Charles Mok discusses the growth of enterprise mobility and its importance for connecting with customers and empowering employees. The market for enterprise mobility management is predicted to more than double in size from 2014 to 2018. Many Hong Kong small businesses have embraced mobility, with 29% and 16% of digitally engaged SMBs using mobile ads. Enterprises are addressing security, compliance, and developing mobile applications to improve business and customer satisfaction. The Asia Pacific enterprise mobility market is rising, though 50% of APAC organizations remain in the early stages of mobility adoption.

1. Charles Mok
Legislative Councillor
(Information Technology)

2. The need to stay
CONNECTED
Anytime
Anywhere

3. Mobility:
Foundation of digital enterprise
and enabler of essential
business processes
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4. GRAND PREDICTIONS
Market for Enterprise Mobility Management will more
than double in size
Revenue from $3.8bn in 2014 to $9.6bn in
2018
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Source: 451 Research

5. ENTERPRISE MOBILITY
5
Source: Netswitch

6. ENTERPRISE MOBILITY: STRATEGY
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Source: IDC

7. 7
Source: Citrix Mobility Report: A Look Ahead
(December 2013)

8. The bridge between enterprise
and customers, partners and
employees
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9. CONNECTING WITH CUSTOMERS
Michael Kors (Luxury, high fashion)
Partner with WeChat/Weixin in China To Offer
All Access To Fashion Show Livestream
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10. CONNECTING WITH CUSTOMERS
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11. EMPOWERING EMPLOYEES

12. EMPOWERING EMPLOYEES:
MOBILE FIRST STRATEGY
Recruitment
- UPS: Shifting recruiting strategies to focus on
Facebook, Twitter, Google and other platforms
Talent attraction
- Sodexo: mobile-specific jobs app where candidates and
employees can search and apply jobs
Transparency and communication
- Home Depot: Facebook page engagement, job stories,
integration for social/mobile recruitment
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13. EMPOWERING EMPLOYEES:
CROSS PLATFORM COLLABORATION
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14. HONG KONG SMALL BUSINESSES
ARE EMBRACING MOBILITY
Ipsos:
29% and 16% of medium and high digitally engaged
SMEs have online marketing campaigns through
mobile advertisements on smartphones (2014)
Symantec:
84% of Hong Kong enterprises are considering
adopting mobile application to market and promote
their businesses (2012)
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15. WHAT ARE ENTERPRISES DOING TO
MAKE IT HAPPEN?
• Relaxed company policies toward BYOD and
company-owned mobile devices
• Ensuring security and management of the enterprise
mobility platform
• Handling compliance issues and security risks
• Developing applications to drive business
development and customer satisfaction
• Implementation of software, systems, and security
solutions
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16. 16
APAC ENTERPRISE MOBILITY
MARKET
ON THE RISE

17. OUTLOOK: APAC IN THE NEXT 5
YEARS
• IDC: regional market is expected to reach a value of
$2.3 billion by 2017; increasingly fragmented
• 50% of APAC organizations are still stuck in initial
stages of mobility
• Forrester: India and China as leaders in APAC
enterprise mobile software spending in 2014

18. LOOKING FORWARD:
INCREASE IN MARKET TRACTION
• Use hybrid tablet/laptop devices as a start
• Consider customer mobility: delivering user experience
• HTML5 browser-based approach: unified platform for
all devices and apps
• Collecting user feedback and analysing usage metrics
• Key: secure both the DATA and DEVICE
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