Kevin Benedict, Senior Analyst for Digital Transformation and Mobility at Cognizant, and Susan Miller, Chief Strategy Officer at AnyPresence, explore the ways companies can achieve an information advantage through digital and organizational transformation.
Let's see how Enterprise Mobility Management Suite offers consistent security, performance, compliance, and support across the mobile enterprise. How it simplifies Managing devices, applications, content, BYOD, and emails while driving employee productivity and satisfaction & HowAffle Enterprise offers Enterprise Mobility Management services with a unique blend of talent and framework to Enterprise Mobility projects to ensure the best possible solutions by offering flexible and scalable enterprise mobility software solutions
First attempt -> RIM (1990)
- Blackberry Platform + Blackberry Enterprise Server (BES)
- Corporate-owned personally-enabled (COPE) Model
- Mainly enterprise data, and communication; no or little operations
- Pros & Cons
1. Very effective; secure
2. Very costly
Building a successful enterprise mobility roadmapPomeroy
Enterprise Mobility is not a new concept, but these days it is having a disruptive impact on many organizations. Many IT departments feel unable to respond effectively due to the influx of new devices and the growing internal demand for app development. When trying to deal with these challenges, the result is often the sacrifice of long-term effectiveness to meet short-term goals.
Now is the time to actively create a roadmap to guide your organization's mobility efforts, especially if Gartner's predictions prove accurate- that within 2 to 3 years, 40% of the workforce will be mobile and 70% of customers will interact with you via mobile device.
How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?
Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by looking specifically at enterprise mobility trends based on insights from customers, research and more.
Let's see how Enterprise Mobility Management Suite offers consistent security, performance, compliance, and support across the mobile enterprise. How it simplifies Managing devices, applications, content, BYOD, and emails while driving employee productivity and satisfaction & HowAffle Enterprise offers Enterprise Mobility Management services with a unique blend of talent and framework to Enterprise Mobility projects to ensure the best possible solutions by offering flexible and scalable enterprise mobility software solutions
First attempt -> RIM (1990)
- Blackberry Platform + Blackberry Enterprise Server (BES)
- Corporate-owned personally-enabled (COPE) Model
- Mainly enterprise data, and communication; no or little operations
- Pros & Cons
1. Very effective; secure
2. Very costly
Building a successful enterprise mobility roadmapPomeroy
Enterprise Mobility is not a new concept, but these days it is having a disruptive impact on many organizations. Many IT departments feel unable to respond effectively due to the influx of new devices and the growing internal demand for app development. When trying to deal with these challenges, the result is often the sacrifice of long-term effectiveness to meet short-term goals.
Now is the time to actively create a roadmap to guide your organization's mobility efforts, especially if Gartner's predictions prove accurate- that within 2 to 3 years, 40% of the workforce will be mobile and 70% of customers will interact with you via mobile device.
How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?
Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by looking specifically at enterprise mobility trends based on insights from customers, research and more.
Your Challenge:
- With the complexity of mobility increasing in most organizations, enterprise mobility management (EMM) is becoming necessary to manage devices, as well as all aspects of mobility.
- While EMM might seem simple from the outside, it has many moving parts. It covers devices, applications, data, security, policies, financial management, and help desk management.
- Without a detailed implementation plan to mitigate issues such as missing components, an unprepared IT department and help desk, and low end-user adoption, IT will find it difficult to ensure a successful launch.
Our Advice:
Critical Insight
- Mobility within organizations continues to grow more complex, and requirements for managing mobility now extend far beyond the device itself.
- As BYOD continues to grow and new products are released into the market, EMM will become a necessary tool for long-term sustainability and effective use of mobility.
- Without a proper implementation plan in place, organizations will find it difficult to achieve a suitable, unified solution for short and long-term sustainability of mobile management.
Impact and Result
- Prepare the organization for mobility by developing an implementation plan that covers EMM from start to finish, including selecting a vendor, managing help desk changes, engaging users, and developing an actionable timeline.
- Create a tailored solution for the unique needs of your organization.
