This is the webinar recording from the June 23 webinar, LinkedIn Social HR - How to Find and Develop Top Talent, co-hosted by The PrivateBank and the Chicagoland Chamber of Commerce and produced by Forward Progress. This recording is designed to help you build a solid team within your company and attract new talent with the use of social media.

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LinkedIn Social HR - Finding and
Developing Top Talent

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Our mission is dedicating ourselves to helping businesses like yours.
We get to know you, understand your business, and develop an approach that’s tailored
for your business needs, including providing tools and resources to help your business get ahead.
Our People
Our unique staffing model is a meaningful competitive advantage for us because we employ
resourceful, highly experienced Managing Directors with unique levels of expertise and provide an
environment where empowerment, collaboration, flexibility, responsiveness and positive can-do
attitudes can flourish. Having these skilled professionals as your partners makes a difference that
matters.
About Us
$16.4 Billion in total Assets
$12.2 Billion in total Loans
$14.1 Billion in Deposits
Because we know every business has
an X factor and, at The PrivateBank, we
use our X factor to help solve for yours.

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www.smallbusiness.theprivatebank.comwww.smallbusiness.theprivatebank.com

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SMALL BUSINESS CHICAGO is designed to provide support services and
growth opportunities to small business owners and entrepreneurs through
membership programs and the Illinois Development Center (SBDC) at
the Chicagoland Chamber of Commerce.
• Host events focused on technology and marketing to facilitate skills and
connections.
• Have partnerships with more than 80 Chicago neighborhood chambers,
incubators, universities and aldermanic offices and cover six collar countries.
• Work with our larger members and civic organizations to serve as both a
resource and pipeline for economic development and workforce projects.
CHAMBERCHAMBER

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CHAMBERCHAMBER
Small Business Development Center:
•Funded by the State and Federal Government
•Offers a range of services
• One on one business consulting
• Access to resources
• Seminars and workshops
• Legal clinics
• Coming soon: Marketing clinics
•Our singular goal is to help individuals grow their businesses
•FREE

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SOCIAL NETWORKSSOCIAL NETWORKS
WHERE DO YOU STAND NOW?WHERE DO YOU STAND NOW?
YOU
ARE
HERE

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Social Network EffortsSocial Network Efforts
Why do they often not work for organizations?Why do they often not work for organizations?
MINDSET!MINDSET!

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SOCIAL HRSOCIAL HR
• CULTURE OF SOCIAL NETWORKSCULTURE OF SOCIAL NETWORKS
• GOVERNANCE / POLICYGOVERNANCE / POLICY
• RECRUITMENTRECRUITMENT
• EMPLOYEE DEVELOPMENTEMPLOYEE DEVELOPMENT
• TRAINING AND INTEGRATIONTRAINING AND INTEGRATION

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• InteractiveInteractive
• People Respond WellPeople Respond Well
• Builds TrustBuilds Trust
• Builds CommunityBuilds Community
• Viral ActivityViral Activity
• SharingSharing
WHY ONLINE SOCIAL NETWORKINGWHY ONLINE SOCIAL NETWORKING

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• Building trustBuilding trust
• Brand protectionBrand protection
• Allies vs. enemiesAllies vs. enemies
NO LONGER JUST
ONE TO ONE!
WHAT IS THE REAL IMPACT-SOCIAL REACHWHAT IS THE REAL IMPACT-SOCIAL REACH

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THE LINKEDIN NETWORKTHE LINKEDIN NETWORK

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Two Main AreasTwo Main Areas
•FINDING TOP TALENTFINDING TOP TALENT
•DEVELOPING TOP TALENTDEVELOPING TOP TALENT

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Network ScienceNetwork Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
*Courtesy of US Army

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Organization and team impactOrganization and team impact
ExternalExternal

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Organization and team impactOrganization and team impact
internalinternal

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•9 MAIN STEPS9 MAIN STEPS
•PICK THE NEXT ONE FOR YOUPICK THE NEXT ONE FOR YOU

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Step1: educateStep1: educate
• HR First! (Social HR)HR First! (Social HR)
• Organization - CultureOrganization - Culture
• Department – ChampionsDepartment – Champions
• Pilot Groups – ChampionsPilot Groups – Champions
• CertificationsCertifications

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Step 2: professional profilesStep 2: professional profiles
• Complete ProfilesComplete Profiles
• Step Two - Social HRStep Two - Social HR
• Your First ConversationYour First Conversation
• Empower ManagementEmpower Management
• Be ClearBe Clear
• What do you want/need?What do you want/need?
• What type of recruits?What type of recruits?
• What is your role?What is your role?

