[Webinar] Conquering Channel Explosion

•Download as PPTX, PDF•

0 likes•314 views

Watch webinar on-demand: http://resources.kapost.com/marketing-distribution-channels-webinar.html?kui=z-VRD7CtIeNK00ncvnjBaA In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming. In this webinar, we consulted top marketers from Vidyard, Uberflip, and Content4Demand to learn how embracing new channels and content types can improve B2B marketing efforts. Together, they discuss the importance of video, customer-centricity, and sales enablement.

Conquering Channel Explosion
A Kapost webinar with Vidyard, Uberflip, and Content4Demand
#KapostWebinar

→ Introduction
→ Guest Presentations
● Tyler Lessard, Vidyard
● Dana Harder, Content4Demand
● Tara Robertson, Uberflip
→ Q&A and Panel Discussion
Agenda

The Buyer’s Journey Has Changed
The Challenge

Meet the Presenters
Tyler Lessard
VP of Marketing
Vidyard
Dana Harder
VP of Strategy
Content4Demand
Tara Robertson
Director of Revenue
Marketing
Uberflip

Educate
Share Stories Connect Relationships

The Right Content
and EXPERIENCE
Stand Out & Boost CTRs
Greater Audience Engagement
Improve Conversion Rates
Build More Personal, Emotional and
Human Relationships with Buyers

Why Video Works: The 5 E’s
1. Engaging: We’re hardwired to engage in storytelling
2. Emotional: Opportunity to invoke emotional responses
3. Educational: We process video faster and retain longer
4. Empathetic: Can develop trust and human empathy
5. Effortless: Meets the expectations of today’s buyers

ENGAGING
EMOTIONAL
EMPATHETIC
EFFORTLESS
EDUCATIONAL
www.vidyard.com/happy-holidays-2017
Power of a Great Story

Using Video to Optimize Channel Performance
Explainers & Demos Resource Promos Thought Leadership
Customer Stories Educational Personalized

Using Video to Optimize Channel Performance
Snackable Lessons Tips and Hacks Educational
Content Promos Live Streams? Enablement

The Right Content
and EXPERIENCE
Boost CTRs and Engagement
Improve Conversion Rates
Build Stronger and More Personal
Relationships
Complement and Support Existing
Channels and Other Content Formats

CONTENT4DEMAND 21
Content Formats
That Rock…
Right Now!

CONTENT4DEMAND 22
Last year it was
all about…
Interactive
Visual Content
Short Format

CONTENT4DEMAND 23
This year it’s
all about:
Blogs
Podcasts
Influencer/UGC

CONTENT4DEMAND 24
Buyers continue to LOVE
content…
94%
of buyers are using more or
the same amount of content
to inform B2B purchase
decisions
Source: 2018 Content Preferences Survey Report, Demand Gen Report

CONTENT4DEMAND 25
Source: 2018 Content Preferences Survey Report, Demand Gen Report
But buyer preferences continue to evolve…

CONTENT4DEMAND 26
Give buyers content they WANT to consume…
75%
want more data and research
to support content
88%
want content that focuses on
business value, not product
specifics
Source: 2018 Content Preferences Survey Report, Demand Gen Report

CONTENT4DEMAND 27Source: 2018 Content Preferences Survey Report, Demand Gen Report
Consider their content format preferences…

CONTENT4DEMAND 28
Preferences by buyer-stage…
Source: 2018 Content Preferences Survey Report, Demand Gen Report

CONTENT4DEMAND 29Source: 2018 Content Preferences Survey Report, Demand Gen Report
Creating buzzworthy content…

CONTENT4DEMAND 30
3rd Party Influencer & User-Generated Content

CONTENT4DEMAND 31
Content formats should be
chosen based on buyer
preferences and the format
that is best suited to tell the
story needed to covert!

Curated lists
Browse by
mood
AI Powered
Streams

Watch the webinar on-demand: resources.kapost.com/account-based-marketing-content-teams-webinar.html The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Join Engagio CMO Heidi Bullock and Kapost Marketing Manager Zoë Randolph to learn: - The role of content creators and strategists in ABM - Which metrics you need to track - How to fit ABM into your existing content strategy

[Webinar] Winning Marketing and Sales Alignment

Kapost

Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers. But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment. It doesn't have to be this way. Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.

12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...

Content Marketing Institute

Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether. Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second. Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%). If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.

[Webinar] Leveraging Customer Advocates

Kapost

Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...

Nicolas Valenzuela

11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...

Content Marketing Institute

Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty. Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies. As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.