Enterprise mobility, strategy and execution approachRapidValue
Driver’s of Enterprise Mobility
Current Landscape
Mobile 1.0
Mobile 2.0
Mobile 3.0
Why do we need mobile strategy for enterprise
More penetration of smart devices
Rapid Deployment of BYOD
Need Real-Time information by CXO’s
Business Benefit Drivers of Enterprise Mobility
Approach to Enterprise Mobile Strategy
Identify Mobile Infrastructure & Security Requirements
Understand the Challenges in Enterprise Mobility
Identify Business Functions to Mobilize
Prioritize Requirements
Prioritize Applications
Calculate Return Of Investments (ROI)
Decide on the Application Framework & Technology
Technology Considerations
Execute and Deploy the Mobile App
Support and Maintain Mobile Applications
Mobilizing Enterprise Systems
Typical Components of Enterprise Mobile Systems
Enterprise backend system
Mobile Middleware
Mobile Application
Extending Oracle ERP to Mobile
Typical components of Oracle Mobile Suite
Oracle Apps ERP system
Oracle Fusion Middleware
Mobile Application
About Oracle ADF Mobile Application
Cross-Platform Development Framework
Benefits of Oracle ADF Mobile
IBM Mobile Quality Assurance - Open Beta Study Group Session 1Roger Snook
Supporting the open beta with a series of enablement sessions: https://www.ibm.com/developerworks/community/blogs/mobileblog/entry/ibm_mobile_quality_assurance_learn_with_our_subject_matter_experts?lang=en
Some of these drawings did NOT convert properly. Consult the link above for a native copy and/or see the associated video for depiction.
Build a successful enterprise mobility strategyAjit Gokhale
Build a sustainable , scalable and fail-safe mobility strategy for your enterprise. Mobien Technologies helps companies create a robust, ROI driven mobility strategies.
Enterprise Mobile App UX: Designing from UI to BackendSanjeev Sharma
Enterprise Applications are typically no more than a User Interface to a set of complex back-end systems. They allow Systems of Record to become Systems of Interaction by putting the records and the ability to interact with them in the palm of your hand. A good User Experience with such a Mobile App requires designing the entire end-to-end architecture with the User Interaction in mind. What is your enterprise mobile apps’ back-end? Is it a single ‘black-box’ serving up data via REST calls? Or is it a set of back-ends, communicating with your app’s UI via multiple APIs. Does your back-end include services that require you to change your app’s UI every time it gets updated? Does the nature of your back-end impact how you build your app, impact the UI design decisions you need to take? How do you test all your back-end(s) for functionality and performance? How do you integrate all these pieces together? How do you provide a good User Experience? As you build complex mobile apps, the architecture of your complete end-to-end system – Backend to UI – becomes critical to your application’s success. This presentation will help attendees identify key architectural decisions that they need to take early in their mobile app development lifecycle to help address these challenges, reduce risk and cost and enhance the User Experience. It will do so by presenting examples of successful architectures of mobile apps and explore key decisions they took and why.
Driving Enterprise Mobility Solutions Demand: Understanding End User Requirem...VDC Research Group
VDC Research has been monitoring enterprise and government mobility user requirements through a series of targeted surveys. During this webcast, David Krebs, presented key findings from these 2010 end-user surveys. Some of the topics David addressed include: leading mobility applications enterprise and government organizations are investing in; adoption of/interest in next-generation form factors, such as slate tablets; leading mobile device functionality and form factor requirements; and mobile application development and distribution trends.
In today's App Economy, Mobility is the key to success. Medium & Large Enterprises are investing heavily on Enterprise Mobility. To make it successful, its important to have the Digital & Mobility strategy to be put in place first. This seminar would highlight some of the key points to be considered in an Enterprise Mobility Strategy.
Key Takeaways
What is Enterprise Mobility?
What are key challenges in front of Enterprises adopting Mobility?
What are the important questions that needs an answer?
