The document discusses the importance of using visual content, such as infographics, in marketing to improve relationships and boost search engine rankings. It outlines a four-step process for researching influencers and creating engaging pitches for infographic collaborations. Additionally, it emphasizes the value of promoting infographics across various platforms to maximize their reach and effectiveness.

1. HowtouseVisualContentforHigher
RankingsandBetterRelationships
Nadya Khoja
@nadyakhoja

2. ABitAboutNadyaKhoja
● IamTheHeadofMarketingforVenngage
● IDidNOTcomefromaMarketingorBusinessBackground
● EverythingIwriteabout/Talkaboutisfrom REALExperience
● Iloveexperimentingandfiguringoutwhatworks

3. YouShouldBeHereIfYou...
● ReachedastandstillwithyourrankingsonGoogle
● Keepgettingrejectionsfrominfluencersyoureachoutto
● Wanttointegratevisualcontentintoyourmarketing
strategy
● Havealimitedbudgettodothis

4. Let’sGetStarted.

5. Doyouusealotofstock
images?Infographics?Both?
None?

6. Why“VISUAL”ContentThough?

7. Why“VISUAL”ContentThough?
Nearly75%ofmarketerssurveyedsaidthatvisualcontentperformed2to5times
BETTERthantext-basedcontent.

8. ButonTopofThat...
MarketersbelievethatOriginalGraphicsandIllustrationsare20%more
effectivethanstockimages.

9. WhatDoesThisMeanForYou?
Anopportunitytoboost:
● Relationships
● Backlinks
● Traffic
● Revenue

10. AndYouCantodoItBy
MakingInfographicsFor
Influencers.

11. YoU’llLearnExactlyHowIn
4EasySteps

12. ResearchInfluencers&TopContent
Beforeyoucancreateinfographics,youneedto
makesureyoufindrelevantinfluencerstomake
themforandrelevantcontenttouseasareference.

13. UseTheRightToolsandKeywords
● FreshWebExplorer ● MostShared
ContentResearch
● KeywordMentions

16. 3ImportantQuestions:
WhoBlogsALot?
WhoHasAHighDomain
Authority?
WhowouldWantan
Infographic?

17. TheAnswer?
ContentMarketers.
LifestyleBloggers.
EducationBloggers.
PublicRelationsPeople.

21. ExportAndOrganizeYourList
● FirstName
● LastName
● Email
● BlogTitle
● URL

22. Manualvs.VirtualAssistant

23. IncludeALinkToThe
Influencer’sTopPerforming
ContentInYourList.

24. PitchAndRequest
TheQualityofyourpitchdetermineswhetherthe
influenceranswersyouanddecideswhetheror
nottoworkwithyou. Somakeitgood.

25. YourPitchisMadeupof5Components
1. TheSubject
2. TheOpener
3. ThePresentation
4. TheAsk
5. TheSign-Off

26. TheSubject:
SubjectLinesthataredirect,straightforwardand
nottoo“salesy”performthebest.

27. TheOpener:
IftheSubjectlineisyour tinderprofile,then
theopenerisyour firstdate.Justbecausethey
swipedright,doesn’tnecessarilymeanthere
willbechemistry.

28. ThePresentation(TheOffer):
Thisiswhereyoupresentthemeatofyourpitch.Be
suretoOffertheinfluencersomething thatthey
cannotrefuse.Howdoesyoursuggestionbenefit
them?Inourcase, wearepitchingInfographics.

29. TheAsk:
Nowit’syourchancetoasktheinfluencerto
returnthefavor.Asimplesentencelike,“Would
youbewillingtoincludethisinfographicwe
madeintheoriginalblogpost?”

30. TheSign-Off:
Oftenwecansoundpushyinthesign-offofour
emails.

31. MakeanInfographic
Dothisin2verysimplesteps:
● Requestanoutline
● UseatoolorContractadesigner

32. Requestinganoutline
cutsyourworkinhalf.

33. ShouldYouUseaTooloraDesigner?
DesignerTool
AverageCost:$15-50/month
Timespent:2-5hours
Recommended:Venngage
AverageCost:$30K-40K/year
Timespent:1-7days
Recommended:Upwork

34. VenngageforBusiness
● BuildaTeamof2ormore
● SaveCustomColors,LogosandFonts
● ManageandShareTeamTemplates
● Choosefrom100sofPremiumTemplates

36. TheMoreInfluencersYouReachout
toAndCreateInfographicsFor,The
moreBacklinksYouget.

37. PromoteLikeaMachine
JustbecauseYou’vecreatedaninfographicfora
specificinfluencerdoesn’tmeanyoucan’t
promoteittootherinfluencers...

38. RepurposeTheContentBy...
● IncludingitinGuestPostsForHigh-AuthoritySites
● Pitchingittoinfluencerswhowriteaboutsimilarsubjects
● AskingBlogsWho’velinkedtotheoriginalinfographic,to
postitaswell

39. InfographicsARen’tTheOnlyTools
ToHigherRankingsandBetter
Relationships...

40. VIDEOS SlideShares
Ebooks Charts

41. HarnessYourSkills.