Watch the webinar on-demand: resources.kapost.com/account-based-marketing-content-teams-webinar.html The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Join Engagio CMO Heidi Bullock and Kapost Marketing Manager Zoë Randolph to learn: - The role of content creators and strategists in ABM - Which metrics you need to track - How to fit ABM into your existing content strategy