2020 B2B Content Marketing

Theia Marketing

Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)

NewsCred

Content and lead generation should be the closest of bedfellows, yet recent research discovered that very few UK B2B marketers have a content marketing strategy, let alone one that considers its role in lead generation. This session will outline the strategies that you can employ to improve your content, assets and email lead generation campaigns. Key points to be discussed: • Current B2B lead generation and content marketing trends • How to design the perfect content strategy for lead generation • What content works for email lead generation (and why) • 7 golden rules for asset download (and the 7 things that will doom your campaign)

2020 Content Marketing Benchmarks, Budgets, and Trends - North America

Content Marketing Institute

Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey. Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences. As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!

2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...

G3 Communications

Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as: • Social media and targeted content marketing; • Educational content that informs and inspires buyers; • Linking content to measurable, revenue-focused results; • Using video and interactive content in new and creative ways; • Deploying content that drives successful, cross-channel campaigns. Speakers: • Andrew Gaffney, Demand Gen Report • Alicia Fiorletta, Channel Marketer Report

Accelerating the Buyer's Journey: Reveal Intent With Content at the Point of ...

Influence and Co.

On Thursday, Feb. 21, at 12 p.m. CST, Natalie Stezovsky partnered with David Fortino, SVP of Audience and Product at NetLine, for a two-part webinar on how to create and optimize content based on where leads are in the buyer's journey and how you can ultimately shorten the span of that journey. This deck covers: The importance of sales enablement content Content creation best practices How to use content at each stage of the buyer’s journey How to maximize opportunities that result from that content How to accelerate the buyer’s journey from a single campaign

2017 Content Management and Strategy Survey

Content Marketing Institute

The Ultimate Content Marketing Blueprint

DMN3

How to Build an Effective B2B Content Marketing Strategy

DemandWave

Should Your Marketing Manager be doing Your Cost Accounting? 160428

Jeff Johnson

B2B Marketing Trends for 2019 | Konstruct Digital

Amanda Thomas

B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends

Content Marketing Institute

Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey. Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13). Content that can be effective at building loyalty takes many shapes and forms today, for example: - Videos and social media stories that entertain - In-person events that create a sense of community and belonging - Podcasts that inspire - Live or virtual experiences that evoke emotion - Articles, guides, newsletters, etc., that provide information Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!

Nonprofit Content Marketing - 2015 Benchmarks, Budgets and Trends - North Ame...Content Marketing Institute

J501-PTS Electronics-Final Presentation-linkedinPragnya Balamurukesan

Adobe State of Creative and Marketing Collaboration Survey

Adobe

B2B Content Marketing Trends in 2020

Jomer Gregorio

The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020. Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/

B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

Content Marketing Institute

Pick Your Path: How to Achieve Your Top Marketing Objective

Sagefrog Marketing Group, LLC

Amp Up Your Content Strategy & Campaigns With "Auditory Storytelling"

G3 Communications

B2BMX Lunch & Learn: A Game Plan for Influencer Marketing

Content4Demand

Influencer marketing was one of the biggest marketing trends of 2017 and is showing no signs of slowing down in 2018. Yet successful influencer marketing requires a strategy and careful planning in order to be successful. Join Content4Demand, a content creation and content strategy agency, for a hands-on session breaking down influencer marketing best practices and use cases. Content4Demand Director of Marketing, Steve Voith, will share actual client examples of influencer marketing and weigh in on how B2B marketers can start fueling content using outside influencers. Participants will: ● See different types of influencer campaign models and approaches (through actual client content samples) ● Get tips for adding credibility to their content and campaigns ● Understand the dos and don'ts for successful influencer engagement

What's hot

2017 B2B Marketing Mix Report

Sagefrog Marketing Group, LLC

Content Marketing ProcessScott Albro

Making Multi Million Dollar from WordPress Plugin without Paid Marketing

Md Nizam Uddin

Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...

Influitive

B2B Lead Generation - the content that will work for you

B2B Marketing

2020 Content Marketing Benchmarks, Budgets, and Trends - North America

Content Marketing Institute

2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...

G3 Communications

Accelerating the Buyer's Journey: Reveal Intent With Content at the Point of ...

Influence and Co.

