Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?
Since webinars are core to our business at ReadyTalk and also a part of our lead gen efforts, we had to ask ourselves the same question. This month, we are teaming up with the content marketing experts at Scripted to cover some fresh approaches to the traditional webinar format and the content that’s included. We’ll discuss:
Crafting webinar content that gets you leads vs. just views
New webinar format ideas to not only capture registrants, but attendees
How to crowdsource your next webinar topic
Webinar inception – use this tactic to get the most milage from your content
[EN] 7 steps to a successful International PR CampaignBecomewide
We developed a 7 steps methodology to help startups to develop successful international PR campaigns, get international media coverage and tangible results.
Combining YouTube with Shopping Campaigns to Push More RevenueJoe Martinez
YouTube can be more than building awareness. We can use YouTube to drive action. Yes, even for E-Commerce companies. With TrueView for Shopping, advertisers have a variety of options to promote their products with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS. This session will show attendees how. In this session Joe will go over the important components of setting up a YouTube Shopping campaign. He will cover how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue.
TPAS2020 The 5 Secrets To Social SuccessTravelpayouts
Watch the workshops and lectures from TPAS2020: https://tp.click/1sF
Megan McMullin (MeetEdgar) talked a lot about content creation strategy. She shared time-saving social media content creation tips that make creating content feel a whole lot easier. You should watch this presentation, if you never want to run out of social media content ideas. You also will receive a guide to evergreen content and understanding why you should use this strategy.
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.
Why Retention is an Outcome — But Not the End Goal — of Employee EngagementHuman Capital Media
Everyone wants to retain employees — it’s expensive and disruptive to lose your best talent, so keeping them on board as long as possible seems like a good goal. But the job market has changed, and employment is no longer a linear, single-company process for most people these days. Passive candidates, layoffs, shifting priorities, career changes and more mean that today’s worker isn’t necessarily even looking for or guaranteed retention. But knowing that retention isn’t a guarantee doesn’t mean that employee engagement isn’t important — it just means that we need to shift our understanding of that employee engagement is for and how to do it right. Engaged employees go on to become brand ambassadors. They recommend your company to future customers and partners. They send employee referrals your way. They themselves may be rehired in the future. And they help shape your brand story in the public domain. So with that in mind, how do we create a workplace that promotes engagement — and offers opportunity for longer retention (even if it’s not forever!) in the process?
In the session, participants will learn:
The definitions of retention and engagement.
Why engagement is not one-size-fits-all and why it’s still important.
What we can learn from career coaches about creating an environment of engagement in your workplace.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
Database Marketing, part two: data enhancement, analytics, and attribution Relevate
Part 2 of our 3-part series on database marketing where we will give you the roadmap you’ll need to successfully manage your marketing database for increased marketing success.
The webinar is presented by industry experts Andy Pappas, VP, Database Marketing & Analytics, and Tom Guernon, Director Sales.
You'll Learn:
-Data Enhancement: How external data and hygiene best practices can impact your programs
-How to employ Smart profiling for the best in audience selection for solicitation efforts
-Predictive Analytics including modeling and performance indicators to rank who is most likely to respond to your offers
-Campaign Attribution & Reporting: Common reporting functions and how to set these up to measure your campaign success
[EN] 7 steps to a successful International PR CampaignBecomewide
We developed a 7 steps methodology to help startups to develop successful international PR campaigns, get international media coverage and tangible results.
Combining YouTube with Shopping Campaigns to Push More RevenueJoe Martinez
YouTube can be more than building awareness. We can use YouTube to drive action. Yes, even for E-Commerce companies. With TrueView for Shopping, advertisers have a variety of options to promote their products with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS. This session will show attendees how. In this session Joe will go over the important components of setting up a YouTube Shopping campaign. He will cover how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue.
