The document discusses how Android can improve its commercial success compared to iOS. It finds that iOS is still ahead in terms of app revenues despite Android's larger user base and market share. This is attributed to factors like iOS's unified design, reputation for apps, and seamless purchasing in the App Store. The document proposes enhancing Android's transparency about apps' privacy behaviors and data usage patterns. It suggests providing localized runtime privacy information, calculating privacy scores for apps, and prioritizing more privacy-friendly apps in search results. The goal is to increase user trust in Android as a more privacy-oriented platform.
Google, apple, and microsoft struggle for your internet experienceAnirudhya Reevu
Google, apple, and microsoft struggle for your internet experience
Case Study of Chapter 7 from "Management Information Systems: Managing the Digital Firm" 12e by Laudon & Laudon
Google, apple, and microsoft struggle for your internet experienceAnirudhya Reevu
Google, apple, and microsoft struggle for your internet experience
Case Study of Chapter 7 from "Management Information Systems: Managing the Digital Firm" 12e by Laudon & Laudon
VisionMobile - Business models of mobile ecosystems - Digital WinnersSlashData
Deep dive into the economics and business models of mobile ecosystems: Presentation given by VisionMobile Strategy Director, Michael Vakulenko, at Digital Winners (Oslo, 7-8 November 2013).
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
Top 16 mobile app development companies in usa & indiaFugenX
Are you an entrepreneur who wants to make a small business, big in a mobile-first world? Absolutely! No one wants to lose billions of potential customers who spend their time on their smartphones.
This study investigates the importance of the usability of a Mobile First Company (MFC) app. The number of
MFCs is growing rapidly worldwide, and the existence of such companies primarily rely on their apps being used. There
is a broad range of usability literature, however scarce data exists, that describes how app usability contributes to the
success of MFCs. This research uses a case study to empirically extract an initial link between MFC success and the perceived usability of its app. Arabic-System Usability Scale (A-SUS) is employed to evaluate the usability of an MFC app
in Kuwait. The results are used to start collecting data in order to initiate a correlation between MFC success with its app
perceived usability.
Droidcon 2011: Strategies for Android, Henning Boeger, CapgeminiDroidcon Berlin
Strategies for Android - Henning Böger, Capgemini
Mobile devices are vital for most enterprises. Be it the common smartphone of mobile blue collars, highly specialized handhelds for outdoor workers, or mobile point of sales. Android with its unique features has a huge opportunity to conquer the landscape of enterprise mobile platforms. We will take a look at Android’s chances for the enterprise from multiple angles: Business opportunities, players, and technology.
VisionMobile - Business models of mobile ecosystems - Digital WinnersSlashData
Deep dive into the economics and business models of mobile ecosystems: Presentation given by VisionMobile Strategy Director, Michael Vakulenko, at Digital Winners (Oslo, 7-8 November 2013).
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
Top 16 mobile app development companies in usa & indiaFugenX
Are you an entrepreneur who wants to make a small business, big in a mobile-first world? Absolutely! No one wants to lose billions of potential customers who spend their time on their smartphones.
This study investigates the importance of the usability of a Mobile First Company (MFC) app. The number of
MFCs is growing rapidly worldwide, and the existence of such companies primarily rely on their apps being used. There
is a broad range of usability literature, however scarce data exists, that describes how app usability contributes to the
success of MFCs. This research uses a case study to empirically extract an initial link between MFC success and the perceived usability of its app. Arabic-System Usability Scale (A-SUS) is employed to evaluate the usability of an MFC app
in Kuwait. The results are used to start collecting data in order to initiate a correlation between MFC success with its app
perceived usability.
Droidcon 2011: Strategies for Android, Henning Boeger, CapgeminiDroidcon Berlin
Strategies for Android - Henning Böger, Capgemini
Mobile devices are vital for most enterprises. Be it the common smartphone of mobile blue collars, highly specialized handhelds for outdoor workers, or mobile point of sales. Android with its unique features has a huge opportunity to conquer the landscape of enterprise mobile platforms. We will take a look at Android’s chances for the enterprise from multiple angles: Business opportunities, players, and technology.
Academic presentation prepared for an IT module at Nanyang Technological University.
Key highlights:
- Devices such as smartphones and tablets
- Mobile operating systems
- Trends
- Anticipated developments and trends
Presented by:
- Celeste Choo
- Wilson Zhang
- Wong Zi Hao
- Serene Loo
- Brenda Ho
BP110: The Mobile Distruption - Why XPages Development is targeting Mobile FirstJohn Head
Over the next five years, enterprise apps will increasingly be built for mobile as the target platform. This session will cover the business reasons why you need to focus on the mobile experience, from both the IBM and a business partner perspective. With mobile, social, cloud and big data being the top priorities of most CxOs worldwide, we will look at how XPages can play a key role in your application strategy. We will guide you on how XPages can fit into your MEAP (Mobile Enterprise Application Platform) strategy, what you can do today to position yourself for success and demonstrate real world examples of why XPages is a smart choice.
