The document discusses deploying mobile first applications. It begins by stating that mobile application development is a top priority for businesses. It then discusses how mobile development and management are different from traditional approaches due to factors like smaller screens, unstable networks, and more devices to support. The document advocates for a comprehensive integrated development approach that supports all app development approaches and is based on open standards. It provides examples of companies like Colmobil and FIMC that have improved customer service and efficiency by extending their systems to mobile with IBM Worklight. The document positions IBM as a leader in helping companies excel at mobile first strategies with offerings like Worklight, Rational Test Workbench, and MobileFirst Platform.

1. Deploy Mobile First Applications
Cost effectively design, develop, test, deploy and
manage mobile applications
Bill Holtshouser, Program Director, Rational Mobile / Cloud Offerings Product Management
Leigh Williamson, Distinguished Engineer, Rational Software CTO Team
© 2013 IBM Corporation

2. 2#IBMINTERCONNECT
35% of developers are currently
targeting tablets, with more than
90% plan to develop for tablets
in the near future.
Nearly 90% of developers
are currently extending
enterprise apps to mobile
or plan to in the near future.
In the next 12 months
77% of developers will
be focused on Hybrid
application development.
More than 200m people
updated to iOS7 in the
first week
Source: Evans Data Mobile Developer Survey Mobile Development Report 2012 Volume
Source: Business Insider (September 2012)
25+ Almost all expect
to deploy more than 25 mobility
applications in the next two years
29% of mobile developers
currently focus on Hybrid
app development.
Mobile application development is a top priority
for businesses

3. 3#IBMINTERCONNECT
Why mobile development is different
• Smaller screens pulling content from more
sources: need to choreograph content from
multiple repositories and applications , both on
premises and in the cloud
• Greater challenges of application governance,
distribution, and version management
• AppStore Terms of Service present challenges
for managing B2C apps
Development is different.Mobile apps are different.
• They are more strategic – Greater urgency
urgency and immediacy of engagement
• They are context-aware –know where you are and
what you are doing
• They run on unstable networks–interruption is
the norm, not the exception
• Smaller footprint – More challenging to make
compelling and easy to use
• Always on – An opportunity to deliver greater value
Management is different. Security is different.
• Faster development cycles
• More devices to support, each with its own set of
capabilities, OS and UI behaviors
• More development approaches to choose from
– Web, HTML, Native
• More third-party and open-source tools,
frameworks and libraries to choose from
• Greater risks of exposing applications and data on
small, light and always on portable devices
• Greater authentication challenges associated
with content mashups
• AppStore Terms of Service can limit security
options

4. 4#IBMINTERCONNECT
Scan & Certify
Instrument
Test
IntegrateObtain Insight
Manage
Deploy
Design & Develop
Thinking through the mobile enterprise lifecycle

5. 5#IBMINTERCONNECT
Create new value
at the moment
of awareness
Develop and run
applications
Connect
with customers
in context
Integrate mobile
into the fabric
of the organization
Mobile enterprises are taking an integrated
approach to putting their business in motion

6. 6#IBMINTERCONNECT
The mobile first enterprise designs, develops,
tests, deploys and manages mobile technologies
and applications
They are
extending
mobile to back
office systems
Findings from the Institute for Business Value & Oxford Economics offer
insight into the practices of mobile leaders
They are
leveraging APIs
to extend
opportunities
71% said that they were
successful with taking
advantage of the API
economy vs 31% of
other respondents
70%+ of mobile
strategy leaders
indicate they are
effective at
Integrating mobile
with existing
systems vs. 40% of
other firms
82% of mobile
strategy leaders
indicate they are
effective at
addressing
application security
vs. 51% of others
They are
ensuring
application
security

7. 7#IBMINTERCONNECT
The way forward to build the apps
Include a comprehensive integrated development, test, and
deployment automation (DevOps) capability which
addresses complex enterprise needs related to planning,
requirements management, quality management, app testing,
app release management, app performance management, and
app monitoring
Support all application development approaches including
hybrid, web and native, giving maximum flexibility to
application developers.
3
1
2
Be based on open standards so that it allows for changes in
new devices, platforms, operating systems, form factors and
capabilities

8. Customers who are excelling thinking
‘mobile first’

9. 9#IBMINTERCONNECT
Colmobil improves customer service and efficiency
IBM Worklight software helps company extend information in its systems
to mobile devices
The need:
Colmobil wanted to improve access to information stored in its systems,
which wasn’t readily available to people working in the garage or to
customers in the waiting room.
The solution:
Colmobil used IBM® Worklight® software to deliver the information in its
systems to employees’ mobile devices and to screens in its garages
and waiting rooms.
The benefit:
Enables Colmobil to increase the number of vehicles that are ready at
the time promised to the customer
Delivers reports on KPIs, enabling the company to make continuous
process improvements if it’s not meeting targets
Improves mechanic efficiency by helping managers to more
effectively manage tasks and priorities
“We were looking at the
complexity of development
and deployment to multiple
mobile platforms and
multiple operating systems,
including maintaining a
controlled, secured, highly
integrated, mission critical-
grade mobile work
environment and Worklight
was the most
comprehensive platform
we found in the market.”
——Gil Katz, chief
information officer (CIO),
Colmobil
WSP14693-USEN-00