TPAS2020 The 5 Secrets To Social SuccessTravelpayouts
Watch the workshops and lectures from TPAS2020: https://tp.click/1sF
Megan McMullin (MeetEdgar) talked a lot about content creation strategy. She shared time-saving social media content creation tips that make creating content feel a whole lot easier. You should watch this presentation, if you never want to run out of social media content ideas. You also will receive a guide to evergreen content and understanding why you should use this strategy.
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.
Why Retention is an Outcome — But Not the End Goal — of Employee EngagementHuman Capital Media
Everyone wants to retain employees — it’s expensive and disruptive to lose your best talent, so keeping them on board as long as possible seems like a good goal. But the job market has changed, and employment is no longer a linear, single-company process for most people these days. Passive candidates, layoffs, shifting priorities, career changes and more mean that today’s worker isn’t necessarily even looking for or guaranteed retention. But knowing that retention isn’t a guarantee doesn’t mean that employee engagement isn’t important — it just means that we need to shift our understanding of that employee engagement is for and how to do it right. Engaged employees go on to become brand ambassadors. They recommend your company to future customers and partners. They send employee referrals your way. They themselves may be rehired in the future. And they help shape your brand story in the public domain. So with that in mind, how do we create a workplace that promotes engagement — and offers opportunity for longer retention (even if it’s not forever!) in the process?
In the session, participants will learn:
The definitions of retention and engagement.
Why engagement is not one-size-fits-all and why it’s still important.
What we can learn from career coaches about creating an environment of engagement in your workplace.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
Database Marketing, part two: data enhancement, analytics, and attribution Relevate
Part 2 of our 3-part series on database marketing where we will give you the roadmap you’ll need to successfully manage your marketing database for increased marketing success.
The webinar is presented by industry experts Andy Pappas, VP, Database Marketing & Analytics, and Tom Guernon, Director Sales.
You'll Learn:
-Data Enhancement: How external data and hygiene best practices can impact your programs
-How to employ Smart profiling for the best in audience selection for solicitation efforts
-Predictive Analytics including modeling and performance indicators to rank who is most likely to respond to your offers
-Campaign Attribution & Reporting: Common reporting functions and how to set these up to measure your campaign success
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
How to Use Webinars as a Driving Force Behind Your Inbound StrategyInfluence and Co.
The benefits of webinars are multifaceted. They can change the way your audience sees you and increase your nurture and lead list so you can provide ongoing resources to more people. And yes, they can increase the amount of viable leads for your company, which I know we all hate. Ugh, so many leads, so little time, right? (Wrong. We all love more leads — especially educated, qualified ones.)
This slide deck addresses:
- The various benefits that hosting webinars offers your inbound strategy
- How to use webinars to consistently generate new leads for your company and provide education to your audience
- How to use content to drive your webinar promo, discussions, and follow-up
- A step-by-step process for hosting them, including how to use BigMarker's platform
WEBINAR: The New Rules of Event Marketing - Sept 2014HubSpot
In 2013, Eventbrite processed one billion dollars from one million events across 187 countries. They know all about the good, the bad, and the ugly when it comes to event marketing.
In this webinar we covered how to:
- Drive registrations with content
- Optimise the registration process
- Use social to increase engagement
- Generate awareness post-event
This slide deck is from the New Rules of Webinar Delivery, a webinar hosted by BeaconLive and delivered by Ruwaida Vakil. View the full ondemand webinar here, http://www.beaconlive.com/new-rules-for-webinar-presenting
How to Crush Your Revenue Marketing Goals with WebinarsUberflip
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?
Harness the Power of the Web to Promote Your Online EventReadyTalk
You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here's a webinar that covers all the best practices for promoting your webinars.
In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover:
-Promotional timelines leading up to your event
-Registration form best practices
-Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!)
-Diverse promotional platforms available to get you up and running
It doesn't matter how great your topic is if there's no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!
Building Out Your Editorial Calendar 4.24.13Kapost
Using four content pillars to build out your editorial calendar and stick to your content marketing strategy for the entire year.