2017 Content Management and Strategy Survey

Content Marketing Institute

The Ultimate Content Marketing Blueprint

DMN3

How to Build an Effective B2B Content Marketing Strategy

DemandWave

Should Your Marketing Manager be doing Your Cost Accounting? 160428

Jeff Johnson

B2B Marketing Trends for 2019 | Konstruct Digital

Amanda Thomas

B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends

Content Marketing Institute

Nonprofit Content Marketing - 2015 Benchmarks, Budgets and Trends - North Ame...Content Marketing Institute

J501-PTS Electronics-Final Presentation-linkedinPragnya Balamurukesan

Adobe State of Creative and Marketing Collaboration Survey

Adobe

B2B Content Marketing Trends in 2020

Jomer Gregorio

B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

Content Marketing Institute

Pick Your Path: How to Achieve Your Top Marketing Objective

Sagefrog Marketing Group, LLC

What's hot (20)

2017 B2B Marketing Mix Report

Content Marketing Process

Making Multi Million Dollar from WordPress Plugin without Paid Marketing

Your Content Marketing Machine Is Broken—And There's Only One Thing That Can ...

B2B Lead Generation - the content that will work for you

2020 Content Marketing Benchmarks, Budgets, and Trends - North America

2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...

Accelerating the Buyer's Journey: Reveal Intent With Content at the Point of ...

2017 Content Management and Strategy Survey

The Ultimate Content Marketing Blueprint

How to Build an Effective B2B Content Marketing Strategy

Should Your Marketing Manager be doing Your Cost Accounting? 160428

B2B Marketing Trends for 2019 | Konstruct Digital

B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends

Nonprofit Content Marketing - 2015 Benchmarks, Budgets and Trends - North Ame...

J501-PTS Electronics-Final Presentation-linkedin

Adobe State of Creative and Marketing Collaboration Survey

B2B Content Marketing Trends in 2020

B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

Pick Your Path: How to Achieve Your Top Marketing Objective

Similar to [Webinar] Conquering Channel Explosion

Amp Up Your Content Strategy & Campaigns With "Auditory Storytelling"

G3 Communications

B2BMX Lunch & Learn: A Game Plan for Influencer Marketing

Content4Demand

Influencer Marketing Trends & Best Practices 2018

Content4Demand

Influencer marketing was one of the biggest marketing trends of 2017 and is showing no signs of slowing down in 2018. Successful influencer marketing requires a strategy and careful planning in order to be successful. Content4Demand, a content creation and content strategy agency, walks through influencer marketing best practices and how it ties into your larger digital strategy. Content4Demand Vice President of Strategy, Dana Harder, and Director of Marketing, Steve Voith, share actual client examples of influencer marketing and weigh in on the most common myths and critical realities of the practice. Viewers will learn: ● The real definition of successful influencer marketing ● See different types of influencer campaign models and approaches (through actual client content samples) ● Common myths (and realities) of influencer marketing strategy

Veracode's 5 Best Practices for Developing Content that Drives Results

Content4Demand

Veracode's 5 Best Practices for Developing Content that Drives Results

Steve Voith

Dgr lls16 c4_d-finaldeck

G3 Communications

Have you ever hear of middle child syndrome? Many organizations focus so strongly on TOFU and on nurturing BOFU leads to conversion that they can leave the MOFU…well…neglected. Watch this #LLS16 webinar with Content4Demand as we explore 3 ways to give more love to the middle of your funnel and offer tips to accelerate this extremely important phase of the buying journey: http://dg-r.co/2aMJInX

Content Marketing Across the Buying Journey

Tiffany Monholon

Is your content marketing meeting the needs of your target consumers -- across their path to purchase? In this presentation, learn how to plan and develop content that appeals to buyers in every stage of their journey, from discovering to contacting to choosing your business. Learn what formats work best for different phases, see examples of content marketing at each stage of the journey, and see the KPIs you should be measuring at each phase.

5 Content Marketing Trends for 2020

ScribbleLive

"Getting Personal: How to Increase the Impact of your Content Marketing throu...

AnneNguyen92

Using Content Marketing to Generate Engagement and Sales

ifarooq

By Geraint Holliman, Content Marketing specialist Content marketing is the current ‘go to’ strategy for marketers who are trying to cut through the noise and clutter of the market place and generate real sales. But few people actually know what ‘content’ really is, let alone ‘content marketing’ and simply recycling sales materials and calling it ‘content’ is not the route to success. In this session we’ll answer the questions: What are ‘content’ and ‘content marketing’? How does content marketing work? Why is content marketing being compared to publishing? What are the key elements of a content marketing strategy? What approach to take in evaluating content marketing?

Content Marketing by Eoin Rodgers

DigitalMarketingShow

Content 2017 - Content Marketing and the Customer Experience - Full Presentation

Demand Spring

Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...

