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Instagram Strategy Guide with Hootsuite

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Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business! Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success. Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ and watch the recording on Youtube here: http://ow.ly/V0GY9 ____________________________________________________________________ Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - http://owl.li/V5ypK

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Instagram Strategy Guide @HootsuiteAPAC
Speaker Bio Ella Badis Hootsuite Social Media Coach @Hoot_EllaBadis Join the conversation using #HootsuitePro
Why using Instagram matters for your business 5 steps to influence Instagram success Q&A Agenda Tweet your questions with #HootsuitePro
Why using Instagram matters for your business
Instagram is Huge! ❏ Over 400+ million monthly active users ❏ Post 80M photos each day ❏ Like 3.5B photos each day ❏ 63% use Instagram to learn about product/service Source: Instagram Report, 2015 Instagram Survey of Millennial Active Users, aggregated data from 12 countries.
❏ Grow your social presence ❏ Showcase brand personality ❏ Build community together ❏ Monitor brand mentions by customers Why using Instagram matters to your business?
How Hootsuite can help you with Instagram? Tweet your questions with #HootsuitePro
5 Steps to influence your Instagram success
1. Branding 2. Audience 3. Content 4. Awareness 5. Measure
1. Branding ❏ Brand aesthetic: Visual representatives-logo, colour palette ❏ Voice and Tone: Brainstorm adjectives to describe your brand ❏ Composition: White space, backgrounds, subject placement Tweet your questions with #HootsuitePro
Branding Example MailChimp - Email Marketing Company ❏ Emphasizes its corporate culture in whimsical ways ❏ Bright colours Tweet your questions with #HootsuitePro
2. Audience ❏ Your target market: Gender, B2C, B2B, Age ❏ Tool to help: Demografies App from App Directory ❏ Breakdown your followers ❏ Compare which media resonates better Tweet your questions with #HootsuitePro
Audience Example CBRE - Real Estate ❏ Established as an expert by providing a fun factoid about the building or city ❏ Promote its own property and others to avoid being pushy Tweet your questions with #HootsuitePro
3. Content 1. Show me how it’s made 2. Show me the people behind the product 3. Show me something I’d never get to see Tweet your questions with #HootsuitePro
1- Show me how it’s made Details: ❏ Document processes ❏ Arouse followers with questions How-to: ❏ Schedule your posting daily to show progress ❏ Create branded hashtag to monitor Tweet your questions with #HootsuitePro
2- Show me the people behind the product Details: ❏ Share employees’ perspectives How-to: ❏ Use company hashtag ❏ Use listening stream to monitor these photos Tweet your questions with #HootsuitePro
3- Show me something I’d never get to see Details: ❏ Share experiences from various angles ❏ Instill curiosity element How-to: ❏ Find trending photos ❏ Create Instagram campaigns to grow followers Tweet your questions with #HootsuitePro
Efficiency ❏ Plan your content calendar e. g Throwback Thursday ❏ Schedule your messages and pictures ❏ Find your best time to post Tweet your questions with #HootsuitePro
❏ Links don’t work in captions - put it on the profile bio. ❏ Photo size 1048px x 1048px ❏ Hashtags- Don’t overdo ❏ Post on a consistent basis #schedule Best Practices Tweet your questions with #HootsuitePro
Increase brand, product or service exposure 4. Awareness Employees ❏ Brand ambassador ❏ Credible source Influencers ❏ Reach out to a new set of audience Tweet your questions with #HootsuitePro
Awareness Example Herschel Supply - Retail ❏ Encourage user contributions ❏ Discover great influencer on social ❏ Travellers use #WellTravelled to share their travel experiences with Herschel’s backpack. Tweet your questions with #HootsuitePro
❏ Identify your engagement rates, followers growth and success of content ❏ Tool to help: Iconosquare from App Directory 5. Measure Tweet your questions with #HootsuitePro
Branding - Am I on brand? Audience - Who should I talk to? Content - What should I post on Instagram? Awareness - How to gain exposure? Measure - What is my social ROI? Checklist Tweet your questions with #HootsuitePro
Q & A
Thank you! @Hoot_EllaBadis Join the conversation using #HootsuitePro

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Instagram Strategy Guide with Hootsuite