How do I build a content marketing strategy and stick to it?
How do I know what content to use as pillars?
How do I track my content production to know if I'm hitting my goals?
How do I navigate my Editorial Calendar to follow my content marketing strategy?
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
Winning Webinar Strategies for Growing Your Small BusinessAnyMeeting, Inc.
This is a presentation from a webinar featuring John Jantsch, Founder of Duct Tape Marketing, who will discuss the many ways you can use webinars to help grow your business. He'll be followed by Nicole Kroese, VP of Marketing at Likeable Local, who will share tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.
View the webinar recording here: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=E950D788824B3D
Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
Applied ways to make your webinar effective and successfulHariom Sharan
Find out on what a successful marketer need to know to make webinar effectiveness and successful. After end the presentation you'll able to understand the practice tools & techniques for registration conversion to actual attendees.
The Evolution of Meeting Rooms: 5 Secrets to a Dongle-Free ExistenceReadyTalk
Meeting rooms are constantly evolving. Companies are having to adjust to the competitive pressures and pace of change in the market, while employing new workers with different expectations on how they want to work.
When tasked with developing a presentation for a webinar or virtual meeting, most of us default to creating a PowerPoint deck that we’ll use as the visual element. But what if you weren’t limited to this medium? What if you could add other visual components to capture your audience?
Learn how to take your webinars to the next level and engage your audience!
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
How to Use Webinars as a Driving Force Behind Your Inbound StrategyInfluence and Co.
The benefits of webinars are multifaceted. They can change the way your audience sees you and increase your nurture and lead list so you can provide ongoing resources to more people. And yes, they can increase the amount of viable leads for your company, which I know we all hate. Ugh, so many leads, so little time, right? (Wrong. We all love more leads — especially educated, qualified ones.)
This slide deck addresses:
- The various benefits that hosting webinars offers your inbound strategy
- How to use webinars to consistently generate new leads for your company and provide education to your audience
- How to use content to drive your webinar promo, discussions, and follow-up
- A step-by-step process for hosting them, including how to use BigMarker's platform
WEBINAR: The New Rules of Event Marketing - Sept 2014HubSpot
In 2013, Eventbrite processed one billion dollars from one million events across 187 countries. They know all about the good, the bad, and the ugly when it comes to event marketing.
In this webinar we covered how to:
- Drive registrations with content
- Optimise the registration process
- Use social to increase engagement
- Generate awareness post-event
This slide deck is from the New Rules of Webinar Delivery, a webinar hosted by BeaconLive and delivered by Ruwaida Vakil. View the full ondemand webinar here, http://www.beaconlive.com/new-rules-for-webinar-presenting
How to Crush Your Revenue Marketing Goals with WebinarsUberflip
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?
Harness the Power of the Web to Promote Your Online EventReadyTalk
You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here's a webinar that covers all the best practices for promoting your webinars.
In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover:
-Promotional timelines leading up to your event
-Registration form best practices
-Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!)
-Diverse promotional platforms available to get you up and running
It doesn't matter how great your topic is if there's no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!
Building Out Your Editorial Calendar 4.24.13Kapost
Using four content pillars to build out your editorial calendar and stick to your content marketing strategy for the entire year.
How do I build a content marketing strategy and stick to it?
How do I know what content to use as pillars?
How do I track my content production to know if I'm hitting my goals?
How do I navigate my Editorial Calendar to follow my content marketing strategy?
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
Winning Webinar Strategies for Growing Your Small BusinessAnyMeeting, Inc.
This is a presentation from a webinar featuring John Jantsch, Founder of Duct Tape Marketing, who will discuss the many ways you can use webinars to help grow your business. He'll be followed by Nicole Kroese, VP of Marketing at Likeable Local, who will share tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.
View the webinar recording here: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=E950D788824B3D
Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
Applied ways to make your webinar effective and successfulHariom Sharan
Find out on what a successful marketer need to know to make webinar effectiveness and successful. After end the presentation you'll able to understand the practice tools & techniques for registration conversion to actual attendees.