Filmteractive

Demand Generation Best Practices for Professional Services Firms

edynamic

Webinar Slides - An Empowered Sales Rep Becomes A Content Concierge

Mediafly

Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint

Online Marketing Summit

Building a Content Marketing Engine to Accelerate Revenue Growth Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine. * Pam O'Neal, VP Marketing, BreakingPoint (@poneal)

The ROI of Digital ContentAhava Leibtag

Lead Generation: Developing A Conversational Approach

Hannah Flynn

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Create an Integrated Sales Enablement Strategy for Your Sales Team

Sales Hacker

Mapping Communications Strategies to Resonate With the New Buyer

prnewswire

Similar to [Webinar] Conquering Channel Explosion (20)

Amp Up Your Content Strategy & Campaigns With "Auditory Storytelling"

B2BMX Lunch & Learn: A Game Plan for Influencer Marketing

Influencer Marketing Trends & Best Practices 2018

Veracode's 5 Best Practices for Developing Content that Drives Results

Dgr lls16 c4_d-finaldeck

Content Marketing Across the Buying Journey

5 Content Marketing Trends for 2020

"Getting Personal: How to Increase the Impact of your Content Marketing throu...

Using Content Marketing to Generate Engagement and Sales

Content Marketing by Eoin Rodgers

Content 2017 - Content Marketing and the Customer Experience - Full Presentation

Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...

Demand Generation Best Practices for Professional Services Firms

Webinar Slides - An Empowered Sales Rep Becomes A Content Concierge

Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint

The ROI of Digital Content

Lead Generation: Developing A Conversational Approach

How to Create an Integrated Sales Enablement Strategy for Your Sales Team

Mapping Communications Strategies to Resonate With the New Buyer

More from Kapost

[Webinar] Aligning Content to Strategy w/ SCIEX

Kapost

[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar

Kapost

Deck for another edition of our ever-popular Kapost on Kapost webinar series! We at Kapost get a lot of questions about how we manage our content calendar. What assets do we track? How far in advance do we plan (and how often do those plans change)? How does it relate to our strategic initiatives? So, we're yanking open the proverbial hood and giving you, our network of marketing friends, a look inside. We'll share our philosophy of what role a great content calendar should play in your marketing strategy and show you what ours looks like in real time. We cover: - How a content calendar enables you to execute your marketing strategy - Key characteristics and benefits of a successful content calendar - A live tour of our team's content calendar (watch our recording so see this bit!)

People, Process, & Politics: Managing Organizational Change [Webinar]

Kapost

Watch the webinar: http://resources.kapost.com/change-management-process-marketing-webinar.html Change management is a leadership function. Do it right and it can be a career-maker. Do it wrong, and it can be a career-breaker. But Michelle Johsnston, SVP of Professional Services at Kapost, believes that marketers are the best-positioned to lead change effectively by approaching change the same way we approach marketing campaigns.

5 Steps to Sales and Marketing Alignment

Kapost

Undertaking the challenge of sales enablement and aligning the marketing and sales teams isn't easy, but there's good news: we've put together five steps you can take today, this week, and this quarter, to start getting everyone on the same team. For more information on alignment, check out the 2018 Marketing and Sales Alignment Benchmark: http://resources.kapost.com/2018-sales-and-marketing-alignment-report

[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost

Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost

[Webinar] The State of Agile Marketing

Kapost

Watch the webinar on-demand: http://resources.kapost.com/the-state-of-agile-marketing-webinar.html When we teamed up with AgileSherpas to survey hundreds of marketers for the 1st Annual State of Agile Marketing Report, we found that 37% of marketing teams are using an Agile process. And that number is only going to grow, with 61% of traditional marketers planning to go Agile within the next year. Want to find out how your team can increase its agility? In this webinar, we sat down with Andrea Fryrear, President and Lead Trainer at Agile Sherpas, to dive into the details of: - Why traditional marketing teams are going Agile (and why you should too) - The greatest barriers to Agile marketing (and how to overcome them) - The Agile techniques that work best for marketers (because we love to make things our own) YOUR HOSTS Andrea Fryrear Andrea is the President and Lead Trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform their work from frantic to fantastic. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and the steps it must take to claim a more Agile future. She geeks out on all things Agile and content. Zoë Randolph Zoë serves as Content Marketing Associate at Kapost. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey

