1.
Become a Ninja Recruiter:
Advanced Boolean Search
Glen Cathey
SVP Talent Acquisition and Innovation, Kforce
Author, BooleanBlackBelt.com
#intalent

2.
#intalent

3.
#intalent

4.
If you do not know how to ask the
right question, you discover nothing.
- W. Edwards Deming
#intalent

5.
Understand LinkedIn Users
Why do they join LinkedIn?
What do they use LinkedIn for?
Why would they/would they not
complete their LinkedIn profile?
#intalent
Photo: smi23le https://flic.kr/p/82EA9o

6.
#intalent
Source: LinkedIn Talent Trends Survey of over 18,000 fully employed workers in 26 countries - http://linkd.in/1dwLZ7a

7.
#intalent

8.
Understand How LinkedIn Search Works
#intalent

9.
All Searches "Work"
Engneer ~10,000
Engineeer ~10,000
Enginer ~26,000
Engr ~56,000
Mfg ~197,024
Mgr ~661,387
Snr ~96,457
#intalent

10.
#intalent

11.
Photo: "COSMOS 3D dark matter map" by NASA/ESA/Richard Massey

12.
Dark Matter
#intalent

13.
1,000 Results
20%
80%
Viewed
Unviewed
#intalent

14.
#intalent

15.
Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the
noise before defeat.
-Sun Tzu

16.
1. Keyword/Title Search
2. Conceptual Search
3. Implicit Search
4. Natural Language/Semantic Search
5. Indirect Search
Photo by Rachel: https://flic.kr/p/amN38f
LinkedIn Search Tactics
A. Maximum Inclusion
B. Iterative Search
C. Strategic Exclusion
D. Mutual Exclusion
E. Probabilistic Search
#intalent

17.
Maximum Inclusion
("sales manager" OR "sales specialist" OR
"account manager" OR "account
executive" OR "sales engineer" OR "sales
consultant" OR "sales rep" OR "sales
representative" OR "sales professional"
OR "sales executive")
("trip winner" OR "club trip" OR "incentive
trip" OR "president's club" OR "presidents
club" OR "of the year" OR (highest OR
most OR platinum OR presidents OR top
OR exceeded OR exceeding or "winner's
circle" OR award OR awarded OR "top
sales" OR "top account" OR ranked OR
achieved OR "quarter" or "top producer"
OR "top producers" OR "sales records"
OR won OR winner)
(Power OR energy OR arcflash OR "arc
Flash" OR grid OR transmission OR
station OR stations OR electrical OR
control OR controls OR OR protection OR
"P&C") (CDEGS OR "Protective Relays"
OR "Load Flow" OR "IEC 61850" OR
"Transmission Lines" OR MVA OR "Short
Circuit" OR "Motor Starting" OR Earthing
OR HV OR "Power Flow" OR "Power
System" OR PLS-CADD OR ETAP OR
"Single Line Diagrams" OR MV OR CYME
OR EasyPower OR "Circuit Breakers" OR
"Power Protection")
Analyst (business OR system OR
requirements OR functional OR systems)

18.
Iterative Search
Search #1
Cloud
Search #2
(Cloud OR IaaS OR PaaS OR SaaS OR
STaaS OR vCloud OR OpenStack OR
CloudStack OR Azure OR "EC2" OR "S3")
Search #3
(Cloud OR IaaS OR PaaS OR SaaS OR
STaaS OR vCloud OR OpenStack OR
CloudStack OR Azure OR "EC2" OR "S3"
OR "AWS" OR "Amazon Web Services"
OR CloudFormation OR CloudWatch OR
CloudFront OR SmartCloud OR OpenShift
OR Zookeeper OR SQS OR "VPC" OR
Stackdriver OR Eucalyptus OR
OpenNebula)
#intalent

19.
Implicit Search
Keywords: -SAP
Current Company: ("Transport for London" OR "Walt Disney " OR "GSK" OR
"BBC Worldwide" OR "Burberry" OR "Unilever" OR "Close Brothers" OR
"Deutsche Bank" OR "NBCUniversal" OR "Capita" OR "Shell Trading" OR "Rio
Tinto" OR "EDF Energy" OR "M&G" OR "FremantleMedia" OR "SAP" OR "GSK"
OR "SThree" OR "Tullow Oil" OR "Network Rail" OR "Sumitomo " OR "Sony "
OR "PwC" OR "Xerox" OR "BP" OR "Pearson" OR "Korn Ferry" OR "IMG" OR
"Prada" OR "Harrods")
Keywords: -(java OR j2EE OR "J EE" OR .Net OR C# OR SQL
OR C++)
Current Title: ("software engineer" OR developer OR
programmer)
Any Group: Java…
#intalent

