The document presents a strategy guide for businesses on using Instagram effectively, highlighting its significance with over 400 million active users and the benefits of increasing brand presence, community building, and monitoring customer feedback. It outlines five key steps for Instagram success: branding, audience targeting, content creation, awareness, and measurement, along with practical examples from brands. The guide emphasizes the need for consistent posting, effective use of hashtags, and engagement analytics to enhance social media presence.

1. Instagram Strategy Guide
@HootsuiteAPAC

2. Speaker Bio
Ella Badis
Hootsuite Social Media Coach
@Hoot_EllaBadis
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3. Why using Instagram matters for your business
5 steps to influence Instagram success
Q&A
Agenda
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4. Why using Instagram matters for your
business

5. Instagram is Huge!
❏ Over 400+ million monthly active users
❏ Post 80M photos each day
❏ Like 3.5B photos each day
❏ 63% use Instagram to learn about
product/service
Source: Instagram Report, 2015 Instagram Survey of Millennial Active Users, aggregated data from 12 countries.

6. ❏ Grow your social presence
❏ Showcase brand personality
❏ Build community together
❏ Monitor brand mentions by
customers
Why using Instagram matters to your business?

8. How Hootsuite can help you with Instagram?
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9. 5 Steps to influence your Instagram
success

10. 1. Branding
2. Audience
3. Content
4. Awareness
5. Measure

11. 1. Branding
❏ Brand aesthetic: Visual
representatives-logo, colour
palette
❏ Voice and Tone: Brainstorm
adjectives to describe your
brand
❏ Composition: White space,
backgrounds, subject
placement
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12. Branding
Example
MailChimp - Email
Marketing Company
❏ Emphasizes its corporate
culture in whimsical ways
❏ Bright colours
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13. 2. Audience
❏ Your target market:
Gender, B2C, B2B, Age
❏ Tool to help: Demografies
App from App Directory
❏ Breakdown your
followers
❏ Compare which media
resonates better
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14. Audience Example
CBRE - Real Estate
❏ Established as an expert by
providing a fun factoid about
the building or city
❏ Promote its own property and
others to avoid being pushy
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15. 3. Content
1. Show me how it’s
made
2. Show me the people
behind the product
3. Show me something
I’d never get to see
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16. 1- Show me how it’s made
Details:
❏ Document processes
❏ Arouse followers with
questions
How-to:
❏ Schedule your posting
daily to show progress
❏ Create branded
hashtag to monitor
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17. 2- Show me the people behind the product
Details:
❏ Share employees’
perspectives
How-to:
❏ Use company
hashtag
❏ Use listening stream
to monitor these
photos
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18. 3- Show me something I’d never get to see
Details:
❏ Share experiences
from various angles
❏ Instill curiosity
element
How-to:
❏ Find trending photos
❏ Create Instagram
campaigns to grow
followers
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19. Efficiency
❏ Plan your content calendar e.
g Throwback Thursday
❏ Schedule your messages and
pictures
❏ Find your best time to post
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20. ❏ Links don’t work in captions -
put it on the profile bio.
❏ Photo size 1048px x 1048px
❏ Hashtags- Don’t overdo
❏ Post on a consistent basis
#schedule
Best Practices
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21. Increase brand, product or service exposure
4. Awareness
Employees
❏ Brand ambassador
❏ Credible source
Influencers
❏ Reach out to a new set
of audience
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22. Awareness Example
Herschel Supply - Retail
❏ Encourage user contributions
❏ Discover great influencer on social
❏ Travellers use #WellTravelled to
share their travel experiences
with Herschel’s backpack.
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23. ❏ Identify your
engagement rates,
followers growth and
success of content
❏ Tool to help:
Iconosquare from
App Directory
5. Measure
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24. Branding - Am I on brand?
Audience - Who should I talk to?
Content - What should I post on Instagram?
Awareness - How to gain exposure?
Measure - What is my social ROI?
Checklist
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25. Q & A

26. Thank you!
@Hoot_EllaBadis
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