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This Morning’s Discussion
The Evolution of the
Innovation Business Model
What is a Business Model?
Converts Innovation and Concepts
To
Economic Value
For the Business
“When all else fails, read the
instructions.”
Cahn’s axiom
• Thinking about your second stage of
growth before the first has happened
• Reinventing your business model,
experimenting extensively to find a
successful new model and get to the
second stage of growth
Customer Value Proposition
Market Segment
Value Chain
The Revenue Model
Les’ law of the new innovation
economy:
If you understand it…
it’s obsolete
The Evolution of the Innovation Business Model

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The Evolution of the Innovation Business Model