Building an Enterprise Mobility Strategy
Target audience
CIO, CTO, VP-IT, Head IT, Program Manager, Business Analyst, BDM, IT Sales, Developer, Tester, Tech Lead
Webinar at Techgig.com [http://www.techgig.com/expert-speak/Building-Enterprise-Mobililty-Strategy-776]
WSO2Con EU 2016: Enterprise Mobility Management: Moving Beyond Traditional MDMWSO2
Enterprises have always needed a clear strategy when adopting mobility. However, these strategies have drastically evolved during the last couple of years. They are no longer centered around traditional device management problems like whether to allow BYOD (bring your own device) or COPE (corporately owned, personally enabled), or which device platform to operating system to use. Instead, the focus has now shifted to much more advanced strategies that enable organizations to build connected businesses that allow agility through digital transformation. Hence, they need a device management tool that’s flexible, simple and extensible enough to complement such business strategies.
In this session Prabath will discuss the modern needs of enterprise mobility management that move beyond traditional mobile device management (MDM). He will also share his views and experiences of how enterprise mobility management can be made a part of your connected business ecosystem by having the right tool for the right task.
Enterprise Mobility Solutions: Enterprise operations on the moveSoftweb Solutions
The concept of mobility, the adoption and trends of mobility amongst the enterprises, the benefits acquired from implementing enterprise mobility solutions, and what advantages can be obtained from mobile solutions in the future by the businesses – are explained comprehensively in this White Paper.
Nearly every outlet of a marketing program converges on a mobile device. Think about it. From Facebook and Twitter to email and apps, many of your consumer/brand interactions happen via mobile. Mobile marketing strategy is likely on your list of things to improve this year or you wouldn't be reading this. But don't worry - we have answers and best practices to share for all your mobile quandaries.
Top 5 Strategies for Retail Data AnalyticsHortonworks
It’s an exciting time for retailers as technology is driving a major disruption in the market. Whether you are just beginning to build a retail data analytics program or you have been gaining advanced insights from your data for quite some time, join Eric and Shish as we explore the trends, drivers and hurdles in retail data analytics
Cognitive Procurement Masterclass with IBM - SID 51774SAP Ariba
Understand how SAP Ariba solutions enabled by IBM Watson are shaping the future of cognitive procurement. In this session, we go deep into cognitive procurement use cases and share how you can unlock value in your business. Learn how your organization can transform from seeking process standardization and simplification to building automation and intelligence in its source-to-settle platform. Find out how you can achieve greater efficiency and savings and better risk management.
Your Challenge:
- With the complexity of mobility increasing in most organizations, enterprise mobility management (EMM) is becoming necessary to manage devices, as well as all aspects of mobility.
- While EMM might seem simple from the outside, it has many moving parts. It covers devices, applications, data, security, policies, financial management, and help desk management.
- Without a detailed implementation plan to mitigate issues such as missing components, an unprepared IT department and help desk, and low end-user adoption, IT will find it difficult to ensure a successful launch.
Our Advice:
Critical Insight
- Mobility within organizations continues to grow more complex, and requirements for managing mobility now extend far beyond the device itself.
- As BYOD continues to grow and new products are released into the market, EMM will become a necessary tool for long-term sustainability and effective use of mobility.
- Without a proper implementation plan in place, organizations will find it difficult to achieve a suitable, unified solution for short and long-term sustainability of mobile management.
Impact and Result
- Prepare the organization for mobility by developing an implementation plan that covers EMM from start to finish, including selecting a vendor, managing help desk changes, engaging users, and developing an actionable timeline.
- Create a tailored solution for the unique needs of your organization.