Kapost

The Future of Marketing: Five Megatrends of 2018 [Webinar] It's a brand new year and there are a million "must-do" trends floating out there. How do you know which ones will make the most impact for your organization? Ask the experts. Mathew Sweezey, Principal of Marketing Insights at Salesforce, is a household name among marketing professionals and is forever at the forefront of identifying—and educating the rest of us on—the top trends and strategies in marketing. His annual report, The Future of Marketing in 2018, just went viral on LinkedIn, and Kapost is excited to host him for an exclusive webinar to dive into his report. Watch the full webinar at http://resources.kapost.com/the-future-of-marketing-5-megatrends-of-2018.html?rs=sshare to learn more about these five marketing megatrends: 1. The future of marketing is contextual 2. Purpose is the heart of marketing 3. The future of public relations is participatory 4. Marketing automation 2.0: how to see past the walls of your MAP 5. Chatbots are here to stay The Presenters: Mathew Sweezey - Principal of Marketing Insights at Salesforce A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com. Paralee Walls - Director of Digital Marketing and Content Operations at Kapost An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.

How to Plan Your Product Launch [Webinar Slides]

Kapost

Watch the full webinar replay at http://resources.kapost.com/how-to-plan-your-product-launch-webinar.html?rs=sshare 95% of new product launches fail. That's why Jesse Noyes from Kapost teamed up with Mathew Sweezey, ‎Principal of Marketing Insights at Salesforce, to reveal what it takes to buck this disheartening product marketing trend, and build content-centric launch strategies that work. Learn how to: - Plan your product launch content - Execute a winning product launch strategy - Enable internal teams - Track success YOUR HOSTS Mathew Sweezey, ‎Principal of Marketing Insights at Salesforce Mathew is Principal of Marketing Insights at Salesforce. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com. Jesse Noyes, Senior Director of Content & Product Marketing at Kapost Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.

[Webinar] Delivering the Right Content to the Right Customer at the Right Time

Kapost

In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy. They discuss: - What delivering the right content to the right person at the right time actually means and why you should care - What a successful content operation looks like in action - Common blockers and gaps that prevent organizations from building a successful content operation - Key strategies for building a content operation within your own organization YOUR HOSTS Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology. Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.

[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet

Kapost

A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet Summary: Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration. Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time. Key Takeaways: - Best practices for building a solid strategic foundation that can scale when implementing new technologies - How to determine the right time to scale technology and strategy across a global organization - How a centralized content operation can increase engagement and efficiency at the same time

Hacking your content maturity [webinar]

Kapost

Kapost 50 learning from world-class marketers

Kapost

5 Ways for Marketing to Take Control of the Customer Experience

Kapost

B2B Customer Experience Benchmark Report 2016

Kapost

Creating Content Marketing Programs that Product Revenue

Kapost

5 Things You Need to Know About Marketing-Driven Customer Experience

Kapost

30 Stats Every Marketer Needs to Know about Customer Experience

Kapost

Now, more than ever, understanding and supporting your customer at each and every stage of the journey is vital to the success of your marketing strategy. We're here to break down the customer experience stats from industry leaders that have put customer-centric marketing top of mind here at Kapost, from why it matters, to how to execute, and where it will impact your business. See for yourself—get the B2B Marketer's Guide to Managing Customer Experience --> http://bit.ly/CXmgmt

Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message

Kapost

To hear the full story behind this rock star marketing campaign, check out this 15-minute webinar series, featuring four of the best B2B marketing brands: http://bit.ly/1USwU05 Learn how Rockwell Automation's internal communications team aligned the entire enterprise around a single message. Their Connected Enterprise campaign not only drove incredible results, but secured them a spot on the Kapost 50, the top 50 brands in B2B marketing.

5 Reasons to Try Kapost in Just 15 Minutes

Kapost

More from Kapost (20)

[Webinar] Aligning Content to Strategy w/ SCIEX

[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar

People, Process, & Politics: Managing Organizational Change [Webinar]

5 Steps to Sales and Marketing Alignment

[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018

Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...

