This document outlines strategies for developing membership in a Rotary club. It begins by setting a goal of 10% growth, targeting people who share Rotary's core values. The club's product is described as an active club with interesting meetings and meaningful programs. Strategies are provided for increasing community awareness through service projects, partnerships, and public relations. Retention strategies include identifying members' needs, informing them of opportunities, inviting involvement, orienting and inducting new members, educating them on Rotary, and involving their families in events. The key is communication and ensuring activities meet members' needs.