Enterprise mobility, strategy and execution approachRapidValue
Driver’s of Enterprise Mobility
Current Landscape
Mobile 1.0
Mobile 2.0
Mobile 3.0
Why do we need mobile strategy for enterprise
More penetration of smart devices
Rapid Deployment of BYOD
Need Real-Time information by CXO’s
Business Benefit Drivers of Enterprise Mobility
Approach to Enterprise Mobile Strategy
Identify Mobile Infrastructure & Security Requirements
Understand the Challenges in Enterprise Mobility
Identify Business Functions to Mobilize
Prioritize Requirements
Prioritize Applications
Calculate Return Of Investments (ROI)
Decide on the Application Framework & Technology
Technology Considerations
Execute and Deploy the Mobile App
Support and Maintain Mobile Applications
Mobilizing Enterprise Systems
Typical Components of Enterprise Mobile Systems
Enterprise backend system
Mobile Middleware
Mobile Application
Extending Oracle ERP to Mobile
Typical components of Oracle Mobile Suite
Oracle Apps ERP system
Oracle Fusion Middleware
Mobile Application
About Oracle ADF Mobile Application
Cross-Platform Development Framework
Benefits of Oracle ADF Mobile
IBM Mobile Quality Assurance - Open Beta Study Group Session 1Roger Snook
Supporting the open beta with a series of enablement sessions: https://www.ibm.com/developerworks/community/blogs/mobileblog/entry/ibm_mobile_quality_assurance_learn_with_our_subject_matter_experts?lang=en
Some of these drawings did NOT convert properly. Consult the link above for a native copy and/or see the associated video for depiction.
Build a successful enterprise mobility strategyAjit Gokhale
Build a sustainable , scalable and fail-safe mobility strategy for your enterprise. Mobien Technologies helps companies create a robust, ROI driven mobility strategies.
Enterprise Mobile App UX: Designing from UI to BackendSanjeev Sharma
Enterprise Applications are typically no more than a User Interface to a set of complex back-end systems. They allow Systems of Record to become Systems of Interaction by putting the records and the ability to interact with them in the palm of your hand. A good User Experience with such a Mobile App requires designing the entire end-to-end architecture with the User Interaction in mind. What is your enterprise mobile apps’ back-end? Is it a single ‘black-box’ serving up data via REST calls? Or is it a set of back-ends, communicating with your app’s UI via multiple APIs. Does your back-end include services that require you to change your app’s UI every time it gets updated? Does the nature of your back-end impact how you build your app, impact the UI design decisions you need to take? How do you test all your back-end(s) for functionality and performance? How do you integrate all these pieces together? How do you provide a good User Experience? As you build complex mobile apps, the architecture of your complete end-to-end system – Backend to UI – becomes critical to your application’s success. This presentation will help attendees identify key architectural decisions that they need to take early in their mobile app development lifecycle to help address these challenges, reduce risk and cost and enhance the User Experience. It will do so by presenting examples of successful architectures of mobile apps and explore key decisions they took and why.
Driving Enterprise Mobility Solutions Demand: Understanding End User Requirem...VDC Research Group
VDC Research has been monitoring enterprise and government mobility user requirements through a series of targeted surveys. During this webcast, David Krebs, presented key findings from these 2010 end-user surveys. Some of the topics David addressed include: leading mobility applications enterprise and government organizations are investing in; adoption of/interest in next-generation form factors, such as slate tablets; leading mobile device functionality and form factor requirements; and mobile application development and distribution trends.
In today's App Economy, Mobility is the key to success. Medium & Large Enterprises are investing heavily on Enterprise Mobility. To make it successful, its important to have the Digital & Mobility strategy to be put in place first. This seminar would highlight some of the key points to be considered in an Enterprise Mobility Strategy.
Key Takeaways
What is Enterprise Mobility?
What are key challenges in front of Enterprises adopting Mobility?
What are the important questions that needs an answer?
Building an Enterprise Mobility Strategy
Target audience
CIO, CTO, VP-IT, Head IT, Program Manager, Business Analyst, BDM, IT Sales, Developer, Tester, Tech Lead
Webinar at Techgig.com [http://www.techgig.com/expert-speak/Building-Enterprise-Mobililty-Strategy-776]
WSO2Con EU 2016: Enterprise Mobility Management: Moving Beyond Traditional MDMWSO2
Enterprises have always needed a clear strategy when adopting mobility. However, these strategies have drastically evolved during the last couple of years. They are no longer centered around traditional device management problems like whether to allow BYOD (bring your own device) or COPE (corporately owned, personally enabled), or which device platform to operating system to use. Instead, the focus has now shifted to much more advanced strategies that enable organizations to build connected businesses that allow agility through digital transformation. Hence, they need a device management tool that’s flexible, simple and extensible enough to complement such business strategies.
