This document discusses how social media can be relevant for businesses and provides tips on getting started and using various social media platforms effectively. It emphasizes starting with clear business goals and objectives, being present where clients and competitors are online, and measuring success. Specific tips are given for using LinkedIn, Facebook, YouTube, Twitter, SlideShare, blogging and online PR to generate leads and influence customers while aligning activities with business goals. Costs and options for social media workshops are also mentioned.

1. Is social media relevant to my business? Copyright of ZoodikersTM

2. By Katie King, Managing Director, Zoodikers Consulting Ltd Speaker slot at Muesli Mafia, Tunbridge Wells 6 April 2011

4. Check out www.mashable.com for stats

5. It’s evolving by the minute

6. But traditional communications methods live on

9. A clear and precise route map for success, with clear deliverables

13. Ditto Muesli Mafia and all your other networking Are you connected to them online as well as offline?

15. How do I get started?

20. Something to say...just a conduit

21. Connect with all existing and new contacts

22. A bit of time

24. How do I influence and generate leads?

25. Impacting the bottom line. Translate business objectives into actions

26. 5 ways to monetise social media 1. Get involved Use Google Alerts to spot your brand on blogs, then contact the bloggers and start to build up a relationship with them 2. Blog Blogging is fantastic for SEO. Quick buy button. 3. Strike a balance Use appropriate content/tone 4. Motivate your customers Incentivise with competition for customers who comment on your blog 5. Measure & test Track social media conversions & evaluate success

27. Some very successful social campaigns

28. Starbucks: driving sales, sharing offers

29. http://www.youtube.com/watch?v=OWNvNrv3VwE&feature=player_embedded French Connection: social shopping channel

30. Making it accessible to SMEs

31. Exploit Linkedin Ways to use Linked In Start networking. 30 mins per day is a worthy investment Join groups and pose interesting questions Find staff

32. Exploit YouTube with a podcast Become a thought leader in the industry Video testimonials from clients

33. Facebook is being used by businesses Ways to use Facebook Set up a Facebook business page Feed blog articles through Start debate / post a comment /question every other day – keep it human! Add photos, video, run polls – ENGAGE!

34. How do I track and measure to ensure ROI?

35. We work with a partner called Orbital Media Network

36. Monitoring tools you can use Set up alerts for keywords Set up alerts for clients & competitors Track mentions of campaigns through keywords Comprehensive paid tracking tools Download software Set up Tweet alerts for IPR keywords Set up Tweet alerts for clients Set up Tweet alerts for competitors

37. Twitter tips Ways to use Twitter Brand background Use www.twellow.com to connect Tweet using www.tweetdeck.com (monitoring tool) www.Tweetadder.com will help you grow numbers Auto post blog content to Twitter through www.twitterfeed.com Share teasers of press releases Schedule important announcements www.twaitter.com

38. Great apps such as SlideShare Ways to use SlideShare Brand up reports around industry thought leadership Use to support press releases that you send Keyword optimise your presentations Remember to pro-actively share them

40. Write thought provoking articles / carry out research (www.surveymonkey.com) and direct content /articles at people above

41. Encourage prominent bloggers to allow you to guest blog

43. Food for thought – Align it with your business goals

44. Thank you! katie@zoodikers.com Follow me on Twitter @katieeking And LinkedIn