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Tim Messerschmidt
Head of Developer Relations, International
Braintree
@Braintree_Dev / @SeraAndroid
Hackcon EU
Hackathons are for Hackers
#HackconEU
Developer Relations in a Nutshell
500,102km across 27 countries
@Braintree_Dev / @SeraAndroid#HackconEU
+ Braintree
since 2013
@Braintree_Dev / @SeraAndroid#HackconEU
Where do Hackathons come from?
Source: http://en.wikipedia.org/wiki/Hackathon
@Braintree_Dev / @SeraAndroid#HackconEU
What’s The Purpose For Attendees?
@Braintree_Dev / @SeraAndroid#HackconEU
The Purpose For Organisations:
Internal vs External Hackathons
@Braintree_Dev / @SeraAndroid#HackconEU
2 initiatives from PayPal:
Lab Rats & CharityHack
Source: Picture by Martin Cunningham http://flic.kr/p/8CceuS
Source: Picture by Martin Cunningham http://flic.kr/p/e196or
CharityHack crowd during presentations 2012
CharityHack Energy Bar 2012
Hackeroni - a PayPal internal hackathon in Richmond
Lab Rats - PayPal’s innovation contest in San Jose
Lab Rats Trophies 2012
@Braintree_Dev / @SeraAndroid#HackconEU
How not to run Hackathons
@Braintree_Dev / @SeraAndroid#HackconEU
What makes a Good hackathon?
@Braintree_Dev / @SeraAndroid#HackconEU
Drinks, Food and Snacks!
@Braintree_Dev / @SeraAndroid
@Braintree_Dev / @SeraAndroid#HackconEU
Event Managers: The Polish we didn’t know
@Braintree_Dev / @SeraAndroid#HackconEU
Encourage a healthy environment
@Braintree_Dev / @SeraAndroid#HackconEU
Enforce a respectful environment
@Braintree_Dev / @SeraAndroid#HackconEU
Working with Partners / Sponsors
@Braintree_Dev / @SeraAndroid#HackconEU
Equipment that makes presenters shine!
@Braintree_Dev / @SeraAndroid
@Braintree_Dev / @SeraAndroid#HackconEU
Rehearsals
@Braintree_Dev / @SeraAndroid#HackconEU
Demo Time
@Braintree_Dev / @SeraAndroid#HackconEU
Watch your tone and don’t be too negative
@Braintree_Dev / @SeraAndroid#HackconEU
Celebrate Success and a great time
Giving away Prizes
@Braintree_Dev / @SeraAndroid#HackconEU
Treat everybody like a winner
@Braintree_Dev / @SeraAndroid
@Braintree_Dev / @SeraAndroid#HackconEU
Give away some actual prizes…
@Braintree_Dev / @SeraAndroid
The Hack Code of Conduct:
hackcodeofconduct.org
The Hack Day Manifesto:
hackdaymanifesto.com
Useful Resources
@SeraAndroid
tim@getbraintree.com
slideshare.com/paypal
braintreepayments.com/developers
Thank you

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