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Controlled profilesControlled profiles

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Visual impactVisual impact

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Step 3: connectionStep 3: connection
your social reach inside and outyour social reach inside and out
• Step Three – Social HRStep Three – Social HR
• Proper EtiquetteProper Etiquette
• Internal vs. ExternalInternal vs. External
• Policy vs. ProtocolPolicy vs. Protocol
Get social!Get social!

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Step 3: adding connectionsStep 3: adding connections
insideinside
• Senior ExecutivesSenior Executives
• Direct ReportsDirect Reports
• Key NetworkersKey Networkers
• Learning/TrainingLearning/Training
Get social!Get social!

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Step 3: adding connectionsStep 3: adding connections
outsideoutside
• Training VendorsTraining Vendors
• Consultants/ SuppliersConsultants/ Suppliers
• External RecruitersExternal Recruiters
Get social!Get social!

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Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number

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• When you post, you are talking!When you post, you are talking!
• What do you have open?What do you have open?
• What requirements do you have?What requirements do you have?
• What do you need?What do you need?
• What will showcase your personality?What will showcase your personality?
• What can you provide?What can you provide?
Step Four
Social HR
Step4: postingStep4: posting
starting a conversationstarting a conversation

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Step 5: posting on business pageStep 5: posting on business page
Step Five – Social HR
Your Networking Event!

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Step 6: network divingStep 6: network diving
seek and findseek and find

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Step 7: group networkingStep 7: group networking

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Step 8: jobs - post and discoverStep 8: jobs - post and discover

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Job - is your networkingJob - is your networking
recruiting?recruiting?

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Step 9: LinkedIn recruiter toolStep 9: LinkedIn recruiter tool
• Candidate SearchCandidate Search
• Contact any candidate (InMail®)Contact any candidate (InMail®)
• Manage your pipelineManage your pipeline

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AssignmentAssignment
Step 1 - EducateStep 1 - Educate
Step 2 - Professional ProfilesStep 2 - Professional Profiles
Step 3 - ConnectingStep 3 - Connecting
Step 4 - Posting – Starting a ConversationStep 4 - Posting – Starting a Conversation
Step 5 - Posting on Business PageStep 5 - Posting on Business Page
Step 6 - Network Diving - Seek and FindStep 6 - Network Diving - Seek and Find
Step 7 - Group NetworkingStep 7 - Group Networking
Step 8 - Jobs – Post and DiscoverStep 8 - Jobs – Post and Discover
Step 9 - LinkedIn Recruiter ToolStep 9 - LinkedIn Recruiter Tool

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smallbusiness.theprivatebank.com

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CURRENT PROMO

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Chicagoland Chamber of CommerceChicagoland Chamber of Commerce
SMALL BUSINESS CHICAGO is designed to provide support services and
growth opportunities to small business owners and entrepreneurs through
membership programs and the Illinois Development Center (SBDC) at
the Chicagoland Chamber of Commerce.
• Host events focused on technology and marketing to facilitate skills
and connections
• Have partnerships with more than 80 Chicago neighborhood
chambers, incubators, universities and aldermanic offices and cover
six collar countries
• Work with our larger members and civic organizations to serve as
both a resource and pipeline for economic development and
workforce projects

39. Presented by FORWARD PROGRESS
Small Business Development Center:
•Funded by the State and Federal Government
•Offers a range of services
• One on one business consulting
• Access to resources
• Seminars and workshops
• Legal clinics
• Coming soon: Marketing clinics
•Our singular goal is to help individuals grow their businesses
•FREE
Chicagoland Chamber of CommerceChicagoland Chamber of Commerce

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Q & AQ & A

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The PrivateBank was not involved in the preparation ofThe PrivateBank was not involved in the preparation of
the information contained in this webinar, does notthe information contained in this webinar, does not
review, edit or endorse such information or Forwardreview, edit or endorse such information or Forward
Progress, Inc. in any way, and is not responsible for theProgress, Inc. in any way, and is not responsible for the
content or accuracy of the webinar materials.content or accuracy of the webinar materials.
The PrivateBank shall not be liable for any damages,The PrivateBank shall not be liable for any damages,
losses or costs of any type arising out of or in any waylosses or costs of any type arising out of or in any way
connected to your use of the information.connected to your use of the information.

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Thank You!Thank You!