20.
Automatic OR Statements with Word

21.
Implicit Search
(J2EE OR "J EE" OR "J EE5") -Java
(MapReduce OR "Map Reduce") -Hadoop
(IaaS OR PaaS OR SaaS OR STaaS OR
vCloud OR OpenStack OR CloudStack
OR Azure OR EC2 OR S3 OR AWS OR
"Amazon Web Services" OR
CloudFormation OR CloudWatch OR
CloudFront OR SmartCloud OR OpenShift
OR Zookeeper OR SQS) -Cloud

22.
Natural Language/Semantic Search
("medical device design" OR "designing
medical devices" OR "designed medical
devices")
("medical device" OR "medical devices")
(design OR designing OR designed)

23.
Natural Language/Semantic Search

24.
Photo: Ryan Thackray https://flic.kr/p/3t5Rre

25.
Only he who can see the invisible
can do the impossible.
- Frank Gaines

26.
Right Match
#intalent

27.
Right Match
#intalent

28.
Right Match
("data center" OR "data centers") (move
OR moves OR consolidations OR
migrated OR migrations OR migrating)
(storage OR SAN) -EMC
#intalent

29.
Diversity
Aaliyah OR Abby OR Abigail OR Addison OR Adriana OR Adrianna OR Adrienne OR Aimee OR Alana OR Alejandra OR Alexa OR
Alexandra OR Alexandria OR Alexia OR Alexis OR Alice OR Alicia OR Alisha OR Alison OR Allison OR Alondra OR Alyssa OR
Amanda OR Amber OR Amelia OR Amy OR Ana OR Andrea OR Angel OR Angela OR Angelica OR Angelina OR Angie OR Anita
OR Ann OR Anna OR Anne OR Annette OR Annie OR April OR Ariana OR Arianna OR Ariel OR Arlene OR Ashlee OR Ashley OR
Ashlyn OR Aubrey OR Audrey OR Autumn OR Ava OR Avery OR Bailey OR Barbara OR Becky OR Belinda OR Beth OR Bethany
OR Betty OR Beverly OR Bianca OR Bonnie OR Brandi OR Brandy OR Breanna OR Brenda OR Briana OR Brianna OR Bridget
OR Brittany OR Brittney OR Brooke OR Brooklyn OR Caitlin OR Caitlyn OR Camila OR Candace OR Candice OR Carla OR Carly
OR Carmen OR Carol OR Carole OR Caroline OR Carolyn OR Carrie OR Casey OR Cassandra OR Cassidy OR Cassie OR
Catherine OR Cathy OR Charlene OR Charlotte OR Chelsea OR Chelsey OR Cheryl OR Cheyenne OR Chloe OR Christie OR
Christina OR Christine OR Christy OR Cindy OR Claire OR Claudia OR Colleen OR Connie OR Constance OR Courtney OR
Cristina OR Crystal OR Cynthia OR Daisy OR Dana OR Daniela OR Danielle OR Darlene OR Dawn OR Deanna OR Debbie OR
Deborah OR Debra OR Delaney OR Delores OR Denise OR Desiree OR Destiny OR Diamond OR Diana OR Diane OR Dianne
OR Dolores OR Dominique OR Donna OR Doreen OR Doris OR Dorothy OR Ebony OR Eileen OR Elaine OR Elizabeth OR Ella
OR Ellen OR Ellie OR Emily OR Emma OR Erica OR Erika OR Erin OR Eva OR Evelyn OR Faith OR Felicia OR Frances OR
Gabriela OR Gabriella OR Gabrielle OR Gail OR Gayle OR Genesis OR Geraldine OR Gianna OR Gina OR Giselle OR Glenda
OR Gloria OR Grace OR Gracie OR Gwendolyn OR Hailey OR Haley OR Hannah OR Hayley OR Heather OR Heidi OR Helen
OR Holly OR Hope OR Irene OR Isabel OR Isabella OR Isabelle OR Jackie OR Jaclyn OR Jacqueline OR Jada OR Jade OR