The Evolution of Meeting Rooms: 5 Secrets to a Dongle-Free ExistenceReadyTalk
Meeting rooms are constantly evolving. Companies are having to adjust to the competitive pressures and pace of change in the market, while employing new workers with different expectations on how they want to work.
When tasked with developing a presentation for a webinar or virtual meeting, most of us default to creating a PowerPoint deck that we’ll use as the visual element. But what if you weren’t limited to this medium? What if you could add other visual components to capture your audience?
Learn how to take your webinars to the next level and engage your audience!
If you’re in IT, you probably know about the frequent, time-consuming troubleshooting that low quality conferencing platforms demand. Poor audio quality, dropped calls and other network issues are all in a day’s work.
But beyond the amount of time your IT team spends resolving these issues, do you know about the direct impact that sub-par virtual meeting technology can actually have? Or how the widespread the effects of this software can be on the entire business?
Looking Back. Moving Forward. ReadyTalk Year in Review 2014ReadyTalk
With 2014 coming to a close and 2015 kicking off with a bang, check out the features and services ReadyTalk released in 2014.
ReadyTalk gives you all the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.
With ReadyTalk, you can always count on simple, reliable web meetings anyone can join anywhere, anytime. But that’s just the beginning. ReadyTalk gives you an easy-to-use, high-quality solution that works how you want it to – backed by
an outstanding customer experience every time. There’s no software for users to download, and no worries that technology will ever get in the way of your meeting or presentation. You and your team can focus on having a rewarding business engagement every time.
Can you hear me now? Capturing the Attention of a Virtual AudienceReadyTalk
Presenting to a virtual audience can be intimidating even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard? How can you ensure you’re providing leadership and value?
Learn tips and techniques that can be used by speakers and moderators to educate, entertain and maintain the attention of your virtual audience.
-Discover how to be a better speaker in a remote environment
-Learn new moderator tactics
-Develop a visual presentation that complements your message
-Uncover the value in presenting from a thought leadership perspective
Thought Leadership--What is it and how do I become a leader?ReadyTalk
Utilizing webinars can be a valuable marketing tactic, but they can also detract potential customers. Many companies tend to make the same mistake over and over again--they advertise a webinar on a specific topic, and ultimately end up talking about their own company for most of the presentation. Unless you advertise that the webinar will focus on your products, stay focused on the specified topic and earn the trust of potential prospects through thought leadership. Learning to become a thought leader is especially vital during the early stages of a marketing campaign and demand generation. This slide deck explains the difference between thought leadership and a sales pitch. It also includes 5 ways to become a thought leader and help prospects succeed in their industry.
Beyond the Slide Deck: Creating & Delivering Great PresentationsReadyTalk
Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.
A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.
Streamlining the Sales Cycle with WebinarsReadyTalk
Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
ReadyTalk + HubSpots: Secrets to a Successful WebinarReadyTalk
Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk
Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing.
HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success. We'll also reveal some pro webinar tips that only the experts are using today. Register for this webinar to learn:
Why webinars are a powerful marketing tactic
Tips on making your webinar flawless
How to repurpose webinar content to get more leads long-term
Spaces are limited so reserve your spot now
Lights, Camera, Webinar! The Anatomy of a Blockbuster WebinarReadyTalk
In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.
Coming soon to a computer near you - Demand Metric and ReadyTalk are teaming up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.
Don’t miss this special screening and learn how to:
Develop and build the structure of a successful webinar
Deliver a contagious, buzz-worthy presentation
Get people talking about your event, before and after
Execute a highly effective follow-on plan for leads
Discover how small business can make the most of limited budgets, common and costly marketing mistakes to avoid, especially with Social Media, how webinars can be a successful part of your marketing mix, specific steps for a successful social media marketing plan and 7 "must-haves" for your marketing success plan for 2013
Interested in ReadyTalk for webinars? http://www.readytalk.com/products-services/webinars
3 key considerations for IT teams at small to midsized firms.How data, security & support should influence platform decisions for tech decision makers.