How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?
Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by looking specifically at enterprise mobility trends based on insights from customers, research and more.
Android abilities and its demand todaykavita thete
While both iOS and Android operating system abilities are extremely in-demand, companies are choosing Android operating system designers much quicker and more often than any other experts in cellular technical
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
In today's App Economy, Mobility is the key to success. Medium & Large Enterprises are investing heavily on Enterprise Mobility. To make it successful, its important to have the Digital & Mobility strategy to be put in place first. This seminar would highlight some of the key points to be considered in an Enterprise Mobility Strategy.
Key Takeaways
What is Enterprise Mobility?
What are key challenges in front of Enterprises adopting Mobility?
What are the important questions that needs an answer?
Building an Enterprise Mobility Strategy
Target audience
CIO, CTO, VP-IT, Head IT, Program Manager, Business Analyst, BDM, IT Sales, Developer, Tester, Tech Lead
Webinar at Techgig.com [http://www.techgig.com/expert-speak/Building-Enterprise-Mobililty-Strategy-776]
Application Modernization meets Cloud and Mobile ... Where to Start?John Head
Session Given at IBM InterConnect 2016 - It's 2016. Your application portfolio is being reviewed and scrutinized. Mobile and cloud are more than checkboxes on a list. User expectations are higher than ever. But there are so many options—what do you do? Looking through the lens of IBM Software, we will answer that question by providing a roadmap and experiences to help you choose the best path. We'll deep-dive into the five aspects of Application Modernization: User Experience, Social, Cloud, Mobile, and Modern Workflow. You'll see demos of actual transformations and the impact they have had within organizations. We'll put special attention on IBM Bluemix, SmartCloud, and the MobileFirst Platform. Learn how new functionality in the products will make your journey easier.
En presentation som introducerar en säker, kostnadseffektiv och smart mobil apputvecklingsplatform.
Titta närmare på länkarna: Utveckling för mobila appar (http://www-03.ibm.com/software/products/sv/category/SWL00) respektive Hantering och säkerhet för mobila enheter (http://www-03.ibm.com/software/products/sv/category/SW500)
Mobile Testing Success: Real World Strategies and TechniquesTechWell
Today, consumers spend more time on mobile apps than on the web. With this increased demand and paradigm shift toward mobile devices, the role of the software tester is evolving and becoming more complex. Since mobile testing is a relatively new domain, software testers face the challenge of understanding not only what to test but how to test. Clint Sprauve focuses on real world strategies and techniques for mobile app testing including device provisioning, mobile network virtualization, multi-OS platform coverage, and hybrid app testing. Learn how companies across various industries—insurance, finance, and entertainment—are implementing successful mobile testing strategies and techniques to meet this growing challenge. In addition, Clint highlights what is most important when creating a mobile testing strategy for your organization—object recognition options (native, text, and image), mobile app performance, and device security.
The recent explosion in the popularity of apps has seen more and more people set out to develop their own, and the technology behind them has changed as a result. The big technology companies which easily dominated the market in years past have had to become more competitive in order to keep up sales, while people with limited technical skills have sought out simple design modules to enable them to develop their ideas.
Mobile application development is a term used to denote the act or process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones.
These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser.
Similar to Droidcon2013 commercialsuccess rannenberg (20)
1. ……...
Android and the Commercial Success
- Why iOS is still ahead and how Android can improve?
Gökhan Bal
Christian Kahl
Ralf Strobel
Prof. Dr. Kai Rannenberg
Deutsche Telekom
Chair of Mobile Business & Multilateral Security
Goethe University Frankfurt a. M.
www.m-chair.net
2. ……...
Agenda
2
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Conclusion & Outlook
3. ……...
Agenda
3
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Conclusion & Outlook
4. ……...
The Status Quo: Android vs. iOS
More Smartphones…
4
Number of smartphones sold to end users worldwide from 2007 - 2012
Sales in million units
139.29
172.38
296.65
472.00
674.90
122.32
0.00
100.00
200.00
300.00
400.00
500.00
600.00
700.00
800.00
2007 2008 2009 2010 2011 2012
www.statista.com/statistics/12856/number-of-smartphones-sold-to-end-users-worldwide-since-2007/
5. ……...
