1) The document discusses best practices for social media advertising on Twitter, including tips on targeting, campaign optimization, and tracking.
2) Key recommendations include segmenting campaigns by device and objective, using images and Twitter cards to increase engagement, and utilizing URLs and tracking pixels to measure campaign performance.
3) Managing relationships with Twitter representatives and educating clients on strategies are also discussed as ways to improve effectiveness.
How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
This document discusses scalable models for content strategy and marketing. It addresses the need for collaboration between different teams like PR, social media, and editorial to align on a shared content plan and strategy. It also emphasizes determining the right content for the right audiences at the right time to provide value. Finally, it suggests developing a content ratio and coverage plan to educate audiences and keep content findable over time.
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
This document outlines Sujan Patel's content creation process. It begins with an overview of the results his content drove in 2016, including pageviews, backlinks, leads, and a book deal. It then notes that most blogs are inactive and identifies two common reasons content fails. The process involves ideating high-quality, differentiating content through research and brainstorming techniques. Key steps include outlining, writing while adding promotional elements, publishing, and promoting content through social media, advertising, email, and relationship building. The goal is to spend 80% of efforts marketing content once created.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.
How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
This document discusses scalable models for content strategy and marketing. It addresses the need for collaboration between different teams like PR, social media, and editorial to align on a shared content plan and strategy. It also emphasizes determining the right content for the right audiences at the right time to provide value. Finally, it suggests developing a content ratio and coverage plan to educate audiences and keep content findable over time.
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
This document outlines Sujan Patel's content creation process. It begins with an overview of the results his content drove in 2016, including pageviews, backlinks, leads, and a book deal. It then notes that most blogs are inactive and identifies two common reasons content fails. The process involves ideating high-quality, differentiating content through research and brainstorming techniques. Key steps include outlining, writing while adding promotional elements, publishing, and promoting content through social media, advertising, email, and relationship building. The goal is to spend 80% of efforts marketing content once created.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
How to develop an awesome content distribution strategyStickyeyes
Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move.
With audiences increasingly finding ways to avoid branded content, and social networks limiting the reach of your brand message, Danny discusses how you can ensure that your content makes a mark on your audiences, using techniques that overcome the key barriers to content distribution.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
Content Marketing - Beyond the BullshitHannah Smith
Content marketing is about creating and sharing content to attract, acquire, and engage customers with the goal of driving profitable actions, not just link building or traffic. It should align with branding and marketing goals. While content can help with search visibility and links, the focus should be on creating value for customers. Effective content marketing requires resources, strategy, and promotion beyond just writing content and hoping people find it.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
This document summarizes Andy Crestodina's presentation on using social media and collaborative content to drive ROI. The presentation covers how to create high-quality original content in collaboration with influencers to build authority and rank for targeted keywords. It discusses optimizing content and websites to attract the right visitors and convert them into leads. The key is to focus on building relationships, targeting popular topics through original research, gaining authority links, ranking well in search, driving traffic, improving conversion rates, and using all of this to generate leads every day.
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
This document discusses a study that found that almost 60% of people have no idea which links on Google search results pages are paid ads. Only 6% realize they are ads and click on them, while 35% know they are ads but do not click. The ability to recognize ads has remained relatively static since 2017 and may depend on a person's age. The document recommends using both SEO and paid search (Google Ads) together for the best chance of driving traffic.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
Melissa Joy Kong - How to Use Content to Grow Your BusinessAutumn Quarantotto
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
You can make your site work better for your business TODAY. Read on to learn why you should rethink your redesign strategy and get started with web content management first.
Paid Social: This Isn't Your Mother's Social Media AnymoreEarl Hwang
Social Media has always been about engagement, but when you can’t get in front of your audience effectively organically, you’re going to have to dip into your pockets a little.
This document discusses the costs associated with various social media marketing strategies and services. It provides price ranges for outsourcing social media management, advertising, and developing a social media strategy. Costs for managing individual platforms like Facebook, Twitter, Instagram are also outlined. The key points are that outsourcing all social media work can range from $1,000-$20,000 per month depending on the needs of the business, and that developing a comprehensive social media strategy alone typically costs between $3,000-$15,000. Having a strategy is emphasized as crucial to achieving return on investment from social media activities.
