Promote Rotary to Rotarians and more so to non rotary members and groups

1. By PP Rtn. R. Murali Krishna
Additional District Trainer Zone 5 2017-18
Assistant Governor 2018-19
PROMOTE
ROTARY
Presentation at RI District 3262
PETS & SETS at Cuttack on 18th Feb’18

2. Why
Do We Need To
Promote Rotary

3. Common Misconceptions
1.Everyone has heard of Rotary.
– “No they have not!”
2. Everyone knows what Rotary involves –
“They think we are a charity organization!”
3. Just because YOU know you’re in Rotary,
YOU assume everyone else Knows too -
“Wear that pin!”
Contd….

4. 4. If someone wanted to be in Rotary, they’d ask
you about joining your club-“Really-is it that simple”?
5. NGO’s, Business, Social networks, and Charities
are all getting into philanthropy – True!
6. Do we think:“We have always done it like
this, So lets continue to do so !”
TIME TO CHANGE – TRUE!
Common Misconceptions

5. Fish and egg pics
Its All About Reputation,
Building Rotary As A Preferred Brand !!!

6. Its All About PROMOTION !!!
A Fish Lays Millions of
Eggs at One time, but we
never Know when !!!
A Hen lays Only ONE EGG at
One Time, But makes a Lot of
Noise …..Catches attention of
everyone around !!!

7. NOT EARNING
FULL CREDIT
FOR OUR
GOOD WORK
THE RESULT

8. OUR STRATEGY
Brand
Strength
Membership
Giving
Projects
Impact

9. HOW
TO
PROMOTE ROTARY

10. A Rotary Club Connects & Communicates with :
* The Media *Local Govt.officials * Donors
* Business Community *Civic leaders, Organisations
*Qualified prospective members *Current members
*People directly benefited by Rotary service projects
Promotion Strategy is
Developing a Message for these audiences
and finding an appropriate Way to deliver it !
Multi Dimensional Role of A Rotary Club

11. 1 Appoint a Public image team
2 Adopt the visual identity
3 Use the tools in the Brand Center
4 Tell a consistent, compelling story
5 Choose ur moments to tell the best story
6 Be regular in Showcasing Achievements
Getting Started ….

12. Focus on Humanitarian Service
To Enhance Awareness About Rotary

13. Be Champion Of Social Media

15. * To Enhance “Rotary Brand” locally and Globally
* To Connect with members, Rotary Alumni, friends
*To Impress upon Prospective members
*To Widen Network/Reach
*To Enhance Public Image Of Your Club
*To Make People And Corporates Aware Of Your Club
Projects And Be Able To Raise Funds For Projects
* To Identify and Reach Out to Prospective Donors
WHY Every Rotary Club Should Have
an Effective Social Media Strategy

16. Ways To Promote Rotary
Make a club brouchure ,Promote - via media [Social
& Print] , Banners- club activities which exhibit
important community issues showcase what Rotary
does!
Develop a club Facebook page & encourage
community organizations & individuals to link to it.
Solicit third party endorsements of Rotary projects.
Ask beneficiaries of Rotary service to speak or
endorse publicly on behalf of the club.

17. Ways To Promote Rotary
Arrange for Rotary Publications like ‘Rotary News’in local
libraries, Banks, Schools,Universities,Govt Offices .
Produce a video or take pictures of club activity. Download
onto YouTube, your club Facebook page, Keep the local press
informed - make them part of Rotary!
Promote & Encourage Rotary’s work with young people.
Mentor and help form an Interact or Rotaract Club.
Seek opportunities for Rotarians to speak at community
events & Schools. { Parents are exposed to ‘What’s Rotary’!]

18. Ways To Promote Rotary ?
Update old Display materials at your club’s meeting
place. {Rotary meets signs}
Join forces with another service organization and create
a “welcome to” sign for your community with emblems
on the sign. “Rotary-Youth club” and Share the cost.
If you can brand your business why cant you brand your
Rotary Club or is it embarrassing and private? We do so
much more than Social and Business networks!
Show Your Rotary Colours!

19. Who Is Brand
Ambassador of
Rotary ?

20. Who Is Brand Ambassador
of Rotary ?
YOU

21. Be a
Rotary
Champion

22. YOU ARE ROTARY
• Engage new and old members and share
Rotary Stories with visitors to meetings.
• BE welcoming
• BE friendly
• BE conversational
• BE a good listener
• BE sincere
• BE Rotary’s Brand Ambassador !

23. ROTARY 4 WAY TEST

24. Wondering Where To Start?
• DRESS THE PART
• Wear the Rotary Pins at all times not just to Club
meetings.
• Wear Rotary branded clothing at events.
• Wear the face of a Proud Rotarian in public
• ACT THE PART
• Practise & Preach the Rotary 4 way test.
• Invite friends and colleagues to Rotary Club
meetings and events.
• Talk the Talk, Walk the Talk – I am a Rotarian!

25. WE’RE AWESOME!
LETS JOIN HANDS TO
ACT LOCALLY TO IMPACT GLOBALLY

26. Email your Questions if any to
Rmurali.hello@gmail.com
Thank You
All The Best