  • 2. Speaker Bio Ella Badis Hootsuite Social Media Coach @Hoot_EllaBadis Join the conversation using #HootsuitePro
  • 3. Why using Instagram matters for your business 5 steps to influence Instagram success Q&A Agenda Tweet your questions with #HootsuitePro
  • 4. Why using Instagram matters for your business
  • 5. Instagram is Huge! ❏ Over 400+ million monthly active users ❏ Post 80M photos each day ❏ Like 3.5B photos each day ❏ 63% use Instagram to learn about product/service Source: Instagram Report, 2015 Instagram Survey of Millennial Active Users, aggregated data from 12 countries.
  • 6. ❏ Grow your social presence ❏ Showcase brand personality ❏ Build community together ❏ Monitor brand mentions by customers Why using Instagram matters to your business?
  • 7.
  • 8. How Hootsuite can help you with Instagram? Tweet your questions with #HootsuitePro
  • 9. 5 Steps to influence your Instagram success
  • 10. 1. Branding 2. Audience 3. Content 4. Awareness 5. Measure
  • 11. 1. Branding ❏ Brand aesthetic: Visual representatives-logo, colour palette ❏ Voice and Tone: Brainstorm adjectives to describe your brand ❏ Composition: White space, backgrounds, subject placement Tweet your questions with #HootsuitePro
  • 12. Branding Example MailChimp - Email Marketing Company ❏ Emphasizes its corporate culture in whimsical ways ❏ Bright colours Tweet your questions with #HootsuitePro
  • 13. 2. Audience ❏ Your target market: Gender, B2C, B2B, Age ❏ Tool to help: Demografies App from App Directory ❏ Breakdown your followers ❏ Compare which media resonates better Tweet your questions with #HootsuitePro
  • 14. Audience Example CBRE - Real Estate ❏ Established as an expert by providing a fun factoid about the building or city ❏ Promote its own property and others to avoid being pushy Tweet your questions with #HootsuitePro
  • 15. 3. Content 1. Show me how it’s made 2. Show me the people behind the product 3. Show me something I’d never get to see Tweet your questions with #HootsuitePro
  • 16. 1- Show me how it’s made Details: ❏ Document processes ❏ Arouse followers with questions How-to: ❏ Schedule your posting daily to show progress ❏ Create branded hashtag to monitor Tweet your questions with #HootsuitePro
  • 17. 2- Show me the people behind the product Details: ❏ Share employees’ perspectives How-to: ❏ Use company hashtag ❏ Use listening stream to monitor these photos Tweet your questions with #HootsuitePro
  • 18. 3- Show me something I’d never get to see Details: ❏ Share experiences from various angles ❏ Instill curiosity element How-to: ❏ Find trending photos ❏ Create Instagram campaigns to grow followers Tweet your questions with #HootsuitePro
  • 19. Efficiency ❏ Plan your content calendar e. g Throwback Thursday ❏ Schedule your messages and pictures ❏ Find your best time to post Tweet your questions with #HootsuitePro
  • 20. ❏ Links don’t work in captions - put it on the profile bio. ❏ Photo size 1048px x 1048px ❏ Hashtags- Don’t overdo ❏ Post on a consistent basis #schedule Best Practices Tweet your questions with #HootsuitePro
  • 21. Increase brand, product or service exposure 4. Awareness Employees ❏ Brand ambassador ❏ Credible source Influencers ❏ Reach out to a new set of audience Tweet your questions with #HootsuitePro
  • 22. Awareness Example Herschel Supply - Retail ❏ Encourage user contributions ❏ Discover great influencer on social ❏ Travellers use #WellTravelled to share their travel experiences with Herschel’s backpack. Tweet your questions with #HootsuitePro
  • 23. ❏ Identify your engagement rates, followers growth and success of content ❏ Tool to help: Iconosquare from App Directory 5. Measure Tweet your questions with #HootsuitePro
  • 24. Branding - Am I on brand? Audience - Who should I talk to? Content - What should I post on Instagram? Awareness - How to gain exposure? Measure - What is my social ROI? Checklist Tweet your questions with #HootsuitePro
  • 25. Q & A
  • 26. Thank you! @Hoot_EllaBadis Join the conversation using #HootsuitePro