10. 10#IBMINTERCONNECT
FIMC increases customer value
Challenges
The competitive nature of the insurance industry
demands innovative methods to serve customers
and increase brand loyalty.
Solution
As part of an overall Mobile First strategy,
PointSource used IBM Worklight and IBM Rational
Test Workbench, to create a mobile application for
FIMC that delivered valued services to their
customers, seamlessly integrated into their
backend systems and featured a stunning, intuitive
design.
Benefits
FIMC’s solution provides customers with self help,
alerts and expert advice
Customers can check claim status, accident reports
and initiate road side assistance from their mobile
device
Payment transaction history, discounts and
reimbursements are now easier than ever to
access.
Member enrollment, account setup and
confirmations can all be managed within the mobile
solution
Expanding solution to include business synergies
with targeted promotions.
“PointSource's ability to translate our business objectives into
a mobile strategy enabled us to deliver a solution that adds
value to our existing customers, and is a differentiator for us to
attract new customers as well. In delivering against our
business goals, PointSource also identified ways for us to
optimize for faster, higher quality delivery with IBM tools for
the mobile development
lifecycle.”
- Scott Liberatore, President/CEO FIMC

11. How IBM can help YOU excel thinking
‘mobile first’

12. 12#IBMINTERCONNECT
IBM MobileFirst Platform offers:
Native, web, or hybrid app development
Tools to build & test high quality apps for many
devices
Management, security, continuous delivery &
distribution of apps
Easy connectivity to existing data & services for mobile
usage
On-premises or managed service delivery
For clients who need to:
Quickly develop and deploy high quality mobile apps across multiple platforms
Seamlessly connect rich mobile applications to enterprise data and services
Key offerings:
IBM Worklight
IBM Rational Test
Workbench
IBM MobileFirst Platform

13. 13#IBMINTERCONNECT
Standards-based cross platform
mobile application development
Connect and synchronize with
back-end systems
Governance and security at the
application, network and data layer
"Best Mobile Development Solution" as voted by
SIIA members for 2013 CODiE Awards
IBM Worklight
Mobile application platform to speed development and ongoing management of mobile apps
What’s new in IBM Worklight V6.1
Simplified app, server and device OS upgrades, with improved license management
Automated SAP and SOAP services discovery with instant previews
Enhanced security for data in motion (FIPS140-2) and client-side authentication
Support for latest mobile client devices and platforms (including IOS 7)

14. 14#IBMINTERCONNECT
Application runtime
Cross platform services for the mobile channel (client &
server componentry). Client APIs are introduced for both
pure native as well as hybrid development
IBM Worklight: An Overview
Studio
Leading tools for cross
platform hybrid
development that
maximize code reuse
and enable per-device
optimization
Operational console
Operational management
for deployments,
concurrent versions, and
infrastructure access.
Operational analytics
provide real-time insight
into application usage
Application center
A cross-platform private
mobile application store
focused on the needs of
a development
organization or a team

15. 15#IBMINTERCONNECT
Supporting multiple mobile application
development models

16. 16#IBMINTERCONNECT
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest
ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
Magic Quadrant for Mobile Application
Development Platforms
Ian Finley, Van L. Baker, Ken
Parmelee, David Mitchell Smith, Ray
Valdes, Gordon Van Huizen
Aug 7, 2013
This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire
report. The full report is available at
http://ibm.co/13TU2Dm
Gartner has recognized IBM as a leader in the Magic
Quadrant for Mobile Application Development
Platforms
“As unprecedented numbers of enterprises
build mobile applications, the
mobile application development platform
market continues to grow and
evolve rapidly.”

17. 17#IBMINTERCONNECT
Forrester Consulting finds five-year ROI of IBM
Worklight to be 363%!
Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM.
Published April 2013.
Study available at ibm.com/mobilefirst/worklight-forrester

18. 18#IBMINTERCONNECT
IBM MobileFirst Quality Solution
Middle Tier ServerClient Tier Devices Back-end Data & Services
RTW/RTVS Automated Functional Test of Mobile Apps
Simulation of mid-tier or backend systems
Test automation of mid-tier or back-end systems
IBM MQA
Sentiment Analysis
Crash capture and
analysis
RQM Test Planning
Configuration testing
Test Construction
Test Execution
Team Collaboration
Reporting & Dashboard
Over-the-air app
distribution
In-app bug
reporting

19. 19#IBMINTERCONNECT
Rational Test Workbench supports isolating
tiers of the app for focused mobile testing
Rational Test Workbench
Service Virtualization
support for isolating
mobile client tier
Automated functional testing of
mobile apps, use RTW to
record, update, playback, and
report
For focused automated mobile client tier functional testing,
use RTW Service Virtualization to simulate the mobile middle
tier and back office systems.

