We all know that personalization is critical in attracting customers, but today's rapidly evolving technologies enable a hyper-specific level of customization that allows you to learn and connect at the right moments in the right ways with the right prospects and customers. How hyper is your personalization?
Got enough survey responses to make your reports meaningful? Statistically significant results require an understanding of sample size. Ensure your data-driven decisions are informed by enough data to make a difference!
Using Account-Based Selling To Crush Your Sales Development KPIsDatanyze
How can you map out an airtight outreach strategy that effectively penetrates your named account list? Can you setup your cadence to complement marketing's nurture paths or are these efforts forever doomed to clash?
In this month's webinar, we've teamed up with our fellow outbound sales experts at PersistIQ to help you target your most complex buyers with account-based selling tactics.
This webinar will cover:
-How to map out organization charts
-How to reach key decision makers at your target accounts
-How to tailor your email and phone messaging by title and seniority level
-How to create an outbound nurture checklist that leaves no stone unturned
The New Normal - Account-Based Selling Meets Account-Based MarketingDemandbase
Presented on Nov 19, 2015 John Dering, Director of Marketing Programs at Demandbase discusses Account-Based Marketing and how it delivers growth for B2B companies through a targeted focus that aligns the sales and marketing departments.
Sales Prospecting Cadence - The Guru's MantraPropel Guru
Sales cadence refers to a series of interactions with a prospect in order to create a relationship that will lead to an engagement or a sale. It is described as a plan for reps to contact sales prospect via phone, email, social media, and other means.
The sales cycle begins at the first point of contact. It goes through a series of interactions until the opportunity is either converted into a sales opportunity or exits the cadence.
Concrete advice for your sales development leadership team.
Building out a sales team is full of perils and pitfalls. How you structure and run your team can either set you up for success or make it impossible to grow. Datanyze co-founder, Ben Sardella, is teaming up with PersistIQ CEO, Pouyan Salehi and The Bridge Group President, Trish Bertuzzi, to provide the ultimate sales development leadership webinar! Plus - get a sneak peek into The Bridge Group's 2016 SDR Metrics & Compensation Report.
Learn how to:
-Choose the right leader for your sales team.
-Boost your "middle" - the 60% of reps that are barely hitting quota each month.
-Build out the perfect compensation structure to motivate your team.
Enjoy!
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Got enough survey responses to make your reports meaningful? Statistically significant results require an understanding of sample size. Ensure your data-driven decisions are informed by enough data to make a difference!
Using Account-Based Selling To Crush Your Sales Development KPIsDatanyze
How can you map out an airtight outreach strategy that effectively penetrates your named account list? Can you setup your cadence to complement marketing's nurture paths or are these efforts forever doomed to clash?
In this month's webinar, we've teamed up with our fellow outbound sales experts at PersistIQ to help you target your most complex buyers with account-based selling tactics.
This webinar will cover:
-How to map out organization charts
-How to reach key decision makers at your target accounts
-How to tailor your email and phone messaging by title and seniority level
-How to create an outbound nurture checklist that leaves no stone unturned
The New Normal - Account-Based Selling Meets Account-Based MarketingDemandbase
Presented on Nov 19, 2015 John Dering, Director of Marketing Programs at Demandbase discusses Account-Based Marketing and how it delivers growth for B2B companies through a targeted focus that aligns the sales and marketing departments.
Sales Prospecting Cadence - The Guru's MantraPropel Guru
Sales cadence refers to a series of interactions with a prospect in order to create a relationship that will lead to an engagement or a sale. It is described as a plan for reps to contact sales prospect via phone, email, social media, and other means.
The sales cycle begins at the first point of contact. It goes through a series of interactions until the opportunity is either converted into a sales opportunity or exits the cadence.
Concrete advice for your sales development leadership team.
