Patrice Roulive covers the most important elements of sales and marketing for startups and includes kernels of wisdom he has picked up along his marketing journey. Patrice encourages you to choose your customer carefully and consider what makes you and your company unique. He instructs startups to carve out a market niche and play to your strengths. This content was produced for the 2012 Brussels Winter semester of the Founder Institute by Founder Institute mentor Patrice Roulive, founder and COO of Telemis and healthcare entrepreneur. Follow Patrice's Twitter to learn more: https://twitter.com/roulive

1. Sales
&
Marketing
January 4, 2012

2. Today, we’ll talk
about ...

7. 1/SALES

9. You need
Sales

10. You need
Sales GUYS

11. 2/pricing

12. Complex pricing

13. Simple pricing

14. Unlimited

15. KeepyourPricing
Short
and
Simple

16. and one more thing about
pricing ...

17. Don’tDoFREE
evenforthebestreferenceintheworld
evenforthebestreferenceintheuniverse

18. 3/Customers

20. YOUchooseyour
customer*
*asmuchastheychooseyou

22. Active
referenceisthebestofallmarketing

23. 4/YOURSELF

24. How do you compete against Goliath?

25. How was Circus reinvented?

26. Competition

29. Global Solution BigCo Price Innovation (TTM) Involvement Integration
Medical image Management
BigCo SmallCo

30. Global Solution BigCo Price Innovation (TTM) Involvement Integration
Medical image Management
BigCo SmallCo Telemis

33. Thinkabouthow
unique
youare

34. Questions?

36. BACKUP slides

38. And I’m
an active reference
myself, so ...

39. 1VIDEO to watch

40. 2 BOOKs to read

41. 1SALES TRAINING to attend

42. Thinking outside the box

44. 11.
Marketing is not a
line in the budget,
it’s an innovation