Ethan Chazin, Founder and President of The Chazin Group. discuses the importance of building a voice online in this presentation.

1. Presented by:
Ethan Chazin
President & Founder
The Chazin Group, LLC
Build A Compelling Voice Online

3. Be Authentic

6. • Follow, like, Re-tweet…SUPPORT people
online, that you know and have
relationships with offline.
• Be an advocate online for the same
causes that you support offline.
• Engage in group discussions online on
user forums and chat rooms.
Support Offline Relationships

8. Blog

10. What’s a Brand?

11. A PROMISE

12.  Memorable
 Invaluable
 Unique

13. Brands Matter

14. Promote Others

17. Use Video

18. Use Video

19. Join Online
Communities to
Follow Your
Industry
The Chazin Group
The Chazin Group

20. • Can be established quickly.
• Used to build stronger customer
relationships.
• Good for building customer
awareness and encouraging
exploration and commitment.
Online Communities

21. Monitor Your
Evolving Brand

25. The Chazin Group
The Chazin Group
Monitor Your Evolving BRAND

26. The Chazin Group
The Chazin Group
Watch Your Brand Grow (Online)

27. The Chazin Group
The Chazin Group
Monitor Your Evolving BRAND

28. The Chazin Group
The Chazin Group
Monitor Your Evolving BRAND

32. Build a Strategy

33. Know WHEN and
WHERE your ideal
customers “hang out”
so you can spend time
together online.
Your Strategy

36. • Develop a strategy.
• Learn by trial and error.
• Engage others, solicit
feedback, contribute, have
CONVERSATIONS.
• Be committed.
• HAVE FUN!
In Summary…