Building out a sales team is full of perils and pitfalls. How you structure and run your team can either set you up for success or make it impossible to grow. Datanyze co-founder, Ben Sardella, is teaming up with PersistIQ CEO, Pouyan Salehi and The Bridge Group President, Trish Bertuzzi, to provide the ultimate sales development leadership webinar! Plus - get a sneak peek into The Bridge Group's 2016 SDR Metrics & Compensation Report.
Learn how to:
-Choose the right leader for your sales team.
-Boost your "middle" - the 60% of reps that are barely hitting quota each month.
-Build out the perfect compensation structure to motivate your team.
Enjoy!
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
The Incredible Impact of Churn on the Value of Your CompanyGainsight
Did you know? A SaaS company with 5% annual revenue churn will be valued 200% higher than a similar company with 15% annual revenue churn.
It’s certainly no secret that churn hurts recurring revenue businesses, but just how much? Beyond simply reducing the revenue you generate, churn hurts the future value of your customers and, ultimately, the future value of your company as a whole.
Join Gainsight Customer Success Evangelist Lincoln Murphy and Todd Gardner, Founder and Managing Director of SaaS Capital, as they dig into the following key questions on why churn hurts and how focusing on Customer Success can have a dramatic impact on your company’s value. This webinar will specifically cover:
- Valuation Drivers of SaaS Companies
- The Impact of Churn through a Case Study
- Measuring, Comparing and Forecasting Churn
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Close Bigger Deals with Account-Based Marketing through Live ChatSales Hacker
What You'll Learn:
- Why account based marketing is impactful for any business
- Why live chat and chat automation should be key parts of your ABM strategy
- 5 examples of how live chat can boost ABM performance
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales SlumpSales Hacker
What You'll Learn:
- How to use data to efficiently decide who to target
- Tips for choosing when to contact key prospects
- How to shape messaging to be more relevant to prospects
Accelerating Customer Insights & enhancing Business impactAjay Kelkar
How do you convert data into insight and then use that to drive business impact. Here are some lessons from my experience in HDFC bank and also as an entrepreneur at Cequity
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Branded3
Steve takes a look at what marketing automation is and how it can be used to help drive increased revenue, return custom and help build lifetime customer value.
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
The Definitive Guide to Customer Success 2017Lincoln Murphy
The Customer Success movement has taken the SaaS industry by storm, even requiring an updated SaaS Business Model definition.
But what exactly is Customer Success? Is it an organizational mindset? Is it a corporate strategy? Is it a set of tactics designed to produce happy, successful customers that in turn creates success for you, the SaaS vendor?
The answer is... all of the above.
In this guide I've enumerated 17 key elements of Customer Success for SaaS companies. I hope it helps you reach your goals.
A progressive commitment – the sales and marketing marriage (Meagen Eisenberg)B2B Marketing Forum
The successful marriage of sales and marketing derives from a progressive commitment around building the relationship together, transparency in results and habitual communication. Marketing technologies are transforming marketing and sales by delivering the platform, necessary efficiencies and innovation to sustain and accelerate the relationship. Whether you are embarking on a relationship or need to renew your vows, walk away with actionable partnering techniques.
Optimizing Your Martech Stack For An Account-Based Everything ApproachG3 Communications
There are too many marketing solutions today and it can be difficult to figure out the ideal stack for your company. Tech is generally expensive and budgets are usually tight.
During this session, Masha Finkelstein, Director of Demand Generation at BetterWorks, willdiscuss how to figure out the right mix of technologies to solve your Account-Based Marketing (and Everything) challenges. She will show what marketers can do to simplify this process by using a simple prescriptive approach to designing an efficient martech stack.
2019 Global Shopper Expectation: How Calvin Klein & Showpo are winning in new...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Bernardine Wu, Founder & CEO, Fit for Commerce
Cynthia Hollen, President USA, eshopworld
Janelle Spatz, Director of Operations, Ecommerce
Jane Lu, CEO & Founder, Showpo
Sales people need more than contact data to be productive. Having relevant information and news on accounts and contacts makes getting into new opportunities easier and has a huge impact on revenue. Sales data versus sales intelligence.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
The Incredible Impact of Churn on the Value of Your CompanyGainsight
Did you know? A SaaS company with 5% annual revenue churn will be valued 200% higher than a similar company with 15% annual revenue churn.
