The document discusses the rise of social media in 2012 and its impact on consumer behavior. It notes that social media allows users to upload, share, and discover information, videos, photos, audio, and experiences online and through mobile devices. It then asks whether social media has changed how consumers get their news, make decisions, communicate, learn, and entertain themselves. The document advises businesses on why they should use social media to listen, engage, and respond to consumers, and provides tips on creating an action plan to implement a social media strategy.

1. Social Media 2012
Milkberry Venture Capital
12 February 2012

2. An online and mobile community whereupload shareanddiscover
users,
information, videos
, photos audio and experiences
, .

3. The 2012 Stats

4. The 2012 Stats

5. The 2012 Stats

6. The 2012 Stats

7. The 2012 Stats

8. The 2012 Stats

44. HAS SM CHANGED
CONSUMER BEHAVIOUR?

45. HAS SM CHANGED
CONSUMER BEHAVIOUR?
News

46. HAS SM CHANGED
CONSUMER BEHAVIOUR?
News
Decide

47. HAS SM CHANGED
CONSUMER BEHAVIOUR?
News
Decide
Communicate

48. HAS SM CHANGED
CONSUMER BEHAVIOUR?
News
Decide
Communicate
Learn

49. HAS SM CHANGED
CONSUMER BEHAVIOUR?
News
Decide
Communicate
Learn
Play

51. so what is it to me and my
business?

52. WHY SHOULD I USE SOCIAL
MEDIA?

53. WHY SHOULD I USE SOCIAL
MEDIA?
•To listen

54. WHY SHOULD I USE SOCIAL
MEDIA?
•To listen
•To engage

55. WHY SHOULD I USE SOCIAL
MEDIA?
•To listen
•To engage
•To respond

56. DO YOU HAVE AN ACTION
PLAN?

57. DO YOU HAVE AN ACTION
PLAN?
• Make a start

58. DO YOU HAVE AN ACTION
PLAN?
• Make a start
• Put a plan in place

59. DO YOU HAVE AN ACTION
PLAN?
• Make a start
• Put a plan in place
• Have a goal in mind

60. DO YOU HAVE AN ACTION
PLAN?
• Make a start
• Put a plan in place
• Have a goal in mind
• Implement, measure,
adjust and implement
again!

62. INTERACTIVECONCEPTS.CO.ZA
JAPIE@INTERACTIVECONCEPTS.CO.ZA