The Status Quo: Android vs. iOS
…and more Apps
5
Number of mobile app downloads worldwide from 2009 - 2016
Number of app downloads in millions
4,507.00
21,646.00 24,936.00
45,617.00
81,422.00
131,695.00
309,606.00
2,516.00
0.00
50,000.00
100,000.00
150,000.00
200,000.00
250,000.00
300,000.00
350,000.00
2009 2010 2011 2012* 2013* 2014* 2015* 2016*
www.statista.com/statistics/76684/number-of-mobile-app-downloads-by-2013/
6. ……...
The Status Quo: Android vs. iOS
Android vs. iOS Market Share
Android market share increased rapidly.
Android has overtaken iOS already in Q2‘10.
6www.statista.com/statistics/74592/quarterly-worldwide-smartphone-sales-by-operating-system-since-2009/
Global smartphone sales to end users 2009 - 2012, by OS
Sales in million units
0,00
50,00
100,00
150,00
200,00
250,00
Q1 '09 Q2 '09 Q3 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12
Android iOS Others
7. ……...
Agenda
7
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Conclusion & Outlook
8. ……...
The Problem: iOS is still ahead
Revenues
Android vs. iOS App revenue
iOS still far ahead regarding commercial success of apps
8http://techcrunch.com/2013/01/30/japan-south-korea-led-google-play-app-to-revenue-to-double-from-q3-to-q4-2012-but-apple-still-revenue-leader/
http://www.insidemobileapps.com/2012/03/30/google-play-delivers-a-quarter-of-the-revenues-apple-and-amazon-do-says-flurry/
9. ……...
The Problem: iOS is still ahead
Possible Reasons (1)
Compatibility
(Too?) many updates/changes in Android OS
Market for Android devices and OS more fragmented than for iOS
Difficulties for developers
Android app development requires more resources (time,
money, etc.).
Commercially promising apps rather developed for iOS
Usability and user relations
Unified design in iOS (Apps look and feel more similar)
Usability on Android also depends on Android OS version
‘Beauty and Impressiveness’ of iOS Apps
iOS users rather like to impress their peers
9
http://www.mobileprwire.com/Why-iOS-Apps-are-More-Successful-than-Android-Apps.html
http://www.businessinsider.com/app-design-company-director-all-of-our-clients-choose-ios-
over-android-2012-7#ixzz2OAlMgc7A www.stuarthughes.com/newdawn/product_info.php?products_id=113
iphone 4S Elite Gold 'The worlds most
expensive Phone'
11. ……...
The Problem: iOS is still ahead
Possible Reasons (2a)
www.engadget.com/2010/12/01/computer-engineer-barbie-now-available-and-her-phones-been-upg
11
12. ……...
The Problem: iOS is still ahead
Possible Reasons (3)
The “Band-Aid” Effect
“There’s an app for that.” Apple has a reputation for
making apps
“The iPhone is synonymous with apps – plain and simple.”
http://www.mobileprwire.com/Why-iOS-Apps-are-More-Successful-than-Android-Apps.html
iPhone users are rather early adaptors, interested in new
possibilities
(many casual smartphone users use Android devices).
“If you are going to be on one platform, you want to be where
the early adopters are.“ http://www.businessinsider.com/app-design-company-director-all-of-
our-clients-choose-ios-over-android-2012-7#ixzz2OAlMgc7A
Easier to market (?!) Developers can build on Apple ‘s
reputation
Many apps developed for iOS first
12http://www.mobileprwire.com/Why-iOS-Apps-are-More-Successful-than-Android-Apps.html
http://www.businessinsider.com/app-design-company-director-all-of-our-clients-choose-ios-over-android-2012-7#ixzz2OAlMgc7A
13. ……...
The Problem: iOS is still ahead
Possible Reasons (4)
Purchasing
iTunes fully integrated in iOS (seamless purchasing process)
Payment information usually already provided in iTunes
account
In Android, payment information is provided during checkout
iPhone users willing to spend more money
Store Reputation
iOS has better store reputation.
Strict review process vs. open source approach
https://www1.cs.fau.de/filepool/publications/zina/chi2013-smartphones-wip-FINAL.pdf
13http://www.mobileprwire.com/Why-iOS-Apps-are-More-Successful-than-Android-Apps.html
http://www.businessinsider.com/app-design-company-director-all-of-our-clients-choose-ios-over-android-2012-7#ixzz2OAlMgc7A
14. ……...
The Problem: iOS is still ahead
What can be Android’s
competitive advantage?
14http://www.mobileprwire.com/Why-iOS-Apps-are-More-Successful-than-Android-Apps.html
http://www.businessinsider.com/app-design-company-director-all-of-our-clients-choose-ios-over-android-2012-7#ixzz2OAlMgc7A
15. ……...