It’s certainly no secret that churn hurts recurring revenue businesses, but just how much? Beyond simply reducing the revenue you generate, churn hurts the future value of your customers and, ultimately, the future value of your company as a whole.
Join Gainsight Customer Success Evangelist Lincoln Murphy and Todd Gardner, Founder and Managing Director of SaaS Capital, as they dig into the following key questions on why churn hurts and how focusing on Customer Success can have a dramatic impact on your company’s value. This webinar will specifically cover:
- Valuation Drivers of SaaS Companies
- The Impact of Churn through a Case Study
- Measuring, Comparing and Forecasting Churn
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Close Bigger Deals with Account-Based Marketing through Live ChatSales Hacker
What You'll Learn:
- Why account based marketing is impactful for any business
- Why live chat and chat automation should be key parts of your ABM strategy
- 5 examples of how live chat can boost ABM performance
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales SlumpSales Hacker
What You'll Learn:
- How to use data to efficiently decide who to target
- Tips for choosing when to contact key prospects
- How to shape messaging to be more relevant to prospects
Accelerating Customer Insights & enhancing Business impactAjay Kelkar
How do you convert data into insight and then use that to drive business impact. Here are some lessons from my experience in HDFC bank and also as an entrepreneur at Cequity
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Branded3
Steve takes a look at what marketing automation is and how it can be used to help drive increased revenue, return custom and help build lifetime customer value.
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
The Definitive Guide to Customer Success 2017Lincoln Murphy
The Customer Success movement has taken the SaaS industry by storm, even requiring an updated SaaS Business Model definition.
But what exactly is Customer Success? Is it an organizational mindset? Is it a corporate strategy? Is it a set of tactics designed to produce happy, successful customers that in turn creates success for you, the SaaS vendor?
The answer is... all of the above.
In this guide I've enumerated 17 key elements of Customer Success for SaaS companies. I hope it helps you reach your goals.
A progressive commitment – the sales and marketing marriage (Meagen Eisenberg)B2B Marketing Forum
The successful marriage of sales and marketing derives from a progressive commitment around building the relationship together, transparency in results and habitual communication. Marketing technologies are transforming marketing and sales by delivering the platform, necessary efficiencies and innovation to sustain and accelerate the relationship. Whether you are embarking on a relationship or need to renew your vows, walk away with actionable partnering techniques.
Optimizing Your Martech Stack For An Account-Based Everything ApproachG3 Communications
There are too many marketing solutions today and it can be difficult to figure out the ideal stack for your company. Tech is generally expensive and budgets are usually tight.
During this session, Masha Finkelstein, Director of Demand Generation at BetterWorks, willdiscuss how to figure out the right mix of technologies to solve your Account-Based Marketing (and Everything) challenges. She will show what marketers can do to simplify this process by using a simple prescriptive approach to designing an efficient martech stack.
2019 Global Shopper Expectation: How Calvin Klein & Showpo are winning in new...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Bernardine Wu, Founder & CEO, Fit for Commerce
Cynthia Hollen, President USA, eshopworld
Janelle Spatz, Director of Operations, Ecommerce
Jane Lu, CEO & Founder, Showpo
Sales people need more than contact data to be productive. Having relevant information and news on accounts and contacts makes getting into new opportunities easier and has a huge impact on revenue. Sales data versus sales intelligence.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Re-inventing The Coupon Model. A http://dailydealbuilder.com Live Presentation discussing how to to effectively set up coupon, or free offer, promotions for businesses.
The Perception Gap: Customer Expectations vs. RealitySogolytics
If your customers aren't getting what they want or need from your busines, they won't be your customers much longer. Learn from your detractors to close the gap between expectations and reality and you'll grow loyalty and revenue.