Visit ReadyTalk at: http://www.readytalk.com/
Webinar Planning & Execution Best PracticesReadyTalk
In this guide, ReadyTalk and the American Marketing Association (AMA) share best practices, tools and samples for planning and executing a successful web event. Use this information-packed document as a supplemental guide to help make web events a great experience for you and your audience.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
3. 3
Why webinars FAIL…and attendance drops
1. Too many invites
2. Same ol’, same ol’ content
3. Time commitment
4. Less registrations, less attendees
5. Less captivating, less leads
#webinarwakeup
7. 7
Topic This is your hook
#webinarwakeup
Hook Helps determine where they are in the funnel
Content for leads, not just views
8. 8
Topic Hook
#webinarwakeup
Hook Helps determine where they are in the funnel
Funnel Stage Helps craft your messaging
Content for leads, not just views
9. 9
Topic Hook
#webinarwakeup
Hook Helps determine where they are in the funnel
Funnel Stage Helps craft your messaging
Follow-up Message Utilize content (and CTA) that’s
relevant to that stage
Content for leads, not just views
10. 10
Here’s how Scripted Webinars did it:
Webinars can be applied to any buyer stage:
Planning Content
in 2014
How to
Outsource
Content
Effectively
Best Practices
Using Scripted’s
Dashboard
#webinarwakeup
Awareness Research Evaluation
18. 18
Rethink your template
Average length watched of a single internet
video is 2.7 minutes.
90% of internet traffic is video content.
#webinarwakeup
20. 20
The Growler – 30 min format, followed by
a twitter discussion for Q&A
or Google hangout
#webinarwakeup
The Growler
21. 21
The Growler – 30 min format, followed by a
twitter discussion
#webinarwakeup
“Twitter Talks”
22. 22
The Vidinar ... Did I just make up a new marketing term??
#webinarwakeup
Name Your Own Format
The gateway drug to a video marketing strategy
23. 23
Scripted’s Stats on Engagement
Average attendee rate: 34%
% of attendees listening to entire live webinar: 83%
% of leads listening to entire recorded webinar: 25%
Open rate on thank you email to no shows: 31%
Click rate after opening on those emails: 40%
#webinarwakeup
24. 24
What THEY want to hear, not what YOU want to say.
#webinarwakeup
Crowdsourcing Webinar Content
Chapter 3
26. 26
6 ways to generate relevant content
#webinarwakeup
1. Twitter discussion - register a hashtag
27. 27
6 ways to generate relevant content
#webinarwakeup
2. LinkedIn Group
Discussion
3. Blog Post
28. 28
6 ways to generate relevant content
#webinarwakeup
1. Twitter discussion - register a hashtag
2. LinkedIn group discussion
3. Blog post – ask a relevant question for them to
engage with
4. FAQs on the website
29. 29
6 ways to generate relevant content
#webinarwakeup
1. Twitter discussion - register a hashtag
2. LinkedIn group discussion
3. Blog post – ask a relevant question for them to
engage with
4. FAQs on the website
5. Take advantage of other departments’ knowledge –
especially customer care. They know what people
want to know!
31. 31
Promote to your channels because:
It’s relevant
It’s timely
It’s thoughtful
It’s not a sales pitch
It could increase your live attendance rates
Next steps…
#webinarwakeup
How to design a live webinar with your on-demand strategy in mind
How to choose topics that are evergreen, yet compelling (Mathew)
Approaches for demand gen vs. nurturing series – how are they different?
What role does marketing automation play? (Mathew)
Measuring success – what does it look like? (we could both speak to this one)
Too many webinar invites – people are being inundated with webinar invites, you probably see at least 5 come across your inbox every week – again, how/why does your stand out?
