Build a Better Survey - Part 2
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Continuing our series on Building A Better Survey, Part 2 focuses on crafting the perfect questions to generate lots of responses and great results. These tips and best practices will help you position your next survey for success.
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Build a Better Survey - Part 2
- 1. Continuing our series, Part 2 focuses on crafting the perfect questions to generate lots of responses and great results. These tips and best practices will help you position your next survey for success. Build Better Surveys Part 2 by Lauren Franco
- 2. Outline for presentation How to start building a better survey: • Tell It Like It Is • Keep It Short & Sweet • Watch Your Language • Bank On Sample Surveys • Ready… Set… Almost…
- 3. When creating questions, it’s critical to craft the right language and structure. Naturally, this is our focus for today’s segment of Build Better Surveys. Introduction
- 4. In Part 1, we addressed proper survey planning, including: 1. Envision the results 2. Find your purpose 3. Know your audience 4. Make it easy for participants 5. Put your best face forward Introduction
- 5. What’s next? Creating the perfect questions. Introduction
- 6. Words matter. Even the slightest change to word choice can have a major impact on your survey. Hiccups or confusion can lead to inaccurate feedback. Introduction
- 7. Survey success requires careful attention to crafting questions, including the following 5 hints: • Tell It Like It Is • Keep It Short & Sweet • Watch Your Language • Bank On Sample Surveys • Ready… Set… Almost… Process
- 8. Clear, concise questions elicit more precise responses. Remember your audience and design your questions to avoid any confusion. Tell It Like It Is1
- 9. Ask a simple question, get a simple answer. Too many answer options may distract or confuse respondents. Unless absolutely necessary, try not to exceed 10 answer options per question. Keep It Short & Sweet2
- 10. To avoid such pitfalls, don’t let your words get away from you. Word choice and phrasing can have a major impact. Even without meaning to, your question might mislead and frustrate participants. Watch Your Language3
- 11. When starting from scratch, consider survey templates. Our Survey Bank provides professionally designed complete survey templates so that you save time and reach your goal faster. It’s up to you. Bank on Sample Surveys4
- 12. They’ll easily be able to identify unclear questions or overlooked answer options. Before you launch, have a small group read through your surveys. Ready… Set… Almost…5
- 13. So, now that you’ve got a better idea of how to create great questions... Put this knowledge to work in crafting the perfect survey content! Your participants will thank you and your response rate will benefit. Conclusion
- 14. Remember: It’s all about questions and answers. Start with the basics and get ready for results! Conclusion Visit SoGoSurvey.com