What are Investors Looking for when Evaluating your Business for a Potential Investment
1. The HVCFI / iCANny Entrepreneur’s Breakfast Forum
July 11, 2012
What Investors Look for When Evaluating Your
Business for a Potential Investment
2. Stonehenge aims to catalyze rapid growth of companies in
up-and-coming markets by backing passionate
entrepreneurs solving business problems.
Stonehenge is focused on finding investment opportunities
in underserved markets, areas where there is an abundance
of entrepreneurship and innovation, but a relative shortage
of locally available professionally managed capital.
11. Entrepreneurship for America’s Future
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
12. What is Venture Capital?
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
13. What is Venture Capital?
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
14. What is Venture Capital?
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
16. Where to Get Help Early
Hudson Valley
Pleasantville
Syracuse
17. But…How will I finance it?
Making investments at the earliest
stages of a company’s development
involves extraordinary risk. Young
companies have little or no collateral to
secure bank loans, no assets or track records
to attract financing from private equity firms
and no opportunities for short term gain to
interest hedge funds. Venture capitalists step
in and assume this risk by providing capital.
27. There exists a HUGE Capital Gap when you need it most
Typical starting point
at which venture capital
investment takes place
Concept
SEED/Start-Up
Individual Angels
Angel Groups
Early Stage VC
Mid/Later Stage VC
CAPITAL GAP
Friends/Family
Achieving
Liquidity Event
"Capital Gap"
15
EARLY GROWTH LATER
Negative
Returns
STAGE
FUNDER
($ millions)
Revenue
20
25
Start-Up
7
Years
5
10
1 2 3 4 5 6
30. Where does Stonehenge Growth Equity fit in?
Growth Stage: Post product,
revenue, market introduction
• Mitigates technology risk
• Mitigates market adoption risk
• Mitigates financial risk
Mitigate risk, support rapid growth
• Business model is proven and scalable
• Capital invested is used to support
accelerating growth
• Significant upside with improved win/loss ratio
Technology-Enabled Businesses
• Applying technology to solve
business problems
• Typically recurring revenue models
• No capital intensive R&D cycles
• Usually software and/or services
31. Where does Stonehenge Growth Equity fit in?
Stonehenge Focus
• Intersection of Healthcare and IT
• Post product development, early revenue,
reference customers
• $1 million investment (including match)
What we won’t do
• Drug Discovery
• Medical Devices
• Science Projects
• Heavy hardware investment
Innovate NY
• $5 million allocation + matching funds
• Seed-stage fund
• New York based companies
32. Active Partnership Promotes Success
Active Board Participation
• Strategic Planning
• Sales & Marketing
• Corporate Governance
Deep Network of Relationships
• Recruiting
• Service Providers
• Other Investors
Trusted Advisors to Entrepreneurs
• Support early stage companies
• Honest feedback, timely response
• Willing to talk before you’re ready for investment
37. Thank You
Brian S. Model
Managing Director, Stonehenge Growth Capital
152 West 57th Street, 20th Floor, New York, NY 10019
(212) 265-9380 bsmodel@stonehengegc.com