This document outlines Subhamoy Chakraborti's webinar on building an enterprise mobility strategy. It begins with an introduction of Chakraborti and his background in enterprise mobility. The document then discusses why an enterprise mobility strategy is needed to align with business strategy. It provides a 5 step approach to enterprise mobility and 6 key areas a strategy should cover, including priority users, device platforms, application frameworks, security, and sourcing options. The document emphasizes that security and integration with backend systems are important considerations for any mobility strategy.

1. Building Enterprise
Mobility Strategy
SUBHAMOY CHAKRABORTI
WEBINAR AT TECHGIG.COM
WWW.SUBHAMOY.COM

2. About Me
 12 years of Techno-Managerial career, 9 years in Mobility
 Career:
 Working as Head, Enterprise Mobility in Magma Fincorp Limited
 Earlier worked with Cognizant, Oracle India, Wipro Technologies
 Consulted Tier 1 Mobile OEMs from North America, UK and Japan
 Education:
 BE (Jadavpur University)
 M.Tech (Indian Statistical Institute)
 Exec Education (Harvard Business School)
 Social Signatures:
 Linkedin: https://www.linkedin.com/in/csubhamoy
 Twitter: https://twitter.com/csubhamoy
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3. About Mobility @ Magma Fincorp Ltd
 Mobility has changed the way
Business happens at Magma
 Sales
 Collection
 Insurance
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4. Table of Content
1. What is Enterprise Mobility?
2. Why do you need a Strategy?
3. 5 Steps to Enterprise Mobility (if you are running
short on time)
4. 6 areas that a CIO/CTO/Head-Mobility should
cover
5. More
6. Conclusion: Critical Success Factors
Lets take the Plunge…
Topic that we would talk about
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5. What is Enterprise Mobility?
Enterprise Mobility is a Change Management initiative
1. Developing a series of Apps for the customers?
2. Making a portal mobile-ready?
3. Building mobile pages of the core applications?
4. All of the Above & more
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6. Why do you need a Strategy?
 Alignment with Business Strategy, which requires
 Making Business team a crucial stakeholder
 Expansion of Enterprise IT Architecture, leading to
 Highly interoperable systems instead of another silo
 Accelerated growth and demand for faster dev turnaround time
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7. 5 steps to Enterprise Mobility (if you are
running short of time)
1. Find the sponsor
2. Build the overall strategy
3. Work out TCO and CBA
4. Implement & rollout
5. Drive Change Management
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COST
1. Device capex
2. Application Dev capex
3. Application maintenance opex
4. Testing capex
5. Infra capex
6. Helpdesk Opex
7. Security capex
8. ISP opex
BENEFITS??

8. 6 areas that a CIO/CTO/Head-Mobility should
cover before embarking on Ent. Mobility
1. Priority
2. Target
Users
3. Device
platform
4. Application
framework
5. Security6. Sourcing
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9. 1. Priority
 Enterprise IT Architecture is always getting updated
 Should I start the Mobility initiative now or wait for things to stabilize a bit?
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Get started on Mobility before your competition

10. 2. Target User
 Who gets highest priority?
 Customer (B2C)
 Business (B2B)
 Employee (B2E)
Are you still building B2C mobile apps for your Org?
 How many apps did you download in the last month in your smartphone?
 65% of US smartphone users downloaded ZERO apps in a month, as per a survey
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Build a strategy specific to your Organization’s business need

11. 3. Device Platform
 Rugged device or Smart tabs?
 Android, iOS, Windows or All?
 Owned by Company or individual?
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Device choice changes with business and country. Strategy built for
USA may not work in India.

12. 4. Application framework
 Native or HTML5 or Hybrid?
 MEAP or custom built?
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To MEAP or not?
1. Support 3 or more mobile applications
2. Support 3 or more mobile OS
3. Integrate with at least 3 back-end data
sources
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Key deciding factor towards an
Application framework choice would be
End user profile, Features and Fitment
into overall IT strategy and architecture.

13. 5. Security
 Security is a multi-layered strategy
 Device
 Data (in rest, in transit)
 Application development (example: SQL
injection, hard coding of user id)
 Infrastructure
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Enterprise Mobility and discarded
smart devices
 Experiment on 20 used Smartphones
yielded personal data from wiped
out phones
 How about Enterprise data?
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Security is not for post-mortem – it’s a
must-have strategy for development

14. 6. Sourcing
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 Development
 Testing
 Training
 Helpdesk
Key Decision Factors:
 Variety of technology
 Key skills
 Availability of talent pool
 Budget
 Sporadic or even
 Build vs. Buy
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To build a team internally or to get the
best talents from multiple domains?

15. More: Integration with backend systems
 Standalone Apps don’t work in
Enterprise
 Building the bridge and interfaces
every time is a challenge
Modern Architecture proposes
“Mobile Backend as a service”
(*Gartner)
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Interface layer
App Server
DB Server
Mobile App
App Server
DB Server
Web Server
Mobility Core System
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16. More: App management and distribution
 Do you plan to share the apps to public?
 Would you have a private app store?
 How do you manage versions and replace them?
Does App replacement causes data removal also?
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17. More: UX
 UX is more important in Mobile than Web
 Invest in UX for better uptake
 Good mix of UX & feature makes a Mobile app great
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18. Conclusion: Critical Success Factors for
Enterprise Mobility
1. Having the Big picture
2. Setting up the right technology architecture framework
3. Embedding Security in the development process
4. User Experience
5. Change Management to make the rollouts successful
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19. Thank You
Pic courtesy: Lewis Pugh
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Reach me at @csubhamoy on Twitter and www.subhamoy.com