Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinking Like a Startup' at Mumbrella360, 2022.

1. Child ‘Genius’
1 - OMG, is this guy only on slide 1?

2. My first startup
2 - Is this a memoir or a marketing talk?! Move along

3. What the world’s best startups know about marketing
3 - Is he trying to say he’s like Steve Jobs, or just that he’s a startup wanker? I guess they’re the same thing…

4. The Existential Problem For Startups
4 - You’ll have an existential problem if you don’t start adding some value

5. Category Creation
5 - I’ll protest this talk in a minute

6. Category Creation
6 - Ah, finally a graph I can show my boss to make me look smart
Opus Research, 2014

7. Category Creation
7 - You lost me at “bank”
Wayflyer

8. Category Creation
8 - Did a management consultant make this? It smells like a management consultant made this…
The Evolution of New Markets, Oxford University Press 2009

9. Category Creation
9 - It’s all so easy is it?
HBR, Eddie Yoon and Linda Deeken. 2013
1. Have a radical innovation (business
model, service/product)
2. Define the category
3. Define a villain (maybe)
4. Fight off late comers with a superior
customer feedback loop
5. Bask in your glory

10. Viral Social Proof
10 - Yes you got me, my Mum saved my Pokemon cards and I look at them when I visit

11. Viral Social Proof
11 - *cough* bubble *cough*

12. Viral Social Proof
12 - I’m a visual learner and I don’t like all this text, so I’m going to text my friends about how bad your talk is
1. Sign retailers
2. Get ‘free’ customers
1. Some customers are
business owners
2. These customers sign up
as new retailers
1. Some customers download
Afterpay app, which
generates leads for retailers
2. Value of Afterpay for
retailers increases, so more
retailers sign up
1. Some customers develop a
preference for paying with
Afterpay
2. The reliance on Afterpay for
retailers grows

13. Viral Social Proof
13 - You too could stop making things seem so easy, Mr Speaker!
“You too could be this happy!”

14. Zig, When The World Zags
14 - Mmmmm a metaphor. Even if it’s not true it always sounds true, so I’m gonna believe it.
“If you want to
take off, don’t
fill up your hot
air balloon with
a bike pump”

15. Zig, When The World Zags
15 - An entrepreneur talking about Richard Branson!!! Now I’ve seen it all

16. Zig, When The World Zags
“Move fast and
break things is the
go-to descriptor for
the fearless
mentality of big US
software startups.
We do the same,
just with creative
marketing.”
16 - You do realise your company competes with billboards don’t you? You nitwit…

17. Zig, When The World Zags
“Saving the world from the bottom up”
17 - I wish this talk was more serious. I mean honestly…

18. The Startup Movement Pillars
18 - And to top it off he’s gone and given us some pillars, and a takeaway that rhymes! Wow, aren’t we all soooo lucky.
Create, Then
Own A Category
Build Viral
Social Proof
Zig, When The
World Zags
2 out of 3 is the key

19. You’ve Got The Power
19 - I’d buy that book…