Get mobility implemented into your organization in 5 key steps and go from Mobile Zero-2-Hero!

1. ENTERPRISE MOBILITY
MATTHEW DAVID

2. AGENDA
•
Device Usage Today
•
5 Key Steps to Leverage Devices
•
Management
•
Mobile Web
•
Strategy
•
Implement Solutions
•
Enterprise
•
Story time
•
What You Should Do

3. RAPID CHANGE

4. RAPID CHANGE - TODAY

5. WHY MOBILITY? WHY NOW?
94%
14%
Fortune 500
using iPads
All Black Friday
purchases researched
via Mobile
66%
1:3
U.S. Mobile
Ownership
Smartphone
owners who
have a Tablet
25%
Mobile
Internet
Traffic BEOY

6. Driving Forces for Mobile
DIGITAL DEVICE TRENDS
Four “mega-trends” are shaping and defining use of mobility in enterprise today.
Technology Advances
Consumer Usage
• Mobile devices, mobile applications and
enterprise applications have broadened the realm
of mobile solutions
• Employees are getting used to having devices and
applications that improve their personal lives
and want to use these tools to improve
productivity at work
- Today there are 1B+ Smartphone users
• Consumer technology has blurred the line
between mobile work and personal use
- Apple and Android are the hottest handsets
- While mobile devices had been used for
email, games, social networking and videos, they are
now being used for a range of enterprise apps that are
increasing workforce productivity , reducing costs and
growing revenues
Mobility
Competition & Partners
• Influential players in the CPG, AlcoBev, Retail and
Distribution industries have adopted mobile
capabilities, increasing the table stakes and
potential for collaboration
- State departments are developing a range of mobile
capabilities, including:
- Asset Management
- Salesforce Automation
- Workforce Management
Source: Forrester
- Communication
- Customer Relationship
Mgmt.
Changing Workforce
• The evolving workforce is made up of more
tech-savvy individuals, including Gen-X and
Millennials, who will self-enable when corporate
supported solutions are not provided
• Companies have a hard time keeping up with the
mobile devices and applications their employees
want to use
6

7. EXAMPLE “PEOPLE” – MAJOR INSURER
Broker Dealer
Independent Agent
Traveling Exec
Auto owner
Captive Agent
Sales
Whole life customer
Business
Need
Claims Adjustors
Wholesaler
General Management
Benefits Admin
Dental customer
PTO Requestor
Prospective customer
Home owner
Claims Reps
Term life customer
Multiple Devices
General Info Worker
Level of
Control
Single Device

8. Base: 1,535 mobile technologies and services decision-makers at North American and European companies
(multiple responses accepted)
Source: Forrester’s Forrsights networks and telecommunications survey, Q1 2012

9. 5 STEP PROGRAM

10. STEP 1: MANAGEMENT

11. HOUSEHOLD ELECTRICITY

12. CLASSIFY DEVICES IN THREE SUPPORT TIERS
MDM (Afaria)
All apps, Exclusions
Limited devices
Managed
devices
ActiveSync, MAM (Afaria + SUP Seeding)
Email, browser, few apps
More devices
Lightly managed
devices
Unmanaged
devices
Web-only
Few apps
All devices
Increasing capability, support and liability

14. MOBILE MANAGEMENT TRI-FECTA
Device
virtualization/container
(e.g., VMware,)
Device
MDM
(e.g., Airwatch, MobileI
ron, Afaria)
Ent App Store
Content
Document container
(built into many)
App
File sharing
(e.g., Dropbox)
App container
(e.g., SUP, Good, Marc
ona)

15. STEP 2: MOBILE WEB

16. THE MOBILE WEB - YOUR FIRST APP
Dedicated Address
 Wells Fargo
Responsive HTML5
 Burton

17. PERFORMANCE

18. DISPLAY
Design
with CSS3
Standard
&Retina
Work
with
Viewports
Print Quality Imagery

19. TOOLS YOU CAN USE
 HTML Frameworks

jQuery Mobile

Sencha Touch
 Design Tools

Adobe Edge Reflow

Adobe Dreamweaver

Hype

Notepad

20. STEP 3: STRATEGY

21. Beyond the App
Mobile is Much
More Than
Developing
“An App”
APP
STRATEGY
DESIGN
DEVELOPMENT
INTEGRATION
SECURITY
PERFORMANCE
ANALYTICS
21

22. DEFINE A DIGITAL STRATEGY
Phase 3
• Gap
Analysis
Phase 1
• Discovery
Phase 5
• Final
Review
Phase 2
Phase 4
• Assessment
• Synthesis
Deliverables
•
•
•
•
Complexity Drivers
Project Roadmap
Technology Deployment
Proposed Technology Architecture
22

23. 23

24. STEP 4: IMPLEMENT

25. Adaptive Agile Development
Evolving Design
Predictive Design Map
v1
v2
v3
v4
Final
Predicted
Behavior and Usage
Performance
Security
Technology
Market Climate
Evolving Design Map
Actual
S

26.  Tools
Off The Shelf/Frameworks
• Settings/Construction: HTML5 based solutions with Microsoft SharePoint 2013 architecture
• Use Case: Off The Shelf Solutions Managed by Microsoft with extensions from 3rd parties
• Estimate of Apps Built on the platform: ~40-50% of App Solutions
Mobile Web
• Toolset: HTML5 based frameworks like jQuery Mobile
• Use Case: Lightweight always connected apps that are primarily content based
• Estimate of Apps Built on the platform: ~5-10% of App Solutions
Hybrid Container
• Toolset: Solutions built the existing Dole Native App rapid deployment solution
• Use Case: Apps with simple/moderately complex UI, requires API/Web Service connection layer
• Estimate of Apps Built on the platform: ~20-30% of App Solutions
Native
• Toolset: Built with native code tools (Xcode, Eclipse, Visual Studio)
• Use Case: Apps with complex UI, Significant performance and speed requirements, full Offline and
Synchronization capabilities, utilizing all device capabilities
• Estimate of Apps Built on the platform: ~5-10% of App Solutions
26

27. RESULT

28. STEP 5: DIGITAL ENTERPRISE

30. 5 STEPS
• Management
• Mobile Web
• Define Strategy
• Implementation
• Digital Enterprise

31. ENTERPRISE MOBILITY

32. S
Fresh Fruit QA
Application

33. Fresh Fruit QA Application

35. RESULT

36. PAST
DOWNLOADS
& DEVICES
ACCESS
FUTURE
BUSINESS
VALUE
ENGAGEMENT
ENTERPRISE
INFORMATION ACTION
APPS
SYSTEMS

37. A SHIFT FROM MOBILE TO
“SYSTEMS OF ENGAGEMENT”
Empower customers, employees, and
partners with context-rich apps and smart
products to help them decide and act
immediately in time of need
- Geoffrey Moore

38. Thank You