Pull marketing is the science of demand generation—of attracting interest in products and services that leads to sales. It means getting customers to seek out your product or service through an active, exploratory process. Pull marketing allows us to harness the power of influence, attraction and engineered serendipity. It enables us to achieve sales goals in less time, for fewer dollars, and with greater impact than ever before possible.
The Ultimate Guide to Customer Loyalty in 2017Margaret Link
For brick-and-mortar businesses, building true customer loyalty is both an art and a science. At Thanx, we're bringing you the stats, tools, and takeaways to help you capture data that grows business through customer loyalty.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Get a merchant to offer a discount on their product or service and proceed to market that discount to their audience for a set period of time or until the offer sells out. The primary sales and persuasion triggers that daily deal and coupon websites typically use is urgency, scarcity, and convenience.
Entrepreneurship and solopreneurship requires some specific skills, called the Outer Game, in order to become profitable. This presentation walks you through the various steps you will need to master in order to make a profitable and rewarding business.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Jargon can be a useful tool to communicate with employees or customers. But it should be used carefully, and your target audience must know what you're talking about.
Metrics are an important part of data-driven decision making. As metrics become increasingly important, we'll see more reliance on metrics in our everyday lives.
Unlock Segmentation: Dive into the Details to Elevate Your Customer ExperienceSogolytics
Segmentation will help you better understand your customers and their experience. It will also help set you apart from your competitors. Here are some tips.
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
The Online Suggestion Box: A Robust Tool for Customers and EmployeesSogolytics
Especially when working remotely, apart from our colleagues and customers, how do you keep the door open for feedback? An online suggestion box is a great solution to keep the feedback coming in, building loyalty, and improving trust -- as long as you follow up and close the loop!
Should Employers Invest in Home Offices?Sogolytics
WFH life can be great, but it also brings its own challenges -- and expenses. Who should be responsible for paying for office equipment, furnishings, and supplies when employees aren't actually in the office? Watch this space as a hot topic for future recruiting -- and employee retention.
How would you describe your compay's culture -- and would your colleagues give the same description? Culture may be in the eye of the beholder, but to bring everyone together you'll need to take a closer look at what they all see and experience.
The Season of Churn: Pandemic-Influenced Employee TurnoverSogolytics
While remote work and flexibility might seem like positives, the workplace changes brought about by the pandemic have had a significant impact on employee turnover. How can employers retain talent and strengthen engagement despite the challenges?
4 User Experience Questions to Include in Your Next UX SurveySogolytics
Make the most of every outreach by using key questions to target opportunities for improvement in your users' experience. If you don't know what's wrong (or right!), how can you decide where to spend your time and energy? Make the most of your resources by using smart surveys to uncover insights.
How to Survey Your Target Audience's User ExperienceSogolytics
No matter the product you sell or the service you offer, your priority is improving user experience. You might associate "UX" with websites or tech tools, but the experience your prospects and clients are having right now are key to their decisions on whether or not to stick around. Churn or engagement? Loss or retention? Survey your target audience to better understand how to make their user experience even better.
Long-Term Impacts of Pandemic-Style WorkSogolytics
We all know that the pandemic has changed our lives, but how has it changed our work, and what changes will persist in the long term? Both employers and employees should be prepared.
How Work-Anywhere Momentum is Impacting RecruitingSogolytics
With remote work now of an accepted standard than an emergency accommodation, how have recruiting and hiring conversations changed, and what do businesses need to do to attract and retain top talent?
Vax, Masks, and The Space Between: Sharing Meaningful Study ResultsSogolytics
In part 3 of our series, we're wrapping up the drill-down on reporting with a focus on how to clean up results to add clarity and style, and how to share those results in static or dynamic forms to ensure results are accessible to the target audience.
Vax, Masks, and The Space Between: Rating, Segmenting, and Cross TabsSogolytics
In part two of our series on Omni reporting drill-down, we're exploring how to make the best use of rating questions, segmenting data, and cross tabs -- all in the same report. Ready to learn more? Dive in!