Same ‘ol, same ‘ol – we’ll touch on this later, but you content has to be something THEY (your audience) want to learn, not just what you think they need to hear
Too much of a commitment (1 hour?!) – our time is precious, one hour is a lot to give up and if you are going to it REALLY has to benefit you. And if fails to do so, you likely won’t go back. We’re trying to keep ours to 45 min today, which is still a chunk, but hopefully with these ideas applied to both yours and our own webinars, we can start to cut them down even further – think video consumption.
these first few bullets mean Less registrations, which equals less attendees
If your format is Less than captivating, you get less leads out of the attendees you do have
A combination of these leads to an unsuccessful, but still time consuming event. Lose/ lose
In 2010 only 42% of B2B marketers were doing webinars, today 62%, no wonder people are fading – with so webinar invites coming across their inbox, what makes yours any different? How do you stand out and how do we combat this fast spreading epidemic?
Like a ninja - Get a head of the curve. Make the moves before your competition. Add an element of surprise.
we hope we can give you some tactics today that will help you do so. Keep an eye out for the Quick Tips in each section that will be called out on the slides with a little blue badge!
Although we’d like to get more views on our webinar content, maybe more attendees. I think we ought to first consider our objective? Is it quality of leads or quantity of leads.
I’d assume most people on this call are going for Quality.
SO in this section we are going to touch on how to create content that’s not just for the masses, but for those prospects that really matter, and the ways to keep that message going even after the webinar is over.
Thought for this one we could touch on the different places in the funnel that webinars can be used and how to craft your messaging for each of those stages and maybe even go a step further to talk about what kind of content to use in the follow-up for each , i.e. does the CTA in the follow-up point to an infographic (higher in the funnel) or maybe a case study (lower in the funnel, more qualified)
I’m sure we’ve all seen a graphic of some sort outlining which type of content to use at different stages of the funnel or buying cycle, but the point we want to bring home here is that webinars I think are unique in the sense that they can really be used to deliver messaging at every stage and there are a few ways to go about this.
We’ll start with the Topic – Is it a best practices presentation, or is it a specific way that the audiences benefits in X process by using YOUR product and making them better at their job? by nature of what you’re talking about you can begin to determine where that prospect is in the funnel.
Give them just enough information in the presentation to set a hook and make a case for the challenge they’re facing that maybe they didn’t realize
This Hook keeps them coming back for more info from you and continues to help you feed them the right info for where they are in the funnel
There are a number of ways you can approach this – determine the stage of the funnel you want to target FIRST and then begin to craft your topic and hook
OR Craft your topic first, create a compelling hook for that message that highlights a challenge, then let your audience self-select where they are in the funnel by offering up chances for them to give you that relevant pain point information (reg form, poll questions, their chatted questions, survey questions, etc)….
Now that you know their stage THEN you begin to craft your follow-up appropriately.
This helps you craft your message and also what type(s) of content to use in the follow-up for each stage
Here is where you want to use both appropriate content and CTA
an infographic (higher in the funnel) followed by a webinar (mid-funnel) that breaks out the pieces of the infographic or maybe a case study (lower in the funnel, more qualified)
The more specific you are, the more information from the leads you’ll be getting.
Another example from hubspot
Scripted’s first webinar was on planning content for 2014. We were so excited to pull off a great webinar that we felt compelled to cover every single topic of content marketing, from planning to measuring content. We created over 60 slides and even ran out of time during the webinar. Never again! You don’t have to deliver the most complete webinar of all time. Focus on one topic and make sure you cover that one topic deeply.
Client asked about if promote content through our dashboard and sales told them that we can refer them to work with discovery networks and in fact, we have a webinar with Taboola next week. Provided credibility and the client ended up starting a trial with Scripted after attending the webinar.
