The document discusses marketing automation tools that can save time for small businesses. It recommends identifying repetitive tasks, patterns, and opportunities that can be automated. Example opportunities include automating blog writing tasks like research, scheduling posts, and sharing on social media. The document then lists 10 marketing automation tools and apps that can help, such as Zapier to automate workflows, drip email campaigns to nurture leads, and social media sharing from RSS feeds. It encourages businesses to test 1 automation strategy and 1 time-saving app in the next 4 weeks.

1. 10 Marketing
Automation
Tools for Your
Small Business

2. "Time is the only
thing you can't
get back"

3. Time:
1) You can create it
2) You can save it
3) You can multiply it
4) You can identify:
a) patterns
b) habits
c) automatable tasks
d) copy/paste tasks

4. Time Engine
As long as there’s
fuel, you can turn
it on and it’ll run
on its own

5. Fuel: identifying ideas,
opportunities & patterns
Engine: software to help
you automate
Ignition: turn automation
on & track results
Bonus: 10 apps that will
save you time
Marketing Automation

6. BusinessBloomer.com/Slides
Yes!

7. Rodolfo Melogli @RMelogli
~ Author
~ Digital Marketing Coach
~ WooCommerce Expert
Lego MEng :)
Road MEng
Digital MEng

8. ACTION TIME!

9. Fuel: identifying ideas,
opportunities & patterns
Engine: software to help
you automate
Ignition: turn automation
on & track results
Bonus: 10 tricks that will
save you time
Marketing Automation

10. Patterns, Opportunities (1)
● 100% Custom to Your Business
● Spend 1 week tracking repeat tasks:
identify what actions you take regularly
that help drive your sales
● Select 3 areas of your website that
could/should work automatically e.g.
email autoresponder
● Offline Sales Funnel - what could you do
similarly @ website?
● What are successful entrepreneurs doing
already?

11. Patterns, Opportunities (2)
● Create Check-lists e.g. Blog Writing:
a) Research Topic
b) Brainstorm on paper
c) Strategy (CTA?)
d) Write
e) Edit
f) Schedule
g) Publish
h) Social Media
i) Newsletter

12. Patterns, Opportunities (3)
● Brainstorm Automation e.g. Blog Writing:
a) Research Topic -> Google Alerts?
b) Brainstorm on paper
c) Strategy (CTA?) -> Lead Magnet, Email
Capture, Download, Sequence, etc?
d) Write
e) Edit
f) Schedule -> WordPress?
g) Publish -> WordPress?
h) Social Media -> AutoShare on social?
i) Newsletter -> AutoPost to Mailchimp?

13. Automation Options:
1) IF ____, THEN ____ (trigger)
2) GIVEN THAT I’M DOING ___, I
MIGHT AS WELL DO ___ (multitask)
3) TRIAL TO PURCHASE (sales funnel)
4) LEADS TO CUSTOMERS (nurture)
5) EMAIL NOTIFICATIONS FOR ADMIN
& CUSTOMERS (repeat alerts)

14. But First…

15. “Take the Challenge”
a. To enter, register at
BusinessBloomer.com/Challenge
b. Take action on today’s or any
previous month’s strategy:
BusinessBloomer.com/Slides
c. Present here next month, for 10
minutes, with actions taken,
failures & successes. Offer!

16. Fuel: identifying ideas,
opportunities & patterns
Engine: software to help
you automate
Ignition: turn automation
on & track results
Bonus: 10 tricks that will
save you time
Marketing Automation

17. 1. Zapier & IFTTT
● If App1, then
App2
● Custom
Email
● Email List
● GCal Event
Promotion
● Spreadsheet
Population
● Accounts
● Social
● Storage

18. 2. Drip campaigns
● If trigger (sign
up, webinar)
then email a
timed sequence
● Starts with
Welcome Email
● Get to know
each other like
offline
● Educate
● Ask them to do
something
● Aweber $,
Mailchimp $...

19. 3. Free Trial Onboarding
● Get potential customers to
sign up for a free trial. Once
prospects starts integrating
the software into their
workflow they’re likely to pay
● If prospects take a desired
action from the previous
message, the marketing
automation system will move
them into a new segment
● Education comes before
selling, as well as free comes
before paid!

20. 4. Lead Magnets
● Automated
webinars or
downloads for
different stages of
the funnel
● Upon opt-in, send
autoresponder
series
○ welcome
○ thanks for
watching
○ ask feedback?
○ share social?

21. 5. Alerts
● Scheduled
post has
been
published
● User has
opted-in
● Google
Alert for
content
research
● FB private
message?

22. 6. Social Media from RSS
● RSS feed:
wordpress
blog, jobs, etc
● Tools detect
new RSS and
share to
chosen media
● Set it once &
forget it

23. 7. Social Media cross-promotion
● Hopefully you’
ve picked your
ONLY social
media
● Tools allow
you to share to
the other ones
as well
● No need to be
“present”, but
extra clicks
matter

24. 8. Tracking Reports Automation
● KPIs tracking
should be vital
to your small
business
● How many
times can you
possibly login
to GA?
● Use automated
email reports
as reminders,
weekly alerts

25. 9. CRM
“can create Web forms and links, execute automated
campaigns, track ROI, provide real-time customer updates,
manage customer databases…”

26. 10. ______________
(What automation strategies do you currently use in your
small business?)

27. Fuel: identifying ideas,
opportunities & patterns
Engine: software to help
you automate
Ignition: turn automation
on & track results
Bonus: 10 tricks that will
save you time
Marketing Automation

28. 1. YouTube Playback Speed

29. 2. Ditto

30. 3. Followupthen

31. 4. Trello

32. 5. StayFocusd

33. 6. Mouse Speed :)

34. 7. Snagit

35. 8. Evernote

36. 9. Toggl

37. 10. Pomodoro Timer

38. Next 4 Weeks
a. Analyse your business processes
b. Identify automation opportunities
c. Test 1 automation Strategy
d. Test 1 time-saving App

39. BusinessBloomer.com/Slides
Thank you!

40. BusinessBloomer.com/Challenge
“Take the Challenge”