In this session Prabath will discuss the modern needs of enterprise mobility management that move beyond traditional mobile device management (MDM). He will also share his views and experiences of how enterprise mobility management can be made a part of your connected business ecosystem by having the right tool for the right task.
Enterprise Mobility Solutions: Enterprise operations on the moveSoftweb Solutions
The concept of mobility, the adoption and trends of mobility amongst the enterprises, the benefits acquired from implementing enterprise mobility solutions, and what advantages can be obtained from mobile solutions in the future by the businesses – are explained comprehensively in this White Paper.
Nearly every outlet of a marketing program converges on a mobile device. Think about it. From Facebook and Twitter to email and apps, many of your consumer/brand interactions happen via mobile. Mobile marketing strategy is likely on your list of things to improve this year or you wouldn't be reading this. But don't worry - we have answers and best practices to share for all your mobile quandaries.
Top 5 Strategies for Retail Data AnalyticsHortonworks
It’s an exciting time for retailers as technology is driving a major disruption in the market. Whether you are just beginning to build a retail data analytics program or you have been gaining advanced insights from your data for quite some time, join Eric and Shish as we explore the trends, drivers and hurdles in retail data analytics
Cognitive Procurement Masterclass with IBM - SID 51774SAP Ariba
Understand how SAP Ariba solutions enabled by IBM Watson are shaping the future of cognitive procurement. In this session, we go deep into cognitive procurement use cases and share how you can unlock value in your business. Learn how your organization can transform from seeking process standardization and simplification to building automation and intelligence in its source-to-settle platform. Find out how you can achieve greater efficiency and savings and better risk management.
ADV Slides: Increasing Artificial Intelligence Success with Master Data Manag...DATAVERSITY
Companies all over the world are going through a digital transformation now, which in many cases, is all about maturing the data environment and the use of data. Master data is key to this effort. All transformative projects require master data and usually many subject areas. Current efforts to deliver master data to the enterprise are cumbersome, inefficient, and met with limited acceptance.
We’ll look at enterprise use cases of artificial intelligence and show the master data that is needed. We’ll see what some MDM vendors are doing with AI and how the future of MDM will be shaped by looking at some specific MDM actions influenced by AI.
Mohanbir Sawhney, Robert R. McCormick Tribune Foundation Clinical Professor of Technology Kellogg School of Management, Northwestern University presents at the 2012 Big Analytics Roadshow.
Companies are drinking from a fire hydrant of data that is too big, moving too fast and is too diverse to be analyzed by conventional database systems. Big Data is like a giant gold mine with large quantities of ore that is difficult to extract. To get value out of Big Data, enterprises need a new mindset and a new set of tools. They also need to know how to extract actionable insights from Big Data that can lead to competitive advantage. The Big Story of Big Data is not what Big Data is, but what it means for business value and competitive advantage.... read more: http://www.biganalytics2012.com/sessions.html#mohan_sawhney
Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
Big Data Done Right by Successful OrganizationsEuro IT Group
Euro IT Group can help you unlock the tones of information already flowing through your organization, analyze it, extract value and transform it into insight that drives growth and revenue. Furthermore, by going through one of our big data quick wins programs, you will be able to enjoy the benefits of big data extremely fast, test and validate big data technologies and make better strategic decisions for managing your overall company data; our quick win program enables you to enjoy quickly new insights and measurable results by putting at work your existing data streams and to test and validate Big Data Technologies that can complement your legacy BI / DWH infrastructure.
Understand the five important FinTech Trends and how you can leverage those for your business. Discover how the FinTech trends integrate technology, process and products. International use cases will be discussed in this presentation. This is a must-view webinar for retail banking operations staff, wealth managers, and technology teams supporting banking business.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
WSO2Con EU 2015: Reference Architecture for EDAWSO2
WSO2Con EU 2015: Reference Architecture for EDA
With 100 billion API calls per minute in the cloud, event-driven architecture is more relevant today than when John started it back in the 1980s at TIBCO. This session will focus on the history of event-driven architecture and the new event-driven architecture that some are calling the 3.0 platform.