Jaime OR Jamie OR Jan OR Jane OR Janet OR Janice OR Janis OR Jasmin OR Jasmine OR Jayla OR Jazmin OR Jean OR
Jeanette OR Jeanne OR Jenna OR Jennifer OR Jenny OR Jessica OR Jill OR Jillian OR Jo OR Joan OR Joann OR Joanna OR
Joanne OR Jocelyn OR Jodi OR Jody OR Jordan OR Jordyn OR Josephine OR Joy OR Joyce OR Juanita OR Judith OR Judy
OR Julia OR Juliana OR Julie OR June OR Kaitlin OR Kaitlyn OR Kara OR Karen OR Kari OR Karina OR Karla OR Kate OR
Katelyn OR Katherine OR Kathleen OR Kathryn OR Kathy OR Katie OR Katrina OR Kay OR Kayla OR Kaylee OR Kelli OR Kellie
OR Kelly OR Kelsey OR Kendall OR Kendra OR Kennedy OR Kerri OR Kerry OR Kiara OR Kim OR Kimberly OR Kirsten OR
Krista OR Kristen OR Kristi OR Kristie OR Kristin OR Kristina OR Kristine OR Kristy OR Krystal OR Kylee OR Kylie OR Lacey OR
Latasha OR Latoya OR Laura OR Lauren OR Laurie OR Layla OR Leah OR Leslie OR Liliana OR Lillian OR Lilly OR Lily OR
Linda OR Lindsay OR Lindsey OR Lisa OR Lois OR Loretta OR Lori OR Lorraine OR Louise OR Lucy OR Lydia OR Lynda OR
Lynn OR Lynne OR Mackenzie OR Madeline OR Madelyn OR Madison OR Makayla OR Makenzie OR Mallory OR Mandy OR
Marcia OR Margaret OR Maria OR Mariah OR Marianne OR Marie OR Marilyn OR Marisa OR Marissa OR Marjorie OR Marlene
OR Marsha OR Martha OR Mary OR Maureen OR Maya OR Mckenzie OR Meagan OR Megan OR Meghan OR Melanie OR
Melinda OR Melissa OR Melody OR Mercedes OR Meredith OR Mia OR Michaela OR Michele OR Michelle OR Mikayla OR
Mildred OR Mindy OR Miranda OR Misty OR Molly OR Monica OR Monique OR Morgan OR Mya OR Nancy OR Naomi OR
Natalia OR Natalie OR Natasha OR Nevaeh OR Nichole OR Nicole OR Nina OR Norma OR Olivia OR Paige OR Pam OR
Pamela OR Patricia OR Patsy OR Patti OR Patty OR Paula OR Payton OR Peggy OR Penny OR Peyton OR Phyllis OR Priscilla
OR Rachael OR Rachel OR Raven OR Reagan OR Rebecca OR Rebekah OR Regina OR Renee OR Rhonda OR Riley OR Rita
OR Roberta OR Robin OR Robyn OR Rosa OR Rose OR Rosemary OR Roxanne OR Ruby OR Ruth OR Rylee OR Sabrina OR
Sadie OR Sally OR Samantha OR Sandra OR Sandy OR Sara OR Sarah OR Savannah OR Selena OR Serenity OR Shannon
OR Shari OR Sharon OR Shawna OR Sheena OR Sheila OR Shelby OR Shelia OR Shelley OR Shelly OR Sheri OR Sherri OR
Sherry OR Sheryl OR Shirley OR Sierra OR Skylar OR Sofia OR Sonia OR Sonya OR Sophia OR Sophie OR Stacey OR Stacie
OR Stacy OR Stefanie OR Stephanie OR Sue OR Summer OR Susan OR Suzanne OR Sydney OR Sylvia OR Tabitha OR
Tamara OR Tami OR Tammie OR Tammy OR Tanya OR Tara OR Tasha OR Taylor OR Teresa OR Terri OR Terry OR Theresa OR
Tiffany OR Tina OR Toni OR Tonya OR Tracey OR Traci OR Tracie OR Tracy OR Tricia OR Trinity OR Valeria OR Valerie OR
Vanessa OR Veronica OR Vicki OR Vickie OR Vicky OR Victoria OR Virginia OR Vivian OR Wanda OR Wendy OR Whitney OR
Yesenia OR Yolanda OR Yvette OR Yvonne OR Zoe
Top 477 US Women's Names over 6
decades
Approximately 67% of the UK women on
LinkedIn