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
How to develop an awesome content distribution strategyStickyeyes
Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move.
With audiences increasingly finding ways to avoid branded content, and social networks limiting the reach of your brand message, Danny discusses how you can ensure that your content makes a mark on your audiences, using techniques that overcome the key barriers to content distribution.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
How to make every employee part of your marketing team (BrightonSEO April 201...Mike Essex
As presented at BrightonSEO in April 2016 by Mike Essex (@blagman) this deck looks at ways to make every employee do your marketing work for you through to power of internal communication.
Content Marketing - Beyond the BullshitHannah Smith
Content marketing is about creating and sharing content to attract, acquire, and engage customers with the goal of driving profitable actions, not just link building or traffic. It should align with branding and marketing goals. While content can help with search visibility and links, the focus should be on creating value for customers. Effective content marketing requires resources, strategy, and promotion beyond just writing content and hoping people find it.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
This document summarizes Andy Crestodina's presentation on using social media and collaborative content to drive ROI. The presentation covers how to create high-quality original content in collaboration with influencers to build authority and rank for targeted keywords. It discusses optimizing content and websites to attract the right visitors and convert them into leads. The key is to focus on building relationships, targeting popular topics through original research, gaining authority links, ranking well in search, driving traffic, improving conversion rates, and using all of this to generate leads every day.
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
This document discusses a study that found that almost 60% of people have no idea which links on Google search results pages are paid ads. Only 6% realize they are ads and click on them, while 35% know they are ads but do not click. The ability to recognize ads has remained relatively static since 2017 and may depend on a person's age. The document recommends using both SEO and paid search (Google Ads) together for the best chance of driving traffic.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
Melissa Joy Kong - How to Use Content to Grow Your BusinessAutumn Quarantotto
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
You can make your site work better for your business TODAY. Read on to learn why you should rethink your redesign strategy and get started with web content management first.
Paid Social: This Isn't Your Mother's Social Media AnymoreEarl Hwang
Social Media has always been about engagement, but when you can’t get in front of your audience effectively organically, you’re going to have to dip into your pockets a little.
This document discusses the costs associated with various social media marketing strategies and services. It provides price ranges for outsourcing social media management, advertising, and developing a social media strategy. Costs for managing individual platforms like Facebook, Twitter, Instagram are also outlined. The key points are that outsourcing all social media work can range from $1,000-$20,000 per month depending on the needs of the business, and that developing a comprehensive social media strategy alone typically costs between $3,000-$15,000. Having a strategy is emphasized as crucial to achieving return on investment from social media activities.
How to make your social media marketing planSalma Alwan
This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.
The document provides an overview of the basics of developing a social media marketing plan. It discusses that social media should be part of a multi-tiered strategic marketing approach alongside traditional and web marketing. The primary parts of an effective social media marketing plan include establishing goals, setting quantifiable objectives, identifying target markets, and estimating costs and return on investment. Various social media platforms are evaluated based on their suitability for different marketing goals like customer communication, brand exposure, traffic generation, and search engine optimization. Both business-to-consumer and business-to-business differences and considerations for social media strategy and audience are also covered.
This morning while drinking my latte, I get a call from a new prospective client there very first question. How do I track the ROI in social? This question resonates with all businesses & marketers as we’re always looking to see the conversions of our investments.
With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work!
This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game.
- Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC
- A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable
-The social sharing site that creative directors use to pioneer ad copy content
- Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
The document provides an overview of social media marketing for recruitment. It discusses defining resources and target audiences, choosing appropriate social media platforms, planning content marketing, executing a strategy through regular posting and engagement, analyzing results, and identifying successes to repeat. The goal is to use social media for employer branding, social sourcing of candidates, and engaging online communities to build a talent pool. Regular, consistent posting across multiple platforms tailored to target audiences can provide returns even with limited resources if the hiring organization has a strong employer value proposition to promote.