It will also talk about the suite of core EDA components that work with and are augmented by cloud, mobile, social, big data, and API management. Some sample case study architectures will be presented for cloud as well as an IOT service.
Presenter:
John Mathon
Vice President – Enterprise Evangelism,
WSO2
A webinar on how Neo4j customers like Nasa, AirBnB, eBay, government agencies, investigative journalists and others are building Knowledge Graphs to inform today and tomorrow’s solutions.
Big Data: The Road to Know More About Your BusinessOAUGNJ
Does your organization have a Big Data strategy or have you started your Big Data journey? Surveys are showing that Big Data has not been implemented in the majority of companies. The difficulty is that the amount of data the world is producing outstrips most companies’ ability to use it. This session will review the need for a big data strategy, how to get started and the critical success factors to ensure you are on the Big Data Road to Success. Companies are creating huge business value by capturing more data (particularly unstructured data) from social media, sensors and mobile devices. Learn how these companies got started and what they are doing to transform their business.
Riding and Capitalizing the Next Wave of Information TechnologyGoutama Bachtiar
Delivered in guest lecture session for International Business Accounting Program, Faculty of Business and Management, Petra Christian University, Surabaya, East Java, Indonesia.
Data is being generated at a feverish pace and forward thinking companies are integrating big data and analytics as part of their core strategy from day one. However, it is often hard to sift through the hype around big data and many companies start with only a small subset of data. Can smaller companies benefit from big data efforts? We will discuss several use cases and examples of how startups are using data to optimize their operations, connect with their users, and expand their market.
Overcoming Cloud-Based Mobility Challenges in HealthcareAnyPresence
April Sage of Online Tech and Rich Mendis of AnyPresence review the common challenges associated with mobile enablement, and introduced the new technologies that are empowering healthcare providers to securely engage their patients and practitioners through the mobile channel.
Why Your Mobile Strategy is Stalling, and How to Fix itAnyPresence
AnyPresence and Citrix review the latest enterprise mobility insights and trends, innovative approaches in the market, and how "Rapid App Mobilization" can help accelerate and put your mobile strategy back on track.
Agile IT: Modern Architecture for Rapid Mobile App DevelopmentAnyPresence
Chris Marsh, Principal Analyst at 451 Research and Rich Mendis, Chief Product and Marketing Officer at AnyPresence, share current trends and best practices to build a progressive mobile architecture and enable your business to compete in today’s mobile world.
APIs have become ubiquitous and they have profoundly changed the way we connect to the world. They have opened the doors to enterprise back-end infrastructure and made it possible for developers to build innovative mobile applications. But this IT revolution comes with its share of challenges. “If we build it they will come” is no longer an effective API launch strategy. AnyPresence and WIP Factory are joining forces to share valuable best practices on improving API adoption.
Mobile-Enabling Enterprise APIs: A Case Study with MasterCardAnyPresence
David Butler, Head of MasterCard's Open API Group, and Richard Mendis, CMO and Co-Founder of AnyPresence, discuss the importance of developer ecosystems and the technology behind MasterCard's App LaunchPad solution.
Enterprise Mobile Development Best Practices for 2015AnyPresence
Jim Walsh, CTO of GlobalLogic and Rich Mendis, CMO of AnyPresence present an overview of the challenges, development approaches, and best practices for implementing a modern mobile enterprise architecture to serve enterprise organizations in 2015.
EMM and MBaaS: How IT Can Enable Secure App DevelopmentAnyPresence
Michael Facemire of Forrester Research and Scott Schwarzhoff of Citrix joined AnyPresence to discuss the continuing evolution of enterprise mobility management, app development imperatives and challenges, MBaaS solutions and capabilities, and how IT can be the enablers of secure app development across the enterprise.
