This document outlines SD Worx's journey to becoming a social business in Belgium. It discusses their strategy of involving everyone, being supportive, providing steady and diverse content, and giving quick expert answers. It describes tracking key metrics like impressions, new relationships, and share of voice increasing after six months. Finally, it recommends five steps for building a social company: defining a strategy, recruiting promoters, coaching/training, transparent evaluations, and starting small.

2. H I ! I ’M A NT H O N Y

3. AN D I’ M FRED.

4. T E AR DOWN TH E WA LL S
T h e jou rn e y o f b u i ld i n g t he f ir s t s o c ia l b u s in es s in Belg ium

5. approacheable
SD Worx aims to be an
knowledge-expert in HRM.

6. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts

7. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts

8. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts

9. 1. Everyone must be involved
2. Should be supportive, not repressive
3. We need a steady and diverse content flow
4. Must provide quick answers from internal experts

10. IT L OO K S LI KE THI S . . .

12. E V ER Y O NE I N V O L V E D

13. SUPP O RTI V E

14. ST EADY D I V E R S E C O NTE N T

15. QUI C K EX P E R T A C C E SS

16. having the end in mind
SD Worx got there by
and taking small but meaningful steps.

17. Transform SD Worx into a Social Business

18. The Big
plan
Transform SD Worx into a Social Business

19. The Big
plan
Transform SD Worx into a Social Business
External
speed

20. The Big An inside
plan guy
Transform SD Worx into a Social Business
External
speed

21. The Big An inside
plan guy
Transform SD Worx into a Social Business
External Company-wide
speed ambassadors

22. The Big An inside Open monthly
plan guy evaluations
Transform SD Worx into a Social Business
External Company-wide
speed ambassadors

23. The Big An inside Open monthly
plan guy evaluations
Transform SD Worx into a Social Business
Coaching,
External Company-wide
training,
speed ambassadors
preaching

24. ANSWE R ONE QUE S TI ON :
W HAT ’S I N I T F OR THE M ?

25. ROI after being a social
What’s the
business for six months?

26. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%

27. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%

28. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%

29. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%

30. 1. Internal community is more active then ever
2. 200.000 impressions via social media
3. 5.000 new relationships with our target audience
4. 1.200 meaningful interactions
5. Share of voice from 30% to 48%

31. 5 things to remember when building your
own social company.

32. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small

33. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small

34. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small

35. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small

36. 1. Define your strategy
2. Recruit promoters
3. Coach, train, preach
4. Evaluate transparantly
5. Start small

37. THA N K YOU!

38. twitter.com/anthonybosschem
anthony@talkingheads.be
www.talkingheads.be