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Get connected socialmedia_nyu_18april15_part1

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How to leverage social media to connectwith others and build extremely powerful relationships for career success.

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Get connected socialmedia_nyu_18april15_part1

  1. 1. Presented by: Ethan Chazin April 18, 2015 Get Connected Using Social Media
  2. 2. Only Through BRANDING Can We Achieve Lasting Differentiation
  3. 3. What’s a Brand?
  4. 4. Is it a LOGO?
  5. 5. …tagline?
  6. 6. “Finger-Licking Good.” “We Bring Good Things to Life.” “Quality is Job One.”
  7. 7. …a jingle?
  8. 8. It’s a promise
  9. 9.  Memorable  Invaluable  Unique
  10. 10. What is YOUR Brand?
  11. 11. How OTHERS See You?
  12. 12. It’s a “PERCEPTION” thing. Ask people how they perceive YOU?
  13. 13. Your BRAND is the collection of all your actions. The Chazin GroupThe Chazin Group
  14. 14. • LIVE your brand: – If you say you’ll do it…DO IT – Do as I DO…NOT “do as I say.” – Return ALL emails & phone calls – Subscribe to a “MORAL COMPASS” The Chazin GroupThe Chazin GroupLIVE Your Brand
  15. 15. Your Journey to Personal Exploration Begins The Chazin GroupThe Chazin Group
  16. 16. The Chazin GroupThe Chazin GroupYour U.S.P
  17. 17. Be authentic online & offline The Chazin GroupThe Chazin Group
  18. 18. Your Brand Goes Networking
  19. 19. Your Brand Goes Networking The 5-2-1 Goal: 5 SECONDS 2 MINUTES 1 HOUR
  20. 20. • Develop a Networking PLAN  Profile of your immediate boss  Relevant Industry Associations  Key Industry networking groups  Industry Websites  Include contact tracking form The Chazin GroupThe Chazin GroupCultivate a Lifeline
  21. 21. • Networking Is Reaching Out To:  Family; Friends of Family; Friends of Friends; Friends of Friends of Friends!  It’s Not Who YOU Know But Who Knows YOU  Keep a Tracking Form:  Name & Organization  Tel. #  Email  Who They Referred You To  Comments The Chazin GroupThe Chazin GroupCultivate a Lifeline
  22. 22. Social Media in an Interactive World
  23. 23. Leverage Social Media to its FULL Advantage The Chazin GroupThe Chazin GroupEstablish a Brand Online
  24. 24. Online & Offline: 2 Worlds Collide The Chazin GroupThe Chazin Group
  25. 25. • Become a Subject Matter Expert • Get Published • Identify Your USP • Your Product Features & Benefits • Build a Rolodex of References/Testimonials: – Professors, Advisors, Bosses, Peers • Define 4-5 Success Stories • Actively Promote Yourself AT ALL TIMES • Defend Your Brand (Name) Against ALL Attacks The Chazin GroupThe Chazin GroupSelf Promotion = BRANDING
  26. 26. The Chazin GroupThe Chazin GroupSocial Media Websites
  27. 27. The Chazin GroupThe Chazin GroupBuild a Solid Foundation
  28. 28. The Chazin GroupThe Chazin Group
  29. 29. The Chazin GroupThe Chazin GroupEstablish Your Brand Online
  30. 30. The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile
  31. 31. The Chazin GroupThe Chazin GroupStart With LinkedIn
  32. 32. The Chazin GroupThe Chazin GroupStart With LinkedIn
  33. 33. The Chazin GroupThe Chazin Group LinkedIn
  34. 34. The Chazin GroupThe Chazin GroupUse Invitations to Connect Strategically
  35. 35. The Chazin GroupThe Chazin GroupRecommendations MATTER
  36. 36. The Chazin GroupThe Chazin GroupYour Summary Matters ALOT
  37. 37. The Chazin GroupThe Chazin GroupEngage Peers Using Groups
  38. 38. The Chazin GroupThe Chazin GroupCreate Your Own Groups
  39. 39. The Chazin GroupThe Chazin GroupEngage Peers With Groups
  40. 40. The Chazin GroupThe Chazin GroupEngage Peers With Groups
  41. 41. The Chazin GroupThe Chazin GroupSearch Jobs
  42. 42. The Chazin GroupThe Chazin GroupRecruit Mentors
  43. 43. The Chazin GroupThe Chazin GroupRecruit Mentors
  44. 44. • Complete your profile • Grow your network! • Research potential employers and key industry players. • Build your recommendations. The Chazin GroupThe Chazin GroupLINKEDIN TIPS
  45. 45. • Join all relevant groups. • Actively engage in discussions. • Learn all the industry trends & developments. • Include volunteer jobs, sports, or other positive interests in your profile. • Help your connections and they will help you. The Chazin GroupThe Chazin GroupLINKEDIN TIPS

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