Enterprise Mobility is not a new concept, but these days it is having a disruptive impact on many organizations. Many IT departments feel unable to respond effectively due to the influx of new devices and the growing internal demand for app development. When trying to deal with these challenges, the result is often the sacrifice of long-term effectiveness to meet short-term goals. Now is the time to actively create a roadmap to guide your organization's mobility efforts, especially if Gartner's predictions prove accurate- that within 2 to 3 years, 40% of the workforce will be mobile and 70% of customers will interact with you via mobile device.

1. Building a Successful Enterprise
Mobility Roadmap
By Martin Ezzo, Practice Director
Enterprise Mobility Management
Pomeroy
March 2014

2. Why Act Now?
2
Consider:
1 Gartner, 2011. 2 McKinsey and Company, 2012. 3 Osterman Research, 2012. 4 Kelton Research, 2011.
70% of customer interactions will originate from a mobile device within 2 years.1
77% of CIOs plan to allow personal devices to access data and apps.2
Almost 60% believe BYOD is a problem.3
Only 24% and 21% of personal smartphones and tablets can be wiped.3
90% of CIOs expect to deploy mobile apps in the next 12 months.4
44% of companies have no mobile device strategy.3

3. 3
What’s Our Scope… Where Do We Start?
Which area of the business should
be the focus?
What is the business transformation
opportunity with mobility?
Can we leverage
mobility as a
differentiator?
How can we leverage mobility to better interact with
customers, distributors, employees and resellers?
What type of devices should
be supported?
What use cases are best supported
on the phone vs. the tablet?
How do we integrate all of these devices
with our corporate data stores?
What are the right policies for
device, app and communication
security?
What about
BYOD?
What is Your Readiness – Business and IT?

4. Five Keys to Building Your Strategy
4
1. Rationalize the Business Demand.
2. Assess Readiness.
3. Understand Risk.
4. Determine the Role of Mobile Device Management (MDM).
5. Develop the Roadmap and Action Plan.

5. Five Keys to Building Your Strategy
5
1. Rationalize Demand.
• Mobile scenarios across channels and roles
- B2C
- B2E2C
- B2E
- B2B
• Device Ownership / BYOD
• Rationalized against business drivers
• Innovation Posture
• Technology implications across IT
- People, process and technology

6. Five Keys to Building Your Strategy
6
2. Assess Readiness.
• Mobility Strategy
• Enterprise Information Management
• IT Delivery and Support
• Policy Definition
• Policy Governance
• Network Infrastructure
• Security Infrastructure
• App Development Platform
• MDM Platform
• Telecom Expense Management
• Service Management
Maturity
Ranking
Maturity
Report Card

7. Five Keys to Building Your Strategy
7
3. Understand Risk.
Risk Matrix
Use Case Categorization
Risk
• Types of Exposure
- User data, customer information,
financial data, etc.
• Impact of Exposure
- Public perception, legal exposure,
financial risk, etc.
Business Value
• Alignment with drivers

8. Five Keys to Building Your Strategy
8
4. Define the Role of Mobile Device Management.
• Understand what you will manage.
• Policies across various usage and
device types.
• Are these devices still “personal” if
managed by corporate MDM?
• Is MDM part of a larger services
strategy?
MDM is not the magic silver bullet that addresses all mobility issues.

9. Five Keys to Building Your Strategy
9
5. Develop the Roadmap and Action Plan.
• Mobility Strategy
• Enterprise Information Management
• IT Delivery and Support
• Policy Definition
• Policy Governance
• Network Infrastructure
• Security Infrastructure
• App Development Platform
• MDM Platform
• Telecom Expense Management
• Service Management
The Action Plan should measure impact within weeks, not months.
Mobile Maturity Matrix
IT Strategy Roadmap
Maturity Ranking

10. 10
Business Drivers
Market Opportunity
Process Innovation
Transformation Need
Mobility Readiness
BYOD Strategy
Risk Management
IT Roadmap
Device & App Support
Business
Strategy
IT
Strategy
Enterprise
Mobility
Strategy
Define Your Mobility Management Strategy

11. IT Readiness Assessment Overview
11
Step 1:
Direction Setting
BUSINESS
DRIVERS
ENVISIONED
MOBILE
SCENARIOS
MARKET
OPPORTUNITY
Step 2:
Assessment, Risk Analysis
and Standards
MOBILE APP
AND BYOD RISK
PROFILE
TECHNOLOGY
MATURITY
ASSESSMENT
MOBILE POLICY
AND
PROCEDURES
Step 3:
Roadmap and Next Steps
IT ROADMAP
RECOMMENDATIONS
ACTION PLAN
Accelerated timeframe is 2 weeks vs. typical timeframe of 4 weeks.

12. IT Readiness Assessment
12
Step One: Direction-setting
BUSINESS
DRIVERS
ENVISIONED
MOBILE
SCENARIOS
MARKET
OPPORTUNITY
• Establishes short and long-term goals
• Identifies:
• business drivers
• stakeholder needs
• end-user profiles
• mobility and security
requirements

13. IT Readiness Assessment
13
Step Two: Assessment and Analysis
MOBILE APP
AND BYOD
RISK PROFILE
TECHNOLOGY
MATURITY
ASSESSMENT
MOBILE
POLICY AND
PROCEDURES
• Benchmarks and evaluates IT maturity and
capability to manage EMM in three key areas:
• maturity assessment
• risk profile
• mobile standards
• Identifies knowledge, process and capability
gaps

14. IT Readiness Assessment
14
Step Three: Roadmap and Next Steps
IT ROADMAP
RECOMMENDATIONS
ACTION PLAN
• Mobility Roadmap is a detailed deployment plan.
• how to execute established strategy and
achieve goals
• prioritized actions, resource requirements,
timelines and costs

15. Accelerated Assessment Timeline
15
2 Weeks
Step I:
Assess Maturity,
Technology,
Risk, Standards Step II:
Gap Analysis,
Roadmap & Next
Steps
Kickoff
Executive
Readout
1 Week
1 Week

16. Martin Ezzo, Practice Director,
Enterprise Mobility Management
Pomeroy
Martin Ezzo is a seasoned executive with over 25 years of
industry experience developing, communicating and
executing corporate strategic vision. His wealth of
experience in the Information Technology arena includes
leading high-powered teams in the development,
implementation and operation of large complex solutions in
the area of IT Service Management, specializing in End-user
Services, Systems Management, Data Center Operations,
Enterprise Mobility and IT Outsourcing.

17. For more information on conducting a mobility readiness assessment
for your company, visit
http://info.pomeroy.com/mobility_assessment.html
For more information about Pomeroy, visit
www.pomeroy.com