The document discusses trends in the mobile enterprise market in 2015. It finds that the number of mobile enterprise application companies has grown 20% in the last year to 313 companies. While this growth rate is modest, it is similar to the early days of software as a service. Industry-focused mobile apps now make up about a third of companies. Early mergers and acquisitions have centered on productivity apps. The number of mobile enterprise enabler companies has also grown, now totaling 220 companies focused on problems like user engagement and development efficiency. Funding of both mobile apps and enablers is accelerating, with several categories like productivity, payments, and analytics receiving significant investments.
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
Keynote: It's More About Customers and Less About ChannelsMediaPost
The future is less about channels and more about potential customers. Cezanne Huq, online acquisition and business strategist at Intuit, will share best practices that apply to practical management of search in 2014. It's about making potential customers consider the products early in the decision process. Huq will share how Intuit turned customer data, brand value, shop/buy behavior, channel insights and analytics into tools that delight existing and potential clients.
KEYNOTE
Cezanne Huq, Online Acquisition and Business Strategist, Intuit
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
GAMIFICATION reaches fast adoption
The RENTING ECONOMY– now an option even for apparel
The SHARING ECONOMY – UBERIFICATION of services
The SUBSCRIPTION ECONOMY – chipping away at brick-and-mortar stores
SOCIAL MEDIA becomes a source of consumer data
SMARTPHONES are becoming the hub for digital beauty
WEARABLE TECH is already here for early adopters
BEACONS and location-based marketing
NANOTECHNOLOGY
3D PRINTING
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
Keynote: It's More About Customers and Less About ChannelsMediaPost
The future is less about channels and more about potential customers. Cezanne Huq, online acquisition and business strategist at Intuit, will share best practices that apply to practical management of search in 2014. It's about making potential customers consider the products early in the decision process. Huq will share how Intuit turned customer data, brand value, shop/buy behavior, channel insights and analytics into tools that delight existing and potential clients.
KEYNOTE
Cezanne Huq, Online Acquisition and Business Strategist, Intuit
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
GAMIFICATION reaches fast adoption
The RENTING ECONOMY– now an option even for apparel
The SHARING ECONOMY – UBERIFICATION of services
The SUBSCRIPTION ECONOMY – chipping away at brick-and-mortar stores
SOCIAL MEDIA becomes a source of consumer data
SMARTPHONES are becoming the hub for digital beauty
WEARABLE TECH is already here for early adopters
BEACONS and location-based marketing
NANOTECHNOLOGY
3D PRINTING
Ladbrokes and Aditi - Digital Transformation Case study HARMAN Services
Your digital customer is evolving and digital engagement is evolving even faster! See how Aditi digitally transformed Labrokes' business to give them an edge over the competition.
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
The most important small business trends in 2014Radius
The rise of mobile, the growth of local, the advent of crowdfunding–find out how 61 small business experts think the latest business trends will shape the future of small business in the next 12 months.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
Landscape of leading and emerging Enterprise Mobile Applications. Includes horizontal and vertical companies in categories such as education, healthcare, and productivity. Notes which companies have been acquired since original version of the landscape published by Emergence Capital in 2013.
Industry Cloud Rising - 2014 Industry Cloud Forum KeynoteEmergence Capital
Gordon Ritter, co-founder and General Partner at Emergence Capital, talks about the trend of building industry vertical SaaS companies in the inaugural Emergence Capital Industry Cloud Forum in 2014.
Ladbrokes and Aditi - Digital Transformation Case study HARMAN Services
Your digital customer is evolving and digital engagement is evolving even faster! See how Aditi digitally transformed Labrokes' business to give them an edge over the competition.
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
eMarketer Webinar: Key Digital Trends for 2014eMarketer
Join eMarketer for a free webinar covering a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer.
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
The most important small business trends in 2014Radius
The rise of mobile, the growth of local, the advent of crowdfunding–find out how 61 small business experts think the latest business trends will shape the future of small business in the next 12 months.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
Landscape of leading and emerging Enterprise Mobile Applications. Includes horizontal and vertical companies in categories such as education, healthcare, and productivity. Notes which companies have been acquired since original version of the landscape published by Emergence Capital in 2013.
Industry Cloud Rising - 2014 Industry Cloud Forum KeynoteEmergence Capital
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Industry Cloud Landscape - 2015 - Emergence CapitalEmergence Capital
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Alison Wagonfeld, operating partner at Emergence Capital, gives a talk about rapid growth trends for enterprise cloud companies. Topics covered include the key factors influencing growth and what companies need to do to keep up.