Team lunch, sales/marketing meetings, simple email newsletter
Going from registrant to attendee
So if I didn’t get to my point on this slide in less than that 9 seconds you’ve already started checking your email, answering a text, talking to a co-worker…
So how am I keeping your attention? By keeping the content digestible– Read Stats
AND LARGE
Any Beer people in the crowd? CO is full of microbreweries so I had to use a relevant example -
which of these forms is more digestible? We’ll say over the course of a weekend by one person
The keg of the growler?
The growler right? Not quite the full keg but you’re still left feeling satisfied and maybe even room for more later. Promoting your webinar with shorter format may serve as an incentive to registrants to actually attend when they know they’re going to get the full amt of info, just in a shorter time span.
Like eric’s example, realizing not everything has to be smashed into one webinar, break that content up if need to be to cater to people’s attention span and also their ability to digest what you’re saying. This makes it much more sticky than trying to cover everything with one swoop. Plus it gives you the chance to create more content/additional webinars and engage new audiences.
Twitter Talks: 30 min webinar, followed by a Q&A session on Twitter with a #hashtag for those that want to dive deeper into the topic
Filming a video of the webinar presenters and promoting that as your event vs. just the typical slidedeck presentation. Basically a pre-recorded webinar topic with a video aspect to make it more engaging.
Here is an example of what we did with on of our recent webinars – took the questions from the Q&A portion and turned it into a video with the speakers after the fact. That way, for people that didn’t attend, they still had a good recap the important questions that came from like-minded peers that stood out in the event and it was much shorter – 15 min!
We sent this out in a follow-up email, pointed to it on our blog and social channels and put it on our YouTube page.
Get creative – your webinars don’t HAVE to follow protocol – that’s the beauty of it
Let’s open the hood and actually share what I’ve been seeing for Scripted’s webinars. I’m not sure what industry metrics we have on this, or what the audience is seeing, but here is where we are. Again, I’m about 12 webinars in and feel pretty good about these numbers. Let’s look at the percent of live attendees who are listening to the entire webinar vs those who just listen to the recording. We can probably do a better job on packaging our recorded webinar instead of just putting up the hour of content. Open rate is showing that people aren’t signing up and forgetting. 31% still want know about the webinar, but missed it.
I touched on this briefly earlier when we discussed formulating your webinar topic, so what we want to dive into in this chapter is addressing the ways that can get your target audience to generate the topic for you
You have to find this little sliver of relevance or you lose them – so how do we do this?
Start a twitter discussion with a hashtag – see example
Then begin a LinkedIn discussion with that same hashtag and point people to twitter or leave their comments in the thread
Promote those discussion on your blog and ask for additional suggestions – see example
Utilize the FAQs on your company website Then promote to those channels and let people know that the topic was generated by them and you’ll be answering their questions. Makes it much more relevant and timely. Could also be a factor in driving live attendance rates up (since people are starting to see those decline).
talk to your customer care team to see what kind of questions people are asking most – they are getting questions day and day out that people want to know. This gives CC another resource to push people too and makes your audience grow (whether it be the live webinar or a recording)
Think of your webinars as a brand new set of tires – they certainly don’t do you any good if you use them once and then park the car in the garage. You try to get the most milage out of them as possible.
Once they’re done, you could throw them into the tire graveyard OR you could turn them back into something unique that will attract an entirely new audience.
Same goes with webinars. Don’t let them go to waste and throw them on the archive page to die. Reimage the ways that you can repurose your webinar content.
We recently did this with one of our own webinars that was called Maximizing the Impact of Webinars as a Lead Gen Channel. We were able to cut that 60 min webinar into 5, 2-3min snippets that captured the essence of the entire event, but talked about a very specific part of that topic. We then put those snippets on landing pages and drove traffic to them via different promotional mediums
-social
-email series
-blog series
-LinkedIn group discussions and polls
-archive page
we are maximizing all this recorded content and continue to capture leads after the live event. And this is just ONE webinar. Just think how many you probably have sitting around that you could begin this process with.