Launching Your Social Media Marketing Plan For Sustainable BrandsActionplanr
This document provides an outline for creating a social media marketing plan for sustainable brands. It begins by stating that social media is one piece of an overall marketing strategy and does not replace fundamental marketing practices. It then discusses questions around understanding your target audience and unique value proposition. The document outlines key local search statistics and location-based tools like Google Places and Yelp. It concludes by proposing a 5 step strategic social media marketing action plan of envisioning goals, planning, taking action, tracking results, and adapting the plan based on what is measured.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
Marketing for Startup: 14 Things You Shouldn't MissLukas Obdrzalek
I focused on 3 topics
- What should you know when setting up your marketing
- How you should build your marketing team
- How you should choose your agency and how to work with it
This document provides an ebook on digital marketing strategies for small businesses. It discusses building a customer avatar to truly understand target audiences. The ebook then outlines a six-step strategy to increase sales through digital marketing: 1) Build a customer avatar, 2) Grow awareness and visibility, 3) Drive website traffic, 4) Convert traffic, 5) Increase conversion rates, and 6) Increase sales. It emphasizes that understanding customers is key to developing effective ads and a successful strategy.
This document provides an ebook on digital marketing strategies for small businesses. It introduces the publisher, Lyfe Marketing, an agency that helps small businesses with digital marketing. The ebook then outlines a step-by-step digital marketing strategy to triple sales, including building a customer avatar, growing awareness and visibility, driving website traffic, converting traffic, increasing conversion rates, and increasing sales. It emphasizes the importance of truly understanding customers to develop a relevant strategy.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
The document provides tips for measuring the success of social media efforts through establishing goals, defining appropriate metrics, and gathering intelligence on performance. It recommends knowing the intended outcome, tracking relevant metrics like leads and sales, and using analytics tools from Google, Coremetrics, and Radian6 to benchmark results and identify trends over time. Measuring the impact on customer service and brand reputation can also indicate if social media activities are achieving their objectives.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
This document is an issue of the Revenue Performance magazine published by mThink. It discusses various topics related to monetization and high-performance marketing. The issue includes articles on converting social media traffic, affiliate opportunities in social commerce, and the differences between affiliate networks and CPA networks. The letter from the publisher discusses the importance of treating social media traffic seriously and optimizing the user experience to generate ROI, rather than dismissing social media as not being profitable.
Keys to Success: Measuring Influencer CampaignsJenneva Vargas
We explore topics around tracking, measuring campaigns, important KPIs and attribution modeling as keys to success for influencer marketing campaigns. A part of the influencer marketing session at Pubcon.
Pubcon 2014: Social Media Optimization for Today and TomorrowJenneva Vargas
The document discusses social media optimization strategies for businesses. It notes that social media is now the most popular online activity. It recommends businesses audit their current social media presence and provides tips for social media advertising, including segmenting targets, local campaigns, and testing. Emerging trends that will impact social media include the growth of gamification and optimization for new devices and platforms.
This document summarizes a presentation about developing strategic content campaigns and achieving outreach success. It discusses setting content goals around branding, traffic, and links. It then compares a viral campaign for a small business that became an internet meme to a large brand's viral campaign. Key lessons are to build links back to the original content source and ensure the website can handle increased traffic. The document also provides tips for evaluating influencers, developing an outreach strategy, and measuring campaign success based on leads and other metrics.
The document discusses content marketing and outreach strategy. It provides tips for achieving "market viral" content through answering industry pain points and insights. The presenter discusses evaluating influencers, different outreach methods on social networks and email, and measuring success through leads and secondary metrics like traffic and links. Lastly, it encourages testing outreach methods and influencers to optimize success rates.
The document provides a recap of a presentation discussing Google's new Disavow Tool, strategies for link building after Google's Penguin update, and tips for Facebook marketing. Key points include the announcement of Google's Disavow Tool to remove links, the importance of proactive and diverse link building, and driving engagement on Facebook through targeted posts to stay in users' newsfeeds.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
3. According to BIA Kelsey: This year, we are projected to spend 2.85 billion in social advertising.
And that figure is only increasing. At this point – you should be writing into your contracts that
there is a separate management and spend associated with each social media program you are
managing.