[Webinar] The State of Agile Marketing

[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey

How to Plan Your Product Launch [Webinar Slides]

[Webinar] Delivering the Right Content to the Right Customer at the Right Time

[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet

Hacking your content maturity [webinar]

Kapost 50 learning from world-class marketers

5 Ways for Marketing to Take Control of the Customer Experience

B2B Customer Experience Benchmark Report 2016

Creating Content Marketing Programs that Product Revenue

5 Things You Need to Know About Marketing-Driven Customer Experience

30 Stats Every Marketer Needs to Know about Customer Experience

Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful Message

5 Reasons to Try Kapost in Just 15 Minutes

Recently uploaded

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

My Personal Brand Exploration by Mariano

marianooscos

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Digital Marketing Training In Bangalore

syedasifsyed46

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Recently uploaded (20)

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DMF Portfolio Piece Smart Goals - Artist Management.docx

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Marketing as a Primary Revenue Driver - Lee Levitt

My Personal Brand Exploration by Mariano

The What, Why & How of 3D and AR in Digital Commerce

Digital Marketing Training In Bangalore

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

De-risk Your Digital Evolution - Hannah Grap

How to Use AI to Write a High-Quality Article that Ranks

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

May 2024 - VBOUT Partners Meeting Group Session

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Core Web Vitals SEO Workshop - improve your performance [pdf]

ThinkNow 2024 Consumer Financial Wellness Report

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Digital Marketing Trends - Experts Insights on How

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

[Webinar] Conquering Channel Explosion

1. Conquering Channel Explosion A Kapost webinar with Vidyard, Uberflip, and Content4Demand #KapostWebinar

2. → Introduction → Guest Presentations ● Tyler Lessard, Vidyard ● Dana Harder, Content4Demand ● Tara Robertson, Uberflip → Q&A and Panel Discussion Agenda

3. The Buyer’s Journey Has Changed The Challenge

8. Meet the Presenters Tyler Lessard VP of Marketing Vidyard Dana Harder VP of Strategy Content4Demand Tara Robertson Director of Revenue Marketing Uberflip

9. Tyler Lessard Vidyard

10. Educate Share Stories Connect Relationships

11. The Right Content and EXPERIENCE Stand Out & Boost CTRs Greater Audience Engagement Improve Conversion Rates Build More Personal, Emotional and Human Relationships with Buyers

12. Why Video Works: The 5 E’s 1. Engaging: We’re hardwired to engage in storytelling 2. Emotional: Opportunity to invoke emotional responses 3. Educational: We process video faster and retain longer 4. Empathetic: Can develop trust and human empathy 5. Effortless: Meets the expectations of today’s buyers

13.

14.

15.

16. ENGAGING EMOTIONAL EMPATHETIC EFFORTLESS EDUCATIONAL www.vidyard.com/happy-holidays-2017 Power of a Great Story

17. Using Video to Optimize Channel Performance Explainers & Demos Resource Promos Thought Leadership Customer Stories Educational Personalized

18. Using Video to Optimize Channel Performance Snackable Lessons Tips and Hacks Educational Content Promos Live Streams? Enablement

19. The Right Content and EXPERIENCE Boost CTRs and Engagement Improve Conversion Rates Build Stronger and More Personal Relationships Complement and Support Existing Channels and Other Content Formats

20. Dana Harder Content4Demand

21. CONTENT4DEMAND 21 Content Formats That Rock… Right Now!

22. CONTENT4DEMAND 22 Last year it was all about… Interactive Visual Content Short Format

23. CONTENT4DEMAND 23 This year it’s all about: Blogs Podcasts Influencer/UGC

24. CONTENT4DEMAND 24 Buyers continue to LOVE content… 94% of buyers are using more or the same amount of content to inform B2B purchase decisions Source: 2018 Content Preferences Survey Report, Demand Gen Report

25. CONTENT4DEMAND 25 Source: 2018 Content Preferences Survey Report, Demand Gen Report But buyer preferences continue to evolve…

26. CONTENT4DEMAND 26 Give buyers content they WANT to consume… 75% want more data and research to support content 88% want content that focuses on business value, not product specifics Source: 2018 Content Preferences Survey Report, Demand Gen Report

27. CONTENT4DEMAND 27Source: 2018 Content Preferences Survey Report, Demand Gen Report Consider their content format preferences…

28. CONTENT4DEMAND 28 Preferences by buyer-stage… Source: 2018 Content Preferences Survey Report, Demand Gen Report

29. CONTENT4DEMAND 29Source: 2018 Content Preferences Survey Report, Demand Gen Report Creating buzzworthy content…

30. CONTENT4DEMAND 30 3rd Party Influencer & User-Generated Content

31. CONTENT4DEMAND 31 Content formats should be chosen based on buyer preferences and the format that is best suited to tell the story needed to covert!

32. Tara Robertson Uberflip

33.

34. Browse by mood AI Powered Streams

35. Curated lists Browse by mood AI Powered Streams

36.

37. What does this mean for marketers?

38. What does this mean for marketers?

39.

40. Organizing your B2B content

41.

42.

43. Marketers are the DJ