2. 48% of eBay’s Transactions Globally are
Touched by Mobile
• 37% of US smartphones and tablet owners prefer
mobile shopping over in-store shopping.
• 34% of online transactions globally are mobile
• 79% of consumers use smartphones to help with
shopping.
3. Mind the App
“Mindshare and Wallet share”
Farmer/Manufacturer
Retail Store
Retail Web/App
MyX App
90% of 18-34 years
old strongly value a
personalized mobile
and web experience.
5. The traditional linear path-to-purchase has been replaced
by a fragmented, intricate and often erratic journey.
*Forrester Research
6. Mobile Consumer Behaviors – Moving Target
• Customer Buying Lifecycle (smartphone, tablet, laptop, in-store)
• Different Product Categories – different devices
• Different Age Groups – different behaviors
• Different Genders - different behaviors
• Different Times – different behaviors
• Different Locations – different behaviors
9. Personalization Reference Architecture
Production (Phase 1)
Metadata
Repository
DW
Data Quality
Hub
MartsODS
Information Zone
Staging
Data Profiling
Standardization
Reject Records
Processing
Audit
Cleansing
Operational
Reporting
Business/
Operational/
Technical
Business Mart
Sales Force
SAP
Finance
Vistex
Svc. Management
IT Svc. Management
Real Time
SQL Extracts
FTP
Data Loading
Services
Initial Staging
Area
Load Staging
Area
MDM Hub
Data Views Insights Creation Insights
Delivery
CONSUMERVIEWANALYTICALVIEW
USERAUTHORIZATION
Hadoop Cluster
Big Data Processing – Real
Time/Batch
USERAUTHENTICATION
Data
Security
BI Portal
Email
PCs
Mobile
Tablets
Cloud Enabled Infrastructure
BI on BI : MEASURE – MONITOR - MANAGE
ANALYTICS AS A SERVICE
Data Visualization
Traditional BI
Event Driven BI
Personalization
Collaborative BI
Data Governance & Stewardship Data Ownership, Stewardship
Meta Data Management Business, Technical, and Operational
Data Quality
SAP BW DSO
SAP BW Cubes
DSR
New Marts
DQ
EDW
Prototype Sandbox Rapid Data Mart
Data Acquisition
Shipments Revenue
FinancialsConsumer Insights
DataData
ABI
Syndicated
IRI/Nielsen D&B Data.com
Delivery
Tickets
Promotion
Plans
Inventory
Wholesaler
s
Distributor
Rebate Data
Unstructured
Digital Asset
Management
Internal Unstructured
data
Social
Media/blog/Call
Center/Market
Research
Retailer
POS Shopper
Card
Retail
Execution
Data Services
Sensing/Predicting
Real Time Run
Engine +
Models
Analytics R&D
SAS/Analytics
Tools on
sandbox
Total Analytics Quality
Measure
quality on
models,
impact on
analytics
* Provided by a Third Party
Unstructured
Data Parser
Natural
Language
Processing
NLP Services*
Real Time Run
Engine
Hourly Modeling
of Social Data
Millward Brown
10. 60% of 300 senior executives say the analysis of digitally-derived
customer data is key to their company’s innovation efforts, but only
16% believe they are effective at collecting and leveraging customer
data from digital interactions.
Source: Cognizant’s Center for the Future of Work,
Putting the Experience in Digital Customer Experience
11. The Crevasse Between Reality and Success
• 73% reported that having optimized mobile applications and
user experiences is very important to critical to their companies
future success
• 78%, however, they also reported their mobile strategies and
plans are inhibited or limited by their existing IT environment.
12. Speed!!!
If a site doesn’t load in 3 seconds, 57% of online
consumers will abandon the site, and 80% will never
return. One in four mobile apps are abandoned after
a single use. The number of apps that are opened
11 or more times dropped to 34% this year.
13. Developing Mobile Apps is Not Good
Enough!
84% report IT systems too slow or incapable of
supporting real-time mobility.
14. 80% of IT and business professionals said speed is
very important to a user’s overall mobile application
experience.