30.
Diversity
Abbie OR Abby OR Abi OR Abigail OR ADA OR Agnes OR Aileen OR Aimee OR Aine OR Aisling OR Alana OR Alanna OR
Alex OR Alexandra OR Alexandrina OR Alexina OR Alexis OR Alice OR Alicia OR Alisha OR Alison OR Allison OR ALMA
OR Amanda OR Amber OR Amelia OR Amy OR Andrea OR Angela OR ANITA OR Ann OR Anna OR Annabella OR Anne
OR Annette OR Annie OR Aoibheann OR Aoife OR Arlene OR ASHLEIGH OR Audrey OR Ava OR Avril OR Barbara OR
Beatrice OR Bella OR BERTHA OR BERYL OR Bessie OR Beth OR BETHAN OR Bethany OR Betsy OR BETTY OR
BEVERLEY OR BLANCHE OR Brenda OR Bridget OR Bronagh OR Brooke OR Caitlin OR Caoimhe OR Cara OR Carla
OR CARLY OR Carol OR Carole OR Caroline OR CAROLYN OR Casey OR Cassie OR Catherine OR Catriona OR Cecilia
OR CHANTELLE OR CHARLENE OR Charlotte OR Chelsea OR Cheryl OR Chloe OR Christina OR Christine OR Ciara
OR CLAIR OR Claire OR Clara OR Clare OR Cliodhna OR Clodagh OR Connie OR Constance OR Cora OR Courtney OR
CYNTHIA OR Daisy OR Danielle OR DAPHNE OR Darcy OR Davina OR Dawn OR Debbie OR Deborah OR DEBRA OR
DEMI OR Denise OR DIANA OR Diane OR Donna OR DORA OR Doreen OR DORIS OR Dorothy OR Eabha OR Eden OR
Edith OR EDNA OR Eileen OR Eimear OR Elaine OR Eleanor OR Eliza OR Elizabeth OR Ella OR Elle OR Ellen OR Ellie
OR Elsie OR Emer OR Emily OR Emma OR ENID OR Erin OR Esther OR Ethel OR Euphemia OR Eva OR Eve OR Evelyn
OR Evie OR Faith OR Fanny OR Farrah OR Faye OR Fiona OR Flora OR Florence OR Frances OR FRANCESCA OR
FREDA OR Freya OR GABRIELLE OR Gail OR Gayle OR Gemma OR Georgia OR Georgina OR GERALDINE OR
Gertrude OR Gillian OR Gladys OR GLENYS OR GLORIA OR GLYNIS OR Grace OR Gracie OR Grainne OR
GWENDOLINE OR Hannah OR Harriet OR HAYLEY OR Hazel OR Heather OR Heidi OR Helen OR Henrietta OR HILARY
OR Hilda OR Hollie OR Holly OR IDA OR IMOGEN OR Irene OR IRIS OR Isabel OR Isabella OR Isla OR Isobel OR IVY
OR Jacqueline OR Jade OR Jane OR Janet OR Janette OR Janice OR Janis OR Jasmine OR JAYNE OR Jean OR
Jeanette OR Jeanie OR Jemima OR JEMMA OR Jenna OR Jennifer OR JENNY OR Jessica OR Jessie OR Jill OR Joan
OR Joanna OR Joanne OR Jodie OR Johan OR Johanna OR Jordan OR Josephine OR JOY OR Joyce OR JUDITH OR
Julia OR Julie OR June OR Kaitlin OR Kaitlyn OR Karen OR Kate OR Katelyn OR Katherine OR Kathleen OR Kathryn OR
Katie OR Katrina OR KATY OR KAY OR Kayla OR Kayleigh OR Kelly OR Kerry OR Kim OR KIMBERLEY OR Kirsteen OR
Kirsten OR Kirsty OR Lacey OR Lara OR Laura OR Lauren OR Lauryn OR Layla OR Leah OR LEANNE OR Lee OR Leigh
OR Leona OR Lesley OR Lexi OR Lexie OR LILIAN OR Lilias OR LILLIAN OR Lillias OR Lily OR Linda OR Lindsay OR
LINDSEY OR Lisa OR Lizzie OR Lola OR Lorna OR Lorraine OR LOUISA OR Louise OR Lucia OR Lucie OR Lucy OR
Lydia OR Lynda OR LYNDSEY OR Lynn OR Lynne OR Lynsey OR Mabel OR Madison OR Maeve OR Maggie OR Maisie
OR MANDY OR Margaret OR MARGERY OR Maria OR MARIAN OR Marie OR Marilyn OR MARINA OR Marion OR
Marjorie OR Marjory OR Marlene OR Martha OR Mary OR Matilda OR MAUD OR Maureen OR MAVIS OR MAXINE OR
May OR Meabh OR Megan OR Melanie OR Melissa OR Mhairi OR Mia OR MICHELE OR Michelle OR MILDRED OR
Miley OR MILLICENT OR Minnie OR MIRIAM OR Moira OR Mollie OR Molly OR MONICA OR Morag OR Morgan OR
Muriel OR Mya OR NANCY OR Naomi OR Natalie OR Natasha OR Nellie OR Niamh OR NICHOLA OR Nicola OR Nicole
OR NORA OR Norah OR Norma OR OLIVE OR Olivia OR Orla OR Orlagh OR Orlaith OR Paige OR Pamela OR Patricia
OR Paula OR Pauline OR PEGGY OR PENELOPE OR Phoebe OR Phyllis OR Poppy OR Rachael OR Rachel OR
Rebecca OR Rebekah OR Rhianna OR Rhiannon OR Rihanna OR RITA OR Robina OR Robyn OR Roisin OR Rose OR
Rosemary OR Rosie OR ROSINA OR Ruby OR Ruth OR SALLY OR Samantha OR Sandra OR Saoirse OR Sara OR
Sarah OR Scarlett OR Shania OR Shannon OR Sharon OR Shauna OR Sheena OR Sheila OR Shirley OR Shona OR
SIAN OR Sienna OR Sinead OR Sofia OR SONIA OR Sophia OR Sophie OR STACEY OR STELLA OR Stephanie OR
Summer OR Susan OR Suzanne OR SYBIL OR Sylvia OR TANYA OR Tara OR Taylor OR TERESA OR THELMA OR
Theresa OR Thomasina OR TINA OR TONI OR Tracey OR Tracy OR Valerie OR VANESSA OR VERA OR Veronica OR
Victoria OR Violet OR VIVIENNE OR Wendy OR Wilhelmina OR Williamina OR Wilma OR Winifred OR YASMIN OR
Yvonne OR Zara OR Zoe
Top 428 Women's Names, England & Wales 1904 – 1994, Scotland 1900, 1950, 1975,
2000, Northern Ireland 1997 - 2013
Approximately 69% of the UK women on
LinkedIn