Agenda
15
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Conclusion & Outlook
17. ……...
Privacy Excursus
Problems regarding privacy
Current smartphone platforms and app market places do not provide users an
appropriate level of transparency regarding smartphone applications’ sensitive
information processing activities.
Often, users are not aware that sensitive resources have been accessed and
processed by applications.
This leads to a biased conception of how smartphone application usage
impacts users’ privacy.
Privacy principles such as informational self-determination, transparency, and
user control are violated.
37% of people who don’t use a smartphone, explain their refusal with a lack of
trust in smartphone devices1.
17
1BMELV 2012, Sicherheit und Datenschutz bei Smartphones, Hintergrundpapier zur
Verbraucherumfrage vom Mai 2012. Bundesministerium für Ernährung, Landwirtschaft und
Verbraucherschutz / Federal Ministry of Food, Agriculture and Consumer Protection
(Germany).
18. ……...
Privacy Excursus
Problems regarding privacy (2)
… static,
… coarse-grained,
… timed inappropriately,
… ignored largely,
… not an effective measure
to inform users about
individual privacy risks of
apps.
18
Current privacy information is …
19. ……...
Agenda
19
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Conclusion & Outlook
20. ……...
Agenda
20
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Conclusion & Outlook
21. ……...
How Android can improve
Solution Approach
Transparency and privacy as a competitive
advantage for Android
Android users are more privacy aware.1
Transparency regarding access/usage of
personal data by particular apps is important
Transparency increases trust in an app (Which data is
used? How is data used?)
Creates added value of an app for privacy aware users
Added value could be monetised (e.g. User pays for
transparency; User pays with money or with personal
data for app)
How to further use this as a competitive
advantage? 211https://www1.cs.fau.de/filepool/publications/zina/chi2013-smartphones-wip-FINAL.pdf
22. ……...
Agenda
22
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Conclusion & Outlook
23. ……...
Solution Concept
Communicate Privacy(-impacting) behaviour
23
Inform about privacy-impacting behaviour patterns1 of
apps instead of static permissions!
Information about how an app actually behaves on the
user‘s device
E.g. what sensitive resources does it access? When?
How frequent? What information can be extracted
about the user?
How does the developer use the information?
1BAL, G. 2012. Revealing Privacy-Impacting Behavior Patterns of Smartphone Applications. MoST
2012 - Proceedings of the Mobile Security Technologies Workshop 2012.
24. ……...
Agenda
24
The Status Quo: Android vs. iOS
The Problem: iOS is still ahead
Privacy Excursus
How Android can improve
Solution Approach
Solution Concept
Solution Elements
Local Runtime Privacy Information
Privacy score for apps in app markets
Trust-enhanced app discovery
Conclusion & Outlook
25. ……...
Solution Elements
1. Local Runtime Privacy Information
1) Monitoring and analysis of app behaviour,
2) Notification when app matches a pattern
(“unlock” of privacy information).
3) Information about app behaviour
25
Runtime
notification
Details about
unlocked
information
Information about
new “unlock”
26. ……...
Solution Elements
1. Local Runtime Privacy Information
26
More details:
What is unlocked?
More details: How
did app unlock?
3) Information about app behaviour
27. ……...
Solution Elements
1. Local Runtime Privacy Information
3) Information about app behaviour
4) Possibility to give feedback
27
More details:
Relevant excerpts
of Privacy Policy
Feedback
mechanism
28. ……...
Solution Elements
2. Privacy score for apps in app markets
Calculating a privacy score based on the users’
app-behaviour ratings (crowdsourcing).
Visualization of the privacy score for apps.
28
29. ……...
Solution Elements
3. Trust-enhanced app discovery
App behaviour profile
impacts search result
order.
Additional visual indicator
for apps’ privacy behaviour
profile.
29
30. ……...
What you can do already now
Be transparent.
Inform users why you need access to privacy
sensitive resources.
Tell them what you do with their
information.
Keep the number of permissions small.
Check if you really need all permissions.
30
31. ……...
Conclusion & Outlook
Enhance user trust into the app ecosystem
Provide useful privacy information about individual
apps covering the phases of app discovery, installation
and usage
Usage of crowdsourcing to rate privacy-invasiveness of
apps
Who could run the market?
31
32. ……...
Deutsche Telekom Chair of
Mobile Business & Multilateral Security
Prof. Dr. Kai Rannenberg
Chair of Mobile Business & Multilateral Security
Goethe University Frankfurt
info@m-chair.net
www.m-chair.net
@mchair
Thank You!
Prof. Dr. Kai Rannenberg Christian Kahl Ralf Strobel