The document outlines Adam Crowder's personal brand exploration project. It includes sections on his identity as a visionary who empowers others, potential job titles in advertising, marketing and human resources management, target audiences for outreach, goals for increasing his online presence and career advancement, and a plan for skills development and networking. The overall purpose is to define Adam's personal brand in order to pursue a career in marketing, advertising or human resources management.

1. PERSONAL BRAND EXPLORATION
Adam J. Crowder
Project & Portfolio I: Week 1
January 6, 2023

2. I am a Visionary who empowers others to
discover, transform, and evolve. I believe words
are powerful and can have a magical and
luminating effect on a person and their abilities.
My vision is to be the catalyst that empowers
and captures the essence of what marketing and
advertising can do. I am a divine creative with a
passion for creating. Discover, transform, and
evolve (D.T.E.) are the principles I live by. My
goal is to keep evolving and let my story write
itself.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising and promotion
manager
• Human Resource Manager
• Marketing Manager
The Magician – Focusing on
transformation I empower and
enlighten with my vision. Helping
people define and realize their
wildest dreams. through discovery,
transformation, and evolving helping
them to achieve abundance.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jackson DeLay
Outreach Plan:
• Write a script.
• Reach out on LinkedIn using messenger.
• I will utilize LinkedIn for a follow up.
Marketing Manager at Kansas
City Chiefs
Justin Thenutai
Outreach Plan:
• I will learn about his career and duties.
• Reach out on LinkedIn using messenger.
• I will utilize LinkedIn for a follow up.
PROFILE
PICTURE [General Manager, Human
Resources at Microsoft]
Christopher Douglas Outreach Plan:
• I have already reached out to Christopher Douglas. He
said he is willing to give a testimonial.
• We communicate through LinkedIn messenger.
• I will email him with a follow up thanking him for giving a
testimonial.
PROFILE
PICTURE Business PM Xbox Game
Studios Game Camp |
Diversity & Inclusion Lead

5. GOALS
Short Term: (July 7, 2024)
• I will increase my online presence
‣I will increase my presence by networking and
making connections within my chosen industry.
‣I will buy a domain, publish branded content on
social media, and create SlideShare
presentations increasing my online presence
by December 1, 2024.
Mid Term: (Dec 1, 2024 – Dec 1, 2029)
• I will achieve a management position.
‣I will get my master’s degree. This knowledge
will help to move up faster.
‣My goal is to reach management status in 6
years.
Long Term: (Jan 1, 2030 – Jan 1, 2040)
• I will be successful and happy.
‣I will own my home and can provide for my
family.
‣I will invest at least 2,000 dollars a year in

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft PowerPoint
SOFT
HARD
Novice / Adept / Expert
Microsoft Office software Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Communication Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help empower people to achieve by
discovering their weakness, transforming it
to a strength, helping them evolve and
overcome.
PROMISE

8. CREDENTIALS
Work Experience:
•
•
Education:
• Entertainment business Bachelors of Science degree Full Sail University (July 7, 2024)
Awards:
• I’m a member of The National Society of
Collegiate Scholars (Honor Society)the
Full Sail chapter.
• I’m am a delegate for Early Learning
Child development committee member

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For the video game companies whose vision is to
empower diversity and inclusion, I am a catalyst
that empowers diversity and luminates inclusion
to achieve abundance. Because I believe that in
motivating others to achieve greatness, I have
achieved greatness.
“CATALYSTIC MANAGEMENT”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I would do video content on YouTube.
• On other social media I would do posters & newsletters.
• Primary Tools: I would use Adobe spark pages, Canva,
PowerPoint, Keynote, SlideShare, MS Office, Excel, Word, &
many others.
• Website: I will continue to update it throughout my life.
Adjusting to new abilities and goals.

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Entertainment business bachelor of science degree July
7, 2024.
• Business Intelligence master’s degree – Nov. 2025
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. A.J. Crowder
Creative differences in design and development can be a problem. As a
manager it would be my job to intervene. If an employee thinks that they want
to do their own thing even if it sounds great. I would say this is how they want
it. Investors paid for it to be done this way. We will do what they paid for. Keep
your idea on the back burner and when we are done with this project, I’ll pitch
your idea to the higher ups. I had an Idea at one point in a team project for
college. I thought it was a great idea but what is great for me doesn’t always
turn out great for the project and working as a team everyone must be on
board to achieve the same goal at that time it was scoring an A. We did it just
by keeping the same vision.

15. REFERENCES
Delay, J. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved January 12, 2023, from
https://www.linkedin.com/in/jacdelay
Douglas, C. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved January 12, 2023, from
https://www.linkedin.com/in/christopher-douglas504
Putnam, K. (2018). Magician inspiration kit - kaye putnam.
kayeputnam.com. Retrieved January 12, 2023, from
https://kayeputnam.com/wp-
content/uploads/2018/01/Magician-Inspiration-Kit-2018.pdf
Thenutai, J. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved January 12, 2023, from
https://www.linkedin.com/in/justinthenutai/
This page includes information from O*NET OnLine by the
U.S. Department of Labor, Employment and Training
Administration (USDOL/ETA). Used under the CC BY
4.0 license. O*NET® is a trademark of USDOL/ETA.
11-2011.00 - advertising and promotions managers. O*NET
OnLine. (2022, December 13). Retrieved January 11, 2023,
from https://www.onetonline.org/link/summary/11-2011.00
11-3121.00 - human resources managers. O*NET OnLine.
(2022, December 13). Retrieved January 11, 2023, from
https://www.onetonline.org/link/summary/11-3121.00
11-2021.00 - marketing managers. O*NET OnLine. (2022,
December 13). Retrieved January 11, 2023, from
https://www.onetonline.org/link/summary/11-2021.00