Emergence Capital Mobile Enterprise Trends - March 2017Emergence Capital
The latest version of Emergence Capital's annual Mobile Enterprise Trends Report. Includes the key trends driving adoption of mobile in business, mobile enterprise venture funding statistics, and mobile enterprise predictions for 2017.
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Industry Cloud Forum 2015 - Emergence Capital KeynoteEmergence Capital
Gordon Ritter, co-founder and General Partner at Emergence Capital shares insights about how vertically-focused enterprise cloud companies are gaining ground. He highlights the two types of industry cloud companies: Enablers & Disruptors, and shares 10 questions to determine if you are an industry cloud leader.
SaaS, or Software as a Service, is radically transforming conventional software tools for micro/SMEs by diminishing transaction costs, increasing market flexibility and providing
cost effective outsourcing solutions to IT. Unlike any other time in history, micro/SMEs have a level playing field with large enterprise and Fortune 500 companies through early adoption of a myriad of SaaS solutions, which are enabling massive efficiency gains in areas such as: ERP, CRM, BI & HR solutions to name a few.
Enterprise mobility, strategy and execution approachRapidValue
Driver’s of Enterprise Mobility
Current Landscape
Mobile 1.0
Mobile 2.0
Mobile 3.0
Why do we need mobile strategy for enterprise
More penetration of smart devices
Rapid Deployment of BYOD
Need Real-Time information by CXO’s
Business Benefit Drivers of Enterprise Mobility
Approach to Enterprise Mobile Strategy
Identify Mobile Infrastructure & Security Requirements
Understand the Challenges in Enterprise Mobility
Identify Business Functions to Mobilize
Prioritize Requirements
Prioritize Applications
Calculate Return Of Investments (ROI)
Decide on the Application Framework & Technology
Technology Considerations
Execute and Deploy the Mobile App
Support and Maintain Mobile Applications
Mobilizing Enterprise Systems
Typical Components of Enterprise Mobile Systems
Enterprise backend system
Mobile Middleware
Mobile Application
Extending Oracle ERP to Mobile
Typical components of Oracle Mobile Suite
Oracle Apps ERP system
Oracle Fusion Middleware
Mobile Application
About Oracle ADF Mobile Application
Cross-Platform Development Framework
Benefits of Oracle ADF Mobile
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In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. For example, 67% of Australian consumers left a brand because of slow mobile app load time.
In this presentation, Jonathan Lindo, CA Technologies VP of Enterprise Mobility, global expert on software best practices and mobility strategy, shows how you can:
• Accelerate your speed-to-market, gain complete visibility and deliver value to your business with DevOps for Mobile.
• Proactively resolve problems with your mobile applications.
• Deliver a 5-star application experience to your mobile users.
Get a trial of CA Mobile App Analytics (CA MAA) here: http://cainc.to/MY96fo
Bootstrap, Angel or Venture: Determining the Right Financing Strategy for You...Judy Loehr
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Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
Similar to Mobile Enterprise Trends 2015 - Emergence Capital (20)
2. § Mobile represents the next major technology
platform shift for businesses. Like the SaaS
platform shift, mobile will create tremendous
opportunities for enterprise-focused entrepreneurs.
§ We estimate that mobile enterprise will ultimately
represent an annual revenue opportunity for
entrepreneurs of at least $100 billion.
§ This report will review the current state of the
enterprise mobile market and will share our
predictions as to where this market is headed.
OVERVIEW
4. WHAT IS DRIVING GROWTH IN
MOBILE ENTERPRISE?
3
MORE MONEY FOR MOBILE
Enterprise spending on mobility-related technologies is expected
to more than double over the next five years.
1
WORKERS LOVE IT
Nearly half of workers state that their mobile device is very or
somewhat important for their work.
2
BYOD TAKES HOLD
Businesses are increasingly allowing workers to use their own
mobile devices for work. 74% of organizations have or plan to
have bring-your-own-device (BYOD) policies in place.
4
THERE’S AN APP FOR THAT
As mobile budgets grow, entrepreneurs are focusing more on
building mobile applications for business. As a result, there are
more apps available to solve a wide range of business challenges.
4
DYNAMICS
DRIVING
MOBILE
ENTERPRISE
GROWTH
SOURCE: Tech Pro Research, Pew Research Center, IDC
6. Native or web-based
mobile applications that
are: (a) used by
businesses and (b)
valuable to users in large
part because of their
mobile functionality.
These applications may
also have a desktop
interface.