31.
Expats
#intalent

32.
Multiple Countries

33.
Languages

34.
Active Job Seekers
(seeking OR seeker OR "looking for" OR
"in search of" OR "open to" OR "new job"
OR "actively pursuing" OR "pursuing new"
OR "searching for" OR "new opportunity "
OR "new opportunities" OR "available
for")
#intalent

35.
Text Rich, Text Poor
Keywords: -(java OR .Net OR sql OR C# OR C++ OR oracle OR…)
Current title: ("software engineer" OR programmer OR developer)
~9,813 results in London
Keywords: (java OR .Net OR C#)
Current title: ("software engineer" OR programmer OR developer)
~14,349 results in London #intalent

36.
Talent Mapping
#intalent

37.
Probabilistic Search
#intalent

38.
Probabilistic Search
Required
(Français OR French) Java (JSP OR Ant OR MQ OR
MQSeries OR Oracle OR AIX OR XML OR Websphere)
Desired
("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst
OR "E&Y" OR PwC OR "Price Waterhouse" OR
PriceWaterhouse OR KPMG) (PeopleSoft OR SAP OR
Siebel) insurance (Tomcat OR Weblogic OR SQL) (process
OR processes)

39.
Probabilistic Search Progression
(Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big
5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse
OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) -("Big
5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse
OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big
5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse
OR KPMG) -(PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big
5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse
OR KPMG) (PeopleSoft OR SAP OR Siebel) -insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Français OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big
5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse
OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance -(Tomcat OR Weblogic OR SQL) (process OR processes)
RESULTS
7
21
17
22
6
SEARCH
1
2
3
4
5
#intalent

40.
Custom Fields
#intalent

41.
Drake Style
#intalent

42.
As They Join
#intalent

43.
Examples
1. Develop Your Goal(s)
2. Develop and Implement Your
Strategy and Tactics
3. Commit to Mastery
4. Practice, Practice, Practice!
5. Visualize Success
6. Think and Experiment

44.
In cognitively
demanding fields,
there are no naturals.
-Malcolm Gladwell
"Complexity & The 10,000 Hour Rule"
The New Yorker