Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things. While Social Media is focused on communication, Social Business is dedicated to improving business processes. Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together. What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!