MOBILE ECOSYSTEM:
APPLICATIONS & ENABLERS
APPLICATIONS ENABLERS
Technology solutions
that help mobile
application developers
do their jobs more
effectively.
&
7. § Emergence publishes a landscape of mobile
enterprise application companies annually
• Our 2015 mobile enterprise landscape includes 313
companies, up from 258 companies in 2014 and 95
companies in 2013.
• The landscape is segmented by key application categories,
both functional and industry-related.
§ The landscape is segmented by key application
categories, both functional and industry-related.
MOBILE ENTERPRISE
APPLICATIONS
8. H
O
R
I
Z
O
N
T
A
L
V
E
R
T
I
C
A
L BANKING GOVERNMENT
OTHER VERTICALSEDUCATION HEALTHCARE REAL ESTATE/CONSTRUCT.
RESTAURANTS
ACCOUNTING, FINANCE, ITSALES, MARKETING & SERVICE
PAYMENTS
HOSPITALITY
CONTENT COMMUNICATION TASK MANAGEMENT &
CALENDAR
MOBILE FORMS
EVENTS & CONTACTS
OrderAhead
HR & RECRUITNG BI & ANALYTICS
ACQUIRED
RETAIL
TRANSPORTATION
MANUFACTURING
MOBILE ENTERPRISE APPLICATIONS
LANDSCAPE 2015
KURADO
PRODUCTIVITY
9. § The number of mobile enterprise application
companies has grown by 20% in the last year
§ While this isn’t a high growth rate, it is similar to the early days
of SaaS when entrepreneurs were learning to capitalize on a
new platform and the pace of company creation was modest.
§ Industry-focused apps are playing a prominent role
§ Approximately 1/3 of the companies on the landscape focus on
specific industries. This is different from the early days of SaaS
when nearly all companies were cross-industry.
§ Early M&A has centered around productivity apps
• Microsoft has played a prominent role having acquired three
productivity-focused mobile enterprise companies to date
(6Wunderkinder, Sunrise, and Acompli).
MOBILE ENTERPRISE APPS:
LANDSCAPE TRENDS
10. WHERE ARE
WE TODAY?
EARLY STAGE MOBILE APP FUNDING HAS BEEN
INCREASING EVERY YEAR SINCE 2010, GIVING RISE TO
A HANDFUL OF LATER STAGE APPS WITH MASSIVE
GROWTH ROUNDS
SOURCE: Emergence analysis based on Crunchbase data
*”Early Stage” is defined as companies that have raised less than $50M total funding; “Late Stage” is defined as companies that have
raised more than $50M.
Dropbox $600,000,000
Box $544,000,000
Square $480,500,000
Slack $338,450,000
Evernote $181,250,000
ServiceMax $120,000,000
Doximity $81,800,000
Airstrip Technologies $65,000,000
LATE STAGE MOBILE APPS
FUNDING* TO-DATE
20
34
55
97
99
0
20
40
60
80
100
120
$-‐
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
2010
2011
2012
2013
2014
#ofdeals
TotalAmountRaised(USD)
EARLY STAGE MOBILE APP FUNDING*
(2010-2014)
11. WHERE ARE
WE TODAY?
MOBILE ENTERPRISE APPS – TOTAL FUNDING BY CATEGORY
H
O
R
I
Z
O
N
T
A
L
V
E
R
T
I
C
A
L
OrderAhead
18 companies
$108M
38 companies
$216M
23 companies
$94M
10 companies
$54M
15 companies
$656M
19 companies
$1,407M
35 companies
$300M
32 companies
$90M
MANUFACTURING
4 companies
$30M
10 companies
$51M
7 companies
$49M
10 companies
$140M
10 companies
$92M
TRANSPORTATION
6 companies
$20M
HOSPITALITY
1 company
$9M
BANKING
3 companies
$8M
GOVERNMENT
CONTENT
43 companies
$622M
COMMUNICATION TASK MANAGEMENT
& CALENDAR
15 companies
$98M
MOBILE FORMS
7 companies
$25M
EVENTS & CONTACTS
12 companies
$75M
PRODUCTIVITY
ACCOUNTING, FINANCE, ITSALES, MARKETING & SERVICE
PAYMENTSHR & RECRUITING BI & ANALYTICS
OTHER VERTICALSEDUCATION HEALTHCARE REAL ESTATE/CONSTRUCT.
RESTAURANTS
RETAIL
12. § Early stage funding is taking off
§ Annual dollars invested in early stage mobile enterprise app
companies has grown at a CAGR of 38% over the last 5 years.
