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The HVCFI / iCANny Entrepreneur’s Breakfast Forum
July 11, 2012
What Investors Look for When Evaluating Your
Business for a Potential Investment
Stonehenge aims to catalyze rapid growth of companies in
up-and-coming markets by backing passionate
entrepreneurs solving business problems.
Stonehenge is focused on finding investment opportunities
in underserved markets, areas where there is an abundance
of entrepreneurship and innovation, but a relative shortage
of locally available professionally managed capital.
Stonehenge’s Nationwide Footprint
Stonehenge is a Partner in the Communities we Serve
Why Entrepreneurship?
Why Entrepreneurship?
Why Entrepreneurship?
YOUR
FACE
HERE
Why Entrepreneurship?
Why Entrepreneurship?
Why Entrepreneurship?
Entrepreneurship for America’s Future
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
What is Venture Capital?
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
What is Venture Capital?
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
What is Venture Capital?
Chart from NVCA Venture Impact report, 2011
http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
So, START YOUR COMPANY!
Where to Get Help Early
Hudson Valley
Pleasantville
Syracuse
But…How will I finance it?
Making investments at the earliest
stages of a company’s development
involves extraordinary risk. Young
companies have little or no collateral to
secure bank loans, no assets or track records
to attract financing from private equity firms
and no opportunities for short term gain to
interest hedge funds. Venture capitalists step
in and assume this risk by providing capital.
First…A Detour
Is Venture Capital Right for My Business
How Your Investor Sees It
How Your Investor Sees It
Back on Track
Is Your Company Appropriate for Venture Capital?
What Kinds of Companies Attract Venture Capital?
What Kinds of Companies Attract Venture Capital?
How to Find the Right Match
There exists a HUGE Capital Gap when you need it most
Typical starting point
at which venture capital
investment takes place
Concept
SEED/Start-Up
Individual Angels
Angel Groups
Early Stage VC
Mid/Later Stage VC
CAPITAL GAP
Friends/Family
Achieving
Liquidity Event
"Capital Gap"
15
EARLY GROWTH LATER
Negative
Returns
STAGE
FUNDER
($ millions)
Revenue
20
25
Start-Up
7
Years
5
10
1 2 3 4 5 6
VC Financing is Increasingly Hard to Find
Regionally Active Early Stage Funding Assistance
Where does Stonehenge Growth Equity fit in?
Growth Stage: Post product,
revenue, market introduction
• Mitigates technology risk
• Mitigates market adoption risk
• Mitigates financial risk
Mitigate risk, support rapid growth
• Business model is proven and scalable
• Capital invested is used to support
accelerating growth
• Significant upside with improved win/loss ratio
Technology-Enabled Businesses
• Applying technology to solve
business problems
• Typically recurring revenue models
• No capital intensive R&D cycles
• Usually software and/or services
Where does Stonehenge Growth Equity fit in?
Stonehenge Focus
• Intersection of Healthcare and IT
• Post product development, early revenue,
reference customers
• $1 million investment (including match)
What we won’t do
• Drug Discovery
• Medical Devices
• Science Projects
• Heavy hardware investment
Innovate NY
• $5 million allocation + matching funds
• Seed-stage fund
• New York based companies
Active Partnership Promotes Success
Active Board Participation
• Strategic Planning
• Sales & Marketing
• Corporate Governance
Deep Network of Relationships
• Recruiting
• Service Providers
• Other Investors
Trusted Advisors to Entrepreneurs
• Support early stage companies
• Honest feedback, timely response
• Willing to talk before you’re ready for investment
Keys to Attract Capital: Management Team
Keys to Attract Capital: Solve a BIG Problem
Keys to Attract Capital: Generate Revenue
Keys to Attract Capital: Be Passionate
Thank You
Brian S. Model
Managing Director, Stonehenge Growth Capital
152 West 57th Street, 20th Floor, New York, NY 10019
(212) 265-9380 bsmodel@stonehengegc.com

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What are Investors Looking for when Evaluating your Business for a Potential Investment

  • 1. The HVCFI / iCANny Entrepreneur’s Breakfast Forum July 11, 2012 What Investors Look for When Evaluating Your Business for a Potential Investment
  • 2. Stonehenge aims to catalyze rapid growth of companies in up-and-coming markets by backing passionate entrepreneurs solving business problems. Stonehenge is focused on finding investment opportunities in underserved markets, areas where there is an abundance of entrepreneurship and innovation, but a relative shortage of locally available professionally managed capital.
  • 4. Stonehenge is a Partner in the Communities we Serve
  • 11. Entrepreneurship for America’s Future Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
  • 12. What is Venture Capital? Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
  • 13. What is Venture Capital? Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
  • 14. What is Venture Capital? Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103
  • 15. So, START YOUR COMPANY!
  • 16. Where to Get Help Early Hudson Valley Pleasantville Syracuse
  • 17. But…How will I finance it? Making investments at the earliest stages of a company’s development involves extraordinary risk. Young companies have little or no collateral to secure bank loans, no assets or track records to attract financing from private equity firms and no opportunities for short term gain to interest hedge funds. Venture capitalists step in and assume this risk by providing capital.
  • 19. Is Venture Capital Right for My Business
  • 20. How Your Investor Sees It
  • 21. How Your Investor Sees It
  • 23. Is Your Company Appropriate for Venture Capital?
  • 24. What Kinds of Companies Attract Venture Capital?
  • 25. What Kinds of Companies Attract Venture Capital?
  • 26. How to Find the Right Match
  • 27. There exists a HUGE Capital Gap when you need it most Typical starting point at which venture capital investment takes place Concept SEED/Start-Up Individual Angels Angel Groups Early Stage VC Mid/Later Stage VC CAPITAL GAP Friends/Family Achieving Liquidity Event "Capital Gap" 15 EARLY GROWTH LATER Negative Returns STAGE FUNDER ($ millions) Revenue 20 25 Start-Up 7 Years 5 10 1 2 3 4 5 6
  • 28. VC Financing is Increasingly Hard to Find
  • 29. Regionally Active Early Stage Funding Assistance
  • 30. Where does Stonehenge Growth Equity fit in? Growth Stage: Post product, revenue, market introduction • Mitigates technology risk • Mitigates market adoption risk • Mitigates financial risk Mitigate risk, support rapid growth • Business model is proven and scalable • Capital invested is used to support accelerating growth • Significant upside with improved win/loss ratio Technology-Enabled Businesses • Applying technology to solve business problems • Typically recurring revenue models • No capital intensive R&D cycles • Usually software and/or services
  • 31. Where does Stonehenge Growth Equity fit in? Stonehenge Focus • Intersection of Healthcare and IT • Post product development, early revenue, reference customers • $1 million investment (including match) What we won’t do • Drug Discovery • Medical Devices • Science Projects • Heavy hardware investment Innovate NY • $5 million allocation + matching funds • Seed-stage fund • New York based companies
  • 32. Active Partnership Promotes Success Active Board Participation • Strategic Planning • Sales & Marketing • Corporate Governance Deep Network of Relationships • Recruiting • Service Providers • Other Investors Trusted Advisors to Entrepreneurs • Support early stage companies • Honest feedback, timely response • Willing to talk before you’re ready for investment
  • 33. Keys to Attract Capital: Management Team
  • 34. Keys to Attract Capital: Solve a BIG Problem
  • 35. Keys to Attract Capital: Generate Revenue
  • 36. Keys to Attract Capital: Be Passionate
  • 37. Thank You Brian S. Model Managing Director, Stonehenge Growth Capital 152 West 57th Street, 20th Floor, New York, NY 10019 (212) 265-9380 bsmodel@stonehengegc.com