*Source: Cognizant’s Real-Time Mobile Infrastructure Survey
15. 84% percent report IT systems in their inventory are
completely incapable of supporting real-time mobility.
*Source: Cognizant’s Real-Time Mobile Infrastructure Survey
16. Information Has a Shelf-Life
If you don’t receive information when
it’s needed, it’s wasted.
The Titanic
17. “If I can develop and pursue my plan to defeat you faster
than you can execute your plan to defeat me, then your plan
is unimportant.” ~ Robert Leonhard in the book The Art of
Maneuver
19. 80% reported that the increasing demand for mobile apps is forcing IT
departments to rethink and change how they have designed and
architected IT environments
*Source: Cognizant’s Real-Time Mobile Infrastructure Survey
20. How important is having optimized mobile apps
and user experiences to your company’s future
success?
Important
27%
Very
Important
43%
Critical
30%
How Important are Optimized
Mobile Apps?
22. Infonomics, Mobility and Competition
“Information
should
be
considered
a
new
asset
class,
in
that
it
has
measurable
economic
value
and
that
there
are
significant
strategic,
operational
and
financial
reasons
for
doing
so.”
-‐ Article
by
Gartner
Inc.'s
Douglas
Laney,
titled
Infonomics:
The
Practice
of
Information
Economics
23. The real challenge is acting strategically
enough to matter.
The Real Challenge
26. Enterprise App Development Reality
40+
Apps on the
Average
roadmap
Urgent need to scale and cost-effectively develop apps
6+
Typical
development
months for an
enterprise app
$100k+
Average cost
per enterprise
app
27. Enterprise App Governance Concerns
5+
System and
Database
integrations
required
IT has an urgent need to provide app dev Governance
30+
Unsanctioned
applications
$125k+
Average
annual
maintenance
cost
28. Vision for Change
§ Data Integration
§ Data Security
§ Bandwidth Optimization
§ Roles, Access Control
§ Offline Caching
§ User Authentication
§ Server Business Logic
§ Data Sharing
§ API Building
§ Secure VPN Access
§ API Versioning
§ Maintenance
§ Scalability
§ Deployment
§ Upgrades
Reality of
enterprise app
requirements
§ Mobilized business
processes
§ Consumer-like experience
§ Cross-platform
Expectation
of
enterprise
app
requiremen
ts
UI /
Presentation
Layer
Servers
Databases
Software
Development
Kits
APIs
REST/ SOAP
Application
Services
Enterprise App Stack
29. § Custom API Definition
§ Proxy to Legacy Web
Services
§ Business Logic
Workflow
§ App Services and
Business Logic
§ Role Based Access
§ Enterprise Integration
and Data Abstraction
§ Cloud or on-premise
§ Client Side Data Model
§ Custom Object Classes
§ Connectivity to APIs
§ Local Caching
§ Docs and Test Scripts
Client-side
Modeling
Application
Services
Web Services
Gateway
Digital Business and Innovation
Architecture Best Practices
Presentation
Layer
§ Configurable app
templates
§ UI, SDKs, and Backend
Server Integration Kits
§ Non-proprietary, fully
editable source code
§ Instant Cloud Sandbox
Environments
§ Pre-built API
connectivity
§ Support innovation labs
and hackathons
§ Engage existing portals
or API management
solutions
Publish App Templates
Custom App
Builder Portal
Smart SDKs
JustAPIs
UI Test Kits
Backend Server
(MBaaS)
App Launchpad
30. Empower Stakeholders: Diverse Audiences
Example
Audience
IT’s Role
Typical
Needs
Supports range of needs, across multiple constituencies
Example
Requirements
FieldForce/
BusinessUsers
Configurable app
templates to build
forms and checklists.
• Forms
• Checklists
• SQL Server
BusinessIT
Pre-built integration
kits for basic apps.
• Data Access
• Security
• IBM, SAP, BMC
Mobile
Development
Team
API and complex app
creation, exportable
code for full UI and
deployment flexibility.
• Complex Use Cases
• Custom UI
• Multiple Integrations
• API Creation
• High IT• No / Low IT • Medium IT
Solution