2. • A budget is a financial plan for a
defined period, often one year. It may
also include planned sales volumes
and revenues, resource quantities,
costs and expenses, assets, liabilities,
and cash flows.
WHAT
IS
Source: https://slideplayer.com/slide/4910181/
3. PURPOSE OF BUDGET
An organization needs to budget in order
to:
• Ensure the expenditure does not
exceed the planned income (limit the
spending).
• A means of control.
Source: https://slideplayer.com/slide/4910181/
4. FORECAST VS BUDGETING
Consequences of an incorrect medium-term
forecast is immediate:
• If forecast is pessimistic, co achieves more
sales than forecast >lose potential sales because
of unprepared and insufficient working finance.
• If the forecast is optimistic, sales revenue
does not match anticipated,> the revenue
problem arises, co may need a tending to fund
its short-term working capital.
Source: https://slideplayer.com/slide/4910181/
5. EXPENSES VS INCOME
• Income: Sales Revenue
• Expenses: Costs
• Selling expenses: sales personnel
salaries, commission, sales
expenses,training
• Advertising budget: TV promotion,
coupon
• Administrative budget: Expenditure of
running the sales office, sales
administration and support staff.
Source: https://slideplayer.com/slide/4910181/
6. TYPES OF BUDGETING
• Affordable method
base the budget on funds available after
all other expenses have been paid. I.e
leftover funds to advertising.
• Return on investment method
Assume that advertising is a tangible
item and long term investment that extends
beyond the budget period. Discount the
return on these expenditures.
Source: https://slideplayer.com/slide/4910181/
7. • Incremental
Base future expenditures on the present
budget. Assume the last unit of money spent
on advertising should bring in an equal unit
of revenue.
• Percentage of sales
Tie promotion to a % of last year’s sales
revenue the more the sales, the more the
promotion.
Source: https://slideplayer.com/slide/4910181/
9. • Evaluation is a process that critically
examines a program. It involves
collecting and analyzing information
about a program’s activities,
characteristics, and outcomes. Its
purpose is to make judgments about a
program, to improve its effectiveness,
and/or to inform programming
decisions.
-(Patton, 1987)
Source: https://meera.snre.umich.edu/evaluation-what-it-and-why-do-it#wha
10.
11. PURPOSE OF EVALUATION
• To attain company objectives by
measuring actual performance against
objectives.
• Weakness of a sales person can be
identified
• Appropriate action can be taken to
improve performance
Source: https://slideplayer.com/slide/4910181/
12. Improve salesperson’s motivation and
skills
• (1) Salesperson is informed what is
the company’s expectation and what is
considered good performance
• (2) increase confidence and
motivation if the good performance is
recognized by the evaluation.
Source: https://slideplayer.com/slide/4910181/
13. • Evaluation is important in an
effective training program.
• Evaluation information decides
compensation plan.
Source: https://slideplayer.com/slide/4910181/
14. THE ROLE OF EVALUATION IN SALES
MANAGEMENT
SALESFORCE
EVALUATION
Attainment &
Setting Objective
Compensation
Training
Motivation
Source: https://slideplayer.com/slide/4910181/