§ Several late stage breakout companies are
emerging
§ Beyond well-known names such as Box, Square, and Slack,
other companies such as Doximity and ServiceMax are
approaching “unicorn” status.
§ Several landscape categories have been
particularly appealing to investors
• Productivity app companies have been the largest recipients
of capital. Payments, healthcare, and sales/marketing have
also seen meaningful investor interest.
MOBILE ENTERPRISE APPS:
FUNDING TRENDS
13. § Emergence publishes a landscape of mobile
enterprise enabler companies annually
• Our first landscape was published this year and includes
220 companies.
§ The landscape is segmented by problems that
application developers are aiming to solve
§ Sometimes an enabler might help its customers solve
multiple problems. In this case, we show the enabler in
what we feel is its “primary” problem solving area.
MOBILE ENTERPRISE
ENABLERS
14. WHERE ARE
WE TODAY?
APPURL
Turnpike
Tapku
Babble-on
WireKit
API LAYER
DEVELOPMENT
USER ACQUISITION ENGAGEMENT MONETIZATION
MOBILE ENABLER LANDSCAPE 2015
APP DISCOVERY
APP LANDING PAGES
APP STORE OPTIMIZATION
APP STORE DATA & RESEARCH
A/B TESTING
ANALYTICS
NOTIFICATIONS
MOBILE MARKETING AUTOMATION
MARKETING ATTRIBUTION
MONETIZATION
DEEP LINKING
DEMO TOOLS
PAYMENT EMAIL
LOCALIZATION MOCKUP/PROTOTYPING
TELEPHONY
APP TESTING
FEEDBACK & SUPPORT
APP BUILDER
DEV PLATFORM
ACQUIRED
15. § Judging by the number of companies in each landscape
category, user engagement and development efficiency
are key pain points in mobile
§ Over half of the companies on the landscape are focused in these
two areas.
§ Acquisition activity has been heaviest in analytics
§ Many mobile analytics companies continue to emerge, which may
suggest app developers’ analytics needs are still evolving.
§ The user acquisition and monetization categories are
surprisingly uncrowded
• These are clearly areas of interest for app developers. Big problem
plus minimal competition could be opportunity for entrepreneurs.
MOBILE ENTERPRISE ENABLERS:
LANDSCAPE TRENDS
16. EARLY STAGE MOBILE ENABLERS SAW A STEP
FUNCTION INCREASE IN FUNDING FROM 2013 TO
2014, JUST ONE YEAR BEHIND MOBILE APPS
13
31
36
38
48
0
10
20
30
40
50
60
$-‐
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
$400,000,000
2010
2011
2012
2013
2014
#ofdeals
TotalAmountRaised(USD)
EARLY STAGE MOBILE ENABLER FUNDING*
(2010-2014)
SOURCE: Emergence analysis based on Crunchbase data
*”Early Stage” is defined as companies that have raised less than $50M total funding; “Late Stage” is defined as companies that have
raised more than $50M.
Stripe $190,000,000
Twilio $99,000,000
Optimizely $87,000,000
Xamarin $82,000,000
Applause $80,800,000
Zendesk $79,000,000
Appcelerator $78,100,000
Mixpanel $76,500,000
Quixey $74,200,000
Tapjoy $51,000,000
LATE STAGE MOBILE ENABLER
FUNDING TO-DATE*
17. PAYMENT
APP DISCOVERY
APP LANDING PAGES
ANALYTICS
APP STORE OPTIMIZATION
NOTIFICATIONS
MOBILE MARKETING
AUTOMATION
MARKETING ATTRIBUTION
MONETIZATION
DEEP LINKING
DEMO TOOLS
USER ACQUISITION ENGAGEMENT
FEEDBACK & SUPPORT
MONETIZATION
APP STORE DATA & RESEARCH
API LAYER
EMAILTELEPHONY
DEVELOPMENT
DEV PLATFORM
LOCALIZATION MOCKUP/PROTOTYPING
APP BUILDER
APP TESTING
32 companies
$395M
2 companies
$190M
5 companies
$237M
6 companies
$73M
8 companies
$192M
10 companies
$82M
16 companies
$152M
10 companies
$94M
10 companies
$96M
A/B TESTING
8 companies
$101M
11 companies
$100M
4 companies
$72M
11 companies
$111M
5 companies
$82M
11 companies
$80M
18 companies
$121M
17 companies
$91M
12 companies
$29M
4 companies
$1M
8 companies
$1M
13 companies
$107M
MOBILE ENABLERS 2015 – TOTAL FUNDING BY CATEGORY
18. § Early stage funding of mobile enterprise enablers is
accelerating
§ Dollars raised by enablers in 2014 nearly doubled from 2013.
