOUISA OR Louise OR Lucia OR Lucie OR Lucy OR Lydia OR Lynda OR LYNDSEY OR Lynn OR Lynne OR Lynsey OR Mabel OR Madison OR Maeve OR Maggie OR Maisie OR MANDY OR Margaret OR MARGERY OR Maria OR MARIAN OR Marie OR Marilyn OR MARINA OR Marion OR Marjorie OR Marjory OR Marlene OR Martha OR Mary OR Matilda OR MAUD OR Maureen OR MAVIS OR MAXINE OR May OR Meabh OR Megan OR Melanie OR Melissa OR Mhairi OR Mia OR MICHELE OR Michelle OR MILDRED OR Miley OR MILLICENT OR Minnie OR MIRIAM OR Moira OR Mollie OR Molly OR MONICA OR Morag OR Morgan OR Muriel OR Mya OR NANCY OR Naomi OR Natalie OR Natasha OR Nellie OR Niamh OR NICHOLA OR Nicola OR Nicole OR NORA OR Norah OR Norma OR OLIVE OR Olivia OR Orla OR Orlagh OR Orlaith OR Paige OR Pamela OR Patricia OR Paula OR Pauline OR PEGGY OR PENELOPE OR Phoebe OR Phyllis OR Poppy OR Rachael OR Rachel OR Rebecca OR Rebekah OR Rhianna OR Rhiannon OR Rihanna OR RITA OR Robina OR Robyn OR Roisin OR Rose OR Rosemary OR Rosie OR ROSINA OR Ruby OR Ruth OR SALLY OR Samantha OR Sandra OR Saoirse OR Sara OR Sarah OR Scarlett OR Shania OR Shannon OR Sharon OR Shauna OR Sheena OR Sheila OR Shirley OR Shona OR SIAN OR Sienna OR Sinead OR Sofia OR SONIA OR Sophia OR Sophie OR STACEY OR STELLA OR Stephanie OR Summer OR Susan OR Suzanne OR SYBIL OR Sylvia OR TANYA OR Tara OR Taylor OR TERESA OR THELMA OR Theresa OR Thomasina OR TINA OR TONI OR Tracey OR Tracy OR Valerie OR VANESSA OR VERA OR Veronica OR Victoria OR Violet OR VIVIENNE OR Wendy OR Wilhelmina OR Williamina OR Wilma OR Winifred OR YASMIN OR Yvonne OR Zara OR Zoe Top 428 Women's Names, England & Wales 1904 – 1994, Scotland 1900, 1950, 1975, 2000, Northern Ireland 1997 - 2013 Approximately 69% of the UK women on LinkedIn
  31. 31. Expats #intalent
  32. 32. Multiple Countries
  33. 33. Languages
  34. 34. Active Job Seekers (seeking OR seeker OR "looking for" OR "in search of" OR "open to" OR "new job" OR "actively pursuing" OR "pursuing new" OR "searching for" OR "new opportunity " OR "new opportunities" OR "available for") #intalent
  35. 35. Text Rich, Text Poor Keywords: -(java OR .Net OR sql OR C# OR C++ OR oracle OR…) Current title: ("software engineer" OR programmer OR developer) ~9,813 results in London Keywords: (java OR .Net OR C#) Current title: ("software engineer" OR programmer OR developer) ~14,349 results in London #intalent
  36. 36. Talent Mapping #intalent
  37. 37. Probabilistic Search #intalent
  38. 38. Probabilistic Search Required (Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) Desired ("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
  39. 39. Probabilistic Search Progression (Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes) (Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) -("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes) (Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG) -(PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes) (Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG) (PeopleSoft OR SAP OR Siebel) -insurance (Tomcat OR Weblogic OR SQL) (process OR processes) (Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance -(Tomcat OR Weblogic OR SQL) (process OR processes) RESULTS 7 21 17 22 6 SEARCH 1 2 3 4 5 #intalent
  40. 40. Custom Fields #intalent
  41. 41. Drake Style #intalent
  42. 42. As They Join #intalent
  43. 43. Examples 1. Develop Your Goal(s) 2. Develop and Implement Your Strategy and Tactics 3. Commit to Mastery 4. Practice, Practice, Practice! 5. Visualize Success 6. Think and Experiment
  44. 44. In cognitively demanding fields, there are no naturals. -Malcolm Gladwell "Complexity & The 10,000 Hour Rule" The New Yorker

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