Jet, Set, Go: Customer Experience in Travel and TourismSogolytics
From cabin fever to revenge travel, there are plenty of people around the world anxious to hit the road. Unwinding at a luxury destination or reconnecting with loved ones, though, travelers will be prioritizing safety and customer experience. How can you prepare?
Vax, Masks, and The Space Between: Studying Behavior, Perception, and AnalysisSogolytics
Results of a recent SoGoStudy offer the perfect opportunity to drill down on how to make the most of survey results in clear, meaningful reports. In the first part of this series, we start with the big picture in the Omni Report.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
The Power of Moments: Creating a Hyper-Personalized Customer Experience
1. The Power of Moments:
Creating a Hyper-Personalized
Customer Experience
2. • Customers are always on the lookout
for businesses that strike a genuine
connection with them.
• It’s no wonder that generic campaigns
are now on a downtrend.
• Instead, we are seeing an increase in
personalized and targeted strategies.
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3. • But wait – there's more! New
technological advancements enable
yet another level of opportunities.
• Tech-enabled micro-moments and
hyper-personalization can create a
formidable force: real-time marketing.
• Real-time marketing leverages the
power of moments and customers’
own experiences to create a
connection and leave an impression.
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5. • True to its name, real-time marketing
is a fast-paced strategy that targets
customers at the exact moment when
they’re most likely to be connect with
your business.
• For example, your customer
walks into a mall. Now is the time to
send them a notification about an
ongoing sale or offer – triggering
recall and making it more likely that
they visit your store and make a
purchase.
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6. • Real-time marketing is about cutting
through the marketing noise to make
your business relevant.
• The best way to get this done? With
data — not the oft-touted Big Data,
but smart data that helps you connect
with your customers on a deeper
level.
• This is one of the most powerful ways
to create resonance.
• Ready to get started on creating
a real-time marketing strategy?
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8. • To be there for your customers at
critical moments, you need to first
identify the moments your business
can cater to.
• But how would you know which of
your customers are experiencing
what?
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9. • Engage with your existing audience:
send out surveys, host polls, and
check responses.
• Creating a detailed customer persona
and understanding their background
will help you develop content that
increases conversions.
• You can also use analytics to
see other searches your customers
have conducted – targeting those
which are most relevant.
• The more information you have,
the better connections you can
create.
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• Leveraging a moment can make the
difference between a strong
connection versus one that’s long
forgotten.
• One of the simplest examples of this
is when a cart is abandoned.
• A customer has visited your
site, added products for purchase,
yet not completed the process.
• So how about a helpful
nudge reminding them that their
products are waiting?
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• Sometimes that’s all you need to
capture their interest again and get
them back onto your website.
• 50 percent of those who clicked on
the follow-up emails made a
purchase.
• Now just imagine if that email
was sent the next day – the
moment would’ve passed you by.
• Real-time marketing is also a
great way to upsell products.
• If a customer is looking at Product
A, there’s a good chance they might
be interested in a discounted combo
with Product B.
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• Simply recommending this could
improve your customer’s experience
and strengthen their perception of
your brand because they always find
just the things they are looking for
when on your site.
15. • At the end of the day, real-time
marketing is actually just hyper-
personalization.
• But to really deliver, you need to level
up your data collection and response.
• Send out regular surveys to
understand your customers and
create detailed personas.
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16. • Keep an eye on key touchpoints to
understand satisfaction – and even
the actions customers usually take
next.
• Always keep your messaging on
point! The right messages at the right
time can work wonders for your
business.
• Getting to know your customers can
help inspire marketing that connects.
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17. • If you know a customer is into
cruelty-free makeup, marketing the
right brands to them not only adds
value to your communication, but also
makes them feel heard.
• Take this a step further – marketing
cruelty free makeup to a customer
preparing for their wedding – and
you’ll see the difference in your
conversion rates!
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18. • Real-time marketing is the art of truly
understanding your customers and
ensuring your brand resonates with
them.
• While personalization has already
taken the marketing world by storm
hyper-personalized real-time
marketing is a game changer.
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