Using four content pillars to build out your editorial calendar and stick to your content marketing strategy for the entire year. How do I build a content marketing strategy and stick to it? How do I know what content to use as pillars? How do I track my content production to know if I'm hitting my goals? How do I navigate my Editorial Calendar to follow my content marketing strategy?

1. Wednesday Webinar:
Building Out Your Editorial
Calendar
t: @Kapost
Join the conversation #WedWebinar
Please type any questions in the chat during the webinar

2. Agenda
1. How do I build a content marketing
strategy and stick to it?
2. How do I know what content to use as
pillars?
3. How do I track my content production to
know if I am hitting my goals?
4. How do I navigate my editorial calendar to
follow my content marketing strategy?
5. Q + A
#WedWebinar

3. How do I build a content marketing
strategy and stick to it?
#WedWebinar
Team Collaboration

4. #WedWebinar

5. #WedWebinar

6. #WedWebinar
How
do
I
know
what
content
to
use
as
Pillars?

7. #WedWebinar

8. #WedWebinar

9. #WedWebinar
Example: Kapost Campaigns

10. #WedWebinar
Example: The Force That Moves the Buyer
Down the Funnel

11. #WedWebinar
Example: Kapost Campaigns

12. #WedWebinar
How do I track my content production to
know I am hitting my goals?

13. #WedWebinar
How do I track my content production to
know if I am hitting my goals?

14. #WedWebinar
How do I navigate my editorial calendar?

15. Q + A
#WedWebinar