20. 20#IBMINTERCONNECT
Automated Mobile App Functional Testing
Comprehensive
• Android and iOS, Native, hybrid, and web
Complete
• Record, edit, and run on mobile devices
Resilient
• Same test runs across multiple devices
Simple
• Natural language scripts for developers and non-
developers alike
• Leverage production-like environments using
virtualized services
IBM Rational Test Workbench
“Being agile, we are developing tests as we write our code, so automating the
functional tests of our mobile apps and using them for regression on multiple
platforms makes our team much more productive!”
Mobile developer.
Shifting mobile testing to the left: test earlier, more often, for less.Shifting mobile testing to the left: test earlier, more often, for less.
•Recording•Playback
•Authoring
•Reporting

21. 21#IBMINTERCONNECT
Continuously deliver high quality mobile applications
What’s New
• End user feedback and quality metrics available at every
stage of development
• App quality assurance in a fragmented and complex
environment
Features/Business Value
• Sentiment analysis – mine app ratings and reviews to
respond to issues before they go viral
• Evidence-based Prioritization – Enable business and IT
to collaborate on mobile strategy and user experience
• Over the air app distribution – get the latest in the hands
of testers as soon as it is available
• Frictionless bug reporting – spend every minute on
testing latest and greatest builds, not the hassles
• In-app crash reporting – rapid understanding of why an
app fails
Client Benefits
• Improve Mobile App Quality with holistic visibility into
user experience, including bugs, crashes, feedback, and
user sentiment.
•Updated xx-xx-12
”What you are talking about
doing is fantastic. You have a
very powerful approach here and
it will drive a lot of what people
will want to do in the market”
IBM Mobile Quality Assurance
(beta)
IBM Mobile Quality Assurance (beta)

22. 22#IBMINTERCONNECT
Continuously deliver quality mobile applications
IBM Mobile Quality Assurance (beta)
http://www.quality4mobile.com
Tester
End UsersDeveloper
Over the air build distribution
1 In app bug reporting
2
Crash log reporting
4
In app user feedback
3
LOB/Digital Marketer
Sentiment Analysis
5
Builds
User Feedback
Crash logs
Bugs
Bugs vs. Crashes
Quality Dashboard
with Sentiment Analysis

23. 23#IBMINTERCONNECT
IBM UrbanCode Deploy v6.0
Deployment Automation for Mobile DevOps
What’s New
Automatic deployment of mobile applications to the
IBM Worklight Platform
Support for application deployments to Cloud
Test virtualization support for application
deployment
Integrations with Application Lifecycle
Management solution
Features/Business Value
Automated application deployment and
orchestration
Environment and configuration management
Store deployment artifacts more securely to
enable traceability.
Middleware configuration management
Security, approvals and notifications
Client Benefits
IBM UrbanCode Deploy orchestrates and automates the deployment of applications, middleware
configuration, and database changes into development, test, and production environments, accelerating
time to market and reducing cost by shrinking manual efforts from days to minutes with automation,
while reducing risk by cutting deployment errors by up to 90 percent.

24. 24#IBMINTERCONNECT
IBM UrbanCode Deploy
Integration with IBM Worklight
SCM
Build
UrbanCode
Deploy
CodeStation
Worklight
Application
Center
Console
Process
.wlapp
adapter
Binary
(IPA/APK)
Install/update
app
runtime calls
Use App Server, Database and other plug-ins to configure environments and
Worklight projects

25. 25#IBMINTERCONNECT
1 Download the free IBM Worklight
Developer Edition: ibm.co/worklightde
Learn more: ibm.com/mobilefirst
2
3
Ways to get started with IBM MobileFirst
Take part in the IBM Mobile Quality Assurance
open beta: https://ibm.biz/BdDSHt

26. 26#IBMINTERCONNECT
To schedule a workshop, email: ibmmobile@us.ibm.com
Schedule a Mobile Agenda Workshop
One day interactive workshop with an IBM Mobile expert to help
enterprises plan and develop a customized roadmap for success
• Interactive discussion to
understand client business
drivers, pains and requirements
• Overview of IBM MobileFirst
Strategy, technology and POV’s
• Industry trends and imperatives
• Structured working session to
outline next steps
Client ValueWorkshop Highlights
For Line of business and IT
leaders seeking expertise and
experience in developing,
enhancing, and/or executing
their mobile enterprise
strategy.
• Industry expertise with top
use cases and successes
• Capability assessment
including identification of
opportunities and gaps in
mobile strategy
• A detailed client report and
next steps

27. #IBMINTERCONNECT
© 2013 IBM Corporation
Thank You