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Don’t #Fail Me Now
Common struggles businesses face when using social media




                   www.act-on.com | @ActOnSoftware | #ActOnSW
Excessive tweeting

You probably don’t have 63 useful things to
say every day. (key word: useful) Moderation
is key!




             www.act-on.com | @ActOnSoftware | #ActOnSW
Incorrect use of hashtags

#Don’t #overuse #hashtags, but know when
one can propel your #marketing message. Try
using Topsy to identify #tags relevant to your
biz.




             www.act-on.com | @ActOnSoftware | #ActOnSW
Ignoring your users (aka potential customers)


Stay social, ask questions, engage and
listen. Your customers have options, you
don’t.




               www.act-on.com | @ActOnSoftware | #ActOnSW
Using only text on G+

Adding media to
your G+ page
adds interest and
provides value to
your customers
(i.e. video, reports,
photos…).



              www.act-on.com | @ActOnSoftware | #ActOnSW
Disregarding LinkedIn groups

Whatever your expertise is, chances are
there is a group for it. Use this opportunity to
network & connect.




              www.act-on.com | @ActOnSoftware | #ActOnSW
You snooze, you lose

Social media = constant change. Keep
exploring, learning & embracing new social
media methods.




            www.act-on.com | @ActOnSoftware | #ActOnSW

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How to fail when it comes to social media pp

  • 1. Don’t #Fail Me Now Common struggles businesses face when using social media www.act-on.com | @ActOnSoftware | #ActOnSW
  • 2. Excessive tweeting You probably don’t have 63 useful things to say every day. (key word: useful) Moderation is key! www.act-on.com | @ActOnSoftware | #ActOnSW
  • 3. Incorrect use of hashtags #Don’t #overuse #hashtags, but know when one can propel your #marketing message. Try using Topsy to identify #tags relevant to your biz. www.act-on.com | @ActOnSoftware | #ActOnSW
  • 4. Ignoring your users (aka potential customers) Stay social, ask questions, engage and listen. Your customers have options, you don’t. www.act-on.com | @ActOnSoftware | #ActOnSW
  • 5. Using only text on G+ Adding media to your G+ page adds interest and provides value to your customers (i.e. video, reports, photos…). www.act-on.com | @ActOnSoftware | #ActOnSW
  • 6. Disregarding LinkedIn groups Whatever your expertise is, chances are there is a group for it. Use this opportunity to network & connect. www.act-on.com | @ActOnSoftware | #ActOnSW
  • 7. You snooze, you lose Social media = constant change. Keep exploring, learning & embracing new social media methods. www.act-on.com | @ActOnSoftware | #ActOnSW