$23.68 Billion
projected social
advertising spend in 2015.
#Pubcon @jenneva26
4. Social media is the number one activity we do on the internet. AND we are all on multiple
platforms. So the answer the question – where should you spend your money can be complicated.
If you are just starting out – you will want to test which platforms work best for you. I personally
work primarily in Twitter and LinkedIn since my clients fall into the B2B tech space.
Where should you be
spending your money?1. Facebook
2. Twitter
3. YouTube
4. LinkedIn
#Pubcon @jenneva26
5. What should you be spending our money on? Well, that depends. What is your objective? For
example, lets say I am running ads for Oracle’s CRM line of business. And I know that I always
loose share of voice in the weeks leading up, during and even a little after Dreamforce.
What do I do? What CAN I do with social advertising? Well, I can target the people talking about
Dreamforce for starters. I could also up the spend on all my other active campaigns so that I am
not loosing out share of voice.
Or perhaps you are just starting out with a new brand and you need to build your community.
Then you would turn to follower acquisition campaigns to help you start building up your
numbers.
Figure out your primary objectives based on your business goals and act accordingly.
What should you
be spending on?
1. Lead generation
2. Share of voice
3. Thought leadership
4. Follower count
#Pubcon @jenneva26
6. As marketers, we need to get out of mindset that our users are going to be viewing our ads on a
desktop. All over the world research is showing that we spend more time researching, posting
and accessing the internet via our mobile devices.
Are you considering
mobile?
#Pubcon @jenneva26
7. Since 80% of Twitter users access the platform via their mobile device. It is paramount that your
landing pages are mobile friendly and that you are optimizing your campaigns accordingly. But
why stop there? The experience between mobile and desktop is vastly different. So why not
optimize by device? Here are some steps to succeed:
1.When you have landing pages, create two: one optimized for desktop and one for mobile
2.Segment your campaigns by device
3.A/B Test
4.Win, win, win!
Pro Tip #1:
Make sure your website is mobile
friendly
Segment your campaigns by devices
(mobile vs desktop)
#Pubcon @jenneva26
8. My approach to this is kinda similar to how you would order at Chipotle… Pick one under target,
focus it with tailoring and enjoy.
Let’s talk Twitter Targeting
Target:
Interests
Followers
Keywords
Television
Event Targeting
Tailored Audiences
Behaviors
Bonus:
eXelate Targeting
Tailor:
Geography and
Language
Device
Gender
#Pubcon @jenneva26
9. You want to have a data gathering mindset when you approach your campaigns. This is why I
will have several campaigns centered around one asset / landing page – so I can see exactly how a
keyword is doing easily, and optimize.
Also note about Interests: Twitter will show you in the back end what other interests your users
who interacted with your ad will fall into. So if you are targeting multiple interests (ex: SEO,
Technology and Tech News) you will not be able to get the clarity you can with keywords (or
@handles).
Pro Tip #2
Target:
Interests
Followers
Keywords
Television
Event Targeting
Tailored Audiences
Behaviors
Data is the key to optimization.
When creating your campaigns pick
one target.
Tailor:
Geography and
Language
Device
Gender
#Pubcon @jenneva26
10. When you do this, you are going to get a lot of campaigns. And in the Twitter dashboard, it is
just a list of every campaign you are running.
This is why naming conventions are extremely important. Everyone of my campaigns has:
Campaign Name, Ad type (Promoted Tweet, Twitter Card, Tweet + Image), Targeting and
Tailoring.
BONUS: Pro Tip
#Pubcon @jenneva26
11. You want to have a data gathering mindset when you approach your campaigns. This is why I
will have several campaigns centered around one asset / landing page – so I can see exactly how a
keyword is doing easily, and optimize.
Also note about Interests: Twitter will show you in the back end what other interests your users if
you keep the naming convention the same throughout you will be able to search and compare
within the dashboard.
ho interacted with your ad will fall into. So if you are targeting multiple interests (ex: SEO,
Technology and Tech News) you will not be able to get the clarity you can with keywords (or
@handles).