§ Many of the later-stage enablers service both mobile
and web developers
§ This is unsurprising as many app companies have both mobile and
web-based interfaces to their applications. Additionally, many
leading enablers that started as web-only have added good mobile
capabilities to their offerings.
§ Analytics, deep linking, and telephony categories have
received the most funding
• Payments and development platforms have also seen heavy
investment.
MOBILE ENTERPRISE ENABLERS:
FUNDING TRENDS
20. Continued growth of “horizontal” mobile
apps, many focused on productivity
improvements.
WE PREDICT THREE AREAS OF
GROWTH FOR MOBILE ENTERPRISE
Expanding use of mobile apps for
non-desk workers, with a focus on
key verticals such as healthcare,
construction, and field service.
1
2
DESK
EXTENSION
DESKLESS
ENTERPRISE 3 GLOBAL
MOBILE
Adoption of mobile enterprise
applications in emerging markets
that are inherently mobile-first.
These applications will be some
of the first business apps used in
these markets.
21. PREDICTION:
GROWTH OF DESK EXTENSION APPS1
KEYS TO SUCCESS
EXAMPLE COMPANIES
§ Leveraging and blending mobile and
web, as the workers that use these
apps are deskbound at times and
mobile at others.
§ Utilizing mobile native access to
email, calendar, and contacts to
make integration with key data
sources easier, while enhancing
virality.
Continued adoption
of “horizontal” mobile
apps, many focused on
productivity
improvements. Nearly
all of the top 20 most
downloaded apps on our
landscape are
productivity-oriented.
*TOTAL
RAISED:
$3.7
BILLION
SOURCE: AppAnnie, Emergence analysis
22. PREDICTION:
GROWTH OF DESKLESS ENTERPRISE APPS2
KEYS TO SUCCESS
EXAMPLE COMPANIES
§ Deep domain expertise in an industry
that is dominated by deskless
workers.
§ Extraordinary focus on simple user
experience; Apps for deskless
workers must be easy to use in the
field.
§ Robust offline functionality so that
the app is functional when online
access isn’t possible.
Expanding use of
mobile apps for non-
desk workers, with a
focus on key verticals
such as healthcare,
construction, and field
service. Non-desk
workers represent 80%
of the global workforce.
*TOTAL
RAISED:
$855
MILLION
23. PREDICTION:
GROWTH OF ENTERPRISE APP USAGE IN
EMERGING ECONOMIES
3
Adoption of mobile
enterprise applications in
emerging markets that
are inherently mobile-
first. These applications
will be some of the first
business apps used in
these markets.
50% ASIA
PACIFIC
10% LATIN
AMERICA
10% MIDDLE EAST
+ AFRICA
% OF MOBILE ENABLED WORKERS IN 2020
SOURCE: Citrix, IDC, Emergence analysis
24. MOBILE ENTERPRISE
OPPORTUNITY: $100+ BILLION
X
3.0 BILLION
GLOBAL
WORKERS
$40+
PER WORKER
PER YEAR
*CLOUD
REVENUE
IN 2005:
<$500 MILLION
*MOBILE
ENTERPRISE
REVENUE TODAY:
<$500 MILLION
$100+ BILLION ANNUAL REVENUE
OPPORTUNITY
SOURCE: Emergence analysis
25. § Enterprises are shifting more IT budget to mobile
initiatives
§ In response, a growing number of entrepreneurs are
developing mobile enterprise applications that help
both desk workers and non-desk workers become
more productive
§ Growth in funding for mobile enterprise applications
and mobile enablers is growing rapidly
§ We are in the early innings of the mobile platform
shift in enterprise. Ultimately, the opportunity in
mobile enterprise applications is over $100 billion
annually.
SUMMARY
26. ABOUT EMERGENCE CAPITAL
@emergencecap
Emergence Capital Partners, based in San Mateo, Calif., is the leading venture capital
firm focused on early and growth-stage enterprise cloud companies. Its mission is to
invest in the cloud visionaries who are building the most important business applications.
The firm's investments include companies such as Salesforce.com (CRM), SuccessFactors
(acquired by SAP), Veeva Systems (VEEV), Yammer (acquired by Microsoft), and Box.
Emergence Capital has $910 million under management. More information on Emergence
Capital can be found at http://www.emcap.com.
Published by Kevin Spain, General Partner, Emergence Capital, @kevinspain
kspain@emcap.com
ABOUT EMERGENCE CAPITAL