Travel and Social Media
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This is the presentation we gave for the Travel Magazine E-day on 30th September 2010. Our target audience were travel professionals. Seeing as we had a short time slot we first briefly introduced Social Media, including statistics. After that we gave some best practices and tips on how to interact with (potential) customers on social media.
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Travel and Social Media
- 1. Conversation starters Travel Magazine E-Day 30/09/2010
- 2. Hi! My name is Sofie ©clopin
- 9. ?
- 10. Social Media Revolution 2 (Refresh): http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 11. Source: bvlg.be
- 12. Facebook in Belgium 3.5 million Belgian accounts +/- 7 million Belgians online = 50% of the online population is active on Facebook
- 13. Facebook in Belgium 50.9 % of the Belgian Facebook users is 18-34 yo 50.3% men vs 49.7% woman 42 % Frenchspeaking vs 58 % Dutchspeaking Source: http://www.checkfacebook.com/
- 14. Other... LinkedIn: 526,476 BE profiles Netlog: 3.1 million Dutchsp members 7.8 million FRsp members Twitter: +/- 30,000 accounts (VL)
- 15. But first...
- 16. ... some history
- 17. Web 2.0
- 18. Web 2.0 The ‘new’ web creation social decentral
- 19. 1. Creation The web is the first mass medium where the production tool is the same as the consumption tool.
- 20. Pyramid 1 Creators 10 Reactors 100 Lurkers 1000 Strangers
- 21. 2. Social
- 23. 3. Decentral Metcalfe’s law
- 25. Yelling does not work
- 28. Where to start?
- 29. Social Networks Facebook, Hyves, Netlog, Bebo... Facebook + local, LinkedIn Biggest audience Usually closed
- 30. Sharing Networks Youtube, Flickr, Vimeo, Digg, Slideshare, StumbleUpon Open Focussed on sharing + commenting Google!
- 31. Microblogging Twitter, Yammer, (Facebook?) Open Asymmetrical Influential
- 32. Blogosphere Local Open Networks Influential
- 33. Forums Not dead! Closed Mature Google!
- 34. Wiki Wikipedia, Lostopedia Curated Collaborative Google!
- 35. How to start?
- 37. Social Media = a bar
- 38. What does work? Listen Facilitate Conversation
- 40. 1. Listen Tracking tools Analysis Feedback Quantitative & qualitative!
- 41. 1. Listen Where is your particular audience? Where are your ambassadors? Where are your influentials?
- 42. 2. Facilitate Offer them a platform Give them ‘something to talk about’
- 43. Remember? Web 2.0, the ‘new’ web creation social decentral
- 44. 2. Facilitate Allow people to create Allow people to share Do not try to control centrally
- 47. Social Currency
- 48. 2. Facilitate Give people something to “score” in the eyes of their peers
- 50. 2. Facilitate Platform?
- 52. 3. Conversation Keep the conversation going Reactive? Proactive? Answer questions Incorporate feedback
- 53. Social Media Content Tracking
- 54. Feedback loop Content creation Social Media Online Reputation Management
- 55. Rinse and repeat
- 56. Good luck!
- 57. Questions?
- 58. Bart De Waele Bart Debunne E: bartdewaele@talkingheads.be E: bartdebunne@talkingheads.be T: +32 495 51 36 36 T: +32 486 76 70 26 Sofie Verhalle Joke De Nul E: sofieverhalle@talkingheads.be E: Jokedenul@talkingheads.be T: +32 478 20 84 11 T: +32 486 41 84 30
- 59. E: info@talkingheads.be T: +32 9 269 52 45