BONUS: Pro Tip
#Pubcon @jenneva26
12. In May, Twitter started the transition to move to objective based campaigns.
But what does that mean? Now you are paying by your objective rather than engagement. So
how is that different than before?
New(ish)!
Campaigns by
objective.
What is your goal?
#Pubcon @jenneva26
13. So was it that you couldn’t use images before? Of course not! You could, and you would double
your engagement rate if you did. But you were paying for picture expands. And what is the value
in that? None.
Pro Tip #3
If you are using website clicks
as your objective you can now
use images!
#Pubcon @jenneva26
14. This is why people started utilizing Twitter Cards. So they could take up more space, get more
attention in the feed and entice people to click through.
Twitter Cards
#Pubcon @jenneva26
15. Here are three different website click campaigns. Which would you click?
I did some testing and website cards won. They had over 180% increase in link clicks than
images.
Pro Tip #4
#Pubcon @jenneva26
16. Not only do we have to think about the ad copy and targeting when we are working with but what
will do better at auction?
Twitter is going to favor promoted ads with images. Primarily because users exchange with them
more so they will always be favored. And if you don’t have an image you will have increase your
maximum or target bid which will yield higher CPC and eat up your budget needlessly.
Pro Tip #5
#Pubcon @jenneva26
17. Have you noticed that in all these examples you don’t see any # or @?
Before May, you would be paying for these engagements. But now, we aren’t. Yet, all of these
examples aren’t utilizing those common Twitter traffic. When you use a # or put in a username it
will take the user away from your ad. We only have 8 seconds of a users attention so we have to
eliminate distractions!
Pro Tip #6
#Pubcon @jenneva26
19. Unfortunately, as marketers sometimes we aren’t able to have access to analytics and have to go
through a point person who pulls figures and give you your tracking links etc.
But you have to be able to answer these questions in order to prove value and optimize. So here
are a few ways you can prove that you are providing value through tracking.
Tracking
What is the ROI?
What is the traffic doing?
Are they converting?
Is my campaign targeting the right people?
#Pubcon @jenneva26
20. Let’s start with the Twitter tracking pixel. Right now you can only generate a set number – I
believe its 25. That will be changing soon so be patient.
How does it work?
User interacts with ad
Device is detected and data populates into the dashboard
@jenneva26
Pro Tip #6
#Pubcon
23. If you are spending money on Twitter… it is likely that you are going to get assigned a Twitter
Rep. But here’s the deal with that. They are trying to get you to spend more on their platform.
So you need to take some of what they say with a grain of salt. So what are some ways to make
that relationship work in your favor:
Ask for tips on being more effective and streamlining your process.
Ask for them to do quarterly reporting and
Find out what the benchmarks are in your vertical.
They will even give you tracking lists. Be sure that you are investigating those lists because a lot
of times there will be some erroneous and eat up your budget.
Working with your Rep
Ask for tips on being more effective and
streamlining your process.
Reporting and benchmarks they can give.
Targeting – investigate their lists!
#Pubcon @jenneva26
24. I want to leave you with these three things to keep in mind. What are our primary objectives as
marketers? How can we win? Advocate for your user experience. Educate your clients or c-suite
on best practices and current strategies. Now go forth… optimize and test.
What is your job?
Advocate for your user experience.
Educate your clients.
Optimize and test.
#Pubcon @jenneva26
According to BIA Kelsey: This year, we are projected to spend 2.85 billion in social advertising. And that figure is only increasing. At this point – you should be writing into your contracts that there is a separate management and spend associated with each social media program you are managing.
Social media is the number one activity we do on the internet. AND we are all on multiple platforms. So the answer the question – where should you spend your money can be complicated.
If you are just starting out – you will want to test which platforms work best for you. I personally work primarily in Twitter and LinkedIn since my clients fall into the B2B tech space.
What should you be spending our money on? Well, that depends. What is your objective? For example, lets say I am running ads for Oracle’s CRM line of business. And I know that I always loose share of voice in the weeks leading up, during and even a little after Dreamforce.
