Marketing takes time, money, and lots of preparation. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals. It’s your step-by-step guide! Learn how to develop your own marketing plan and leverage your vegan competitive edge.

1. Today’s WEbinar:
Why Email Marketing Still Matters
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Webinar Wednesday 2013
1Wednesday, June 12, 13

2. 1. Link To Presentation will be Available on our facebook
and Twitter Pages, Plus Slide Share
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!
LOGISTICS
Webinar Wednesday
2Wednesday, June 12, 13

3. Webinar Wednesday
VS.
The Battle
Why Email Marketing Still Matters | Webinar Wednesday
Social MediaEmail Marketing
Exposure
Conversation
Lead Generation
Building Rapport
Conversion
Nurturing Leads
3Wednesday, June 12, 13

4. 1. Ownership Of Database: More Control Over Type,
Frequency and
2. Direct access Whenever: Last Minute Emails,
Limited Time Specials, No Filters, Algorithm or Few
External Obstacles
3. Proven & Trackable Conversations: Soft Leads From
Social Media; Metrics Of Engagement Vs ROI
4. Personalize: List Development; Sent Message
Based On Similarity Between Groups
Why Email Marketing Still Matters | Webinar Wednesday
Webinar Wednesday
Advantages Of Email
4Wednesday, June 12, 13

5. Webinar Wednesday
•People who buy products marketed through email
spend 138% more than people that do not receive
email offers
•44% of email recipients made at least one purchase
last year based on a promotional email
•Consumers who receive email marketing spend
83% more when shopping. (Source: iContact)
What The Stats Tell Us
Why Email Marketing Still Matters | Webinar Wednesday
5Wednesday, June 12, 13

6. Webinar Wednesday
Monitor Click Through Rates
Why Email Marketing Still Matters | Webinar Wednesday
Recommendation: Test Your Click Through & Conversations
150 Clicks 80 Clicks 40 Clicks
5,000 Names 21,000 Likes 24,000 Followers
6Wednesday, June 12, 13

7. Webinar Wednesday
How To Communicate
Why Email Marketing Still Matters | Webinar Wednesday
Email Marketing
Newsletter
Invitation
Deal/ Promo
Text FollowUp
Feedback
Activity
7Wednesday, June 12, 13

8. Webinar Wednesday
Tools
Offer
Conversations
Mailchimp/Aweber
Landing Page
Ebook/ Top 10
Capture, Track, Manage and
Measure Email Marketing, plus
create list for targeted messages
#1
Offer For Each List or Funnel
#2
Multiple Ways To Sign-Up;
Simple, Easy, Rewarding,
#3
Key Steps To Build
Why Email Marketing Still Matters | Webinar Wednesday
8Wednesday, June 12, 13

9. Acquisition Strategies
1. Social Media: Instant Access To Content Via Email
Sign Up.
2. Events & On-Site: Sign Up Sheets (electronic
version); Text To Subscribe; Instant Discounts
3. Landing Page: Special Offers, Landing Page For
Each Service
4. Blog Pages: Embed Between Post and Comments
an addition to top right sign up box
Why Email Marketing Still Matters | Webinar Wednesday
Webinar Wednesday
Diversify Offer (Monthly/ Quarterly)
9Wednesday, June 12, 13

10. Integration: Feature
Social Media Results
in Email Campaigns
Why Email Marketing Still Matters | Webinar Wednesday
Webinar Wednesday
Link Email and Social Media
10Wednesday, June 12, 13

11. Reward Activity: Link
Promotions To Deals
and Savings
Why Email Marketing Still Matters | Webinar Wednesday
Webinar Wednesday
Drive Awareness Of Promotions
11Wednesday, June 12, 13

12. Focused Offer:
Limited
Distractions;
Opportunity
To Explain
Benefits;
Why Email Marketing Still Matters | Webinar Wednesday
Webinar Wednesday
What’s A Landing Page
12Wednesday, June 12, 13

13. Service
Webinar Wednesday
Focus Emails That Convert
Why Email Marketing Still Matters | Webinar Wednesday
Product
Lead
Dessert
Shoes
Beauty
Lead
Coach
Class
Consult
Cookies
Sizes
Gloss
Fitness
Kids
Illness
✦ Holiday Promotions
✦ Educational Post
✦ Feedback/ Input
✦ Product Specific Offer
✦ Discounts or Coupons
✦ Activity Trigged
13Wednesday, June 12, 13

14. Mobile Email Marketing
• More than one-half (56%) of US consumers who have made at
least one purchase using their smartphone have done so in
response to a marketing message delivered via mobile email -
ExactTarget “Mobile Dependence” (2011).
• 45% of holiday season emails are being opened on mobile –
up slightly from before the season began – Experian – Hot
holiday trends (2012)
• 79% uses their smartphone for reading email, a higher
percentage than those who used it for making calls. Adobe –
“2013 Digital Publishing Report: Retail Apps & Buying
Habits” (2013)
Why Email Marketing Still Matters | Webinar Wednesday
Webinar Wednesday
Where Are The Opportunities
14Wednesday, June 12, 13

15. • Need More Help? Set Up A Meeting
With Stephanie
• http://www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
15Wednesday, June 12, 13