What do I do? What CAN I do with social advertising? Well, I can target the people talking about Dreamforce for starters. I could also up the spend on all my other active campaigns so that I am not loosing out share of voice.
Or perhaps you are just starting out with a new brand and you need to build your community. Then you would turn to follower acquisition campaigns to help you start building up your numbers.
Figure out your primary objectives based on your business goals and act accordingly.
As marketers, we need to get out of mindset that our users are going to be viewing our ads on a desktop. All over the world research is showing that we spend more time researching, posting and accessing the internet via our mobile devices.
Since 80% of Twitter users access the platform via their mobile device. It is paramount that your landing pages are mobile friendly and that you are optimizing your campaigns accordingly. But why stop there? The experience between mobile and desktop is vastly different. So why not optimize by device? Here are some steps to succeed:
When you have landing pages, create two: one optimized for desktop and one for mobile
Segment your campaigns by device
A/B Test
Win, win, win!
My approach to this is kinda similar to how you would order at Chipotle… Pick one under target, focus it with tailoring and enjoy.
You want to have a data gathering mindset when you approach your campaigns. This is why I will have several campaigns centered around one asset / landing page – so I can see exactly how a keyword is doing easily, and optimize.
Also note about Interests: Twitter will show you in the back end what other interests your users who interacted with your ad will fall into. So if you are targeting multiple interests (ex: SEO, Technology and Tech News) you will not be able to get the clarity you can with keywords (or @handles).
When you do this, you are going to get a lot of campaigns. And in the Twitter dashboard, it is just a list of every campaign you are running.
This is why naming conventions are extremely important. Everyone of my campaigns has: Campaign Name, Ad type (Promoted Tweet, Twitter Card, Tweet + Image), Targeting and Tailoring.
If you keep the naming convention the same throughout you will be able to search and compare within the dashboard.
So was it that you couldn’t use images before? Of course not! You could, and you would double your engagement rate if you did. But you were paying for picture expands. And what is the value in that? None.
This is why people started utilizing Twitter Cards. So they could take up more space, get more attention in the feed and entice people to click through.
Here are three different website click campaigns. Which would you click?
I did some testing and website cards won. They had over 180% increase in link clicks than images.
Not only do we have to think about the ad copy and targeting when we are working with but what will do better at auction?
Twitter is going to favor promoted ads with images. Primarily because users exchange with them more so they will always be favored. And if you don’t have an image you will have increase your maximum or target bid which will yield higher CPC and eat up your budget needlessly.
Have you noticed that in all these examples you don’t see any # or @?
Before May, you would be paying for these engagements. But now, we aren’t. Yet, all of these examples aren’t utilizing those common Twitter traffic. When you use a # or put in a username it will take the user away from your ad. We only have 8 seconds of a users attention so we have to eliminate distractions!
Unfortunately, as marketers sometimes we aren’t able to have access to analytics and have to go through a point person who pulls figures and give you your tracking links etc.
But you have to be able to answer these questions in order to prove value and optimize. So here are a few ways you can prove that you are providing value through tracking.
Let’s start with the Twitter tracking pixel. Right now you can only generate a set number – I believe its 25. That will be changing soon so be patient.
This tracks across devices
How does it work?
User interacts with ad
Device is detected and data populates into the dashboard
If you are spending money on Twitter… it is likely that you are going to get assigned a Twitter Rep. But here’s the deal with that. They are trying to get you to spend more on their platform. So you need to take some of what they say with a grain of salt. So what are some ways to make that relationship work in your favor:
Ask for tips on being more effective and streamlining your process.
Ask for them to do quarterly reporting and
Find out what the benchmarks are in your vertical.
They will even give you tracking lists. Be sure that you are investigating those lists because a lot of times there will be some erroneous and eat up your budget.
I want to leave you with these three things to keep in mind. What are our primary objectives as marketers? How can we win? Advocate for your user experience. Educate your clients or c-suite on best practices and current strategies. Now go forth… optimize and test.